With a unique business model, quality coffee products and cozy coffee space, Go Cafe has attracted a large number of customers and generated stable revenue.. Specifically, the study will
BUSINESS PERFORMANCE Q.2 21 Hà TH HT ket 19
Go Cafe has strategically tailored its products and services to meet customer preferences, offering a diverse selection of four distinct coffee types This range caters to various tastes, from strong and bitter options to those that feature rich flavors and light acidity, ensuring that every coffee lover finds their perfect brew.
The company offers exceptional coffee services, creating a comfortable and aesthetically pleasing environment for customers to savor their coffee Additionally, they cater to both retail and wholesale markets globally, enhancing customer engagement and satisfaction.
Revenue results of Go Cafe Company in 3 years 2020-2022
Chart 1: Revenue results from 2020 to 2022
The data reveals a significant decline in growth from 2020 to 2021, followed by slower recovery in 2021-2022 During early 2020 to early 2021, three small-scale epidemics occurred, resulting in low case numbers and stable consumer activity, which minimally impacted Go Cafe's business, leading to a total revenue of VND 2,660 billion in 2020 Meanwhile, operational costs remained steady, amounting to VND 2,478 billion for the year.
In April 2021, the fourth outbreak of the disease intensified, leading to nationwide restrictions on entertainment, dining, and large gatherings to curb infections Go Cafe was compelled to close temporarily, resulting in a significant revenue drop to VND 2,482 billion for the entire year Although there was a partial reduction in fixed costs such as staff salaries, rent, utilities, and materials due to the shutdown, the total budget for 2021 still amounted to VND 2,398 billion, reflecting the impact of state-mandated mass gathering prohibitions.
In 2022, the ongoing effects of the pandemic and heightened consumer health awareness significantly limited shop visitors, leading to slow revenue growth However, the powdered coffee segment, launched in 2021 and sold on the e-commerce platform Shopee, consistently ranked number one throughout 2022, contributing to revenue stability and helping the company navigate post-pandemic challenges As a result, the total revenue for the year reached VND 2,598 billion.
In terms of costs, operations have returned to normal, plus the operation of the powdered coffee segment, so costs increased slightly compared to the previous year, up VND 0.99 billion
Although due to the Covid-19 epidemic, Go Cafe Co., Ltd.'s activities in 3 years 2020-
In 2022, market expansion rates fell significantly compared to pre-pandemic levels; however, this decline has not hindered the company's progress Instead, it is currently in a recovery phase, aiming to expand its reach beyond Ho Chi Minh City to other provinces in the future.
A comprehensive analysis of the company's products and services reveals that they effectively address customer needs and preferences by offering customized solutions This approach not only enhances customer satisfaction but also drives increased sales, ultimately boosting the company's operational efficiency.
ANALYSIS OF BUSINESS ACTIVITIES AND SALES PROCESSES RELATED TO GO
STRENGTHS / WEAKNESSES IN GO CAFES BUSINESS He 31 1 Strengths K0 434Ả
3.4.1.1 Leading in coffee taste true to Vietnamese taste
After years of searching in renowned coffee regions, Go Cafe proudly sources its coffee from the finest origins, ensuring exceptional quality Committed to continuous improvement, Go Cafe actively seeks to differentiate its offerings to meet customer needs This dedication fosters an open dialogue, encouraging customers to share their feedback and comments, as Go Cafe remains attentive and responsive to their preferences.
Currently, from the type of nut to the size of the grain and the unusual dry processing method is the most different highlight of Go Cafe
3.4.1.2 Loved and trusted by users
Go Cafe The company of Go Cafe is loved and trusted by many users The locations of Go Cafe are often appreciated for space, product quality and customer service
In addition, currently all Go Cafe products sold at Shopee e-commerce platform are still Top 1 after the Covid-19 process occurred This proves that
Go Cafe is very trusted and recognized by everyone
Go Cafe prioritizes customer satisfaction by taking full responsibility for its products When complaints arise or issues with products are reported, the company first identifies its faults before addressing the customer's concerns, such as offering compensation or facilitating immediate returns This proactive approach ensures that customers feel valued and satisfied with their experience at Go Cafe.
3.4.1.3 Successfully build a beautiful image for yourself
The company is committed to promoting the health and safety of sustainable coffee consumption among the Vietnamese population while contributing to the nation's economic growth To achieve this, they continuously integrate modern technologies and advanced equipment in their operations.
31 production and build a coffee supply system with a team of highly qualified workers and engineers
From failure to upward and the mission to provide clean coffee to everyone is a nice message so that everyone can feel the vision, mission, and core values of
Always consider customers as your companions, so Go Cafe does not put profit value on top but support service is always the priority of Go Cafe
Go Cafe is committed to offering high-quality coffee at competitive prices, ensuring that its wholesale rates remain attractive compared to competitors who are raising their prices due to increasing coffee costs By maintaining stable pricing and providing substantial discounts for new customers, Go Cafe aims to foster long-term relationships with both existing and new patrons.
Balancing shipping costs and fees is crucial for both online and physical businesses, as high shipping charges can deter customers from completing their purchases It's important to manage the expenses associated with "free shipping" and "shipping discount" programs to maintain profitability while enhancing customer satisfaction.
The order is usually handed over to the carrier, so it is impossible to guarantee where the order has gone and whether the shipping is damaged
Go Cafe prioritizes coffee quality by utilizing high-quality packaging, which inevitably incurs additional costs This focus on premium materials often leads to customer complaints and dissatisfaction with the service.
- Because most customers are café owners, they are often busy, so when they encounter problems, they cannot be solved directly, making the problem more and more serious
Go Cafe's customer base extends beyond Ho Chi Minh City to include the North and Central regions; however, the brand's limited expansion has hindered potential customers' awareness and brand positioning in these areas.
3.4.2.4 Difficulty finding information about potential customers
Go Cafe primarily relies on available data to identify potential buyers; however, the quality of this data is questionable The information is often substandard, with only a limited number of stores serving as significant suppliers, and much of the customer information is inaccurate This inadequacy complicates communication for salespeople, making their job more time-consuming and challenging.
SOLUTION/ CONCLUSION: SH HH TH nh nh HH HH TY HH ve 34 4.1 SOLUTION HH TH TH HE TK TT HH TH KT ng vết 34
To ensure future growth for Go Cafe, it is essential to implement a business strategy focused on product diversification This includes the introduction of a variety of side dishes, such as cakes and savory snacks, to enhance the menu and attract a broader customer base.
Avoid incurring additional costs and instead change to a new type of packaging with a large capacity to avoid reducing revenue and not causing discomfort to customers
Developing more wrapped coffee products is essential for busy customers who struggle to find time in their hectic schedules Instant coffee serves as a lifesaver, enhancing focus and boosting work efficiency in just moments.
Cafe offers two primary types of beans, Arabica and Robusta, alongside the increasingly popular honey coffee, also known as mink coffee Expanding the availability of these coffee varieties to cater to middle-class consumers is a strategic move.
In the current economic landscape, Go Cafe has maintained stable prices, which is an effective strategy To enhance their pricing approach, it is advisable to implement a mix of strategies, including promotional pricing, combo offers, and product line pricing Below is a reference price list strategy to consider.
- For new wholesalers: Discount 20,000 VND/1kg, support up to 50,000 VND delivery fee
Discount (single Discount Discount 10.000d Discount 20,000 total) 5,000d
Gift 1 tablespoon 10 coasters 1kg of coffee of the same type
Take advantage of our exciting combo price promotions! Enjoy a 10% discount on your total bill when you purchase one wholesale order along with any coffee-making aids For orders over 10kg, receive a complimentary coffee-making utensil valued up to VND 50,000 with the purchase of one coffee grinder Additionally, when you buy a wholesale order of 20kg or more along with a coffee grinder, you'll benefit from free shipping and receive a coffee-making utensil worth up to VND 90,000 at no extra cost Don't miss out on these fantastic offers!
Number of months | 1 month 6 months 1 year or years
Gift Discount 100,000d | Discount 500,000| Travel voucher
(total order) VND worth VND
- Currently, it is necessary to re-equip machinery and equipment to serve customers, cooling systems (install fans/air conditioners/automatic misting)
- Upgrade the packaging and coffee production line to always have the required items when customers place orders without having to wait long
To meet the increasing demand for convenient beverages, it's essential to expand the range of affordable takeaway coffee options As coffee consumption continues to rise, customers increasingly favor quick and accessible drinks for their busy lifestyles, whether on their way to work or home.
To enhance merchandise security and optimize inventory management, Go Cafe utilizes a dedicated shipping unit that allows for reduced inventory levels and improved delivery efficiency By focusing on a customer-centric service approach, Go Cafe is committed to delivering a superior experience through quick and adaptable responses to all customer inquiries This emphasis on rapid delivery is increasingly establishing its significance in Vietnam's logistics sector.
To enhance customer satisfaction, Go Cafe should prioritize customer support for payment issues and integrate popular e-wallet options such as Moca, Grabpay, Zalopay, and Momo By adopting these payment methods, Go Cafe can streamline the payment process, ultimately ensuring that customers have a positive and enjoyable experience.
To enhance its market presence, the company is prioritizing the establishment of branches and headquarters beyond Ho Chi Minh City, particularly in Central and Northern regions This strategic expansion aims to showcase the company's growth and foster confidence among customers, encouraging them to engage in cooperation without reservations.
Upgrade and manage e-commerce sites: Facebook social networking site as well as the company's official website by adding more information for customers to access
Actively interact with customers through Social Media channels by updating promotions on Facebook Fanpage, Livestream gifting on TiKTok,
To maximize customer engagement, it's essential to run appealing promotions during certain months of the year However, juggling multiple promotions across various categories can lead to confusion and potential risks for the store Effective management strategies are crucial to successfully implement these promotions without complications.
To enhance customer engagement, businesses can implement effective promotional strategies such as golden hour deals, golden day events, patron incentives, and reward points These initiatives can be executed simultaneously without causing confusion among customers, ensuring a seamless promotional experience.
Investing in large downtown billboards can significantly boost business revenue by enhancing brand visibility and attracting potential customers, ultimately leading to increased product awareness and selection.
Customer retention: A unique and impressive billooard with clear, easy-to- remember information will impress customers with your address and help increase the number of repeat customers
To effectively target the customer base of small cafes across Vietnam, it is essential to refine our focus by excluding larger coffee shops with established supplies This strategic adjustment will not only enhance brand competitiveness but also allow for the development of clear, targeted policies that are insightful, efficient, and cost-effective By concentrating on this specific segment, we can affirm our direction and foster meaningful growth in the market.
In business, it is difficult to manage employees effectively To manage employees more closely, you need to spend a lot of time at the shop to monitor
37 and direct their work Besides, in the process of running coffee, you should assign clear tasks and check and evaluate the work performance of each employee
To foster a healthier work environment, it's essential to implement subtle support measures for employees facing workplace challenges or disputes Regardless of their position, all employees must be educated on the importance of fair treatment among colleagues Therefore, incorporating training sessions into a comprehensive employee development program is crucial for addressing these issues effectively.
By integrating HR software, organizations can effectively track all employee activity, ensuring that sales personnel operate with efficiency and integrity This approach enhances professional management and support for employees.
