Assessing the impact of the social network tiktok on the lifestyle of students (humanities and social sciences university case study, vnu

Trang 1 HANOI NATIONAL UNIVERSITY UNIVERSITY OF HUMANITIES AND SOCIAL SCIENCES --- FINAL PROJECT ASSESSING THE IMPACT OF THE SOCIAL NETWORK TIKTOK ON THE LIFESTYLE OF STUDENTS HUMANITIES

HANOI NATIONAL UNIVERSITY

UNIVERSITY OF HUMANITIES AND SOCIAL SCIENCES

-

FINAL PROJECT

ASSESSING THE IMPACT OF THE SOCIAL NETWORK TIKTOK ON THE

LIFESTYLE OF STUDENTS (HUMANITIES AND SOCIAL SCIENCES UNIVERSITY CASE STUDY, VNU)

Subject: General Sociology Lecturer: Nguyen Thi Nhu Trang Group 6:

Do Thi Van Anh (Student code: 21030791 )

Nguyen Phuong Anh (Student code: 21030793)

Nguyen Thi Ngoc Tu ( Student code : 21030835 )

Le Ngoc Minh ( Student code : 21030815)

Chu Lan Nhi ( Student code : 21030825)

CONTENTS

CHAPTER 1 - INTRODUCTION 2

1.1 Significance of the research 2

1.1.1 Scientific significance 2

1.1.2 Practical significance 2

1.2 Literature review 2

1.3 Research questions 4

1.4 Scope of research 4

1.5 Research Methods 4

1.5.1 Document research method: 4

1.5.2 Non-empirical method: 4

CHAPTER 2 - RESEARCH FINDINGS 4

2.1 Theoretical basis 4

2.2 The results of quantitative research results 5

2.3 The results of qualitative research 13

EXTENTED REVIEW 16

APPENDIX 17

SURVEY SHEET 21

REFERENCES 25

of the University of Social Sciences and Humanities in particular

1.1.2 Practical significance

The research helps clarify what impacts of the social network Tiktok has affected the behavior and perception of students of the University of Social Sciences and Humanities, thereby improving the positive impact for students in the school on cognition and behavior when using the social network Tiktok

The research paper "Tiktok Influences on Teenagers and Young Adults Students: The Common Usages of the Application Tik Tok" by author Cell Dillon has shown how young

people perceive and use their social media platform Tiktok has shown that using the TikTok app has very little negative impact on the main target user base This study concludes that Using apps is more likely to be of interest to the public than real users In addition, it can also map the spread of Tiktok over the past 3 years and how it has become an important application in the role of influencers, creating business opportunities along with its growth This study recommends further research into the use of social media apps and further follow-up on the growing popularity of social media apps in general

Badriya Abdul Jaffar, Sadia Riaz, and Arif Mushtaq in their 2019 research paper, use

a pragmatic approach to look at the underlying reasons for TikTok's sudden immense success among teens, as well as its positive and negative effects Hands-on embodiment research aims

to explore areas of further study in application design and development from a functional and user perspective In addition, the article helps parents realize the negative impact that visual targeting that the app has on children and encourages teens to be more vigilant when using the app

From the research results mentioned above, it can be seen that the studies of foreign authors have studied quite comprehensively in many aspects the effects of using TikTok on young people today and most studies tend to find out the negative and positive effects of using the social network TikTok

Not only Foreign Studies Articles, there are also many domestic researchers learning about the influence of the social network TikTok on students today

Author group Pham Thuy Trinh; Pham Thi Yen; Hoang Phi Yen; Tran Thi Hien; Nguyen, Hong Hanh; (2020) in a study on the influence of TikTok video content on the

behavior and attitude of Hanoi students, it was concluded that TikTok has become the most used application mostly among students because of its simple operation, ease of use and interesting features that it has That influence has both positive and negative sides, but the negative sides only account for a small part of the positives that the content on videos on TikTok brings In addition, the research team gave differences between 6 groups of behaviors and attitudes with general information about students Point out the differences between 2 groups

of male and female students in terms of skill learning behavior This may be because there are more skills on TikTok that female students need than male students In addition, it may be because the boys do not have the need or feel inappropriate

Through the references, it can be seen that the importance and influence of TikTok in particular on students today is huge It not only affects the life but also the cognition and

behavior of students However, we can see that the references are mainly concerned with the positive and negative consequences of using social media in general and TikTok in particular, not interested in explaining why student use has such connections The authors chose this research topic to "evaluate the impact of the social network Tiktok on the lifestyle of students

at the University of Social Sciences and Humanities"

Time Range: The research will be conducted from January, 2023 - May, 2023

Spatial Scope: Research conducted at the University of Humanities and Social Sciences

1.5 Research Methods

1.5.1 Document research method:

Through the search for research and information related to Tiktok trend, student lifestyle through group books and newspapers analyzed the topic based on different approaches such as habits familiar; factors affecting; .etc In addition, the group draws conclusions from the accumulated knowledge to conduct research

1.5.2 Non-empirical method: Survey method by questionnaire: The research team conducted an online survey using Google Form software with 54 samples In which, the number of female students accounted for 59.3% and the number of male students accounted for 40.7% Interview method: The group conducts in-depth interviews to establish a positive relationship with the interviewees and create a comfortable interview atmosphere At that time, the group obtained answers about the use, habits and impact of Tiktok on the lifestyle

According to author Pham Kim Oanh, A social network is an online platform where people can build virtual relationships with people who share the same personality, interests, profession or with people have a real-life relationship Social networks today have many different forms and features, and can be accessed easily from many means and devices such as tablets, laptops, mobile phones, etc

Research on TikTok social network Professor Asst, PES University, Bangalore, India points out that Tiktok is a social media music video application for Android and iOS that was launched in 2017 by a technology company China's multinational internet In contrast to other social media platforms, Tik Tok is characterized by short mini videos with simple, easy usage Tiktok can also be shared on many other popular 3rd party social networking platforms such as Facebook, Twitter and Instagram

According to data from ICT - Information and communication technology information site:

In Vietnam, the percentage of users using the TikTok application increased from 34% (in 2020),

to 62% (in 2022), with usage duration doubled from 4% to 8% TikTok users are highly concentrated between the ages of 18 and under 30 Among these users, students account for a small part According to the "Educational Dictionary": "Students are representatives of a social group, especially those who are in the process of preparing professional knowledge, to become active professionals, working in a certain fields of economic, cultural and social sectors” According to MSc Dang Thi Lan, lecturer in the Department of Educational Psychology, University of Foreign Languages and International Studies - VNU, student lifestyle is a reflection (subjectively, selectively) of the contents and modes of living activities of life of social life, forming a whole, a system of main characteristics typical for students; These characteristics are expressed in value orientation, in activities communication, behavior, and student-specific personal activities

2.2 The results of quantitative research results

The research team conducted an online survey using Google Form with 54 samples In which, the number of female students accounted for 59.3% and the number of male students accounted for 40.7% This is because the University of Social Sciences and Humanities has a larger proportion of female students In particular, the number of students by number of years

of study has a clear difference when first-year students and second-year students are almost equal, respectively 40.7%, 37.1%; followed by third-year students with 14.8% and at least fourth-year students with 7.4% It shows that third- and fourth-year students are more likely to have less time to take surveys than freshmen and sophomores

Bạn là sinh viên năm mấy ?

Năm nhất Năm hai Năm ba Năm tư

The survey shows that the majority of students use the Tiktok social network by phone (48%) because it is easier to use by phone than other means, moreover, the phone is now almost the main object inseparability of the students In addition, 17% of students use laptops, 8% use tablets and 3% of students surveyed use other means Tiktok social network can be easily accessed on any means convenient for users It can be shown how convenient it is, which is also part of the reason that Tiktok is widely used and popular as it is today

The chart shows that the majority of students use Tiktok from 2 to 5 hours / day with 40.7% equivalent to 22 students, in this option accounted for most of the first and second year students because they can still have fewer concerns than third-year students or especially fourth-year students They don't have to be busy with part-time jobs or internships… It's also logical that

up to 31.5% of students use Tiktok less than 2 hours/day, equivalent to the number of third- and

48%

17%

8%

3%

Bạn sử dụng mạng xã hội Tiktok bằng phương tiện gì ?

Điện thoại Laptop Máy tính bảng Khác

31.5%

40.7%

22.2%

5.6%

Thời gian bạn dành để sử dụng mạng xã hội Tiktok?

<2h/ngày Từ 2- 5h/ngày Từ 6-10h/ngày Từ 10h trở lên

fifth-year students survey participants and a few students in the first and second years, 22.2%

students use 6 - 10 hours/day and 3 students use this social network for 10 hours or more a day,

accounting for 5.6% It can be seen that not many students spend too much time on Tiktok (6 -

10 hours/day or more than 10 hours), students can learn and do many things on this social

network, but it should not be too much abuse it

After surveying over 54 samples with 10 TikTok content topics The research team found

that almost all of the above topics had fairly even viewing rates (over 50%) except for videos

about animals and pets, and Celebrity videos: Singers, actors, KOLs, etc account for a lesser

percentage, ranging between 25-35% Thus, the interest of students spans many areas of social

life Since then, the demand for knowledge and entertainment of the majority of students is

increasing, requiring social networking applications to develop to attract a large number of users

and TikTok is a typical example

17

Video chia sẻ về đời sống, lan tỏa các giá trị tốt đẹp:

Các dự án ủng hộ, chương trình thiện nguyện, các …

Video về lĩnh vực âm nhạc, phim ảnh, gameshow,

Video chuyên review địa điểm du lịch, giải trí/ quán ăn/

sản phẩm dịch vụ,

Video cung cấp thông tin chính trị - xã hội, khoa học,

đời sống, thời sự,

Video trend và các xu hướng mới

Video liên quan đến các lĩnh vực thời trang, makeup,

nấu ăn, hội họa,

Video có nội dung hài hước Video chia sẻ kiến thức học tập, kỹ năng mềm,

From the chart that can be seen for students of the University of Social Sciences and Humanities, Tiktok is a place to provide entertainment space, giving people connection and being able to interact with people they do not know through entertainment videos With the goal of inspiring creativity and bringing joy to users, Tiktok is building a global community where you can create, share, explore the world and connect with people in the most authentic way #DànhChoBạn catalog is one of the features that allows users to connect and explore This

is the core experience of TikTok that is regularly used by the community

Through learning about students' use of Tiktok, it was possible to determine whether or not there was a connection between the purpose of using Tiktok and the needs of students' daily lifestyles That is, to determine whether, after the students have satisfied their need for information, i.e their need to know, they will improve their needs for self-improvement purposes, or improve their abilities such as studying or learning new lifestyles

46 42 6

6

21 8

0 5 10 15 20 25 30 35 40 45 50 Cung cấp không gian giải trí, chia sẻ

Đem đến cho mọi người nhiều kết nối, được giao

lưu trò chuyện (kể cả khi bạn chưa được gặp gỡ

họ ngoài đời thực) Mạng xã hội gây nguy hại đến quyền riêng tư

Mạng xã hội đem đến quá nhiều thông tin và không

thể chọn lọc

Mạng xã hội có thể ảnh hưởng đến thói quen,

hành vi, tính cách của mọi người

Mạng xã hội là hình ảnh, thương hiệu ảo của một

cá nhân được tạo dựng lênBạn cảm thấy mạng xã hội Tiktok là một môi trường

như thế nào?

It can be seen that the purpose of using Tiktok of students today is very diverse, the four main purposes that students use Tiktok are to relax, entertain, practice self-development, update information News, trends, and learning new healthy lifestyles, these purposes have high student utilization rates and are quite similar, but possible Entertainment and self-development are the main goals.The largest Tiktok reach among students, 70.4% of student votes use Tiktok for entertainment and relaxation purposes and 64.8% of student votes use Tiktok to Training and personal development, followed by up-to-date goals(53.7%), also explains why so many students choose Tiktok to search for information instead of books because the application has the ability to update information extremely quickly use Learning and learning a new, healthy lifestyle is also one of the main purposes of students when approaching Tiktok, the number of votes that students have using Tiktok for this purpose accounts for 37% This is partly because many influential individuals now produce personal lifestyle sharing videos with the aim of spreading the word Healthy living, short but meaningful video content and lessons that they have experienced so that viewers can absorb some useful knowledge for themselves

35 38 20

16 14

20

29 10

Rèn luyện phát triển bản thân Giải trí, thư giãn, giảm bớt các mệt mỏi căng thẳng

Tìm hiểu,học tập các lối sống mới lành mạnh: sống xanh,

sống tối giản,

Chia sẻ các câu chuyện, trải nghiệm, kinh nghiệm của bạn

thân trong đời sống, công việc

Tạo ra thu nhập cho bản thân Cùng tham gia vào các trend, xu hướng mới

Cập nhật thông tin nhanh chóng,mở rộng hiểu biết, kiến

thức…

Mở rộng giao lưu kết nối

Bạn sử dụng Tiktok với mục đích gì?

The healthy lifestyles surveyed by the authors showed that the percentage of students who knew about active lifestyles was very high, in which the group of factors Healthy Healthy Lifestyle is good for health and body 33 Votes out of 54 survey participants It can be seen that positive lifestyles are affecting students, and the vast majority have changed their minds and attitudes when approaching these lifestyles, although only through social networks

33 18

13 12

21

Lối sống Healthy lành mạnh tốt cho sức khỏe

Lối sống tối giản Lối sống xanh Lối sống theo chủ nghĩa xê dịch

14 9 10 6

Góp phần xây dựng cộng đồng xã hội tốt đẹp hơn từ việc

lan tỏa những giá trị sống tích cực: Trao đi yêu thương,…

Bản thân cảm thấy yêu đời lạc quan và thấy cuộc sống của

mình ý nghĩa hơn

Các lối sống được chia sẻ chỉ phù hợp với từng người trong

từng hoàn cảnh khác nhau Không phải tất cả mọi người…

Bạn không quan tâm đến các lối sống được chia sẻ trên

mạng xã hội Tiktok vì tôi cho rằng đấy chỉ là trào lưu và…

Đôi khi có những lối sống tiêu cực được chia sẻ mà không

được kiểm duyệt gây ảnh hưởng đến cộng đồng

Các lối sống, thói quen của người khác khó có thể áp dụng

đối với bản thân

Bạn đánh giá như thế nào về việc giới trẻ hiện nay cùng nhau chia sẻ, lan tỏa các

lối sống khác nhau trên mạng xã hội Tiktok ?

Through the results obtained in the table, most students have positive feelings and evaluations about the lifestyles that are being spread on Tiktok, in which there are 2 groups of factors: "I feel love for life, optimism and life, more meaningful” and “Contributing to building

a good social community” 31 and 41 Votes out of 54 survey participants In fact, this result is relatively close to reality when the trends about: green living, vegan living, sharing living, etc are responded to by a large number of young people because they feel the values they contribute get into the community However, there is still a small percentage of students who consider it difficult to apply the lifestyles spread on other people's social network Tiktok to themselves This is completely understandable because the lifestyles are daily habits, formed at a young age and throughout the process of adulthood of students that cannot be easily changed immediately

It also depends on efforts, thoughts and desires to change and different circumstances, each time

11 10 15

39 7

Tôi dành quá nhiều thời gian cho Tiktok mà không quan tâm

các công việc khác,gây ảnh hưởng xấu tới học tập, rèn luyện

và thể chất tinh thần

Tiktok có 1 số nội dung tiêu cực gây mất niềm tin trong cuộc

sống gây hệ lụy lâu dài đến xã hội: Lối sống độc thân, không

quan tâm đến vấn đề của xã hội,

Tiktok là một công cụ mà tôi dùng để giải trí, thư giãn nhưng

cũng khiến tôi có thói quen ỷ lại, ít vận động, giao lưu trò

chuyện với mọi người xung quanh

Tôi có xu hướng tìm kiếm, rèn luyện, học tập theo các lối

sống Trend tích cực để phát triển bản thân

Tiktok không ảnh hưởng đến thói quen lối sống trước đây

của tôi

Bạn đánh giá như thế nào về việc giới trẻ hiện nay cùng nhau chia sẻ, lan tỏa các

lối sống khác nhau trên mạng xã hội Tiktok ?