CUSTOMER ATTRITION - THE REASONS WHY THE CUSTOMER LEAVING THE COMPANY...17 Trang 5 The ultrasound examination service also known as the eye ultrasoundservice of the eye hospital is one
TON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION FINAL REPORT ANALYSIS OF MEDICAL EXAMINATION AND TREATMENT SERVICES AT EYE HOSPITAL Lecturer: Mr Phan Ha Thanh Nha Group: Clever Cats Class: Service Marketing N01 Major: Marketing Ho Chi Minh City, February 2023 GROUP MEMBERS Clever Cats No Name Student ID Percentage of contribution Lê Ngọc Bảo Tiên 719H0917 100% Võ Thu Hồng 720H0901 100% Vũ Nguyễn Bình Giang 719H0027 100% Nguyễn Kiều Phượng 719H0898 100% Nguyễn Thị Như Ý 719H0939 100% Nguyễn Hoàng Mỹ Anh 719H0005 100% Nguyễn Thị Xuân Mai 719H0065 100% TEACHER’S COMMENTS … …………………………………………………………………………………… …… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… ……………… …………………………………………………………………………………… … ………………… ………………………………………………………………………… ……… …………………….…………………………………………………………… …………………………………………… ……………………………………………… …………………………………………………………………………………… …………………………………………………………………………… ………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………… …………………………………………………………………………………… …………………… ……………………………………………………………………… ………………………………… ………………………………………………………… ……………………………………………… …………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… ……………………… TABLE OF CONTENTS I OUR SERVICE II TARGET CUSTOMERS III HOW TO DELIVER CUSTOMER- EXPERIENCE VALUE: VALUE THROUGH THE MARKETING MIX: 7P 3.1 Value from service (Product) .5 3.2 Price 10 3.3 Place 11 3.4 Promotion 12 3.5 People .12 3.6 Process .14 3.7 Physical evidence .14 IV CUSTOMER ATTRITION - THE REASONS WHY THE CUSTOMER LEAVING THE COMPANY 17 V CUSTOMER RETENTION STRATEGIES 18 I OUR SERVICE The ultrasound examination service (also known as the eye ultrasound service) of the eye hospital is one of the imaging diagnostic methods used to determine the condition of the eye The ultrasound process uses highfrequency sound waves to create detailed images of the internal structures of the eye The ultrasound process is usually painless and does not cause discomfort After completion, the doctor will evaluate the images and provide a diagnosis of the condition of your eye From there, the doctor can advise appropriate treatment methods and preventive measures to protect your eye health The ultrasound examination service is an important and reliable diagnostic method for determining the condition of the eye, especially in diagnosing issues related to vitreous humor, vitreous defects, and macular diseases II TARGET CUSTOMERS The target customers for the hospital's eye radiation examination service are individuals who have symptoms related to their eyes or need regular eye health checkups Eye conditions and symptoms include vitreous opacity, vitreous humor abnormalities, macular degeneration, macular inflammation, vitreous opacity, and other eye-related issues People with a history of eye diseases or those in middle age or older also need regular checkups to detect and treat eye problems early The target customers for this service may include people with busy lifestyles who have limited time to care for their eye health, people who need advice on preventing and treating eye diseases, as well as people who are concerned about their eye health and want accurate and reliable information about their eye condition ● Age: The target customers for the eye radiation examination service have no specific age limit, but individuals aged and above may have more frequent needs for this service ● Income: The target customers for the hospital's eye radiation examination service may include people with low to moderate income levels and above Using the radiation examination service can be a considerable expense, and not everyone can afford it However, those with health insurance are already supported with the cost ● Residential area: The hospital's eye radiation examination service may target customers living in Ho Chi Minh City, provinces in the Mekong Delta, Central and Southern regions, and other areas However, urban areas will have more convenient transportation and location, making it easier for customers in urban areas to come to the hospital ● Gender: The hospital's eye radiation examination service does not limit the target customers by gender However, women may need to use this service more frequently due to eye-related issues during pregnancy and menopause ● Occupation: Occupational groups that frequently use their eyes in their work, such as students, office workers, drivers, factory workers, engineers, artists, etc., are all potential customers of eye services People who work in environments with high brightness, have to use computers or electronic devices for long periods of time, or work outdoors regularly are at high risk of eye problems Document continues below Discover more from: Service Marketing 704032 Đại học Tôn Đức… 160 documents Go to course 53 Chiến lược marketing Baemin Service Marketing 100% (11) BÔNG HOA DỊCH VỤ CỦA PHÚC LONG Service Marketing 100% (8) Trắc nghiệm địa 12 146 full Service Marketing 100% (7) Cuộc chiến 33 ông trùm thương m… Service Marketing 100% (4) Bài tập quan sát 37 Shopee Lazada Service Marketing 100% (4) Lựa Chọn Thị Trường Mục Tiêu Của Cafe… Service Marketing ● Habits: People who regularly use smartphones, computers, or other electronic devices for long periods of time, or who not have the habit of resting their eyes, are potential customers of eye services This habit can lead to eye strain, dry eyes, eye pain, eye fatigue, and can reduce the quality of life for each individual III HOW TO DELIVER CUSTOMER- EXPERIENCE VALUE: VALUE THROUGH THE MARKETING MIX: 7P 3.1 Value from service (Product) 3.1.1 Service quality Reliability − Key dimensions: Properly diagnose the disease, measure the eye accurately and give a reasonable treatment to the patient's eye condition − Measure: Rate of return customers complain of wrong measure of − Analyze: The equipment used to examine the eyes has problems, the myopia, eye condition does not improve within