Top dealauto analysis report business analysis and website design of top deal au

TON DUC THANG UNIVERSITY BUSINESS ADMINITRATION INTERNATIONAL BUSINESS ADMINISTRATION DAI HOC TON ĐỨC THẮNG TON DUC THANG UNIVERSITY TOP DEAL AUTO ANALYSIS REPORT Business analysis

TON DUC THANG UNIVERSITY BUSINESS ADMINITRATION

INTERNATIONAL BUSINESS ADMINISTRATION

DAI HOC TON ĐỨC THẮNG TON DUC THANG UNIVERSITY

TOP DEAL AUTO ANALYSIS

REPORT

Business analysis and website design of Top Deal Au

Lecturer: Pham Thai Ky Trung Subject: Business Information Systems Student: Phing Cam Ha

Code: 720D0170 Class: 20DF0170

HO CHI MINH CITY 03/2023

INTRODUCTION

Bill Joyce established Top Deal Auto in Mill Park in 1972, a used automobile dealership that provides a large selection of high-quality vehicles at competitive costs Instead of concentrating on revenues and sales to sell an automobile that is not suitable for them, their priorities are staff and consumers

Top Deal Auto initially faced competition from imdustry juggernauts like Ford and Holden (a division of General Motors), who had a more advanced platform than Top Deal Auto The decision to use their car yard to create a TV show was made in 1978 by a devoted Top Deal Auto client who had gone on to become a movie and television star Thanks to this event, Top Deal Auto was promoted nationally and became the preferred fleet supplier for many businesses and government agencies The business is going well and they now own three car yards and showrooms

re

MOTORS

Figure 1

TABLE OF CONTENT

Contents

INTRODUCTION 1 .1:10:29)00969)605)6022215519 A 3 Part A: Business anaÌy§1§ c c2 2211121112 1121110111111 1811201115115 KHE kh kg kkca 4 Industry background - - c1 1211121122111 151 1101120111111 111101110111 kệ 4 0) 0á cán co 0n ae 5

Uy si 0-2777 6

>0) c8 e 8 Part B: Developing a mock-up of a non-funcfIoning business websIfe - II 00-020 4314 II

PART A: BUSINESS ANALYSIS

Industry background

Karl Benz (Germany) got a patent for his motorcycle tricycle on January 29, 1886, marking the beginning of the global vehicle industry The "Model T,” which cost $825, was the first mass-produced automobile, but it wasn't until 1908 that it was made available for purchase

Before World War I, a number of small businesses, the majority of which made cars by hand, contributed to the growth of the auto industry Notable examples include Rolls- Royce in Great Britain and Ford in the United States, which not only produced cars but also combined their expertise in business management to support the company's expansion

Steam engine implementation was exceedingly expensive and difficult to maintain in the 19th century, but electric motors were commonly used due to their simplicity of use but were still constrained by the battery's capacity By the late 1920s, most automobiles were powered by gasoline engines thanks to consumer acceptance that followed, forcing many manufacturers to make the change

Following the end of World War II (1945), the automobile industry had a major expansion, which resulted in a 35-year increase in the overall production and use of automobiles The development of Nissan Motor and Toyota Motor Corporation by the United States and Japan, two nations that emphasize investment in this sector to promote production, has been successful

The United States is the country with the largest share of the auto industry today, with a number of businesses and enterprises specializing in the manufacture, sale, and upkeep of automobiles, as well as in the advancement of cutting-edge models like electric and hybrid vehicles The remainder is split between many nations, including Australia in particular and Japan, Korea, and Germany

Customer identification

Using the analyzed data of the June 2022 sales statistics provided, this identifier will provide insight into the general demographics of buyers for Top Deal Auto

Car buyers are very concerned about affordability because “Had the lowest/a low interest rate” and “Offered a monthly payment I can afford” are top reasons for Choosing Car Dealers according to Cox Automotive, 2022 Besides, , Top Deal Auto's catalog barely has any items over $50,000 indicating that the most important criterion when buying a car is price

Furthermore, by income demographics, a single person would earn around less than

$50,000 per year but the income and median age of car buyers now $800,000 and 53 respectively suggest they are likely married (Hedges Company, 2019)

SWOT Analysis

Strengths Weaknesses

LO Close relationship with old 1 Lack of advertising in the media

customers and employees C1 Less marketing on multiple

1 Diversity of products offered to the platforms

market LI Inefficiencies in delivering

LO Areputation for quality built over messages to customers

many years

LC Excellent customer service

Opportunities Threats

(| Expand market share to other (| Many competitors in the industry Tegrons | Behavioral risks that can affect the

1 Focus on marketing campaigns reputation of the business

(| Become an official dealer for car (| May not be well known to the manufacturers younger generation

Porter 5 forces Analysis

Bargaining power of

customers

| Large number of alternatives to consider C1 Online market has a great influence on

customers

C1 Many factors affect buyer intent (acquaintances, feedback, advertising, etc.)

High

Threat of substitutions (| Cheap products

(| Market demand

| Great quality for the price

High

Bargaining power of

suppliers

(| Many suppliers

LI Selling price varies between suppliers

O No barriers to

customer conversion

Low

Competition among

competitors in the same

industry: C1 Large number of

similar businesses in the market

| Each competitor has High

its own strengths and incentives

Threat of new entrants C1 Competition in the | Low

market C1 Many harsh requirements affect viability

Ol Impact on company

profits

Bargaining power of customers: With the development of communication, the online market has a great influence on customers, they easily find alternatives with reasonable prices with good service among online options This is considered a dangerous threat because Top Deal Auto has no advantage

Threat of substitutions: This is a major threat factor for Top Deal Auto, they will compete on price and associated incentives because customers are willing to buy products elsewhere if they feel the offer and price even more reasonable

Bargaining power of suppliers: Suppliers do not pose too much of a threat because they have to fulfill supply contracts to the business and are less likely to contact customers directly through advertising

Competition among competitors in the same industry: The auto market is very potential, so many companies want to make a profit for themselves, each business has its own customer care policy or strengths to attract customers, this is a challenge for Top Deal Auto to focus on focus on product uniqueness and customer incentives

Threat of new entrants: This factor has the potential to threaten the interests of the company but is not too significant Top Deal Auto has advantages over other companies in terms of reputation, number of loyal customers and solid financial

status thanks to its good performance for many years in the market Accompanied

by many requirements on regulations from the government and capital big to start with

Excel tasks

After completing the data in the sales table of Top Deal Auto for June, information such

as profit and sales volume of each specific item is also included to assist in identifying trends Purchase direction and intention to help managers gain competitive advantage a) Sales by brand:

Quantity sold by brand

80

70

60

50

40

30

20

10

mm Ï

° Hyundai Mitsubishi = Mazda Nissan Ford VinBst Toyota

Figure 2

Itis worth noting that car brands from Asia or specifically Japan accounted for more than 75% of sales for Top Deal Auto in June Consumers show that they are interested in durable vehicles and with low repair costs, managers can use this useful information to

promote

b) Sales by category:

Quantity sold by catgory

160

140

120

100

80

60

40

Figure 3

Utility leads with overwhelming numbers, almost three times that of Sedan Top Deal Auto's customer needs mainly need vehicles with high loads and good performance on many different terrains Management should focus incentives on this vehicle to attract customers such as free vehicle maintenance or discount on spare parts for utility car c) Sales by model:

Quantity sold by model

Hilu

Colorado

Commodcre AA

BT 50

Ranger

Ter itcry

Navara EE

Canty

Patrol BS

Leaf

Triton

Corolla SG

IONIQOBSSssxs

Captiva

MES

Falcon SG

x]

Lancer

140

1 Series #8

Figure 4

Top 5 best-selling cars in June of Top Deal Auto are quite expensive compared to the items sold here Prove that customers do not consider price as a criterion to evaluate but they need quality products and services from the company

PART B: DEVELOPING A MOCK-UP OF A NON- FUNCTIONING BUSINESS WEBSITE

Three web-based pages

CONTACT :> @ “

Figure 5; Home page

Top Deal Motors HOME SALE ABOUT CONTACT ()

View AllBrands ‘JZ View AllModels **⁄? ViewAllTyps Vol

& oO im & (25 § + eC a)

4 Seat 23,200 KM Gasoline 4 Seat 327,000 KM Diesel 4 Seat 129,300 KM Gasolin

Figure 6: Purchasing page

Top Deal Motors

$39,990

DETAILS

ODO: 185,000 KM PLATE: AWIWWAVP

COLOUR: WHITE BODY TYPE: 5 SEAT ENGINE: 4 CYLINDER

See More

Figure 7: Output product

The elements

a) Affordance

By default, customers will be redirected to the Home page when they visit the website

On the top left of the page is the company name “Top Deal Auto” The homepage will include options below such as "Find me a car" to help customers see the products available in the store, "Finance” and "Sell your car"(Figure 5) All services or requests will be displayed at the top right of the page Depending on the needs of the customer and give their click

b) Constraints

At the purchase page, customers can easily filter out the type of vehicle they are looking for based on criteria such as year of manufacture, price, brand, then the system will search and give a list of suitable vehicles meet the target (Figure 6) When the process is complete, they will be directed to a rendering page containing full vehicle information including the vehicle's full name, the price of the vehicle to be removed, the vehicle's image, its functions, (Figure 7)

c) Consistency:

The website shows the company name on the top left and all the services on the top left like "contact" if the customer needs company information for consultation Therefore, customers can switch to any page they want

d) Visibility:

With the goal of simplicity but still meeting the needs of customers, the company's website is designed to be minimalistic to bring a user-friendly look, but still be responsive

to ensure customers do not find it difficult to use

e) Feedback:

This is the page where all the customers give feedback about the services when clicking

"contact" nght at the home page, the comments will be sent to the company

Three additional tools:

a) Linking the main business site to a social network site:

On the right corner of the home page, there is a logo "Facebook", if customers click, they will be directed to Top Deal Auto's Facebook fanpage

b) Better website search engine presence

Engaging content is a great way to communicate with customers and regular viewers while also reaching out to them online This strategy can be quite beneficial for bringing

in new customers and raising retention rates because a business's constant presence gives

it more credibility

c) Internationalisation options:

Top Deal Auto has not become a big player in the locality, so it is not possible to export products to foreign countries, but the company's website supports displaying languages other than English

CONCLUSION

Over the years, Top Deal Auto, an automaker with a solid history and reputation, has offered its clients the best services possible They lack experience in using social media

as a medium to explore business in the 20th century because they are newly employed The business’ marketing efforts on Facebook, Instagram, Carsales, and other channels have been used to analyze this issue Moreover, they must comprehend the benefits and drawbacks when compared to the nval businesses in the sector This has also been analyzed using SWOT and Porter's 5 forces Therefore, they must capitalize on their advantages and improve their weaknesses In addition, the website for Top Deal Auto is also designed to help businesses develop more through online channels

APPENDIX

Sold „| QtySold Price | ~ | Retail Sale Total ~ Proft ~

REFERENCE

Admin (2023) Automotive trends: New car buyer demographics, Hedges & Company Available at: https://hedgescompany.com/blog/2019/01/new-car-buyer-demographics-2019/ (Accessed: March 25, 2023)

Alan, B.K and John, R.B (2023) Automotive Industry, Encyclopedia Britannica Encyclopedia

Britannica, inc Available at: https:/Avww.britannica.com/technology/automotive-industry (Accessed: March 25, 2023)

Bigby, G (no date) 18 usability guidelines and website design standards, Create Sitemaps - Sitemap Generator - Visual Sitemap Generator Available at: https://dynomapper.com/blog/19-ux/464-usability-guidelines (Accessed: March 25, 2023)

Hailes, D (2023) 2022 car buyer journey study released, Cox Automotive Inc Available at: https://www.coxautoinc.com/market-insights/2022-car-buyer-journey-study/ (Accessed: March 25, 2023)

Thanh Nam (2019) Tong Quan VÉ Chiếc ôtô - lịch sử ra đời và Phát Triển, Tổng quan về chiếc ôtô - Lịch sử ra đời và phát triển Công đoàn đôi mới - Tạp chí điện tử Lao động và Công doan Available at: https://laodongcongdoan.vn/tong-quan-ve-chiec-oto-lich-su-ra-doi-va- phat-trien-208 12 html (Accessed: March 25, 2023)