Principles to build customer loyalty in Vietnam card industry

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Tiêu đề:	Understand What Customers Value

2. Brock Richard and et al. 2000. Profitable Customer Relationships: The Keys to Maximizing Acquisition, Retention, and Loyalty. Apastore Inc

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Tiêu đề:	Profitable Customer Relationships: The Keys to Maximizing Acquisition, Retention, and Loyalty

3. Faulkner. Mike. 2003. Customer Management Excellence. Prentice Hall

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Tiêu đề:	Customer Management Excellence

4. Huhges. Middleton. 2003. The Customer Loyalty Solutions – What Works (and What Doesn’t) in Customer Loyalty Programs. Mc Graw-Hill

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Tiêu đề:	The Customer Loyalty Solutions – What Works (and What Doesn’t) in Customer Loyalty Programs

5. Jankowiz. A D. 2002. Business Research Project. Thomson Learning 6. Kotler. Philip. 2003. Marketing Management (11 th edition). Prentice Hall

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Tiêu đề:	Business Research Project". Thomson Learning 6. Kotler. Philip. 2003. "Marketing Management

7. Lawfer. Manzie R. 2004. How to Create Lasting Customer. Aspatore Inc

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Tiêu đề:	How to Create Lasting Customer

8. B. Joseph Pine II, Don Peppers, and Martha Rogers. 1995. Do you want to keep your customer forever. Mc Graw-Hill

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Tiêu đề:	Do you want to keep your customer forever

9. Solomon. Robert. 2003. The Art of Client Service. Dearborn Financial Publishing

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Tiêu đề:	The Art of Client Service

14. www.nlcs.com.vn 15. www.fis.com.vn 16. www.cftdnet.com.vn 17. www.tomcom.com 18. www.grgbanking.com

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