final report careers in advertising and sale promotion

Marketers need to analyze market trends, consumer behavior, and campaign performance metrics to make informed decisions and optimize strategies.. Having these skills can greatly contribu

VIETNAM GENERAL CONFEDERATION OF LABOR

TON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION

Lecturer: NGUYEN THI QUYNH ANH

Group: 01 — Shift: 3 (Saturday)

Team : Pagoda

HO CHI MINH CITY, 2023

ACKNOWLEDGEMENT

First of all, our group would like to sincerely thank Ms Nguyen Thi Quynh Anh for her enthusiastic support and guidance during completion of the topic: “Careers in Advertising and Sale promotion” Second, our group would like to thank the Faculty of Business Administration, Ton Duc Thang University for creating opportunities and conditions for us to study and research this topic

Because of lack of practical experience, errors cannot be avoided Hope readers and teachers have more suggestions so that the group can improve Thank you so much!

Pagoda Team

LIST OF GROUP MEMBERS

Student

TABLE OF CONTENTS

LIST OF TABLES

Table 1 Activities help improve skills

LIST OF PICTURES

Picture 1 Vingroup’s brands c2 2211211122112 121 1151151211111 11 151111211111 kea 7 Picture 2 Ky uc vui ve by Don Tay Promotion c c c2 2212 v12 nh nhớ 8 Picture 3 Thach Thuc Danh Hai by Dien Quan media & entertainment - 9 Picture 4 Campalgn by Mirmda and Dentsu Redder Agency s23 10 Picture 5 Circle KVietnam”s sale promotion - -: c2 2c 21121222 11x re II PIcture 6 Job DescrIbtiom c1 111211211121 1111 1111111111111 11111111101 011 11191111 kg 18

raised some $200 million from U.S investment fund Warburg Pincus

to invest in four areas - commercial facilities, tourism, hospitals and schools

Vingroup is Vietnam's largest real estate company and deals ina wide range of properties, including houses, shopping malls, hotels, golf courses and hospitals

VINCOM vwuwveasrr VinECo dế 8 VinDS VinPro c2 Vinton

YW SEVINA =o VENTUR 2 ONE MOUNT ¬Ã VINPEARLAIR Ụ Gl GRouP

VINTECH NYURES VINAVIATION

Picture 1, Vingroup’s brands

2 Đông Tây Promotion

With more than 23 years of establishment and development, Dong Tay Promotion is currently the leading television content creation unit in Vietnam, with diverse genres such as reality TV shows, music, Travel, cuisine, dating, covered on most major

television channels nationwide

Besides its own creative formats, Dong Tay Promotion is the first unit to spend millions of dollars to buy copyrights and successfully produce programs such as Vietnam Idol - Than tuong Am nhac Viét Nam (2006), So You Think You Can Dance - Thử Thách Cùng Bước Nhảy (2010), along with recent outstanding programs such as Ơn Giời Cậu Đây Rồi, Ký Ức Vui Vẻ, 7 Nụ Cười Xuân, Nhanh Như Chớp, Running Man Vietnam - Chơi Là Chạy (2021), Thời tới rồi, 2 Ngày 1

Đêm (2022)

Picture 2 Ky uc vui ve by Don Tay Promotion

3 Điền quân Media and Entertainment

Among the top successful agency companies in Ho Chỉ Minh City,

Dien Quan Media & Entertainment must be mentioned Established in

2008, over the past decade, the company has always maintained and led in the production process and entertainment content creation products

Programs and content are produced in multiple fields: Economy, society, etc with more than 700 channels, 10,000 hours of broadcast, 38 billion minutes viewed

Picture 3 Thach Thuc Danh Hai by Dien Quan media & entertainment

4 Denstu Redder Agency

Dentsu was established in 2013 with 100% foreign investment Dentsu is currently a famous advertising company in Vietnam

With the business philosophy of "Good innovation," the company consistently delivers significant revenue and brand value to its

clients

With a wealth of experience, Dentsu always affirms its number one position through cooperation with many big brands: Toyota, Yamaha, Mirinda, Bitis's Hunter, etc Mirinda “Chuyện cũ bỏ qua”, “Đi

để trở về”,

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Their mission is to create an exciting, pleasant and safe

shopping environment for customers with a wide selection of quality

products, services and food service items with fast and friendly service

II

100” TRUNG QUA

O1 LAPTOP GAMING — x ACER ASPIRE =

¢Creativity: Creativity is vital for developing innovative and compelling advertising campaigns that stand out in a crowded marketplace Marketers need to generate fresh ideas, unique concepts, and engaging content to capture the audience's attention

¢Communication Skills: Effective communication is crucial in marketing Marketers need to communicate clearly, whether in writing, speaking, or through visual elements This skill is essential for crafting persuasive messages and for collaboration with different teams

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¢ Analytical Skills: Understanding and interpreting data is increasingly important in the digital age Marketers need to analyze market trends, consumer behavior, and campaign performance metrics to make informed decisions and optimize strategies

e Adaptability and Flexibility: The marketing landscape

is constantly evolving Marketers need to adapt quickly to changes in consumer behavior, market trends, and new technologies Being flexible and open to change is vital for SUCCESS

eUnderstanding Consumer Behavior: Knowing what motivates consumers and understanding their buying patterns

is essential Marketers need to anticipate and adapt to consumer preferences to tailor campaigns effectively

¢Teamwork and Collaboration: Successful marketing often involves working with diverse teams such as creative, sales, and analytics Collaborating effectively with these teams

is crucial to execute successful campaigns

Having these skills can greatly contribute to a marketer's success in the advertising and sales promotion industry, enabling them to navigate the ever-changing landscape and meet the

demands of both consumers and the market

First of all, during the years in university, we should spend time

on practising and improving our skills to work effectively as well as

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increase job opportunity in the future There are some example

activities we can do to improve:

Creativity

Set a goals:

Identify specific creative goals you want to achieve within

a certain period

of time

Set aside time every day to think and jot down creative

Participate in

creative activities:

Participate in discussions, workshops and events related

to creativity

Practice problem solving through

Develop constructive critical thinking:

Learn to

evaluate and improve ideas, both your own and those of others

Practice

faced with

opposing opinions

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important tasks | approach

and prioritize them to reduce stress

effectively with | feedback conflicts in

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g customer

behavior

maintain relationships:

Learn how to create

relationships

with people

Learn how to stay in touch and maintain positive interactions

customers:

Learn how to conduct

meetings,

surveys, and analyze feedback to understand

customer

behavior

Try to put

yourself in your customers' shoes to better understand their needs

research and assessment: Learn about

customer

needs and wants through market research Learn how to analyze data to understand

customer

behavior and trends

Table I Activities help improve skills

Secondly, we aslo need to learn how to creat an effective Marketing plan to understand and get familiar with it because this is

a crucial plan that you will apply frequently on study and work in the

future Here are steps in a Marketing plan:

Step 1: Define goals

The first thing we need to do is define the goals of campaign The goals could be:

e|Increase brand awareness

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e Increase sales

e Encourage customers to try new products

Step 2: Conduct market research

After defining goals, we need to conduct market research to understand target audience This will help us choose the right channels and marketing methods The information need to research includes:

¢Demographics of your target audience

¢Purchasing behavior of your target audience

¢Brand awareness level Products and services of your

competitors

Step 3: Choose channels

There are many different channels that can be used for Advertising and Sale promotion Popular channels include:

Step 4: Choose marketing methods

There are many different marketing methods that can be used in Advertising and Sale promotion Popular methods include:

se Direct advertising

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e Personal selling

«Promotions

e Event marketing

Step 5: Set a budget

We need to set a budget for an Advertising and Sale promotion campaign The budget will depend on the goals and scope of the campaign

Step 6: Track and evaluate

We need to track and evaluate the effectiveness of the Advertising and Sale promotion campaign so that we can make adjustments as needed

Finally, we should find out more another plans and knowledges through following activities:

¢ Take professional courses or training programs

eLearn on your own through online resources and materials

¢Join communities and forums dedicated to Advertising and Sale promotion

eFollow experts in the field of Advertising and Sale

promotion

¢Read and practise solving case study

1 Job opportunity

Advertising and Sales promotion have the following levels in

career:

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Entry-Level: New employees perform specific tasks under the guidance of experienced people

Mid-Level: Experienced and able to perform tasks independently, participating in strategy development and

Public affairs consultant

Sales promotion executive

Marketing executive

2 Job description (JD)

Before apply for a job, we must read JD carefully Because JD will help us:

¢ Understand the job duties and responsibilities

eEvaluate whether the job fits our career goals and personal interests

«Prepare questions for the interview

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« Tailor the application to make it it reflects compliance with

the specific requirements of the job

A JD usually has duties, responsibilities, necessary skills and

other requirements for a specific job position Here is an example JD

about Media position of DECORNOW company:

DE OR oS NHAN VIEN MEDIA (TOI THIEU 6 THANG KINH NGHIEM) 2 ^ _ we 4 a

CONG TY TNHH DECORNOW luận 12 Hồ Chí Minh

23 - Hết hạn trong: 21 Ngày tới

Môi trường Làm việc nhiều người trẻ, năng động, vui vẻ, được tạo điều kiên để phát triển È

Ø BHXH, BHYT, BHTN theo quy định

Kinh nghiệm / Kỹ năng chỉ tiết

Source=site&utm_source=jobstreetvn&utm_campaign=jobstree tvn&utm_medium=organic

Circle K Vietnam, https:/www.circlek.com.vn/vi

romotion

5 Dentsu Vietnam, https://www.dentsu.com.vn/vn/

Dien Quan media and entertainment, http://dienguan.com/

7 Vingroup, https://www.vingroup.net/

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