Building business strategies for the retail supermarket business at Dong Phuong Company in the period 2013-2018

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Building business strategies for the retail supermarket business at Dong Phuong Company in the period 2013-2018

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Mục lục

  • COVER PAGE

  • APENDIX

  • COMMITMENT

  • ACKNOWLEDGEMENT

  • LIST OF ABBREVIATION

  • LIST OF DIAGRAMS,GRAPHS IN REPORT

  • LIST OF TABLES

  • INTRODUCTION

    • 1. THE REASONS BEHIND THE TOPIC

    • 2. OBJECTIVES,MISSIONS AND LIMITATIONS OF THE PROJECT

    • 4. PROPOSED STRUCTURE OF THE PROJECT

    • CHAPTER 1 : THEORETICAL BASIS

      • 1.1. Definition of business strategy

      • 1.2. Role and classification of business strategies

      • 1.3. The process to formulate the business strategy

      • CHAPTER 2 : ANALYZE THE STATUS OF THE COMPANY

        • 2.1. Introduction of Dong Phuong international investment JSC and the model of dpmart supermarket

        • 2.2. Analyzing the environment of business on supermarket

        • CHAPTER 3 : SELECT AND BUILD UP THE BUSINESS STRATEGIES FOR DONG PHUONG INTERNATIONAL INVESTMENT JOINT STOCK COMPANY

          • 3.1. Orientation,strategies for the development of the company

          • 3.2. Select the business strategy

          • 3.3. The solution to implement the market development strategy combined with developing new products by dpmart supermarket

          • CONCLUSION

          • REFERENCES

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