Handbook Phần Cứng PU part 119 pps

2006 Q1 14,043,000 [43] 2006 Q2 8,526,000 [58] 2006 Q3 8,111,000 [59] Total 58,912,000 [edit] Advertising An iPod billboard in midtown Toronto. iPod Lightrail Wrap Advertising, Minneapolis, Minnesota Apple has promoted the iPod and iTunes with several advertising campaigns including their silhouette commercials: November 2001 A man dances to music while demonstrating the synchronization between iTunes and the iPod. [60] September 2002 Switcher Campaign, Interviews with real people candidly discussing why they like their Macs and iPods and what they dislike about their PCs. The campaign includes Hamilton Morris and cult phenomenon Ellen Feiss. April 2003 Casually dressed people giving animated silent renditions of pop songs, to promote the iTunes Music Store. Songs included Sir Mix-a-lot's "Baby Got Back", The Caesars' "Jerk It Out", Eminem's "Lose Yourself" and others. October 2003 TV commercials of the silhouette campaign. Songs included The Vines' "Ride", Gorillaz' "Feel Good Inc.", Steriogram's "Walkie-Talkie Man", Jet's "Are You Gonna Be My Girl", Daft Punk's "Technologic" and many more. October 2004 Silhouettes of U2 band members performing their song "Vertigo". January 2005 TV commercials of dancers as silhouettes, with an iPod shuffle symbol moving underneath them. September 2005 Two pairs of hands fighting over an iPod nano whilst viewing it at different angles. October 2005 A music video of U2's "Original of the Species" (from the Vertigo: Live From Chicago DVD) playing on a video iPod. Alternative ads had a sihouette of rapper Eminem over an 'urban' orange background, and a silhouette of jazz musician Wynton Marsalis over a 'cool blue' background. These backgrounds were more textured and complex than in previous ads. March 2006 Thousands of CD covers pouring into an iPod nano, with the song "Cubicle" by the French electro-rock band Rinôçérôse. September 2006 Silhouette of Bob Dylan performing the song "Someday Baby" from the album Modern Times. A dancer, also in silhouette, is shown dancing to the song. A new ad featuring the updated iPod nano. Silhouette dancers can only be seen when they cross the paths of color generated by their iPod nano. This features the song "The Audience Is Listening Theme Song" by Cut Chemist [61] . [edit] Earphones The iPod's white earphone cords have become symbolic of the brand, and advertisements feature them prominently. In fact, the earphones have such strong visual recognition characteristics that some have said they can be a liability. After a 24% rise in robbery and a 10% increase in grand larceny in the New York City subway, a spokesperson for the NYC police suggested that iPods might be behind the increases. [62] [edit] Accessories Several companies produce accessories that are designed to for iPods. This market is sometimes described as the iPod ecosystem. [63] Popular iPod accessories Accessory Functionality Offered Manufacturer External speakers (including the iPod Hi-Fi) Loudspeakers JBL, Bose, Altec Lansing, Kensington , Apple, Logitech, Klipsch Sound recorders Record analog audio from a microphone. Griffin Technology, Monster Cable Portable battery rechargers Recharge the internal battery "on the go". FM radio tuners Listen to FM radio, in-line control of iPod Apple Computer, Griffin Technology, Monster Cable Wireless remote controls Control the iPod from a distance wirelessly. Apple Computer, Griffin Technology, Monster Cable Wired remote control Control the iPod from a distance. Apple Winter sports jacket and backpacks with SoftTouch. Control panel attached to apparel for remote control. Burton RedWire DLX Jeans Special dock with connective wire connects iPod to internal equipment located conveniantly on jeans such as control pad and headphones. Levi's Cases and Protect the iPod against accidental Apple and many third party protective films drops and surface scratches. companies iPod Camera Connector Transfer photos from a digital camera or media card to a color screen iPod [citation needed] Apple Audio/visual cable (with proprietary RCA connectors) Output composite video and stereo analog audio (A standard A/V cable can be used by swapping the RCA connector ends appropriately on the video input device) Apple Nike + iPod Enable iPod nano to be used as a pedometer Nike/Apple iPod Radio Remote Enable listening to FM radio Apple iPod socks Protective cover Apple OhMiBod . [64] A vibrating sex device that can be plugged into the iPod and sends out vibrations to the beat of the music Suki, LLC [edit] Car integration BMW released the first iPod automobile interface [65] that allowed drivers of newer BMW vehicles to control their iPod using the built-in steering wheel controls or the radio head unit buttons. Apple announced in 2005 that similar systems would be available for additional vehicle brands, including Mercedes- Benz, [66] Volvo, [67] Nissan, Alfa Romeo, Ferrari [68] , Acura, Audi, Honda (with speech recognition [69] ), Renault and Volkswagen. [70] . In September, 2006 Apple announced that 70% of the car models offered for sale in the US in the next model year offer the ability to connect an iPod. [71] [72] Some independent stereo manufacturers including JVC, Pioneer, Kenwood, Alpine and Harman Kardon also have iPod-specific integration solutions. Alternative integration methods include using adaptor kits (via the cassette deck or the CD changer port), RCA inputs, or FM transmitters such as the iTrip, although personal FM transmitters are illegal in some countries. [edit] See also  iTunes  Digital audio player  Comparison of iPod Managers  Foxconn  Danika Cleary, Product Manager . in-line control of iPod Apple Computer, Griffin Technology, Monster Cable Wireless remote controls Control the iPod from a distance wirelessly. Apple Computer, Griffin Technology, Monster. proprietary RCA connectors) Output composite video and stereo analog audio (A standard A/V cable can be used by swapping the RCA connector ends appropriately on the video input device) Apple Nike. Steriogram's "Walkie-Talkie Man", Jet's "Are You Gonna Be My Girl", Daft Punk's "Technologic" and many more. October 2004 Silhouettes of U2 band members