report subject e commerce

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VIETNAM GENERAL CONFEDERATION OF LABOUR

TON DUC THANG UNIVERSITY

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3 | Hoàng Van Khanh 721K0449 100%

5 | Dương Đức Thịnh 721K0428 100%

Topic: SaigonSneaker E-Commerce business plan

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iii Influencer Marketing & Trend Dependency

z Supply chain visibility

i High-Quality Content

ii Detailed reviews and Sizing Guides

I Introduction

1 Concept introduction

With the mission of making shoe shopping simple and fast, SG sneaker was born We are proud to bring customers a great online shopping experience, from a rich product selection to professional customer service At Sg sneaker, we propose variety, quality and style, creating an ideal destination for fashion lovers and footwear enthusiasts

We not only provide a variety of footwear products from famous brands around the but are always looking for the latest trends and unique designs to meet the needs of every customer From comfortable sneakers for everyday travel to elegant, classy high heels for special occasions, we are confident that you will find what you need at SaigonSneaker

2 Platform for operation

Our website is powered by WordPress via XAMPP XAMPP 1s a local server software that helps us easily mstall and operate WordPress on our computer This allows us to build and manage a shoe selling website effectively and conveniently Thanks to this combination, we can ensure the website always operates smoothly and stably, providing the best experience for customers

II Industry analysis

1 Overview of the online shoe retail market

The online shoe retail market in Vietnam is growing significantly thanks to the popularity

of the internet The rising internet and smartphone usage has made online shopping increasingly popular among the majority of the population Vietnam’s e-commerce market is one of the fastest-growing in Southeast Asia, at the end of 2022 Vietnam e- commerce increased 20%

Social media platforms like Facebook, Instagram, and TikTok play a crucial role in marketing and selling shoes, especially to younger consumers The convenience of online shopping and the wide variety of brands and styles available attract many

customers Additionally, frequent online promotions, sales events, and discounts further drive the market's growth

2 Impact of social media on online shoe shopping

Along with the development of the Internet, social networks also develop rapidly In

2023, there will be more than 77.1 million social network users in Vietnam, accounting for 79.1% of the population This has strongly influenced online shoe shopping Tiktok and Facebook also facilitate Influencer marketing Influencer marketing has become an important tool, as KOLs and celebrities introduce products to millions of followers User- generated content, such as product reviews and ratings shared on social networks, helps increase credibility and appeal to buyers Platforms like Facebook, Instagram and TikTok allow users to shop directly through the app, providing convenience and a seamless shopping experience

Furthermore, social media platforms serve as a hub for fashion inspiration and trend discovery Users often scan articles about shoes, including style advice and outfit suggestions, which provides an ideal setting for businesses to present their most recent collections and designs Shoe stores may successfully engage and resonate with their target audience by using social media as a platform for trend diffusion and brand exposure This can eventually influence purchase decisions

3 Identify opportunities and challenges for social media-driven model

i Opportunities

Businesses may rapidly and efficiently contact a huge number of consumers by utilizing social networks, which provide them with vast reach options Vietnam has a population of about 77.1 million social network members, making it a very accessible market The growth of social networks gives businesses more chances to improve the reputation and exposure of their brands Companies may position themselves as reliable and customer- focused businesses by keeping their profiles updated and interacting with customers in relevant ways Good relationships and testimonies posted on social media may also

operate as potent endorsements, drawing in new clients and preserving the loyalty of

current ones

In addition, social media platforms give companies a direct line of communication with clients through messages, comments, and feedback, fostering the development of strong, enduring bonds Influencer marketing and social media advertising assist companies in efficiently promoting goods to the appropriate target demographic, generating curiosity and boosting demand for purchases

The quick distribution of information on social networks and the abundance of user- generated material may be detrimental to the reputation and image of businesses Negative or fraudulent evaluations, remarks, or rumor may spread rapidly, potentially harming a brand's legality and trust among customers Vigilant monitoring and quick reaction techniques are necessary for managing and reducing these risks

III E-Business Proposal Plan of SaigonSneaker

1 Target market

i Customer Demographic

a) Age

SaigonSneaker targets different age groups to meet the unique needs and interests of each audience The latest, youthful and dynamic shoe lines for young people (18-30) Adults (over 40 years old) choose shoes that are stylish, luxurious and suitable for events or daily

work

b) Gender SaigonSneaker always brings shoe collections specifically for men and women to reflect the diversity of preferences and styles of each gender For men, products may focus on sneakers, work shoes or sport shoes while for women, the site may offer stylish shoes, heels, and sneakers fashion

c) Income SaigonSneaker focuses on young people to middle-aged people in Vietnam, aged 16 to

40, is our main target market with an average price ranging from 300,000 VND to 2,000,000 VND for each product

ii Competitor strategies analysis

In the realm of business and commerce, competitors are entities that operate within the same industry, offering comparable products or services and aiming at the same customer demographic These competitors vie with each other to attract and retain customers, boost sales, and achieve profitability

Competitors can be categorized in various ways, such as companies that directly compete within the same industry and geographic area, or those with similar distribution channels

or alternative products They can also include new entrants to the market or established companies that are expanding their operations into the current business sector

iii Why should you care about your competitors?

Some businesses believe that having a solid business plan is sufficient and they can disregard their competitors This may stem from a perception that their offerings (products, pricing, distribution, etc.) are unique, or from a belief that investing resources

in competitor analysis is unnecessary as there are more pressing matters to focus on

Conversely, some companies become overly fixated on analyzing their competitors, occasionally resorting to dubious methods They find satisfaction in being able to imitate

or swiftly respond to changes on the competitors' side

In summary, competitor research can:

¢ Helps you understand the strengths and weaknesses of your product compared to other competitors in the market

® Partially determine the current and future moves of your competitors

¢ Grasp information to develop strategies that can create competitive advantages in the future

® Forecast your competitors’ reactions when you launch a new product or have a new pricing strategy

iv Identify and classify competition

To identify competitors, businesses need to clearly understand their field of operation Bao understands the content about the products, services, and values that the business provides, as well as other important factors such as potential markets and target

¢ Identify competitive potentials and tools capable of entering the market in the future

Use field analysis tools to identify competition These tools may include SWOT analysis, PESTEL analysis, Porter's Five Forces model, etc Markets and competition often change over time Businesses need to maintain monitoring and updating information about competitors to have a comprehensive view of the competitive environment and adjust business strategies when necessary

v Analyze competitors

Organize data into analysis tables to visualize them scientifically, share and update data easily Group according to different criteria that the business wants to compare, for example:

® Strengths and weaknesses

¢ Opportunities and challenges that competitors are facing

vi Prepare competitor analysis reports

Creating a competitor analysis report is crucial for gaining an overview of competitors and key competitive factors in the market These reports should be conducted with objectivity and honesty, delivering useful and valuable insights for businesses

Some sources of information about competitors:

¢ Public information sources: This is information publicly disclosed by rival businesses such as: press releases, annual reports, information on websites, speeches.,

¢ Non-public information sources: Advertising campaigns, promotional campaigns, product lists, recycling certificate applications.,

e Hidden information: In fact, this information is protected by contractual terms so businesses need to be careful with this data, such as trade shows, seminars, sales training products, information from competitors’ suppliers, partners, etc Collecting information from hidden sources may violate the law or business ethics Businesses need to ensure compliance with all regulations when collecting and using this information

Every piece of data collected to form the overall picture is valuable Businesses should gather as much information as possible to create a comprehensive and clear understanding

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of the competitive landscape However, it is essential that this process is guided by business ethics and adherence to legal standards

vii Potential market segments

Market segmentation can be based on elements such as lifestyle, athleticism, fashion- forwardness, simplicity, individuality, extroversion, introversion, or group affiliations like outdoor enthusiasts, music lovers, or those who prefer unique designs Understanding the characteristics and needs of each segment is crucial for designing products and reaching customers effectively

Products in this category might feature soft and resilient cushioning, anti-slip soles, and distinctive sporty colors and designs Fashionable designs cater to the specific preferences

of this customer group

viii Personality-Based Segmentation

Many customers seek shoes that reflect their own personality Consequently, shoe brands have developed market segmentation criteria based on customer personalities Style- conscious customers often follow the latest fashion trends and desire shoes that express their personal style Unique accessories, patterns, colors, and creative designs are key factors in their shoe selection

ix Segmentation by consumer behavior

Customers purchase shoes for various situations Those who buy everyday shoes seek durable, comfortable, and simply styled options for work, school, or regular outings In contrast, customers purchasing party shoes are looking for luxurious styles that stand out

at special events Additionally, when buying shoes as gifts for family or friends, customers prioritize beautiful, trendy designs

Customers seek various benefits when purchasing shoes Some prioritize comfort, looking for footwear with unique designs to enhance comfort during movement or address foot issues Others focus on style, seeking shoes that reflect their individuality and align with current fashion trends Quality is also important to many customers, who pay attention to the materials used in footwear and seek long-lasting investment pieces

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2 Operational Plan

Saigon Sneaker is dedicated to revolutionizing the sneaker retail market through an advanced and meticulously planned operational strategy Our operational framework is built on the pillars of efficient sourcing and inventory management, comprehensive fulfillment strategies, and robust technology infrastructure These elements are synergized

to create a seamless workflow from product sourcing to customer delivery, ensuring a superior shopping experience while maintaining cost-effectiveness and operational efficiency

i, Sourcing & Inventory Management

Our sourcing strategy is intricately designed to optimize both quality and cost We establish direct partnerships with globally recognized sneaker brands, leveraging these relationships to negotiate prices that allow us to remain competitive in the market This direct sourcing method reduces the need for intermediaries, thereby decreasing potential overheads and enhancing our capacity to offer attractive retail prices

To ensure smooth operations and compliance with international trade standards, our logistics team handles all duties and legal paperwork with precision They are trained in the latest regulatory requirements and work closely with customs brokers to ensure that all imports meet local laws and regulations, thereby avoiding costly delays or legal issues

We strategically select sourcing locations such as Singapore or Thailand based on a combination of lower import fees and logistical efficiency This involves an in-depth analysis of trade agreements, tariff structures, and political stability, ensuring that we minimize costs while maintaining a reliable supply chai Additionally, we conduct regular risk assessments to adapt to any geopolitical changes that could impact our sourcing strategy

Our transportation logistics are tailored to the needs of our market For urgent orders that need to keep pace with rapidly changing fashion trends, we employ air cargo solutions despite their higher costs This decision is based on a cost-benefit analysis that considers the opportunity cost of not meeting market demand promptly For non-urgent, bulk

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