ford presentation all about the marketing strategy of FORD. SWOT, MISSION, VISION, LOGO, MARKETING MIX

ord presentation all about the marketing strategy of FORD. SWOT, MISSION, VISION, LOGO, MARKETING MIXBài powerpoint có video hay minh họa, trình bày đẹp, thông tin mới nhất năm 2018 của FORDALL ABOUT FORD : history, swot, marketing mix, mission, vision, logo,...

Hamill BassueOwen HendershotGoran Nagradic

• Company Overview

– Ford’s brief history

– Mission and Vision statement– Current Objectives &

– Space Matrix– IE Matrix

– Grand Strategy Matrix– QSPM Matrix

• Strategic Plan for the Future

– Objectives– Strategies

• Implementation

– EPS/EBIT– Other issues

• Evaluation

• Ford 2008 Update

About the Company

• Manufactures and distributes automobiles on six continents, strong presence in all 50 states.• Employs approximately 224,000 people and

operates 90 plants worldwide.

• Brands include Ford, Lincoln, Mercury, Volvo, Mazda and Ford Motor Credit Company

(financial service).

Ford’s Brief History

1903 – Ford Motor Company founded in Michigan1908 – Model T introduced

1913 – first moving automobile assembly line in the world

1956 – Ford’s stocks go on sale (10.2 million shares sold the first day)

1987 – beginning of the acquisitions of other brands

1988 – Ford Motor Company reached the peek

Management

Mission & Vision Statement

"To become the world's leading consumer company for automotive products and services.“

- Ford doesn’t have vision statement

Objectives

• To contribute to stabilizing the climate by considering reducing long-term emission• To promote the development of an

infrastructure that will expand the use of fuels and help reduce our dependence on oil• To cut the usage of global energy by 27% and

bio-the usage of water by 25%

New Mission & Vision Statement

- Both mission and vision are one statement

“Our vision is to become the world's leading consumer manufacturing company for automotive products and services To achieve this, we the company and all our employees are dedicated to provide all our customers and the community with safe innovative products and services of world class standards Through our engineering

excellence, high quality and the use of our constantly upgrading technology we limit the harm that we cause to the environment while delivering superior value to our customers Our close knit working environment allows our employees, community and business partner to share in our success, while achieving a substantial return on our shareholders investment “

External Assessment

Industry Analysis

Global Automobile Industry ValueGlobal Automobile Industry Volume

Industry Segmentation

Industry Market Share

Industry Forecast

FordGMDiamlerChrysler AGToyota

Critical Success factorsWeightsRatingWeighted ScoreRatingWeighted ScoreRatingWeighted ScoreRatingWeighted Score0.0 to

Opportunities & Threats

• Consumers demand hybrid and fuel efficient vehicles• Increase in consumer

EFE Matrix

Internal Assessment

Stock performance

Financial Highlights

• Income Statement• Balance Sheet

• Cash Flow Statement

Ratios

Strengths & Weaknesses

• Strong and globally positioned brand names

• Large employee base with

highly educated engineers and good R&D department

• One of the largest automotive manufacturer (along with a long history)

• 1285% increase in net cash• Huge increase in total equity

• A lot of time spent to actually put the product on the market• Recording continuous losses

(net income) from 2006

• Low quality of new products (recalls – causing losing

Large employee base with highly educated engineers and good R&D

One of the largest automotive manufacturer (along with a long

Strategic Formulation

SWOT Matrix

Strengths – S

1.Strong globally positioned brand names2.Large employee base with highly educated engineers and good R&D department

3.One of the largest automotive manufacturer (along with a long history)

4.1285% increase in net cash5.Huge increase in total equity

5.Industry experiences slow and steady growth

3.Concentrate on making the best fuel efficient cars (S1, S2, S3, S4, O1, O4, O5)

1.Build eco-friendly products from alternative materials (S2, S3, S4, T2, T3, T4)

2.Produce more cars for foreign market (S1, S2, S4, T1, T4)

SPACE Matrix

-6-5-4-3-2-1

Total154379100%-3911

-BCG Matrix

Relative market share position in the industry

High 1.0 Medium 50 Low 0.0

IE Matrix

Hold and Maintain

31

Grand Strategy Matrix

Rapid Market Growth

Strong Competitive

Slow Market GrowthWeak

Competitive Position

cars (S1, S2, S3, S4, O1, O4, O5) – SO3

QSPM

Strategic Plan for the Future

Objectives for the 2008 - 2010

• Reduce manufacturing expenses by 15-20% 2008• Introduce new small fuel efficient vehicles 2009• Enter Latin American and Asian market with

hybrid vehicles 2010

• Develop affordable electric car for US market 2009-2010

• Increase market share 2009-2010

• Build up strong financials (increase net income and EPS by 15%) 2009-2010

Implementation

• Amount needed: $40,000,000,000• Stock price: $7.42

• Interest rate: 7.5%

• Tax rate: 0% (firm is having a loss)

• # of shares outstanding: 2,195,000,000• # shares needed: 500,404,312

Common stock financingDebt financing

EPS3.717.4214.843.156.8614.28*data in $ billion

Other Issues

• Laws and regulations in foreign countries• Regain lost trust in the Ford’s brand

Evaluation

Ford 2008 Update

Industry Update

• Ford Motor Company Annual Report 2007• General Motors Annual Report 2007

• relations

http://www.ford.com/about-ford/investor-• Datamonitor

– Global Automobile Industry manufacturer 2006

• Pictures taken from Web

Questions???