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1. Arthur Middleton Hughes. The Customer Loyalty Solution: What Works (and What Doesn't) in Customer Loyalty Programs. McGraw-Hill

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Tiêu đề:	The Customer Loyalty Solution: What Works (and What Doesn't) in Customer Loyalty Programs

2. Brock Richard and et al. 2000. Profitable Customer Relationships: The Keys to Maximizing Acquisition, Retention, and Loyalty. Apastore Inc

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Tiêu đề:	Profitable Customer Relationships: The Keys to Maximizing Acquisition, Retention, and Loyalty

3. Frederick Newell. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. Bloomberg

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Tiêu đề:	How to Win by Letting Customers Manage the Relationship

4. Michael T. Bosworth and John R. Holland. Customer Centric Selling. McGraw- Hill

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Tiêu đề:	Customer Centric Selling

5. Neil Woodcock, Merlin Stone and Bryan Foss. The Customer Management Scorecard: Managing CRM for Profit. Kogan Page Limited

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Tiêu đề:	The Customer Management Scorecard: Managing CRM for Profit

6. Philip Blight and Douglas Turk. CRM unplugged releasing CRM’s strategic value. John Wiley and Sons, Inc

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Tiêu đề:	CRM unplugged releasing CRM’s strategic value

7. Sarah Dougan. Customer relationship strategies in financial services. Business Insights Lmt

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Tiêu đề:	Customer relationship strategies in financial services

8. Tom Sant. Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts. Amacom

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Tiêu đề:	Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

9. www.guru.com 10. www.asiabanker.com 11. www.vpb.com.vn

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