marketing strategy of Trung Nguyen Copration

GROUP’S MEMBERS• NGUYEN HUU KHANH • NGUYEN HUU QUYEN • TRUONG CONG LINH Marketing Strategy of Trung Nguyen corporation • LUONG DINH CHIEN • VI VAN TRUONG... Introduce about Trung Nguyen

GROUP’S MEMBERS

• NGUYEN HUU KHANH

• NGUYEN HUU QUYEN

• TRUONG CONG LINH

Marketing Strategy of Trung Nguyen

corporation

• LUONG DINH CHIEN

• VI VAN TRUONG

I Introduce about Trung Nguyen

corporation

• Trung Nguyen Coffee

established

• Trung Nguyen is

Vietnamese No 1 Brand

coffee with 1,000 cafes

world-wide, and coffee

exports to over 40

countries

General Director of Trung Nguyen copporation

II Product development strategy

All og Trung Nguyen

Product are accepted by the

customers Trung Nguyen

has quickly captured the

tastes of customers,

investment and development

in depth to creat coffee

product lines consists and

classified according to

marterials and “gu” enjoy

coffee.

Trung Nguyen ‘s products

Trung Nguyen’s products

• With European advanced technology and Trung Nguyen’s unique know-how acclaimed by the world’s coffee lovers, G7 instant coffee brings customers an exotically flavorful and tasty coffee extracted from Vietnamese best coffee beans in the legendary basaltic soils of Buon Me Thuot

G7 cappuccino

With the motto: “to defeat the foreign brand in Viet Nam before go to the world” Trung Nguyen has changed the face of the market share of soluble coffee in short time: Nestcafe reduce market share of 45%, accounting for 21% G7, the rest belong to others This brand is product innovation strategy of Trung Nguyen at the strongest time.

Passiona Instant Coffee

• Passiona is specially formulated to

deliver an exceptionally enchanting

flavor experience Its lighter caffeine

content makes it perfect for women’s

tastes Thanks to the breakthroughs

of our top coffee specialists, Passiona,

is the first coffee in Vietnam to use

dietary sugar It is also the only coffee

enriched with Collagen, Vitamin PP

and rare oriental herbs, to help the

skin become more beautiful and

healthy.

• Passiona brings about alertness,

concentration, and a beauty benefit to

women “who want to live fully with

passion and success in life.

• Legendee brings customers an extremely flavorful and rich coffee from the best Arabica and Robusta beans in the legendary basaltic soils of Buon Ma Thuot

• Economic solution to their coffee and delicious charming promote creative spirit every day

• Natural coffee aroma, the smooth dark brown mixed with water

• Suitable for people with bold taste of coffee enjoy

777

Creative coffee 1-2-3-4-5

Creative 1: Experience the distinctive features of

Vietnamese coffee in its perfect combination of elegant aroma, smooth flavor and bitter-sweet taste

Creative 2: A subtle mix of Arabica's delightful

aroma and distinct flavor of Robusta bean brightens your whole day

Creative 3: Buon Ma Thuot Sparrow Arabica

coffee's strong aroma, round smoothness and refined acidity make it unique

Creative 4: With Trung Nguyen’s

widely-acclaimed unique know-how, Creative 4 brings you an exotic coffee in great depth of flavor and

Creative 5: The finest Arabica beans from

Vietnamese Highland giving you a special taste of

Trung Nguyen's weasel coffee:

To widely introduce this rare coffee to the world's coffee-lovers, Trung Nguyen has been raising up weasels in our coffee plantations, giving them a safe environment to enjoy their favorite fruits and continuously produce the most wonderful coffee in the planet.

WEASEL

• Coffee filter bags will offer customers convenience while ensuring good taste so you have more time for themselves

Coffee filter bags

There are many kinds of products

and interesting slogans

After 13 years of development, Trung Nguyen has become a corporation specializing in coffee products with high quality coffee roasters, modern and traditional Trung Nguyen brands, instant coffee and the G7, and other products, system franchise offers more depth because of the special culture of specific products.

Trung Nguyen corporation

THANK YOU