Research methodology final paper the influence of social media on personal branding of hieuthuhai from 2022 to 2024

RESEARCH METHODOLOGY FINAL PAPER THE INFLUENCE OF SOCIAL MEDIA ON PERSONAL BRANDING OF HIEUTHUHAI FROM 2022 TO 2024 RESEARCH GROUP name... This study will elucidate the elements that

RESEARCH METHODOLOGY

FINAL PAPER

THE INFLUENCE OF SOCIAL MEDIA ON PERSONAL

BRANDING OF HIEUTHUHAI FROM 2022 TO 2024

RESEARCH GROUP name

Abstract

In recent years, with the development of social media, many industries have benefited,

particularly the music industry Artists now have the opportunity to build their personal

brand through social media platforms easily This research aims to explain how social media influences personal branding through the case of HIEUTHUHAI and the connection between communication strategies and personal branding This study is Primary Research, using Quantitative Research Methods A Google Form survey will

be used to gather opinions from survey participants on the research topic The purpose

of the survey is to collect data based on the social media usage habits of the respondents,

to assess the impact of social media on personal branding This research aims to explain the effects of social media on personal branding, focusing on the subject of

HIEUTHUHAI

1.6 Conceptual Framework/Paradigm - cm re 10 1.7 Scope And Delimitation Ố 11

=›:.' 11 1.9 OrganiZafÏOn HH TH HH Tho Họ HH kế 11

2.1 Overview about Social Media and Personal Branding: 13 2.1.1 Overview about Social Media . - - che nành Hết 13 2.1.1.1 The definition of Social Media - che 13 2.1.1.2 History development of social medlia - . - chi 13 2.1.1.3 Types of social medla - HH TH nh nhe 14 2.1.2 Overview about Personal Branding - cnssesieerrsrree 15 2.1.2.1 The definition of Personal Branding - -‹ - si rreexxee 15 2.1.2.2 The factor that affect personal branding .- -cxcxesseeerrres 15 2.1.2.3 History development of personal branding -c-sxe+sxs 16 2.1.2.4 Distinguish Personal brand and Brand - -snsssesikreeexxee 17

2.2 The influence of Social Media on Personal Branding -. 18 2.2.1 The impact of social media on personal branding . ‹ - 18 2.2.2 social media strategies on personal branding -‹ -ccsxessxeree 19 2.3 Overview about Social Media on Personal Branding of HIEUTHUHAI 21

2.3.2 The development of HIEUTHUHAI - c2 nsesirrsrsrrrree 22 2.4 The strategy personal branding of HIEUTHUHAI -s- 24 2.5 Evaluate the effectiveness of communication strategies - 27 0n c9 ò0 nh ố 28

CHAPTER 1: INTRODUCTION 1.1 Background of the Study

"In this era, users are utilizing online social media to create, modify, share, and discuss content" (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011) Social media has become an important part of everyone's life.“Technological development has meant that an increasing number of potential recipients, for messages designed to create a

brand image, are made up of Intemet users.” (Mateusz Grzesiak, 2018 ) Social media's

growth in the last decade has benefited personal branding, particularly in the artistic industry According to a study,"Due to the increasing use of social media, various industries and celebrities have shifted their focus towards integrating their social media platforms to lead the new generation, drive gaming traffic and fans, and turn it into value" (DeMers, 2013) “An analysis of 18th century auction records revealed that artists have always been branded, as the prices for their artworks were determined by

their reputation and status in society” (Preece and Kerrigan, 2015) As a result, artists

promote their personal brands by utilizing the growth of social media sites like Facebook, Instagram, YouTube, and, more recently, TikTok From there, they have an impact on the community and the general public In summary, a good image-building

strategy has transformed a celebrity or artist into a personal brand, transforming them

into successful people who are well-known to the general public

In Hollywood, there are many personal phenomenon cases on social media sites such as Justin Bieber, Lady Gaga, Katty Perry, Selena Gomez (Elite, 2013) By just using social media to gain their popularity and this directly contributed towards the corporate SMS, Social SMS and Political SMS (Jon Caramanica (2013)), Selena Gomez, the Disney princess, and Justin Bieber, known as the Prince of Pop, are just two

of the well-known Hollywood celebrities who have developed their personal brands on YouTube, a social me This social media sitepopular at the time In order to market their personal photos, they have made YouTube their main social networking site In addition

to their YouTube promotion, they use various image promotion techniques on

Facebook, Instagram, and Twitter These celebrities have an impact on the public by

cultivating their online personas on social media Celebrities with millions of followers

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on their social media platforms had the tremendous influence towards the mass (Bartholomew, 2012- Mitchell K Bartholomew, Sarah J Schoppe-Sullivan, Michael

Glassman, Claire M Kamp Dush & Jason M Sullivan (2012)) "The public always

follows their idols and views them as ideal role models to emulate." Media or followers always keep track of celebrity posting, sharing their posting on their social media

accounts and even making it into news (Chosun Ilbo (2013)) This is because celebrities

are being referred as a group of people who are in the limelight and attention of public

via mass media (Marshall, 1997 - P David Marshall (1997))

K-POP is a South Korean music industry that is popular in the Asian music

market YouTube is the first social media channel used to promote the South Korean music market Artists use official music videos and live performance videos to market their music, pictures, and performing styles BTS and BLACKPINK, among others, use YouTube and its features to help their music industry achieve definite success They have expanded the reach of K-POP music internationally and increased its global recognition Along with YouTube as the primary promotional medium, the K-POP industry has developed a number of social media channels, including VLIVE and WEVERSE programs, that help fans and artists communicate South Korea has effectively leveraged the benefits of the technological age, particularly social media, to enhance and advance its public image

Social media platforms have helped many well-known artists in the domestic art scene, such as BigDaddy and Tran Thanh, to establish their reputations, especially HIEUTHUHAI This study will elucidate the elements that contribute to HIEUTHUHAI's influence in the process of developing his personal brand through social media platforms, with a particular emphasis on the years 2022-2024 In addition,

it will clarify how HIEUTHUHAI's personal branding and social media relate to each other between 2022 and 2024

1.2 Significance of doing research

The most important level in the development of a brand on the Internet is the ability to form a community around it, regardless of whether it is the brand of an organization, a product or a personal brand Social media will play a key role in this Thanks to the strong development has helped many professions and individuals become

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widely recognized A study has shown that “The exposure and reputation are the major incentives for contributors The most powerful and well-versed individuals on these social media platforms are celebrities” (Erik & Davidson, 2009 - Davidson, Christina (2009) One person who has a certain impact on young people is HIEUTHUHAI This study is crucial to understanding the elements that have influenced HIEUTHUHAI's process of personal branding In addition to explaining the factors that affect personal branding, this study explain how social media and HIEUTHUHAI's branding relate to one another between 2022 and 2024 From then, we can learn from this study and then develop our personal brand

1.3 Research Questions

The research question is “What factors of social media that affect

HIEUTHUHAI’s personal branding from 2022 to 2024” and “ The relationship between

Social media Strategies and Personal Branding of HIEUTHUHAI from 2022-2024” These research question will explain the influence of social media on personal branding and the relationship between social media strategies and personal branding

1.4 Objective

This research is performed with following objectives:

Answering the primary question “What factors of social media that affect

HIEUTHUHAI’s personal branding from 2022 to 2024”

Explaining the relationship between social media strategies and person branding 1.5 Theoretical Framework

1.5.1 The Marketing Mastery Pyramid

BRAND AND Buzz

BUILDING Brand Design

Phase one is about developing a solid platform on which you can build your brand and market your business It requires defining, articulating, and declaring your brand and then translating that into places ( online and offline) where people can effectively engage with your business

e First, clearly articulate your brand and messages

e Next, create a modern and marketing-oriented, up-to-date websites

e Finally,create brand consistency on social media

Phase two: Brand and Buzz Building - Brand Expansion And Acceleration

With your platform solidly in place, you’re ready to take on some serious buzz building

There are hundreds of significant tactics you can use to build brand and buzz

e Publishing/ content marketing

Phase three: Thought/Industry Leadership - Brand Authority

You have carefully articulated your brand, built a stellar website, and created a ton of buzz Your brand is steadily gaining ground, and the time has come to break out and

become the “it” girl, guy, or company in your field In other words, you are ready to

make the leap into thought leadership (for individuals) or industry leadership ( for companies) Either way, making that leap generally requires the following

e Adding something new

e Being a trusted source of information

e Consistently generating high - quality content

1.5.2 Online World

Figure 1 Online World

THE ONLINE WORD BY SOO WINCCI, WARDAH MOHAMAD

This advancement of technologies will lead us to two worlds, that is virtual (online) and

physical world ( operational) In many ways, individuals' virtual identities on their social media platforms will supersede as the trails individuals leave will remain

engraved online in perpetuity Meaning, what one posts or shares online shapes one’s

virtual identities In the future, social media will bé divided into four major scopes; they are Political, Social, Corporate and Personal

1.5.3 The Be, Do, Have Diagram

YOUR BRAND IN ACTION

Contribution Service Results Character Process Outcomes

Qualities Offerings Impact

THE BE, DO, HAVE DIAGRAM

The most powerful part of our brand is the “being” part, yet ironically, that’s the

aspect we spend the least time articulating What we are contributing with what we offer (do) and the result we produce (have) are important - but the biggest difference

we make is with what we bring to the party by what we are (being)

For this reason it’s important that the layers of your core Anchor Statement include all

three levels of brand definition: what you do, the results you have your clients produce, and the way you are being that makes the difference

Bene Platform Development

Socia Media me Doing —

Branding —— Brand and Buzz Building

Having Thought/Industry/Leadership

result

ESTABLISHED BY RESEARCHER

To develop personal brand through social media need these following factors

e Being: Who are they? They have to define their unique style through their story They have to understand their weakness and strengh They have to know clearly about themselves To let the public know who they are, first they have to answer

the question “Who are they ?”

e Doing: After determining your style and understanding who you are Next is developing your personal branding through some activities

Platform development: Building the platform of personal brand by Online and Offline We need to establish the brand and messaging properly before launching any marketing initiatives Next, set up a personal profile on social media Lastly, make sure your brand is consistent on all social media platforms

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Brand and buzz building: "We'll start by creating a strong brand foundation before

creating efficient social media strategies Before organizing the execution of these

strategies, we must carefully evaluate the budget and implementation capabilities of the social media tools chosen in order to guarantee the effectiveness of the strategies

Thought/ Industry/ Leadership: we are currently experiencing a strong brand development phase following the establishment of a strong foundation and the

implementation of particular social media strategies For every brand, this is a breakthrough phase We must first assess the present state of brand development before selecting the best techniques to guarantee that this phase proceeds as intended

e Having: the process of personal branding is success

1.7 Scope And Delimitation

This research focus on explaining factors of social media that affect on personal branding cua HIEUTHUHAI and the relationship between social media strategies and personal branding

HIEUTHUHAI's personal branding process using social media platforms from 2022 to

2024 is the main subject of this study, which also explains his social media strategies 1.9 Organization

This research is about the influence of social media on personal branding of

HIEUTHUHAI from 2022 to 2024 include 3 chapters

© Introduce about the topic and the research method

o Answering the primary question, explaining the topic

e Chapter 3: Methodology

© The method that we used in the process of the research

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SUMMARY

Chapter 1 gives a summary of the ideas and knowledge surrounding the research issue, particularly the impact of social media on HIEUTHUHAI's personal branding process between 2022 and 2024, as well as the importance of this study The reader will be better able to understand the research issue as a result

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CHAPTER II: LITERATURE REVIEW

2.1 Overview about Social Media and Personal Branding:

2.1.1 Overview about Social Media

2.1.1.1 The definition of Social Media

“Social Media is a sum of online communication channels based on content-

sharing for a specific community, interaction, dialogue and collaboration Examples of today's top social media platforms are: Facebook, YouTube, Twitter, LinkedIn, Pinterest, Google +, Tumblr, Instagram.” (eBizMBA Rank, 2016) “Through social media, actually any person who has Internet access can disseminate his thoughts or ideas, materials, pictures or videos to millions of people online who have the possibility

to interact with him and to opine on his posts The main purpose of interacting on social media is creating new personal or business relations The users turn from consumers

into creators of content in a context in which knowledge is being democratized”(Bădău,

2011) Social Media is a key aspect of the art organization outreach platforms “With the increase in the volume of content and the number of channels through which it's posted, there's a better understanding of the role that social media can play in helping various organizations accomplishing their goals without going through a "middle

person"” (Poonam Arora, Carolyn E Predmore (2013))

Therefore, Social media is the collection of social media based on sharing the content with the community Through media platforms like Youtube, Facebook, Instagram or Tiktok, anyone can easily share their perspective, ideas and their thoughts

by image, content or video with millions of people Additionally, according to the research that “Social media can be used to increase one's social capital” (Ellision,

Steinfield & Lampe, 2007; Fieseler & Fleck 2013; Gehl, 2011; Hearn, 2008; Khedher,

2014 & 2015)

2.1.1.2 History development of social media

“Social media platforms, which have risen due to the growth of the internet, first

began to appear around 2004-2005” “At origins, social media was an online tool for

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people to interact with friends and later it has been adopted by businesses that realized this could be a new communication method which could lead to reaching out to

customers.”(Historycooperative,n.d.) Nowadays, social media is gradually becoming

more popular “Social media has transformed the world in many ways, changing the

way we communicate, the frequency we communicate and even the time of communication It has taken the world by storm and the world today is so much different from the world a decade ago Social media is a breakthrough for the traditional marketing platform due to its viral growth and technology advancement The power of technology breaks down traditional obstacles to human interaction and this enhance the

growth of a new wave of human creativity” (Ferguson, R & Clough, G (2010))

In summary, social media has developed and grown since 2004 - 2005 Social media is one type of online social network that helps people to easily interact with each other, Especially, social media is researched and used in business and daily life Therefore, “Social media not only serves as a platform for self-promotion but also

facilitates community building, where individuals can connect with like-minded

professionals, enhancing their personal branding efforts.”

2.1.1.3 Types of social media

According to the research Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type have shown that Social media that include 4 types of social media

- Relationship represents social media platforms that are profile based and consist

mostly of customized messages; this category includes platforms such as Facebook and LinkedIn

- Self-media platforms are also profile based but offer people the chance to

manage their own social media communication channels A typical example is

Twitter

- Creative outlet platforms are content based and allow users to share their interests and creativity, for example, You-Tube and Instagram

- Finally, collaboration platforms are also content based but allow people to ask

questions, get advice, or find the most interesting news and content of the day

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2.1.2 Overview about Personal Branding

2.1.2.1 The definition of Personal Branding

According to (Gulati, 2009) said that “The rise of the internet has taken personal

branding to a new level of importance.” The growth of the virtual world has built the

need of maintaining online identities because this online identity has the power to affect the real world (2) The definition of Personal Branding is no longer new “Personal

branding is constructing a personal brand through conscious image management The most important determinant of personal branding is image personalization, which stipulates that the brand is the given person—‘“me” becomes the brand itself The strength of a personal brand is built on the credibility of a real person and trust in them

An important characteristic of personal branding is also self-presentation (the content

of the message is the person created for the brand, their strengths, interests, goals, passions, aspirations and so on) and the resulting narrative character of the message (storytelling is an inseparable part of personal branding—in building our own brand,

we tell about ourselves)” Besides, to clarify for definition of personal branding,

according to the research shown that “The human brand has previously referred to“any

well-known persona who is the subject of marketing communications effort”

(Thomson, 2006, p 104); however, Close et al (2011) embrace a more inclusive

definition as a personal that is well-known or emerging As a point of differentiation, “ the human brand is sometimes used to refer to traditional celebrities (such as famous

athletes or musicians), whereas personal brand may be used to describe those who are more micro-celebrities (Khamis et al., 2017; Senft, 2008, 2013) or those more amateur

on social media ”

Therefore, Personal branding means the way we market our image through the online platforms to the public And, personal branding is actually we build a brand intentionally, tell the stories, the characteristics and make ourselves become a brand

2.1.2.2 The factor that affect personal branding

Personal branding is the development process and market of the brand to the

public Personal branding is “An indtvidual's personal brand is a reflection of his or her

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skills, abilities and lifestyle ” (Gehl, 2011; Hearn, 2008; Peters, 1997) The factors effect

on personal branding includes:

building a personal brand ” (Brooks & Anumudu, 2015; Gehl, 2011; Morgan, 2011;

Poeppelman & Blacksmith, 2014) Then, they use their strengths and their weaknesses

to build their unique story, this is Self - presentation According to the research “ Self - presentation is the mechanism that allows an individual to convey information to the

world to influence perception ” (Chen, 2013; Goffman, 1959; Khedher, 2015; Schau &

Gilly, 2003) Self-promotion means each individual uses their strategies to market their skills, knowledges they have Research shown that “Over time, self-promotion has

become a normalized phenomenon in people’s lives.” (Van Dijck, 2013)

2.1.2.3 History development of personal branding

Personal branding seems like it exists with the convenience of the internet

However, the definition of personal branding has been founded for centuries, it has from

the time that society didn’t have the benefit of the internet

Around 1290 BCE, Personal branding has an early origin, and was first established in ancient Egypt Pharaoh carved his stories into the stone Nowadays, people see this as a symbol of Personal Brand The concept of brand comes from Old

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Norse, in which brandr meant “sword, fire, to burn.” This term was used to describe the

practice of marking products by burning the name or symbol of the producer into them

(Ritson, 2006) The oldest brand that still exists today has its origins in the Vedic period (ca 1100-500 BCE)

There is a lot of information supposed the definition of Personal Brand was mentioned by Tom Peter in 1997 in the article “ The Brand Called You’ This article is

about how to present yourself However, the definition was introduced in “Think and

Grow Rich” by Napoleon, released in 1937 In this book wrote “It should be encouraging to know that practically all the great fortunes began in the form of

compensation for personal services, or from the sale of Ideas.” Therefore, Personal

Branding is actually mentioned before, but Personal Branding is known when Tom Peter Highlighted in the article “The Brand Called You” Then this was further

developed in the book Positioning: The battle for your mind by Al Ries and Jack Trout

in 1980 Nevertheless, Personal Branding is basically known when we were born, and

was named by our parents At this time, the Brand was established According to Jim Joseph (2013) argues that “personal brand begins at birth, when the parents offer a name

to their child, unconscious creating a new brand, and from that day, the person keeps it.”

2.1.2.4 Distinguish Personal brand and Brand

Based on above theories, Personal branding means that the brand of an individual, personal brand Personal Brand will show the characteristics, strengths, weakness through the stories to the public This is one of the markets, instead of marketing the production of the brand, we decided to market ourselves, market “ME”,

make “ME” become a brand through story

Similar to the definition of Personal Brand, Brand also is the term of market production of the brand Use their own story to market their brand and enhance their

reputation And “The American Marketing Association (AMA) defines a brand as a

"name, term, sign, symbol or design, or a combination of intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the

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sellers

and the social strategies, which bring the value to the public

(2015, p.1).Both Personal Brand and Brand need to have an impressive story

Personal Brand primarily focus on the value of an individual can bring to the

public But, Brand is a group of people to form a group The value of the brand that they bring to the public will enhance their reputation Especially, enhancing their sales Personal brand and brand have a connection Brands bring the values to the

public through a lot of platforms They use influencers to market their production

According to the research named SOCIAL MEDIA STRATEGIES FOR PERSONAL BRANDING - A CASE STUDY OF MALAYSIAN CELEBRITIES ON FACEBOOK

(Soo Wincci, 2015) “ Companies or firms often study celebrities who gain phenomenon

success on their social media platforms in order to improve their performance in the virtual world Celebrities had nurtured their phenomenon social media platforms into a business platforms by strategies” For example, The luxury brand, CHANEL They use the impact and fame of JENNIE OF BLACKPINK to increase their sales When an individual builds their personal brand will bring them a lot of change to provide useful value to the public

2.2 The influence of Social Media on Personal Branding

2.2.1 The impact of social media on personal branding

According to the research, “Social media is a breakthrough for the traditional

marketing platform due to its viral growth and technology advancement.” (Ferguson,

R & Clough, G (2010) With the development of social media, it brings lot of benefits

to the public, especially in the field of arts Social media is the primary key that helps

to connect the artist with their fans Then, enhancing the public reaction, their brand

awareness, their public affection This opinion was founded in the research “ Social

media is a key aspect of the art organisation outreach platforms With the increase in the volume of content and the number of channels through which it's posted, there's a better understanding of the role that social media can play in helping various organisations accomplishing their goals without going through a "middle person"

(Poonam Arora, Carolyn E Predmore (2013))

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Malaysian Celebrities On Facebook by Soo Wincci, Wardah mohamad analyzed the

strategy of Korean industry “The South Korean music industry is comparative small,

songs are released onto national television and simultaneously uploaded onto YouTube

to reach out to distribute and export all their music and celebrities via social media platform (Youtube) The strategy developed from Political SMS -> Social SMS -> Corporate SMS -> Personal SMS All these strategies were united in one social media platforms, which is Youtube to create the Whole K-POP Globalization Social Media

Strategies”

FACEBOOK:

“Facebook not only caters for personal usage on normal Facebook account, but also one

can open up a facebook fan page to brand themselves or their products” (Newman,

2009) Also, it has its own markup language, which called the Facebook Markup Language (FBML), which allows users to customize the look and feel of one's Facebook Fan page, FB provides statistics and insights of the activities on their facebook fan page

to provide more indication to users in building their brands and also a nice method to manage and organize photos or other applications tools on Facebook All these social media platforms increase one's sphere of influence, and help to define and describe a person or a brand With the Facebook platform, the users could easily create an account full of personal information and their image to connect with the public Some influencers have the starting point with that platform For example, with Hot Boys and Hot Girls, they will use social accounts to upload their images, their stories to attract the public Nowadays, the Facebook platform has been updated with new features, which is the thing the public needs For example, they love to watch short clips or review films or news The users will spend their whole time just watching reels on Facebook Besides, Facebook has a livestream feature The feature is used by almost all social media platforms However, Livestream is no longer used by the users

INSTAGRAM:

This is a similar platform like Facebook This platform is used to market the brand alongside the Facebook platform This platform is equipped with the Livestream, reels, chat group features Instagram is used for communicating with the public by the influencers The reason for using this app is because of the cute filter when livestream

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Additionally, this is used to create a chat group by the influencers to communicate with their fans All local and global artists create chat groups to share information, story with their fans to build a good relationship and attract the public by being friendly

TIKTOK:

This platform is loved by all of the public recently because of its ease and quickness The public just needs to spend a minute to know what happens in the world In the beginning, this platform was used for entertainment But, gradually the public realized the business potential on the platform A lot of users create an account to earn money from Tiktok Thanks to this development both the public and the artists are to benefit

They don’t need to put in too much effort to market their brand, their story They are

simply create an account on this platform, they will easily attract the public when they have enough followers, and they have their music production They just have to upload their music on this platform, make a trend with their music The public will know the

artists through this trend This creates a diverse image of the artists, making the public

impressed by the trends like Dance Challenge, Duet, Creative new lyrics based on the

original music of the artists,etc Tiktok is one of the potential platforms for personal

branding

2.3 Overview about Social Media on Personal Branding of HIEUTHUHAI

2.3.1 Overview of HIEUTHUHAI

Tran Minh Hieu was born in 1999, studied at UEH University His stage name

is HHIEUTHUHAI He explained the reason why he has this stage name Back in the day when he was at school, in his class there were 2 people named Hieu One is good at studying, but another is not good at studying Therefore, he decided to pick HIEUTHUHAI to be his stage name with the objective to prove to the people His stage

name HIEUTHUHAI has been with him through all of his journey He is a rapper, with

Ax?

some hit song like “Cua”, “Bat nhạc lên” Then, he decided to participate in King of Rap He was impressed by his attractive appearance and his unique style of performance He was impressed specially by his youthful music vibe, a good fit at all

of GENZ He participated in a high - watched show in 2020 but HIEUTHUHAI still

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has not been outstanding Compared to the others, HIEUTHUHAI is not particularly outstanding

Until 2022, HIEUTHUHAI released a MV “Vé Tinh” This MV has achieved

remarkable success Gradually, the songs of HIEUTHUHAI have become more popular

in social media from Facebook, Instagram to Tiktok This has accelerated the development of HIEUTHUHAI Then, he decided to join an artist management company From there he has own strategy to develop HIEUTHUHAI is considered to

be more famous after joining the reality show “2 ngay 1 dém” Through this reality

show, the public sees another aspect of HIEUTHUHAI The public will see his characteristics clearly He impressed the public because of his good behavior, Obedience, and wholehearted participation This is the perfect foundation on the process

of personal branding of HHIEUTHUHAI HIEUTHUHAI’s characteristics begin with the most simple thing that attracts the public After joining this reality show, HIEUTHUHAI realized the potential opportunities for developing his Personal Branding Therefore, he decided to participate in a lot of shows Recently he has joined

in to the show named “Anh Trai Vuot Ngan Chéng Gai’ This shows the viewer the

image of HIEUTHUHAI with his ability and skill, especially leadership skills

The process of HIEUTHUHAI’s Personal Branding from 2022 to 2024 has gone

through stage building and development Using the factors of social media and social

media strategy is the key aspect that decides the success of HIEUTHUHAI’s Personal

Branding

2.3.2 The development of HIEUTHUHAI

In 2022, HIEUTHUHAI released two MV is Dynamic Duo and Vé Tinh He uses

the social media platform as a first step in developing Personal Branding He uses the Youtube platform to market his music Two MVs are all reached in the millions of viewers after a short time Thanks to two MVs, HIEUTHUHAI has become more

famous For example, the music industry KPOP “The South Korean music industry is comparative small, songs are released onto national television and simultaneously uploaded onto YouTube to reach out to distribute and export all their music and

celebrities via social media platform (Youtube) This strategy is the foundation that

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