Swot analysis and compatitive strategies of vexplore travel company

HCMC UNIVERSITY OF FOREIGN LANGUAGES AND INFORMATION TECHNOLOGY DEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATION GRADUATION PAPER TOPIC: SWOT ANALYSIS AND COMPATITIVE STRATEGIES OF V' EXPLORE TRAVEL COMPANY STUDENT'S NAME CLASS ADVISOR : CHAu GIA PHI : KD0304 : VO NGQC NHU OANH (DBA) JULY 2007 , ADVISOR'S ASSESSMENT I CONTENT The paper is relatively and competitive systematically written about "SWOT analysis strategies of V' Explore Travel Company" and its marketing mix With creditable data, the writer figures out a picture of V' Explore Travel's marketing mix as well as marketing strategies Moreover, the paper analyzes basic forces and factors to develop the company such as factors of environment, economy, At the same time, the writer offers strategic suggestions to the company's development in globalization II RESEARCH METHOD In the paper, the writer shows that she masters the research methods, data collection, data analysis and interpretation In addition, she outstands the implication of the paper - ill FORMAT Chapters and tables are clearly arranged and coherent When working with her, I find her to be self-motivated academic Although she has a little limitation in writing skills, I highly appreciate her knowledge of marketing, research ability and her efforts Finally, I believe that she is deserved to get a high mark on her paper HCM City, July 01, 2007 Dr VO NGOC NHU OANH ACKNOWLEDGEMENT cg~ro Firstly, I would like to express all my most profound gratitude to the whole Professors of Ho Chi Minh City University of Foreign Languages Information Technology as well as the Staff of International Business Administration Department for giving me useful knowledge and valuable assistance during my study from the year of2003 to 2007 Secondly, I want to express my appreciation for Mr Nguyen Ngoc Huan, who did heartedly help me in setting up a well-prepared program of study and research along with supplying necessary materials so that I can fulfill our course successfully Then, I wish to offer my special thanks to my advisor, Ms Vo Ngoc Nhu Oanh (DBA), for her whole-hearted guidance, valuable advice and non-stop encouragement throughout my researching time, which makes me feel confident to continue and complete this graduation paper at its best Next, I emphasize the important role of Mr Nguyen Tan Nghia, Director of V' explore Travel Corporation and all his beloved staff that provide me a good practicing place, helpful information and materials to finish the thesis easily Last but not least, I am grateful to my family, my friends for their continuous supports at anytime, anywhere June 30, 2007 CHAUGIAPHI Abstract ABSTRACT Someone says: "Same industry, not same profit Competition is an indispensability o/the business world " Everyday all over the world, hundreds thousand of businesses appear, and the same number of those lose their positions or go bankruptcy This proves that the fierceness of the market today is really a big challenge for entrepreneurs, especially for those who own small businesses Unfortunately, in Vietnam, the number of small enterprises occupies nearly 95 percent, so it requires them a strong competitive ability and a right knowledge about wholesome competitions In fact, entrepreneur is a leader of a business, who should be sensitive to changes of the market, have a thorough grasp of basic theories for competitions And, this is considered a factor deciding the success or failure of the business Moreover, understanding this knowledge also makes the business retain a stable position in the business world with its own active way Actually, competition is a comparison and contrast of basic strengths, weaknesses, opportunities as well as threats among businesses The competitions are based on many aspects such as brand name, price, quality and so on However, competition is considered good if it is healthy and equal for all participated businesses And, with the healthy competition, it not only helps the businesses improve but also provide a chance for them to self-position in the world of business It can be said that after joining the World Trade Organization (WTO), the chances seem to be more and more, the challenges of competitions between Vietnamese Companies and Foreign ones become fiercer and fiercer II Abstract And, to understand and solve the competitive problems effectively, the entrepreneur has to learn and act a lot of things for his/her business For example, in this paper, the writer mentions primarily about the solution for small and medium business by planning a perfect marketing mix or applying competitive strategies after the SWOT analysis of the business Also, Niche market IS considered a likely solution for the situation of V' Explore Travel Company When deciding to choose this area for researching, the writer not only wants to transfer some interesting knowledge of competitive strategies of small businesses but also gives the application of these theories into the situation of V' Explore Travel Corporation Consequently, after the probation time in this company, the writer have already learned and researched a lot in order to finish this paper Because of the time and space limitation, a weak standard of knowledge as well as other private reasons, the paper is not as good as expected So, the writer will be very glad if the reader carefully enjoy it and feel free to give any comment about it so that the next thesis would be better and better This thesis is divided into chapters with lots of related information Chapter COMPETITIVE STRATEGIES OF SMALL AND MEDIUM ENTERPRISES Chapter A CURSORY OVERVIEW OF V' EXPLORE TRAVEL Chapter COMPETITIVE STRATEGIES OF V' EXPLORE TRA VEL Chapter SOME SUGGESTIONS AND CONCLUSIONS 1Il LIST OF FIGURES & TABLES Figure Title Page Figure I The Marketing Mix (the four P's in the Marketing) 14 Figure Product Decisions 16 Figure Place Decisions 17 Figure Promotion Decisions 18 Figure Pricing Decisions 19 Figure Logo and slogan of V' explore Travel 33 Figure The organizational Structure of V' explore Travel Corporation 36 Figure The organizational Structure of Accounting Department 37 Figure The organizational Structure of SaleslMarketing Department 38 Figure 10 The organizational Structure of Operation Department 39 Figure II Business Performance of the year 2005 40 Figure 12 Business Performance of the year 2005 41 Figure 13 A part of V' Explore Travel website 50 Figure 14 The logo and slogan of Vietnam Tourism 53 Figure 15 Popular tourist destinations of in Vietnam 55 Figure 16 Five reasons the travelers want to come to Vietnam 55 Table Title Pages Table I The number of SMEs registered from 2000 - 2005 Table Turnover proportion of SMEs in the economy from 2002 - 2004 Table Statistic of SMEs ofVN in the year 2005 10 Table Definitions of SWOT 22 Table Frame of SWOT analysis 24 Table Competitive Strategy: The Basic a fa Michael Porter 26 IV ACRONYMS CHAPTER Small and Medium Enterprise SME Small and Medium Enterprises SMEs United States US European Union EU Gross Domestic Product GDP Above the line A TL Below the line BTL Strengths, Weaknesses, Opportunities, Threats CHAPTER SWOT VET V' Explore Travel Meetings, Incentives, Conventions, Exhibitions Free Independence Tour M.I.C.E F.I T v Contents CONTENTS A ckn ow ledgem en t • .•• i Abstract ii List of figures and tables iv Aero nyms v Con ten ts •.• vi INTROD UCTI N .• • • • • .• 01 Research Paper Objectives 01 Scope of the Research 03 Research Methodology 03 Structure of the Research 04 CHAPTER 1- COMPETITIVE STRATEGY OF SMALL AND MEDIUM ENTERPRISES 1.1 Small and Medium Enterprise (SME) 05 1.1.1 What is a Small and Medium Enterprise? 05 1.1.2 SMEs' roles in the whole of economy 06 1.1.3 SMEs' role in the whole Vietnamese economy 07 1.1.4 The Advantages and Disadvantages of SMEs in Vietnam 09 1.1.4 The Advantages 10 1.1.4.2 The Disadvantages 12 vi Contents 1.2 The Marketing Mix (The P's of Marketing) 14 1.2.1 Target marketlTarget customers 14 1.2.2 Product 15 1.2.3 Place 16 1.204 Promotion 18 1.2.5 Price 19 1.3 SWOT Analysis 19 1.3.1 What is SWOT Analysis 19 1.3.2 SWOT Analysis model 23 1.4 Com petitiv e Stra tegies 26 104.1 What is a competitive strategy? 26 1.4.2 The real state of Competitive Ability in Vietnam 28 1.5 Niche Market - a key of success for SMEs in Vietnam 29 1.5.1 What is Niche Market? 29 1.5.2 Characteristics of a Niche market 30 CHAPTER - A CURSORY OVERVlRE OF V' EXPLORE TRAVEL 2.1 Corporation Profile 33 2.2 The Goals of V' Explore Travel (VET) 34 2.3 The Organizational Structure of V' Explore Travel 34 2.3.1 Authorities and Duties of President, Director and Managers 35 2.3.2 Accounting Department 37 2.3.3 Sales and Marketing Department 38 2.3 A Operation Department : 2.4 Business Activities of V' Explore Travel (2005 and 2006) VII 39 39 Contents 2.5 Marketing Mix analysis of V' Explore Travel 41 2.5 Target market/target customers 41 2.5.2 Products 43 2.5.3 Place 48 2.5.4 Price 49 2.5.5 Promotion 50 CHAPTER - COMPETITIVE STRATEGIES OF V' EXPLORE TRAVEL 3.1 Tourism's tendency in Viet Nam 52 3.1.1 Viet Nam - The hidden charm 52 3.1.2 Tourism of Viet Nam after joining WTO 56 3.2 SWOT Analysis for V' Explore Travel 58 3.3 Competitive strategies of V' Explore Travel 61 3.3 The role of competitive strategies to VET 61 3.3.2 Niche market - a solution for VET 61 3.3.3 Limitation of Niche market 62 CHAPTER - SOME SUGGESTIONS AND CONCLUSIONS 4.1 Suggestions 64 4.1.1 To the Government 64 4.1.2 To V' Explore Travel 64 4.2 Conclusions 66 REFERENCES 67 viii Chapter3 CompetitiveStrategiesof V' ExploreTravel Company And, the Law of Tourism has been completed and promulgated, as well as some instructions issued create a clearer legal environment in the tourism business operation Although this is still a new thing for these corporations to apply the Law right away, its regulations will form a fair playground among domestic and foreign players coming run business together Also, it helps these corporations avoid confusing in planning, conducting their strategies and applying the Law rightly to compete with the others As usual, some advantages and disadvantages exist in Viet Nam tourism when Vietnam joined the WTO But the writer wants to mention to just two considerable advantage and disadvantage • Advantages As we talk above, when Vietnam entered the WTO, Vietnamese tourism will receive lots of new opportunities enhancing Vietnam to a higher position with clear regulations and a widened playground Vietnam's rights now are equal to the other 149 countries in the WTO, and these rights are protected by the Government • Disadvantages Nothing is perfect and good at all It means that when Vietnam joined the WTO, Vietnam tourism also faces lots of big foreign companies They come to Vietnam, and run their businesses with strong capacities such as the huge amount of capital, competent employees, experienced leaders, professional working environment and so on All of these are still the backward of the Vietnam companies, particularly of small tourism companies This disadvantage requires these companies have to positively change themselves so as to be able to compete with other foreign companies 57 Chapter3 CompetitiveStrategiesofY' ExploreTravelCompany 3.2 SWOT Analysis for Y' Explore Travel "Every small business has strengths and weaknesses Success in the long term depends on improving the strengths while eliminating or at least minimizing the weaknesses ,,5 3.2.1 Strengths Actually, Strengths of V' Explore Travel can be defined with these • Best Experience Taking you to the real places that expand your horizons and encourage the personal discovery Your experience something different - ancient and proud cultures, awe-inspiring and untouched landscapes that stretch to the horizon, and unique cuisines • Best Services Taking care of everything from the moment you arrive in the destinations Our local teams are professional with a passion for sharing their countries From history to culture, to what is happening in town today, they are not your tour guide, but "your companions" • Best Quality Hotels Accommodations are included to capture the essence of Vietnam and Indochina In addition, we understand the importance • of a quality hotel room to your vacations That is why our carefully selected hotels are first class and above • Best Selections We have refined our itineraries and procedures in detail You might search for a relaxing, escorted holiday, adventurous experience, or want something more independent You will find what you are looking for • Best Meals Most of the meal arrangements are exceptional establishments that reflect local flavor Dining is a personal experience, and we offer a series of options to further enhance your touring • Others Beside these significant components that make VET successful, VET has gained some other strengths such as strong overseas sponsors, S By Jeffrey Moses (Online: http://www.nfib.com/object/4034184.html 58 accessed on 25 June, 2007) Chapter3 CompetitiveStrategiesofY' ExploreTravelCompany competent staff, good corporation culture, logical document arrangement and a close relationship with many related business partners 3.2.2 Weaknesses Behind the Strengths, there are always some weaknesses that restrict the productivity and capacity of the company VET is not an exception However, these weaknesses of VET are improvable if the company tries its best to overcome some obstacles Then, nothing can prevent the company from development Here are some considerable obstacles of VET • Weakfinancing This weakness is considered one of the most important problems because "You can nothing without money" Moreover, the weak in finance means the weak in most of others • Lacking marketing campaign Because the marketing and sales are in the same department, the time and efforts of staff are shared And, Sales seems to take more time and efforts in seeking customers, so marketing is ignored by the staff • Bad accounting system Because of the bad system of recording transactions such as old-fashioned accounting program, complicated recording • steps and so on, the accountants feel difficult in recording or bookkeeping the entries of the transaction Moreover, these unnecessary steps cost a lot of time and take efforts of the accountants so that the business performance are usually reported lately • Employee turnovers The pressure of works increase when there is high- seasoned, each employee has to work twice, and the process of work is faster Unfortunately, the compensation and benefit are stable So, the employees feel stressful and this lead to the large turnovers of employees, especially the competent ones And, the company becomes confused when this happens 3.2.3 Opportunities After becoming the 150th member of the WTO, there are more and more opportunities for Vietnamese enterprises, including VET As mentioned above, 59 Chapter3 CompetitiveStrategiesofY' ExploreTravel Company the WTO brings a justice for competition between Vietnamese and foreign tourist agencies More foreign tourist agencies set up in Vietnam will help VET have a chance to get in touch, to compete and to learn a lot, even from the failure And, that useful knowledge will become precious experience that makes VET more mature Especially, some strict regulations have been eliminated so that more and more visitors come to Vietnam And, the business travelers who are VET's target customers will increase rapidly What VET should is well-preparation in order to cope with a fierce competition but a lot of considerable obtaining beyond Realizing that Tourism is one of the most important industry in Vietnam, the Government has recently made some decisions to promote the Tourism Industry such as improving infrastructure, supporting tourist agencies, marketing Vietnam image to other countries, opening tourism fairs and so on These are good opportunities that support VET a lot on the way of positioning and developing 3.2.4 Threats • It is said that "Opportunities are always accompanied with Threats" Actually, although there are a lot of Opportunities, Threats exist, and sometimes it has more power than Opportunities Therefore, the company wanting to develop should avoid the Threats by its own best way with least influence or loss And, VET has also faced some Threats • Strong competitors Beside domestic competitors, VET now has to accept the competition of foreign tourist agencies with stronger power in most aspects And, this requires VET a higher patience and "a good health" to compete against those competitors • Lack o/financial supports VET is a small independent company, so it is difficult for it to raise fund for development plans of the company And, it will easy to get problems if any financial crisis happens 60 Chapter3 • CompetitiveStrategiesof V' ExploreTravel Company Competent employee turnovers VET has not gained any employee policies such as compensation or training courses to retain competent employees So, the situation of turnovers usually happens after a period of time Moreover, training policies are still ignored And, this causes the amount turnover of competent employees • Lack of knowledge of laws and regulations Because of small-scale of business and limitation of budget, VET still has not enough conditions to contact with the new laws and regulations of Vietnam, especially in tourism industry This is really a big threat if any problem relating to contract breaking happened between VET and other cooperated services The SWOT analysis has been done basing on the internal and external factors Doing this, VET should be careful and exact because results from the analysis will help the company know how to set up a right and suitable competitive strategies, including short-term and long-term strategies 3.3 Competitive strategies of V' Explore Travel 3.3.1 The role of competitive strategies to VET As mentioned in Chapter I, competitive strategies play an important role on the • way of positioning and developing the brand name of every business, especially the small and medium enterprises Being a small business with few strengths and lots of weaknesses, VET should spend much more time and take efforts for planning and complement of competitive strategies And, it requires VET to find itself competitive advantages over other companies in order to increase its competitiveness After the SWOT analysis, VET clearly understands its own strengths and weaknesses as well as the opportunities and threats Next, VET researches a "competitive weapon" that is suitable to the current business situation Then, a strategy will be planned accompanied with some objective for VET to obtain in a given period of time The competitive strategies consist of operation plans that VET has competitive advantages basing on the "competitive weapon" • Obviously, the competitive strategies help VET in positioning and developing 61 Chapter3 CompetitiveStrategiesofY' ExploreTravelCompany the V' Explore Travel brand name Among many competitive strategies, we can see that Niche market is considered the most effective "competitive weapon" for VET so far because of many reasons One biggest reason is that VET is a really small business with a few strengths and many weaknesses Furthermore, VET is considered a young company, so it is impossible to compete directly to other companies in the same industry As a result, looking for a separate way with light competition will be a wise choice for VET now But, it does not mean that VET is afraid of competition On the contrary, VET understands its level of strength and what is the best choice in the situation now 3.3.2 Niche market - a solution for VET Actually, it is difficult to determine where Niche market is, why it should be Niche market and what a specific plan to approach it effectively is As mentioned above, Niche market is surely an effective solution for VET now The importance is that what Niche market VET is aiming at • In fact, there are various ways to research and find out a specific Niche market for different industries But, in some limited situations, there are some key characteristics in determining a new Niche market such as • Focusing on one specific market only Here, VET clearly determines its Niche market is inbound tours for the high-income travelers such as M.I.C.E., stable and high income ones They are visitors requiring for a high standard of service, perfect products, latest information and quick reply in negotiation Although the number of this kind of customers is not as broad as all customers, and they seem to be difficult to look for, but they are really potential customers that can maximize the profit for VET Furthermore, because of the limitation of human resource, VET can not serve many customers at the same time So, it is a wise choice to select the right customers like this so that VET can focus their effort on serving and caring the customers with all the best from VET • • Weighing the pros and cons before exploring the niche market Actually, Niche market should not be used as a rash way without considering the pro and 62 Chapter3 CompetitiveStrategiesof V' ExploreTravelCompany cons because Niche market is not suitable for all companies Each business sometimes has its separate way to apply Niche market So a careful research before use is really necessary for VET • Determining and evaluating the market Although VET just focuses on the high-income customers, it always notices and researches the new demand of travelers to change at once if any problems happen For example, one day, the number of M.LC.E customers reduces because of some reasons VET should be flexible to move to another Niche market that is potential at that time VET has to notice that Niche market is not stable, but often fluctuates depending on the change of the policies, demands and regulations of the Government 3.3.3 Limitation of Niche market As we know, Niche market is usually suitable to small and medium enterprises because these businesses want to avoid direct competition with other big companies in the same industry However, among small and medium enterprises, looking for a right market Niche is not easy at all because they have to a lot of research and survey to know where the strengths and weaknesses are and what is really a niche for their companies Notice that, • different companies have different ways of finding and approaching Niche market So, it is considered bad if one business tries to imitate others without careful consideration and evaluation Moreover, Niche marketing can be extremely cost-effective In fact, when VET defines its target customers will be the rich, M.LC.E., or high-income travelers, its marketing budget would go a lot further because VET has to advertise its brand name on prestige websites, popular channels at "golden time" or business magazines and newspapers Obviously, these kinds of advertising cost very much And, with a limited budget of a small enterprise, VET can not apply many means of advertisement like that So, it advises VET to make a careful consideration and research in order to maximize the profit at reasonable costs 63 Chapter3 CompetitiveStrategiesof V' ExploreTravelCompany Summary Chapter has just shown VET's SWOT analysis and practical application of competith:e strategies on situation of V' Explore Travel With the increasing tendency of Tourism in Vietnam, VET is believed to have more and more chances to develop in the market And, the most important thing is whether VET can catch that chance or not Moreover, retaining the stable position in the fierce market is considered more difficult, especially in a fierce competition environment after Vietnam joined the WTO Furthermore, Niche market is mentioned with few rows to partly illustrate an effective solution for small businesses like VET However, Niche market is still a new theory in Vietnam So, there are lots of limitations in applying it to the real business life • 64 CHAPTER SOME SUGGESTIONS AND CONCLUSIONS 03~~ • KEY CONTENTS 4.1 Suggestions 4.2 Conclusions Some Suggestions and Conclusions Chapter CHAPTER SOME SUGGESTIONS AND CONCLUSIONS 4.1 Suggestions Here the writer gives some private suggestions to the Government and the company in order to enhance the strategies of VET as well as future development in following years 4.1.1 To the Government • Giving more supports for SMEs The Government needs to pay more attention to the importance of SMEs in order to give some more supports for SMEs such as simple laws and regulations, supporting policies for SMEs, consulting solutions and so on • Contributing to infrastructure development Because VET is a tourist agency, its performances mainly depend on infrastructure, especially the roads leading to popular tourist destinations in Vietnam So, the Government should , attach importance to the infrastructure building and developing 4.1.2 To V' Explore Travel • • Finding the true Niche market VET is a small business with a small resource so that it needs to find a true Niche to rightly attack and to satisfy the potential customers in that market Actually, VET has not enough effort to fulfill all kinds of needs So, it should focus all the effort on the most profitable way, and become specialized in one service only Moreover, focusing on a right market can help VET avoid the fierce competition • Creating difference in the product/service Let the customer see the preeminent from the products and services by meeting some special demands that they can not find anywhere else Sometimes, consultants and advices are • necessary for customers who are first-time travelers VET should take time to learn the good of other competitors but to avoid imitating their product Remember to take care of the unique ofthe company's products or services 65 SomeSuggestionsand Conclusions Chapter4 • Creating impression to customers At the first time of contact customers, VET should create good impressions by the honesty, accuracy and quality of products or services Remember that when you lose a customer, there is not the second chance for you to correct and improve it better so that let it perfectly at the first time There are many ways to create impressions like employee behaviors, quick replies, good services to customers and so on • Building brand name Although VET is a small business, the brand name is important to attract the interest of the customers Obviously, travelers usually choose prestige tourist agencies other than young and new ones So, VET should pay more attention to the marketing activities Moreover, the relationship is also importance in building a brand name From the close relationship with other outsiders, VET will be easy to transfer its image to the travelers, especially foreigners • Listening to the customers It is said that complaints are useful advice After or during a tour, travelers sometimes make complaints or have praises to the services of the company And, this is the time for VET to collect them • because they are tools to evaluate how the service really is and how the feeling of customers about it is Then, if any problems happen, VET can quickly find • the best solution to adjust them And, this is a good way to reach the loyalty of travelers • Logic working style This working style usually depends on the organizational structure and document arrangement of the company And, it often reflects the corporation culture or leadership style of the leader and managers Actually, a logic working style makes the job go well and smoothly • Solving employee turnovers As we know, training is a popular work for a leader nowadays when the company wants to develop and retain competent employees Moreover, training will increase the capacity of the current • employees So, VET should pay attention to this problem Another way to reduce turnover is that VET should have a good compensation and benefit for employees such as bonus, employee contest, promotion and so on 66 Chapter4 SomeSuggestionsand Conclusions 4.2 Conclusions • 95 percent of Small and Medium enterprises tell that SMEs have played a significant role in the whole economy of Vietnam that Considering Vietnamese economy is declining or developing will depend on the business performance of these SMEs However, beside controllable influences from internal, SMEs have to face a lot of other difficulties that are uncontrollable such as competitors, economy policies, market trends, the Law and regulations of the Government, etc These obstacles have prevented these businesses from existence and development Especially, after joining the WTO, these obstacles seem to be more and more serious that makes SMEs try more many ways when they want to have a stable position in the business world today Today, competition is considered an indispensable thing that every business accepts and faces if they want to continue their business operation And, a right and healthy competition seems to be new and strange to Vietnamese enterprises They often have various thoughts of competition depending on different competitive advantages or competitive abilities of each company In • general, all of them always look for a separate way to exist and develop And, this is really a praiseworthy for them • The paper specializes in showing the vital role of competitive strategies for SMEs after they consider their SWOT analysis carefully Competitive strategies are simply defined as the way of applying competitive advantages like a "competitive weapon" to obtain a favorable place in the market over other competitors, even big competitors And, a Niche market is a useful advice for SMEs who have unique competitive advantages that meet the special demand of a group of potential customers And, it is said that in the future, there will appear more and more international corporations coming from SMEs due to the Niche market approach It is believed that with an entrance into the WTO and enthusiasm supports from • the Government, SMEs will enter the business with a confident and dynamic style And, big successes will come to SMEs someday 67 References REFERENCES Books • English D Wesley Balderson Canadian Small Business Management Irwin, 1990 Ian Mackenzie English for Business Studies United Kingdom: Cambridge University Express, 2001 Milliam D Perreault, Jr., Ph.A and E.Jerome Marketing A Global-Managerial McCarthy,Ph.D Basic Approach 15th Edition Blacklick, Ohio, U.S.A.: McGraw-Hill, 2005 Simon Sweeney Communicating in Business United Kingdom: Cambridge University Express, 2000 • Vietnamese Le Xuan Ba, Tr~n Kim Hao, Nguy~n hilu ThAng Doanh nghi?p nhiJ va vita cua Vi?t Nam eMu ki?n h(Jinh(lp kinh ti qut5ctio Ha N