Website interface design report subject e commerce topic bringing vietnamese agricultural products into the e commerce race

Mức độ phan tram hoan thanh: 100% Tuần 2: Hoàn thành tốt công việc được giao.. Mức độ phan tram hoan thanh: 100% Tuần 4: Hoàn thành tốt công việc được giao.. Mức độ phan tram hoan thanh:

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90% Tp H6 Chi Minh, 04/2020 soce

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COMMENTS FROM LECTURER

Reviewers (Sign and write your full name)

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DISTRIBUTION AND EVALUATION TABLE MEMBERSHIP

Table 1: Assignment table, member evaluation

relationships Tuan 3: Intermediaeries and media sites

Tuan |: Competitors, Market Share

Tuan 2: Key Resources Tuan 3: Destination sites

Tuần 1: Hoàn thành tốt công

việc được giao Mức độ phan tram hoan thanh: 100%

việc được giao Mức độ phan trăm hoàn thành: 100%

Mức độ phan trăm hoàn

thành chung qua 4 tuần: 100%

việc được giao Mức độ phần trăm hoàn thành: 100%

> Mec dé phan trăm hoàn

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Tuần 4: 1.1 Survey of customer

analysis

Distribution, Advertising

Interface

Mức độ phan trăm hoàn

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Tuan 1: Balance Sheet Tuan 2: Cost Structure Tuan 3: Intermediaeries and media sites

Tuan 4: Chapter 2: Sketch

Tuan 1: Mission and Vision Statement, Market Trends Tuan 2: Key partners Tuan 3: Customer Segement

việc được giao Mức độ phan tram hoan thanh: 100% Mức độ phần trăm hoàn thành chung qua 4 tuần: 100%

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Tuan 2: Key Activities

Tuan 3: Search Intermediaries Tuan 4: Chapter 3: Complete Website Interface

Tuan 1: Advertising And

Promotion, Our Team Tuan 2: Key partners Tuan 3: Customer Segement

Tuần 4: 1.1 Survey of

customer requirements and requirements analysis

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Tuan 1: Hoan thành công

Tuần 2: Hoàn thành công

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INTRODUCTION Participation in E-commerce platforms was evidently not only to create a

"Vietnamese priority” spirit, but also to prove one of the most successful ways of helping farmers' homes in the consumption of agricultural products in the current setting of

COVID-19 disease, reducing economic losses; As well as creating a new, modern and

sustainable distribution channel for potential local agricultural products Also providing opportunities to bring good quality agricultural products to domestic consumers, as well

as to reach the international level, and to help buyers find affordable access to the suppliers, aim for developing dual targets while preventing the epidemic, keeping the overall health of the people and maintaining the socio-economic development within Vietnam

Over the past 1 year, with the raging of the Covid-19 epidemic, especially the 4th wave of epidemics, complicated developments in many localities across the country, especially in the southern provinces, has caused many problems Agricultural products fell into a state of congestion and backlog due to difficulties in domestic consumption

to ensure your package is always safe You're not only easily able to buy vegetables directly, but LOGIFARM also deliver to districts in the Ho Chi Minh city, other provinces outside the country and overseas

To clarify that issue, our team divided into 5 main chapters to show the most comprehensive about LOGIFARM website including:

Chapter 1: Market Research Chapter 2: Sketch Chapter 3: Complete Website Interface Chapter 4: Interactive Interface Chapter 5: Conclusion

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Figure 13 Sales page

Figure 14 News page

Figure 15 Bottom Page (contact) 0 00.00000 cece 19

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TABLE OF CONTENT

1.1Survey of customer requirements and requirements analysis 10

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CHAPTER 1: MARKET RESEARCH

1.1 Survey of customer requirements and requirements analysis

1.1.1 Survey of customer requirements

Our team created a survey and selected the right questions to give to customers and consumers

Survey link: https://forms.gleEW AhPNfBg4uVMUzW?

After the period between April 5, 2022 - April 10, 2022, we received a total of

71 surveys from the participants, and we received both positive feedback as well as a good contribution to the idea of our Logifarm interface We created the Logifarm that

targeted our customers (supermarket chains, retail outlets, restaurants, etc.) who were

interested in farming and who wanted an e-commerce floor that focused only on this area; So the results of this questionnaire are the requests of our customers and our companies to provide solutions that meet their needs

1.1.2 Requirements analysis

To analyze website requirements and provide appropriate solutions, our survey will generally be divided into four main contents: website design interface, features and utility tools , information on products and the agricultural sector in general

The first is the problem with web-based design interfaces Most survey participants needed a simple e-commerce website with an agricultural matching color, bright design styles, clear layout, and easy searching So what we came up with with this part of the strategy was to use the white and green tone, a layout similar to the Shopee floor, to make it easy for users to shop, but also to have new features available for international customers

The second area that we and our customers are interested in is the features as well

as the utility of the website For this part, the customer wishes to have a highly domestic website in order to have easy access to all the information, business information and events that need to be clear and transparent, possibly via other social network mediums

to log in to the customer account, and also to have a special eye protection during night- time shopping and notifications/reminders about order status Based on our customers’ needs, we will add multilingual conversions to help our customers find faster information and update business information, events in our company to help them get more credit from us In addition, we will update the client's own light/dark interface tweaking feature to address late-night shopping, further expand our collaboration with

a variety of forms of payment (Visa/Paypal/Master Card, etc.) as well as other applications such as Google, Facebook, etc To help them shorten their account registration step and to be able to log in instantaneous and updating features such as ignoring unimportant information, order reminders, price reduction notice (pons/coupons/Lucky turns, etc.)

The final issue is related to product information and the agricultural sector It is required by the customer that all products have to be continuously updated, that the product on the Logifarm floor should be cheaper than other platforms but maintain the quality stability and most importantly, the information needs to be as accurate as its

origin, race, and illustration To meet their needs, our Logifarm website will include a

blog review for agricultural professionals to update their knowledge and connect with

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an KOL/KOC to help us update our products and trends in new consumption The product vendors will update us every quarter of the year and the prices are negotiated at the best possible price Then, for information, Logifarm inc., we will apply blockchain technology as well, so our customer only needs to scan QR code so that we can learn all about its product and its actual image before making its order and payment

Learn, research related applications

1.2.1 Website Sendo

Sendo.vn is one of the most well-known e-commerce platforms in Vietnam Here are some features of Sendo's website interface:

Figure 1 Sendo Website

Sendo's home page interface is full of products such as cosmetics, jewelry, pouches, and other well-ordered and friendly displays The dominant red theme features prominently in a white background with a scientific layout that enhances promotional information, best-selling products, and the latest availability of information for customers and in an effort to attract customers to catalog, product and stay longer on the site Everything is organized and, by type, makes the customer feel comfortable buying the product there

In particular, the website has features with detailed categories: homepage, products, shopping cart, news about promotions and continuous new product updates, order checking, contact, search, Online support, login/registration with representative icons to help customers distinguish easier from the desire to give customers the best experience when accessing the website However, Sendo sells a variety of products and does not focus on one main product, especially agricultural products, so images and promotional codes for agricultural products do not appear much on the website, from which customers do not know much about agricultural products on sendo and have no need to buy fresh and clean agricultural products here

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Figure 3 Voso website layout

In particular, the Flash sale program is placed in the middle of the interface, in order to easily attract customers’ curiosity, helping to increase visits to the product

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Next is about product images, images are of standard size, not too large or too small, but temporary product images are not too eye-catching and do not make a strong impression on customers Regarding fonts, the website chooses popular, easy-to-read fonts without too many textures to help customers find information and capture the message that businesses want to send to customers

Voso is an e-commerce product that offers agricultural products and other items

However, like the Sendo website, Voso does not focus on one agricultural product, but

also sells many other items, and the banner ads also distribute many different items Therefore, the images and promotional codes about agricultural products do not appear much on the website, so customers do not know much about agricultural products on sendo and have no need to buy fresh and clean agricultural products here

Learn from experience

Sendo, Voso is one of two website known for its relatively broad recognition of Vietnam and for trading in a variety of commodities, including agricultural products Both are websites with a certain amount of popularity with Vietnamese consumers, with

a drop in goods and, in particular, agricultural products, a market of few well-known e- commerce sites with particular emphasis This is two websites that the LOGIFARM we've worked on, and based on and from which we can get the experience to develop it fully, the most optimal version of our website

First, in terms of website design, both sites have a variety of products to appeal

to consumers with a wide variety of needs Sendo employs a red color that is primarily

intended to arouse consumer satisfaction, while Voso uses a blue-white tone, which is

from there to soothe the eyes, helping consumers who buy the product to feel good LOGIFARM is a website that specializes in selling agricultural products, we decided to use the white base green tone, the dominant color on the color of the products we sell, and based on the psychology of our customers: comfort always prioritizes in LOGIFARM purchases

Next, both Sendo and Voso do well at capturing customer psychology, which is good for consumers This is one of the points that Logifarm needed to learn and follow

As mentioned above, Sendo offers a good experience of having full customer needs, while Voso has a fast-paced, accessible Flash sale program LOGIFARM will take advantage of these elements, and we will build a website with new features: night mode, language conversion, unnecessary information (in view of individual needs), order

reminders, product notifications available for rebates, and so on As mentioned earlier

However, both have one thing in common, the website is sold with too many different types of goods, leading to the viewer's feeling "dizzy" due to reading too much information, which may not be necessary for some groups consumers This will be a point LOGIFARM can overcome, we only sell one type of commodity: agricultural products Website will be designed simply with a clear layout and easy to find Consumers will not have difficulty in finding goods, thereby boosting the number of web users to buy goods

Tiêu đề	Bringing Vietnamese agricultural products into the E-commerce race
Tác giả	Huỳnh Muỗi Luy, Nguyễn Thị Hồng Ngọc, Trần Khã Nhi, Lê Dương Thị Thanh Thanh, Hinh Văn Tỷ, Trần Lê Thịnh, Huỳnh Thị Thanh Hoài, Lê Huynh Khánh Phương, Nguyễn Mai Linh, Điều Vũ Quỳnh Giang
Người hướng dẫn	TS. Bui Thanh Khoa
Trường học	University of Management
Chuyên ngành	E-Commerce
Thể loại	Report
Năm xuất bản	2020
Thành phố	Ho Chi Minh

Định dạng
Số trang	23
Dung lượng	1,62 MB