At Exotic Vietnam, besides Sales Executives, there are also Sales Admins directly joining in the procedure of selling MICE tour.. This is as well the position that the reporter is in; he
INTRODUCTION TO THE REPORT
Reasons for the report
In recent years, Vietnam has had lots of companies formed, which gives jobs to thousands of people Each company consists of many departments in it, which requires great collaboration among the members within a department as well as among the departments Therefore, teamwork becomes a trend at the workplace And the best way to create and strengthen teamwork is to organize teambuilding activities Big companies often have their own human resource department or training team to do all this for them However, most of the companies in Vietnam have not paid much attention to holding these activities themselves; instead, they usually buy the services via outsourcing Hence, seeing this as an opportunity, many tourism agencies add teambuilding and other activities including meetings, conferences and events to their tours as a way to attract new customers and to renovate traditional tours These tours are also known as MICE (MICE stands for Meetings, Incentives, Conferences (or Conventions) and Events (or Exhibitions)), which is a type of tourism in which large groups, usually planned well in advance, are brought together activities for particular purposes MICE tours are very popular in the world and have been introduced in Vietnam in recent years With their practical benefits on improving employment relationship, MICE tours gradually get better recognition, and as a result, they have become the products that tourism agencies give priority in their sales; in addition, nowadays in tourism market, more and more companies specializing in MICE tours have been established And Exotic Vietnam was found in those
MICE tourism is a potential business Revenues earned by it are six-fold more than ones by conventional tourism For that reason, mice tourism market is a battlefield
Companies specializing in MICE continuously try their best to find best ways to expand their market shares Exotic Vietnam is just a market follower in this field; therefore, it is now facing lots of competitors including market leaders as Saigon Tourist or Viet Travel and peer competitors as Viet Mark, Dat Viet Tour and many other agencies On the other hand, as an intern in Exotic Vietnam, with the knowledge the reporter has learnt, she found that different agencies have different ways to sell their tours but the procedures of sales are similar Therefore, the sales force plays an important role in making their company?s products and services more competitive and remarkable than its rivals At Exotic Vietnam, besides Sales Executives, there are also Sales Admins directly joining in the procedure of selling MICE tour This is as well the position that the reporter is in; hence, she wants to present a report on the roles of Sales Admins during a process of selling MICE tours of Exotic Vietnam She believes that it is essential for the company to find out the strengths to promote and the weaknesses in the jobs of Sales Admins to improve for more efficiency in sales activities which are useful tools for the company in the sales competition
Furthermore, as a student majoring in Business English at the University of Finance – Marketing, the reporter studies and has passion for many subjects relevant to sales management and tourism Hence, she decides to make the report on this subject in order to enrich her knowledge and skills on tourism and sale Also, with her findings on the report, she wants to give Exotic Vietnam a thorough review on what it has done with its sales force, especially, its Sales Admin staff Hopefully, the company will find them useful for its future plans to train and manage its sales force which can help develop its business.
Purposes of the report
A well-planned sales process is a significant and helpful tool to generate revenues for a company and implementing it smoothly is more important For that reason, the sales force must be well-prepared on their knowledge and skills Therefore, with the completion of this work, the reporter expects to obtain the following objectives First of all, she will determine the facts on the activities included in Exotic Vietnam?s sales procedure of MICE tours in which the real tasks of Sales Admins will be shown thoroughly Based on the findings, she will point out the strengths and weaknesses of the Sales Admin staff?s performances Then, she will make great efforts to offer some recommendations useful for Exotic Vietnam in training and managing its Sales Admins staff to reach more effective activities in its future sales strategies for MICE tours
Furthermore, from this report and the information learned when doing it, the reporter expects to get much better knowledge and skills on this field Finally, the report is also a tool that the reporter uses to present her duties at the company and the lessons that she has learnt during her internship.
History and development
The company was established in December 2013 with the legal name