Website interface design report subject e commerce topic bringing vietnamese agricultural products into the e commerce race

We LOGIFAPM - making innovations that can help farmers sell their agricultural products or market their agricultural sector to large, small businesses at good prices.. LOGIFADM we see th

MARKET OPPORTUNITY 10

Characteristics of the agricultural product market In VIetnam

7.3 Development plan for the next 3 years Conclusion

Chapter D: D.1 Establishment of the company

6.D Model Website LOGIFARM simulation Chapter 3:

9.1 Revenue, expenses, and profit in 3 years

4.3 Agricultural market opportunities Chapter 5: Marketing plan

ACKNOWLEDGEMENT Throughout the study period, the group recetved a lot of support and help from

Mr Bui Thanh Khoa, a lecturer in the E-commerce department of Ton Duc Thang University First of all, my team would like to express our deep gratitude to you for always supporting and guiding me throughout the process of researching and writing this report

The team would also like to thank the teachers of the Faculty of Business Administration in particular and Ton Duc Thang University in general for equipping me with valuable knowledge and experience during my study at the school and at the university creating favorable conditions for the group to carry out this topic

Although the team has tried to complete the report, it will not be free from defects The group is looking forward to receiving sincere comments from teachers to improve the report

Thank you sincerely! HCM City, May 30, 2022 Implementation group

1.1 Characteristics of the agricultural product market In VIetnam - -:- 10

1.3 Development OrI€TIfafIOII - c2 0202 20112011101 1110111311111 1111 11111111 11111111 1111111 ca II

2.2 Vision - mission - Core Values nh 13

2.4 Core competencIes and competitIve advantàỉâs - - c2 122122222 14 VN? ¡0i 5.8 14

2.4.2 Competitive Advanftaỉ€Đ LH HH HH1 1H11 1111011101101 101100111 nu 14

CHAPTER 3: MARKET ANALYSIS 16 KNN(i vỏc vidớễẽọaiadadadđaiiiidddddiiiaaẮaỶ 16

3.2 SWOT AnaÌySIS - - Q20 1110 112011101111 1111111111111 111111111111 11111111111 11111111111 kg 20 Ki 7 ›-anỪŨA 20

4.1 Analysis of the target market ¿+ c2 c1 221112111211 12111211 1211111101111 1101 ng 22

CHAPTER 6: WEB DESIGN 28 SN /Lìy 2 8)iA4-5aititdadaâa4 28

6.2 Model Website LOGIFAĐM simulation ác 1212.1211212 1121111101112 11 re 28

7.2.1 Social networking service (SNS) L L1 1 HH H111 1101101101111 Ha 30

7.2.2 Google ( Ads & SEO) Q Q L0 HH1 112110110 1101110111011 111111011111 ru 33 I0 34

7.3 Development plan for the next 3 €aFS 2 2 020112011101 111111111 111112121 xk 35

8.5 Security and PolICI€§ - 2 2 20102011101 11131 113111111111 1111 1111111111111 1111111111111 xka 42 L0) cáo 43

CHAPTER 9: PROJECT COST AND EFFICIENCY ANALYSTIS 44

9.1 Đevenue, expenses, and profĩt In 3 y€8FS - - - 2: 2 222011201121 1121 1151115125111 44

9.3 agriculture financial analysis table of logtfarm - 22 22212211 2212122x2ex+2 46

LIST OF TABLE Table 1 Product advertising plan from the year 2022 - 2025 - c c2 2 sneee 30 Table 2 Devenue, expenses, and profit In 3 Y€afrS - - 2201222011211 121115125 x se 44 Table 3 Devenue scale a 44

LIST OF PICTURE Picture l Company's oreanizational mod€èẽ - ¿+ + 2c 2212211211221 151 15122121 e1 xe, H Picture 2 Business model - : c2 2212211211221 15115111112 1111211111111 111011011 H1 Ha 12 Picture 3 Macro-eủVITOTIN€II 2 22 2212221221121 12 1151151121 811 11215 11112111111 81 cay 16 Picture 4 Micro-envirOnment 0.0.0.0 ccecccccsceseceseeseensesseeseeseesesesseesecsciseeseeneensensees 18 Picture 5 Home page 2 1 2210101110111 1111111111111 11 111 11H11 1011101110111 HH 28 Picture 6 Product pagỹe - 2 02011011101 11211111 1111101110111 1110111011111 11g11 nu 29 Picture 7 Product pagỹe 2 02111011101 1121 1111111110111 11 1110111011111 011111 nu 29 Picture 8 SNS on Fanpage pẽatform - L1 20112111211 1211 1211121112111 1 181118111 32 Picture 9 SNS on the Linkedin pẽatform 5 5c 222 221112111221 1211121122111211 22152 32 Picture 10 Banner In an onẽine ÍOrim - : c2 2 221211211353 351 1512211511511 21 811 1 se, 35 Picture LÍ Banmner In an offline Íorim - c2 2 22121121121 1251 15115111532 1181 111111 81 8 ca, 35 Picture 12 Order fulfillment proC€§S -. 2 0 222122211211 121 1121112111211 1211 18111212 38 1ù 89 i4 0itv- 0 40 Picture 14 Payment prOC€SS 20 2 0 20022111111 11111112111 111 11101111811 11101181 ng 42 Picture 15 Estimated chart of accumulated sales order 1n 3 years order 45

The growth of information technology has, in recent years, contributed to the development and improvement of agriculture, one of which is the business start-ups in every sector on the trade floor and specialization in agriculture in general We LOGIFAPM - making innovations that can help farmers sell their agricultural products or market their agricultural sector to large, small businesses at good prices The advances in information technology now can help farmers meet demands means there is nothing that farmers fear to wait long when there is information related to agriculture

The aim of this project is to understand the rapid development of information and communication technology in agriculture and bring Vietnamese farm produce closer to domestic and foreign consumers through B2B business models on the electronic commerce floor As the agribusiness market on the e-commerce floor has always been bustling, there are increasing consumer requirements LOGIFADM we see that the next business strategies and ways of promoting to customers presented below in addition to a contribution, improving the B2B market for agricultural products are a promising start for young people like us

1.1 Characteristics of the agricultural product market in Vietnam

As you know, the agricultural product market is the place where activities directly related to agricultural commodity exchanges take place Commodity exchanges have market characteristics such as easy price fluctuations in a short time, agricultural product markets depend on seasonality, are risky for businesses, and depend on other factors weather factors, transaction, and transportation costs are high and ultimately information is not provided to businesses

However, at present, the market management is not good, market prices sometimes fluctuate greatly, causing damage to agricultural producers in remote and isolated areas Besides, traders and farmers have to bring them to the market to sell, leading to price pressure, and causing high losses for farmers

With a large domestic and export market, agricultural products are being evaluated as having great potential for future development However, agricultural products are facing many challenges, one of which is the Covid-19 pandemic, which has caused a heavy impact on agricultural products Creating a sense of continuity in the supply chain makes it difficult for farmers to find their own sources of supply, especially when it comes to trading and exchanging products Therefore, the birth of an e- commerce application is an inevitable thing

E-commerce in the agricultural market is becoming more and more important because of the effect of the COVID-19 pandemic As a result, the agricultural market gives us a lot of opportunities Thanks to the diversity and growth of agricultural products have promoted consumer concerns The application of science and technology in the field of agriculture is being impulsed, when agricultural products are promoted, we will have the opportunity to reach international markets, thereby accessing science, technology, and modern markets

Vietnam is a place full of factors and conditions such as good economic geography, and extremely good logistics to buy, sell and enter the global exchange With so many advantages, that will greatly support the purchase and sale through using e- commerce Thanks to these good conditions, Vietnam should promote the development of the agricultural products market based on e-commerce more, more broadly, and more scale

Nevertheless, mechanisms and policies for the development of commodity agriculture are increasingly supplemented and completed in accordance with international standards and practices, facilitating, transparency and long-term stability to attract investment Therefore, Vietnam's agricultural market is a very worthwhile place, this is an opportunity for the agricultural market when bringing Vietnamese agricultural products to the market not only domestically, but also internationally When placing them on the e-commerce floor, we can not only save on operating costs, bring goods to international trade, and accessing customer data will be a relatively simple problem, but also can easily target the target customer; t1mproving the competitiveness and international integration capacity of production households, increasing incomes for farmers and business households It won't be far away

Managers, executives and experts must take an acceptable production development orientation approach, especially for the work of communication on the Internet, new varieties, orienting production, new market detection, and promotion of products of clean vegetables through mass media in order to share knowledge in service of rural and agricultural development in accordance with the reality of the productive people

There are many different types of models that are popular right now, but LOGIFADPM we decided we're going to use this kind of a functional model This is a model that was developed by F.W.Taylor, with this division, we would have to assign management tasks so that each person from the CEO down would do as little function as possible and each department would need to have more expertise The following is an illustration of our company's organizational model:

BUSINESS DEPARTMENT - NGOC MARKETING DEPARTMENT - THANH

- BUSINESS SUPERVISION - PROMOTE THE BRAND IMAGE

+ CHECK PRODUCT QUALITY ~ WRITE CONTENT, CREATE PRODUCT

- CONTROL THE SAMPLES PRODUCT PHOTOS

AND SINGLE LATCH ~ RUN MEDIA PROMOTIONS ee ee LOGISTICS DEPARTMENT - HOAI

- BUDGET, CONTROL, AND RAISE FUNDS

- RECHECK INVENTORY COUNT + PACKAGING, AND SHIPPING PRODUCTS

CUSTOMER SERVICE DEPARTMENT + THỊNH + ANSWERING PHONES AND PROVIDING PRODUCT ADVICE + REACT TO CLIENT FEEDBACK

- DO 4 SERVICE ONAL ETY SHBVEy

Development OrI€TIfafIOII - c2 0202 20112011101 1110111311111 1111 11111111 11111111 1111111 ca II

COMPANY OVERVIEW 13

Establishment of the cormpanyy - - - 2 222122211211 1211 12111211 12111511 15111211122 13

LOGIFAPM is an online shopping website development business, established in early January 2022 and the founder is Huynh Muoi Luy The business focus on selling agricultural products which are fresh and clean to every consumer Because the business model is B2B, LOGIFADM supplies products to supermarkets, wholesale stores, or small stores in Vietnam Besides that, the company is looking worldwide by importing Vietnamese agricultural products

Products have been carefully checked and selected by LOGIFADM from reputable suppliers with affordable prices but still, maintain the quantity of each product.

Vision - mission - Core Values nh

As a newly established company and expected to officially operate from 2022, we have set out the development direction as well as the vision, mission and core values of LOGIFADM: ô Vision: "Becoming an entrepreneur at the forefront of the supply of clean agricultural products in Vietnam under a Business model is B2B (Business to Business), which connects farmers with channels of trade through an e- commerce floor, which supports trading more easily and quickly." ô Mission: “Bringing clean agricultural products, Vietgap safety standards to every home" ô Core Values - we built LOGIFADM on three things:

3 For the health and development of the community

Short-term goals (6 months): eô Get 25% of business capital back in 6 months ¢ Brand building is of great interest, especially in the Ho Chi Minh City area eô After 4 months since the company started its operation, it has established a reputation as a place to provide the best and most diversified source of agricultural products and the most reasonable prices compared to the common ground

Long-term goals (3 years): ô Achieve a 30% market share in the e-commerce field of agricultural products Âô Become a reputable agricultural product supplier in the whole south of Vietnam within 2-3 years of operation.

Core competencIes and competitIve advantàỉâs - - c2 122122222 14 VN? ¡0i 5.8

LOGIFADM's products and services are successful, difficult to be replaced or imitated by competitors and are interested in many customers because we focus mainly on four criteria: price, product quality, accompanying services and timing

LOGIFAĐM not only provides agricultural products, but our key point is the agricultural enterprise development center In contrast to other businesses, our products are more subject to rigorous screening, namely farm products, dealerships and even key markets that provide them at wholesale prices, all of which will be directly inspected by the LOGIFADM staff on product quality and on the prestige of each firm before marketed for sale on the website This aims to bring the products to the large and especially the final customers in the supply chain these clean, hygienic products - food safety and international standards

Next, the LOGIFAPM services, differ from other businesses in that we provide maximum customer support in terms of transportation, storage, advertising, etc Finally, the timing is a matter: competitors must at present pass the third transport unit and there is still the status of acquisition when they reach the payment step However, LOGIFAĐM will further develop the Logistics array to limit outsourcing and develop the LOGIFADM PAY wallet and a partnership with Momo/Paypal/Mastercard for rapid transit and payment between parties From these development plans, we would expect LOGIFAPM to be the pioneer e-commerce floor in agriculture and be used by many businesses

Although it is a startup project from the young generation Z and limited resources, LOGIFADM will still exploit the advantages that it has available to compete with many other units

First is optimizing on mobile and high domestic devices LOGIFADM owns human resources with a good IT experience that focuses on applied research and development that aims to provide customers with good experience in the procurement process on all mobile devices In addition, the website interface and LOGIFADM apps are tailored to customers in different countries, which they feel closer and more familiar with during the shopping process; For now we are still designing, but the current focus is on Vietnam, America, Korea, And China

Next is the advantage of the staff's extensive knowledge of the agricultural field The human resources department at Logifarm always prioritizes and tries to find candidates with deep knowledge of the agricultural field so that we can understand customer needs, the current agricultural market situation any trends to meet criteria such as good quality, reasonable price, reaching international standards

The third competitive advantage of LOGIFADM is the establishment of the region alone documenting responses from customers and partners The difference between our exchange and other markets is that all partner and customer feedback is posted publicly on the floor to increase our company's credibility In addition, we are now piloting blockchain technology, and in the future, we expect to be able to use 4.0 technology, such as unmanned aerial freight, and artificial intelligence, to offer consumer servicing products, etc.

MARKET ANALYSIS 16 KNN(i vỏc vidớễẽọaiadadadđaiiiidddddiiiaaẮaỶ

SWOT AnaÌySIS - - Q20 1110 112011101111 1111111111111 111111111111 11111111111 11111111111 kg 20 Ki 7 ›-anỪŨA

After research and implementation, the strengths of LOGIFADM are considered as follows:

This is an e-commerce platform for B2B agricultural products that will supply a large number of agricultural products to supermarkets as well as stores in the market

Products at LOGIFADM are committed to ensuring food safety and hygiene, complying with the correct growing process to purchase according to VIETGAP standard week

Products at LOGIFADM are purchased from gardens so that the price is lower than those of existing trading floors on the market such as VO SO, etc 3.2.2 Weaknesses

However, LOGIFADM still has some limitations such as

There is no large capital to carry out large-scale deployment with a large number of agricultural products

Have difficulty connecting with cooperatives and farmers in all regions so that they can trust and sell products to LOGIFADM at low prices and in large quantities

To trace the origin of agricultural products based on VIETGAP standards requires advanced techniques, and it takes time to acquire and deploy

LOGIFADM found it difficult to deal with heavy competitors when they had many years of experience in the field of agricultural products on the e-commerce platform

From the above strengths and weaknesses, we find opportunities for LOGIFADM to grow rapidly and strongly:

Participate in fundraising on programs to find funding as well as companions in the project

The passing of the Covid-19 pandemic has created an online consumption habit for customers Therefore, it will be easy if there is a way to communicate to customers correctly and meet the customer's needs so that the product can be consumed as quickly as possible

The Covid-19 epidemic has also helped many people change their lifestyle to be clean and safe, trusting in using VietGap standard safe agricultural products

The opportunity to become a B2B agricultural product trading platform specializing in providing the largest clean agricultural products in Vietnam if we are determined to build the brand: CLEAN - SAFETY - DELICIOUS in our products

After the Covid-19 pandemic, opportunities come with challenges when:

The e-commerce market is highly competitive, and the rate of competition for customers reaches the maximum

Prices of products, especially clean agricultural products, are increasing day by day This leads to difficulties when purchasing clean agricultural products at cooperatives or households with affordable prices

Many businesses are providing clean products to users since the demand is getting higher Therefore, the competition rate will also increase

Customers cannot try products, directly review and evaluate products, so being concemed about quality, especially agricultural products, is a prerequisite

Facing many obstacles and challenges in the start-up process and B2B business form on the e-commerce platform for agricultural products is quite new compared to the current common market in Vietnam.

ANALYSIS OF STP 22

Analysis of the target market ¿+ c2 c1 221112111211 12111211 1211111101111 1101 ng 22

8.3 Delivery process Project idea Chapter 1:

D.D Vision - mission - core values Chapter 9: project cost and efficiency analysis Design Website

Design Banner Summarizing articles Chapter 1:

D.4 Core competencies and competitive advantages Chapter 6:

9.D Revenue scale of LOGIFARM Design Website

4.1 Analysis of the target market Chapter 8:

7.1 Communication and advertising plan 7.D Start the plan

CHAPTER 2: COMPANY OVERVIEW 2.1 Establishment of the company

Products have been carefully checked and selected by LOGIFADM from reputable suppliers with affordable prices but still, maintain the quantity of each product

Competitor afnaẽySĐ1S - c0 120111011111 111111 111101110111 1111118111111 0111 nu 23

LOGIFAPM is an online business channel for diverse agricultural products LOGIFADM's marketing plan was started to form in detail with the aim of increasing brand recognition, making customers know about agricultural products through daily life, through the need to use clean agricultural products To clarify this issue, the team conducts Marketing Mix (4P) analysis

Logifarm's main product is fresh agricultural products that are harvested directly in farmers’ gardens We put quality first to create the trust of our customers Besides, Logifarm has a variety of products with different prices, from which customers can easily choose depending on their needs

LOGIFAĐM divides the product category as follows: nuts, fruits, vegetables, rice, and there are special items such as Specialties: Lo Den milk fruit, botany, Tra Vinh coconut, green grapefruit From those items, it shows that LOGIFADM has selected products clearly, bringing new products, suitable for consumers with special needs

In summary, as the product, Logifarm has the following items: e First, Logifarm focuses on product development according to the main categories, mainly 5 categories And each category has products based on classification and characteristics ¢ Logifarm's products meet the diverse needs of customers, selling a variety of goods, with large or small weights depending on consumer needs Logifarm allows consumers to choose good products, and clean agricultural products, at preferential prices while shopping More specifically, Logifarm also offers specialties in each region, according to each season, there will be different seasonal fruits, thereby meeting the special needs of specific customers 5.2 Price

Price is considered one of the core things in the purchasing decision of the buyer, so Logifarm always minimizes intermediary costs to get the most stable price for buyers

As mentioned above, the company's product is selected from the home garden so the price will be very affordable and suitable for the product Prices can range from less than 500,000/kg depending on each item

The cost of shipping products depends on the region and the promotions will be applied to customers; for example; for those who buy the product for the first time or for regulars, there will be particular promotional policies When buying goods, consumers care more about the shipping costs, whether high or not, and whether there is a reduction in shipping fees or not In this field, logifarm's mentioned cost is 85,000/kg, which is a fairly high price compared to the current competitive market For example, the delivery unit, delivery units in the inner and inter-domain charge about 35,000 and 45,000 / kg if delivered in the inner and suburban areas This will be a minus point that Logifarm needs to pay attention to, improve the cost of transportation, and link with the carrier with more preferential prices to attract customers.

MARKETING PLAN 26

Promotion nh ẽẻ ẽ

Promotions will be applied to different types of customers For instance, new customers and regular customers will have their own preferential policies In addition, for invoices with a value above the specified amount, the shipping fee will be reduced, Logifarm also has incentives when buying goods for the first time or on holidays and sales Those promotions will create a quality experience for Logifarm's customers Accompanying the promotion are the slogans that make the difference in advertising so that consumers can easily remember the conveyed content as well as help increase brand awareness.

WEB DESIGN 28 SN /Lìy 2 8)iA4-5aititdadaâa4

COMMUNICATION AND ADVERTISING

Communication and advertising pẽan . - - - c1 2c 222112211151 11321 1111111111121 x+2 30

Development plan for the next 3 €aFS 2 2 020112011101 111111111 111112121 xk 35

OPERATIONAL PLAN 38

Security and PolICI€§ - 2 2 20102011101 11131 113111111111 1111 1111111111111 1111111111111 xka 42 L0) cáo

PROJECT COST AND EFFICIENCY ANALYSTIS

agriculture financial analysis table of logtfarm . - 22 22212211 2212122x2ex+2 46

Link Excel: hittps://docs google com/spreadsheets/V/lvbXJKUsYhoe_smlEEtUMJBLY _kalCqVR/edit? usp

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E-commerce in the 4.0 era is always an area that receives the attention of most businesses and is a fertile market that greatly contributes to the development of the country Dealizing that importance, the team came up with an idea, implemented a plan, and deployed to build a Logifarm application with specific steps such as: finding market opportunities, analyzing PESTEL models, 5 FODCES, SWOT, competitors, Marketing Mix to evaluate and develop Logifarm's business model

Besides, the team also conducts market surveys to design and manage the website, come up with strategies and plans to advertise the website through 3 media: SNS, Google and Banner Finally, make a business operation plan, total costs and expected profit after 3 years of operation

In the process of implementing the project, the group also encountered many difficulties, of which the biggest difficulty was from the members at a relatively young age, who did not have enough experience and funds to manage a large project effectively In addition, with the establishment, implementation and prediction of the success of each campaign, there are still many difficulties, especially when Logifarm is an application to sell clean agricultural products in the form of B2B - a form that is still quite good new to the current market

However, through the research and implementation process, the team also learned valuable lessons such as:

- Know the market of agricultural products in Vietnam and the importance of e- commerce for this sector

- How to apply e-commerce to establish a new business from start-up to effective operation

- Understand the value a business brings to customers

- In terms of marketing strategy, it is necessary to select communication channels suitable for agricultural products

- Make a business management plan such as organizational structure and cost and revenue management for efficient operation and sustainable development in the future

Moreover, the team has also drawn some lessons to develop effective and sustainable projects in the future such as:

- Interested in customer care services

- Always improve product quality to consumers

- Change advertising strategies if you don't want to be left behind by competitors

- Find reputable suppliers and long-term stable quality

Tiêu đề	Bringing Vietnamese agricultural products into the E-commerce race
Tác giả	Huynh Thi Thanh Hoai, Huynh Muu Luy, Nguym Thị Hịng Ngịc, Tran Kha Nhi, Lé Duong Thi Thanh Thanh, Hinh VNn Ty, Tran Lé Thinh, Lé Huynh Khanh Phuong, Nguym Mai Linh, Diu Vi Quynh Giang
Người hướng dẫn	TS. Bui Thanh Khoa
Trường học	Ton Duc Thang University
Chuyên ngành	E-Commerce
Thể loại	Report
Năm xuất bản	2020
Thành phố	Tp. Ho Chi Minh

Định dạng
Số trang	48
Dung lượng	6,66 MB