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Tiêu đề Research and Analysis of CRM Activities to Be Implemented by UEF by 2024
Tác giả Lé Phuong Tram, Dinh Quéc Duy, Nguyễn Hoang Khanh Dung, Nguyễn Minh Quân, Lê Nguyên Minh, Nguyễn Châu Long
Người hướng dẫn Ho Huu Luc, Lecturer in Customer Relationship Management
Trường học University of Economics and Finance
Thể loại final report
Năm xuất bản 2024
Thành phố Ho Chi Minh City
Định dạng
Số trang 27
Dung lượng 11,43 MB

Nội dung

- For high school students: Free admission consideration for students with outstanding academic achievements, with entrance scholarships covering 100%, 50%, or 20% of tuition fees for th

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Lecturer: Ho Huu Luc

Lé Phuong Tram 215042002

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First of all, our team would like to thank Ho Huu Luc, Lecturer in Customer Relationship Management

In the process of learning and learning, our team has received his attention, help and caring guidance which is the motivation for our team to complete this research He has helped our group gain more useful knowledge, effective and serious learning spirit This will definitely be valuable knowledge, a luggage for us to be able to step forward in the future

However, due to limited knowledge and the ability to absorb reality, there are still many surprises Although our team tried our best, it is certainly difficult for the essay to avoid shortcomings and many inaccuracies, our group is looking forward to your sympathy and we will

be very grateful for your support to help us find those mistakes

The success of this report is also thanks in part to the great contribution of the knowledge that you imparted to us through respectful lessons, I hope you will consider and comment to make our group's essay more complete

Our team would like to sincerely thank you!

Table of Contents

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I The current cHstomer segrmenfs 0ƒ UEF:

1 Gender:

IV Data management: How does UEF collect, store and use student data? ccssccscsccssccesscees 14

1 Type of data collected: 14

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1 Gender: UEF focuses on attracting both male and female students

- For female students: There are scholarships such as the "Start-up for Female Students" for those with creative entrepreneurial ideas or the "Elegant UEF Female Student" competition to honor the beauty and talent of female students

- For male students: There are scholarships for outstanding athletes

2 Age: UEF attracts students aged 18 to 25

- For high school students: Free admission consideration for students with outstanding

academic achievements, with entrance scholarships covering 100%, 50%, or 20% of tuition fees

for those with excellent academic performance Financial support is also provided for students from difficult backgrounds

- For college students: Encouragement scholarships covering 50% and 20% of tuition fees for students with good academic performance, along with a 10% ethics training scholarship for those actively participating in student union activities There's also a program for "International Student Exchange Scholarships" to support short-term study abroad

- For working individuals: Programs such as "Scholarships for Working Individuals" and

"Scholarships for Graduate Students" support working individuals in advancing their

professional skills Flexible installment payment options are available for tuition fees, along with short-term and in-depth courses

3 By Region:

- Students from Ho Chi Minh City and nearby provinces constitute the majority, with

over 70% of the total student population UEF's geographical location in the center of Ho Chi Minh City provides a strategic advantage

- Efforts are made to attract students from the Central and Northern regions through

attractive scholarship programs, student support policies, and extensive recruitment activities

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- High school students: UEF is a prestigious university with high admission scores, attracting many outstanding students from high schools nationwide

- College and vocational students: UEF offers transfer programs for college and vocational students who wish to enhance their academic qualifications

- Transfer students: UEF supports students in transferring academic results and credits from their previous institutions according to regulations

5 By Field of Study:

- Economics: UEF's strength lies in economics, attracting many students The university boasts

a team of reputable, experienced lecturers and modern training programs that stay updated with

the latest trends in the field

- Information Technology: With the rapid development of IT, this field attracts many young learners UEF provides modern facilities, advanced labs, and practical training programs aligned

with business needs

- Languages: UEF offers various language programs such as English, French, Japanese, Korean, and Chinese, meeting diverse study and work demands

- Humanities and Social Sciences: UEF offers programs in humanities and social sciences like law, psychology, and sociology to cater to the diverse study and work needs of students

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- Admission counseling: UEF has a team of professional counselors ready to address students' inquiries regarding training programs, tuition fees, and support policies

- Enrollment support: UEFF assists students in completing enrollment procedures quickly and

conveniently

- Information provision: UEF provides comprehensive information on training programs,

facilities, and student activities for reference

During studies:

- Teaching quality: UEF has a team of reputable, dedicated lecturers, and there is a feedback mechanism to improve teaching quality after each semester

- Facilities: UEF has modern, well-equipped facilities to meet students' study and living needs

- Student activities: UEF organizes various student activities to help them develop, including workshops with experts and networking events with businesses

- Academic support policies: UEF offers various support policies such as scholarships, preferential loans, and job assistance Additionally, the university sends regular emails to inform

students about grades, scholarships, workshops, and attendance

After graduation:

- Job support: UEF has a Job Service Center, regularly organizing job fairs and providing job

referrals for students

- Alumni network: UEF has an extensive alumni network, regularly organizing networking activities and supporting alumni who wish to pursue further education such as master's and doctoral degrees

I UEF's Marketing Channels

1 Social media

UEF utilizes social media platforms such as Facebook, Instagram, to reach students The school's

Fanpage on Facebook and Instagram has 256k and 3.3k followers respectively On average, the

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school's Fanpage posts 3 to 4 posts per day on both Facebook and Instagram platforms, which are then displayed and accessed by the followers

On average, each post receives about 100 to 200 likes, approximately 10 comments, and 5

shares

XET TUYEN SOM 192

BẰNG HỌC BẠ LỚP 12

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On average, the university will send many emails per day such as event registration forms for participation points, teaching plans notifications, and mostly, students will follow and click when there are important emails related to the learning process

By consistently sending emails to students, the university can build and maintain relationships with students This can help foster loyalty from students towards the university

B Sent UEF, Trung tâm Hỗ t [KTA] Engli inar 7, chi dé "Get IELTS Speaking under your belt: Kí it 1024" ngay 13/ 9:56AM

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UEF organizes events such as enrollment days, introduction events, and meetings with renowned

CEOs about future career prospects, graduation photo shoots, and corporate internship interview

events

Some student events are mandatory due to their relevance to course progression, while others contribute to semester credit points There are also some events that students are required to attend, so most students will participate in the events organized by the university The university gauges student interest in events through registration forms

Most students, when attending an event, will take photos and post about their participation on social media This also serves as part of the widely spread marketing purpose of the brand without incurring costs

Luu ¥: Tui minh sé déng form vao ngay hoặc khi workshop đủ chỉ tiêu Vậy nên còn chỉ

Đừng ngần ngại tham gia buổi workshop để có cơ hội “cấp cứu” sức khỏe tỉnh thần củ

phần quà khi các bạn tham gia tương tác với 2 diễn giả nhé!

09:00 AM - 11:30 AM Ệ

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15 MARCH, 2024 «

LIBERTY HALL, 15TH FLOOR

Mr Tony Coffey Ms Trang Jena

A First aid & quick response The Co-founder &

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4 Website:

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academic programs, departments and centers, as well as collaborations with businesses The website layout is designed to be minimalistic and user-friendly, prioritizing ease of navigation, fast page loading speed, mobile-friendliness, and convenient information search Upon opening the website, users will find primary information about academic programs and recruitment, including descriptions of programs, training courses, and specific courses, along with registration forms attached to help users easily filter the information they need when accessing the website."

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CHƯƠNG TRÌNH CỬ NHÂN QUỐC TẾ

M Học tại Việt Nam

KH Bảng cếp quốc tế

M Giá trị toàn cầu Nhận hổ sơ học bạ từ

Nhiều đãu ấn đẹp trong cuộc gặp gỡ giữa

Nhà UEE và các bạn học sinh THPT tại Cầm

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With the goal of increasing purchases, you can measure metrics such as: conversion quantity, purchases, cost-per-conversion, Return on Advertising Spend (ROAS) Conversion rate As a result, advertising on Google helps reach 90% of internet users globally

Il UEF Student Engagement Throughout the Student Lifecycle

1 Admission Process:

Direct Consultation: UEF organizes direct consultation sessions at the university and in provinces nationwide to provide information about training programs, tuition fees, and admission regulations Young people will be introduced to the university and the requirements to become a

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Experiential Activities: UEF organizes experiential activities such as Career Day and UEF Open Day for students to directly experience the learning and living environment at the university

2 Course Registration:

Online Registration System: UEF has an online registration system that helps students register for courses easily and quickly Students only need to access the university's website and then can choose the subjects and study time suitable for them based on the Training Program easily and quickly

Course Selection Consultation: UEF has a team of consultants to support students in choosing

courses that suit their abilities and career orientations

Procedure Support: UEF always has teams at the university to guide students on various complex procedures Therefore, when entering UEF, students feel the convenience and dedicated support of the support team at UEF

3 Alumni Relations:

Alumni Club: UEF has an alumni club to connect students after graduation

Networking Activities: UEF organizes networking activities such as seminars, talks, etc for alumni to share experiences and update information about the university

4 Student Interaction Through Social Media Channels:

11

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Website: UEF has a separate website with full information about the university, training programs, and student activities

đăng nhập vào hệ thông

Đăng nhập bằng @UEF email

Fanpage: UEF has a fanpage on Facebook to update information about the university's activities

and interact with students

12

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Trường Đại hoc Kinh té - Tai chinh TP.HCM (UEF)

dao tao bac Tién si, Thac si, Dai hoc chinh quy

Trang chủ Bạn bè Marketplace Trang cá nhân Thông báo Menu

Youtube, TikTok Channels: UEF has a Youtube channel to share videos about the university's

activities, lectures, etc

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8 Phương tiện n Làm đẹp Tài chính

In-store/Branch 57% Đánhglácrðne S2% — Giaớnh/Bạnbè

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x UEF Channel

UEF @daihocuet

Trường Đại học Kinh tế - Tài chính thành phố Hồ Chí Minh (Ho ` Chỉ Minh City University of Economics and Finance - UEF) thàn

uef.edu.vn và 4 đường liên kết khác

Dang ky Trang Chủ Video Shorts Danh Sách Phát Cộn

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UEF Channel - 146 N lướt xem - 1 năm trước

rie CHỈ SỐ ĐO LƯỜNG CHỈ SỐ ĐO LƯỜNG

+ Lượt hiển thị * CPC, luot truy cập Website

45% * Lượt xem video * CPA

* Lugt tuong tóc quỏng cóo * Lugt chuyén đổi

" + Tổn suốt hiển thị + ROAS

* Doanh thu

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Using traditional media such as television, radio, or newspapers to reach students

Quick Attention: It has the ability to create an immediate impression through engaging, captivating content, and meaningful messages

Wide Reach: It is a means of reaching most audiences, all ages, and different demographics With millions of TV, radio, and newspaper channels, there are many options for advertising Geographical Limitation: Advertising helps choose the advertising scope by specific region, serving marketing purposes

Dynamic: Advertising is often dynamic, creative with images, colors, sounds, making an impression and easy to remember."

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ngày 4/12

IV Data management: How does UEF collect, store and use student data?

1 Type of data collected:

Personal information:

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