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Xem thêm: Building the business strategy of oriental medicine group of Traphaco Joint Stock Company in the period of 2012-2017 and vision of 2020, Building the business strategy of oriental medicine group of Traphaco Joint Stock Company in the period of 2012-2017 and vision of 2020, II. Strategic vision, mission and objectives of enterprise, III. Making an analysis of the enterprise's macroeconomic business environment - PEST model, IV. Making analysis of the environment inside the enterprise, V. Making analysis of the relationship between opportunities, threats and strengs, weakness of the company, I. Options of business strategy in the period of 2012 - 2017 and a vision of 2020, III. Solution to the strategy organization and implementation, VI. Identifying expected risks and difficultties