(Tiểu luận) report analysis of the managementenvironment of dirtycoins

NATIONAL ECONOMICS UNIVERSITY REPORT ANALYSIS OF THE MANAGEMENT ENVIRONMENT OF DIRTYCOINS Teacher: Dr Đào Thanh Tùng Subject : Principles of Management Group members: Phạm Minh Đức Trịnh Gia Linh 11221401 11223821 Phạm Vũ Ánh Dương Trần Đăng Khoa 11223013 Phương Đình An 11220062 Chung Chí Thiên 11221628 11226006 Table of Contents OVERVIEW ABOUT DIRTYCOINS ENVIRONMENT IN DIRTYCOINS 2.1 GENERAL ENVIRONMENT 2.1.1 Political-Legal dimension 2.1.2 International dimension 2.1.3 Economics dimension .5 2.1.4 Sociocultural dimension 2.1.5 Technological dimension 2.2 SPECIFIC ENVIRONMENT 2.2.1 Customer 2.2.2 Strategic partner .8 2.2.3 Suppliers 2.2.4 Competitors 10 2.2.5 Regulators 10 2.3 INTERNAL ENVIRONMENT 12 2.3.1 Owner 12 2.3.2 Board of director 13 2.3.3 Employees 13 2.3.4 Physical Environment .13 2.3.5 Organizational Culture 14 ASSESSING ORGANIZATIONAL ENVIRONMENT 14 RECOMMENDATION .15 REFERENCES 17 OVERVIEW ABOUT DIRTYCOINS DirtyCoins is a Vietnamese1 local brand that specializes in designing and offering stylish merchandise There are numerous indigenous brands in the fashion industry in Vietnam, including well-known ones such as Levents, TeeLab, Outerity, In order to succeed, DirtyCoins had its own goals and routes to take in order to become the largest local brand in the nation DirtyCoins was founded in 2017 with a prototype called The Yars Shop and focuses mostly on the GenZ (young generation) market in Vietnam It is a brand that strives for a powerful, confident look while remaining quite approachable Its merchandise combines elements of Western and Eastern culture with unique and creative design patterns To produce DirtyCoins' unique style, the materials for the goods are selected based on a number of factors in the flow of daily life and blended with inspiration from contemporary art The three primary departments of DirtyCoins, which number in the hundreds, are as follows: About supervision and human resources, they are in charge of creating the work schedule and overseeing the management of the staff They also monitor the behavior of the staff, keep track of their sales, and monthly evaluations Their main task is working on member recruiting and addressing issues that may arise for the staff In this department, there will be shop managers and shop employees For the shop managers, their main task is to manage their employees to work effectively and efficiently For the shop employees, their main task is to help customers find suitable products and increase the revenue of the brand About the marketing department, working on public relations and partnering with well-known brands They are in charge of promoting products on the store’s website and other social platforms such as Tiktok, Instagram, Facebook, About the R&D department, they will distribute their money into different parts.The department responsible for product management and inventory keeps track of sales and reports to the marketing department on which products generate good or negative revenue They will check in on the shop's inventory count from time to time and ensure the products' quality and quantity They will be the people who find a third party to corporate in each project of the brand and in other production activities With numerous employees, DirtyCoins all dedicated to the slogan "showing personalities and contributing values to the streetwear culture.'' When all the employees work in a dynamic and collaborative setting, they are constantly creative Their goal is to assist DirtyCoins in overtaking other streetwear manufacturers in Vietnam Furthermore, they aspire to go beyond the bounds of conventional fashion brands in order to become a symbol of the culture and way of life of young Vietnamese people 1Tổng quan Dirty Coins In 2017, DirtyCoins opened its first location; thereafter, numerous others sprung up all throughout the nation DirtyCoins won the WeChoice Award for Most Favored Fashion Brand in 2020 They also gained millions of Instagram and Facebook followers They had to close a few stores during the COVID-19 quarantine in order to reduce costs Their company made a strong recovery after the pandemic.2 In terms of the company's performance, during a nearly year period from 8/2022 to 7/2023, DirtyCoins' total revenue was more than 100 million VND on ecommerce selling platforms Compared to the same period in the year before, this showed a tremendous increase with more than 30% decrease in revenue However, DirtyCoins is still in the Top 10 local brands with the highest revenue in this period ENVIRONMENT IN DIRTYCOINS 2.1 GENERAL ENVIRONMENT 2.1.1 Political-Legal dimension Regarding politics, DirtyCoins, similar to those Vietnamese, yet different from other famous streetwear brands, has very little correlation with political issues since, so far, they have had no intentions of showing where they stand politically Take Supreme for example, on Nov 4, 2016, less than a week before the Election Day showdown between Hillary Clinton and Donald Trump, Supreme took to Instagram to encourage their followers to vote “This might be the most important decision of your life, make it count Go Vote Tuesday, November 8th,”4 Dirty Coins website: About Metric-Báo cáo áo Dirty Coins Supreme Endorses Hillary Clinton For President Regarding legal, like any other industries, DirtyCoins priorities Intellectual Property Rights (IPR) They stated in their Terms and Conditions that “All intellectual property rights (registered or unregistered), information, content and all designs, texts, graphics, software, images, videos, music, sounds, translator, source codes and softwares are our property The entire content of the website is protected by Vietnamese copyright laws and international conventions Copyright protected.” To other legal aspects, DirtyCoins also clearly stated them in their Terms and Conditions on their website Moreover, DirtyCoins have made a mistake when using images from a famous artist without her/his permission The scandal related to stealing @kingjediah's design from DC in 2018 is a lesson about copyright In order for customers not to turn their backs on the brand and also for DirtyCoins to develop in the domestic market, contributing to bringing Vietnamese fashion to a new level, DirtyCoins needs to raise awareness about copyright and put more "enthusiasm" into each of its products 2.1.2 International dimension Though Dirty Coins is very popular among the Vietnamese younger generation due to their unique and stunning designs, they have not yet made many moves to promote their products to the international market The only thing that they have done is establishing “worldwide shipping”6 service at the beginning of 2023 The service is mostly for Vietnamese DirtyCoins overseas lovers and is hoped to have minimal impact on foreigners by the appearance of the product in their countries 2.1.3 Economics dimension In recent years, the living standard of Vietnam has increased quite steadily despite Covid, which is great news to all businesses, including DirtyCoins Other statistics like the inflation rate or CPI have the tendency of slower increment According to the General Statistics Office of Vietnam, the average CPI in months of 2023 will only increase by 3.12% over the same period in 2022 Base utilization increased by 4.65% over the same period last year, both down from the respective levels of 3.29% and 4.74% in the first months of 2023 However, July CPI increased by 45% compared to last month; an increase of 1.13% compared to December 2022 and an increase of 2.06% compared to the same period last year7 Terms and conditions of DirtyCoins Dirty Coins: News Xu hướng giảm dần lạm phát, Tổng cục Thống kê (2023) The youth of Vietnam (mostly genZ) also tends to increase their amount of expenditure on fashion, enhancing the rapid revenue boost of DirtyCoins 2.1.4 Sociocultural dimension DirtyCoins does not only bring clothes but also brings the lifestyle of younger society, modern youth, mainstream hip hop and the underground community As a Vietnamese brand, DirtyCoins has successfully adopted the modern style of European countries into the Asia vibe to create a style that is refreshing to the underground community and to the Vietnamese GenZ society With the widespread impact of the rap community via TV shows – Rap Viet and KOR; the preference of the younger society shifts towards the underground style more than ever before and DirtyCoins is one of those that satisfies the demand of the community 2.1.5 Technological dimension During the past two decades, the world has marked a significant increase in the application of technology in operating on all convenient means Through the advancement of technology, hardware devices and the internet, Dirty Coins businesses are also gradually making more significant contributions to the economy than before Besides the technology that is used in the manufacturing process that helps their products to have medium to good quality that is sweat-absorbent, well heatpreserved, etc, DirtyCoins has also utilized successfully the online media and trading platforms Technology has made it easier for businesses to handle daily operations accurately and stably It brings useful and intangible benefits to every business Communication activities between brands and customers are gradually shifting, with activities on social media replacing traditional channels in mind DirtyCoins mostly focuses on social media with a large number of followers on Instagram9 (the first streetwear brand to achieve million followers in Vietnam) In addition, Dirty Coins does not apply points accumulative for purchases on ecommerce platforms (Shopee, Lazada, Tiki); they only have this service on their website and those official social media platforms (Facebook, Instagram, Tik Tok) 2.2 SPECIFIC ENVIRONMENT 2.2.1 Customer Xu hướng tiêu dùng GenZ thời đại công nghệ số, TNEX DirtyCoins’ Instagram Document continues below Discover more from: Kĩ quản trị KNQT135 Đại học Kinh tế Quốc dân 167 documents Go to course Xà phòng handmade - Kinh doanh 41 Kĩ quản trị 100% (4) Tiểu Luận Môn Kỹ Năng Đàm Phán Và Soạn Thảo Hợp Đồng 13 12 Kĩ quản trị 100% (2) Kĩ đàm phán - Kĩ đàm phán tình huốnggggggggggggggggggggggggg ghg gjh ghghghgj Kĩ quản trị 100% (1) Bai Ky nang giao tiep doanh nghiep 34 Kĩ quản trị 100% (1) QUY Trình LÀM BUỒNG Khách ĐÃ TRẢ Trong Khách SẠN 15 Kĩ quản trị 100% (1) Eldata chương gg g g g g g g g g g g g g gg gg gg g g g g g g gg g gg g g g gg g g gg g g g gg g g g ggfdgdfgdsfgfdgreg… Kĩ quản trị 100% (1) DirtyCoins is a local brand with one main target is to become the top retailer of streetwear for Vietnamese people Since their clothes are made based on hip hop style, which is energetic and dynamic, suitable for the young generation Their customers are people who are in the GenZ generation (who are born during the time of 1997-2012) They continue to divide their customers into two main groups based on their ages and their preference The first group is people at the age of 13 to 17, accounting for about 70% of sales The second group is people at the age of 18 to 23, accounting for about 20% of sales 10% belong to other age groups10 For a number of reasons, DirtyCoins can be said to be successful in luring young people to purchase their items The first justification is that the fashion they select is inherently beautiful Young individuals today prefer grungy street style because they believe it helps them appear cooler to others As a result, DirtyCoins made the appropriate style and design choices that naturally capture the interest of the young The second reason for the success of DirtyCoins is their direction for choosing to become a local brand A local brand means that this brand serves a limited number of customers based on their geographical location This also points out that the brand will understand how much their customer is willing to pay more for a product Customers always want to have cheap but high-quality products, however their willingness still changes based on their income DirtyCoins understand this point so that their price range just fluctuates between 150.000VND to 550.000VND, a flexible range for customers to choose11 2.2.2 Strategic partner One important factor that contributes to the success of DirtyCoins is their partners There are two main ways that DirtyCoins choose to let their partners help them promote their image to the public The first way to utilize the fame of influencers such as rappers, KOLs or fashionistas12 As we can see, Hieuthuhai is a prime example for this case He chose to wear DirtyCoins from the beginning of King of Rap and after that he became a model promoting for this brand His fans and fans of the show also know more about this brand From the chart, the highest revenue was achieved in August 2022, at the same time when RapViet and King of Rap took place Following that, from September 2022 to November 2022, the revenue of DirtyCoins is still at a record high 10 Business Canvas Model, Duy An (2021) 11 DirtyCoins website: Shop 12 Giải mã độ hot Dirty Coins, Saostar (2020) (Revenue of DirtyCoins from 8/2022 to 05/2023 on every e-commerce marketplace) Another method that Dirty Coins also has partners from other areas such as gaming and animation There are two collaborations that are well-known to most DirtyCoins’ customers: One piece and GAM esport Collabing with One Piece, a famous manga that most young people knew about, was the biggest success that DirtyCoins had made Three out of five top products on e-commerce marketplaces that DirtyCoins sold last year belonged to One Piece collaboration13 The same feature that both their partners have is that they are naturally attractive and well-known to the young so that the brand does not have to explain and use other methods to let their customers understand their collaboration When the customers see the collaboration, they will easily and immediately know what is going on 13 Báo cáo áo Dirty Coins, Metric 2.2.3 Suppliers Most local brands nowadays not have their own textile factories They will hire a third party to help them in producing their products DirtyCoins the same thing They choose Hop Phat textile factory to become their partner due to many reasons.14 Hop Phat textile factory themselves have been working with other famous local brands such as DVRK, LinLin Canvas, 5THEWAY, They have experience in making clothes and bags and they also upgrade their technique throughout the times to satisfy their partners Hop Phat textile factory has modern facilities to work continuously without worrying about unexpected problems They also have policies to compensate if anything bad may happen Besides, they have employees well-qualified in designing that specialize in branding Moreover, employees of this factory also support their partners and as well as their customers 24/7 with enthusiasm Hop Phat also has standard materials to produce high-quality products They make sure that their materials come from a clear origin and are checked before using in the production process15 2.2.4 Competitors In Viet Nam, there are many local brands that are well-known to the youth In this section, we will analyze some features that DirtyCoins have to compete in this market Regarding price, even though the price of DirtyCoins is not as expensive as other famous brands, they are still thought to be expensive due to other unnamed shops For example, Underbroken shirts are quite popular on e-commerce markets with a cheaper price, about 81.000VND On Shopee or Lazada, they have a variety of clothes with prices ranging from only 50.000VND Even though their materials may be shoddy, they are still favored by the young Regarding design, it can not be denied that DirtyCoins’ clothing have special and alluring designs, other local brands can also this SWE is a typical example for this SWE is also a brand focusing mainly on streetwear, a redoubtable opponent to DirtyCoins Their designs are different from DirtyCoins, however they still impress people in a fresh way 14 Thời trang Dirty Coins hợp tác lâu dài Hợp Phát 15 Hợp Phát website Regarding quality, DirtyCoins undoubtedly has a good supplier, however they are not the only one cooperating with this supplier As a result, the materials of their clothes are not special when compared to other brands In recent days, there is also scandal about the printing detail on a DirtyCoins winbreaker The printing itself has been stick into a white customer’s shirt when he wears it on Consequently, there has been a tial wave among the public against using DirtyCoins shirts 2.2.5 Regulators The four primary operational policies at DirtyCoins are the privacy policy, the warranty and return policy, the card member policy and the expedited delivery policy16 Regarding privacy policies, DirtyCoins will obtain, maintain, and use the following types of personal information from their customers: brand name, name, gender, date of birth, email address, address, delivery address, phone number, fax number, payment information, card payment information, or bank account information To process orders, deliver services and information requested through the website, and in accordance with their customers' wishes, they will utilize the information that their customers have provided They'll assess the market using these data as well When doing so, they pledge to take the necessary technological and security precautions to guard against unauthorized or unlawful access, data loss, destruction, and damage Regarding the warranty and return policy, it covers goods with manufacturing flaws such discolored goods, peeling prints, missing prints, zipper issues, and drawstring issues Personal items, such as underwear, and things that are part of SALE OR OFFER PROGRAMS are not eligible for exchange on DirtyCoins For orders made directly at the store, you have ten days, and for orders made online, you have fifteen days to request an exchange The consumer is responsible for covering the costs of returning the item to DirtyCoins Only one product exchange is permitted by DirtyCoins; product returns and refunds are not permitted The product that will be swapped must be of the same type and either be more expensive or less expensive (the client will pay the difference) If the renewed product's face value is less than that of the original product, customers won't be given a refund Regarding the card member policy, knowing what the customers want in terms of discounts and other promotional programs Additionally, DirtyCoins offers a member card that categorizes clients into four groups: member, silver, gold, and private club Each sort of card will have a distinct benefit, and they all offer a different discount for each customer's order For further information, DirtyCoins also gives birthday gifts to its customers by offering a greater discount in the month of their birthday 16 DirtyCoins website: About us 10 About express delivery policy, the "EXPRESS DELIVERY" scheme is introduced in inner city regions starting in January 2023, with a cost of 20,000 for each order When the order is confirmed, the consultant will let you know the actual cost, which is determined by the delivery location The applying period will take place at a specific time in a day All accepted payment methods for successful orders will be considered for the "EXPRESS DELIVERY'' service Products that qualify for "EXPRESS DELIVERY" will be delivered from DirtyCoins shops All urban areas with DIRTYCOINS stores are included, including Ho Chi Minh City Can Tho, Bien Hoa, and Dong Nai are cities Hanoi, City of Binh Duong 2.3 INTERNAL ENVIRONMENT 2.3.1 Owner Owner of DirtyCoins named Khoa Xian- a young guy who has a strong passion for fashion Born into a not so well-off family, Khoa had to everything from running grabs to washing dishes to have money to business Starting with the brand The Yard Shop, this brand was Khoa's first experiment since he needed more capital to run a new brand called “DirtyCoins” It can not be denied that the owner of this brand has been influenced a lot by HipHop culture He is personally in love with this style and he hopes that everyone will love it like he does This is the main reason why he chose to bring this culture to the young in Vietnam 11 2.3.2 Board of director Since this is a local brand, which was founded by one person - Khoa Xian As a result, there is no board of directors but only Khoa Xian manages all the brand’s tasks and orders his employees to help him finish the design of products He has a team in designing products and a team of managers in each shop They will discuss the problems of the brands directly This can help him to know about each shop situation much quicker and have an immediate solution for each 2.3.3 Employees DirtyCoins has several employees all over Viet Nam There are two main types of employees, which are part-time and full-time employees Their position can be arranged based on their ability and experiences The primary qualities that each employee of DirtyCoins must possess are neatness, agility, and flexibility in the workplace All employees must be older than 18 years of age They don't need any prior experience because DirtyCoins will train them from the start to fit in with the culture of the company There is a youtuber called Mel Tv who has worked as a member of the crew at DirtyCoins A member of the DirtyCoins crew was seen in her film demonstrating how to behave like a typical employee When a customer enters, Mel TV must open the door for them and provide a radiant grin of welcome Her tutor also advised her that as a DirtyCoins employee, she should keep in mind the cost and dimensions of the items in the shop She must also adhere to the requirement that customers must be shown the discounted items of clothing first Every employee is required to clean the store and arrange the clothing in accordance with the season before the store opens For example, in summer, they will have T-shirts in front of the clothes hanger and long sleeve shirts will be in the back Throughout the video, people can see how welltrained employees from DirtyCoins are 2.3.4 Physical Environment Dirty Coins wants to create a youthful, dynamic, and friendly workplace with mostly young people This makes the fashion brand's brand identity more accessible to young people's trends as well as their needs for fashion in the fastest way DirtyCoins shops are designed based on a concept called “Hype room” A Bathing Ape, Supreme, and other names from the world of modern fashion are all affiliated with the hype room design style, which is immensely famous worldwide Hype Room, which is modeled after a place for a modern art gallery, gets rid of the constraints of minimalist modern design in order to pursue more warm and personal 12 relationships with clients DirtyCoins have advanced their consumers' shopping experiences with this design17 However, the brand's initial store just started carrying this design Other stores continue to have some distinguishing characteristics, such as organizing all of the black and white clothing on the first floor while others are on the second Customers can use this setup to find clothing depending on their favorite colors 2.3.5 Organizational Culture DirtyCoins places a strong emphasis on customer satisfaction The culture revolves around understanding and exceeding customer expectations Employees are trained to provide exceptional service, actively listen to customer feedback, and personalize the shopping experience Regarding Innovation and Risk Taking, a culture of invention and originality is valued The ability to make fresh suggestions for product designs, visual merchandising, and marketing strategies is given to employees The emphasis is on providing distinctive, locally-inspired products and staying on top of fashion trends Regarding Inclusivity and Diversity, the shop celebrates diversity and promotes an inclusive culture It fosters an inclusive atmosphere by valuing workers and clients from all backgrounds Regarding Team Orientation, cross-functional teams are common, and employees often work together to solve problems or generate fresh concepts for product displays or consumer involvement Regarding Aggressiveness, the brand shop frequently launches new marketing campaigns, offers promotions, and stays updated with the latest industry trends to stay ahead of competitors Regarding Stability, the brand shop has maintained its core product offerings for several years, focusing on customer loyalty and product quality rather than constantly introducing new, untested items ASSESSING ORGANIZATIONAL ENVIRONMENT Regarding public pressure groups, disagreements between customers and brands surrounding the cost story are inevitable in the fashion market, appearing when the "real value" that domestic brands are trying to divide into product prices there is no compatibility with the desired definition of “actual value” of many users 17 Thiết kế cửa hàng flagship Dirty Coins 13 For Dirty Coins, this story is even more likely to happen when there are young customers from 18 - 30 years old, highly personalized, promoting subjective "feelings", which are also the customers this local brand is aiming for There are many reasons that result in this unexpecting disagreement Firstly, things must come from Dirty Coins’s objective opinion Products increase in value too high when relying heavily on successful "brand value" from marketing and image building, but not invest properly in product quality, from materials and quality Screen quality for manufacturing capabilities in the machining stage This leads to poor personal experiences for many users Secondly, with a subjective viewpoint, consumers have high expectations for a famous local brand such as Dirty Coins and high-priced products But in most of the cases, this brand did not reach the desired quality Furthermore, applying discount tactics too often and the widespread flow of domestic brands also makes many people more and more skeptical about the unit prices that these local brands allocate to products All the reasons mentioned above lead to negative personal experiences for many consumers Regarding the contribution DirtyCoins have made for society, Dirty Coins as well as other local brands are receiving support from the government because the benefits they bring to the country are valuable and of great significance First, they minimize impact on the environment Purchase and sale transactions: inputs, delivery, with fewer means of transportation Second, Dirty Coins hepls maintain uniqueness and identity, bring Vietnamese colors to an international level Fashion items at Dirty Coins are always designed with a harmonious combination of Asian and European cultures, creating a unique and new aesthetic This young name also continuously breaks his own limits with many collabs with foreign brands (Drift Out) and artists (One Piece) Third, community support is a job Dirty Coins is trying to The street is not only a place to nurture artistic inspiration; but it is also the starting place of many stories Stories about effort, about tireless efforts, about the desire to surpass oneself And Dirty Coins wants to bring those stories to inspire the whole world Beside, as a local brand, Dirty Coins creates local jobs and has a better service for the domestic customers RECOMMENDATION In the Vietnamese environment, the target customer of Dirty Coins - young people - is very up to date with new trends in the world Fashion always operates and changes rapidly However, keeping up with fashion trends is still an important factor 14 for this brand to conduct their commercialization process, they have not really been able to balance their product quality and the conveyance of the brand's message With the community catching up with the high pace of changing in styles and preferences, the company needs to have a direct plan to emphasize their customers’ needs and tastes Only high-quality products are not enough, Dirty Coins needs to bring their products to customers in many different ways Up to the present time, the design of images that fully conveys aesthetic characteristics for the brand is still a difficult problem for such a young Vietnamese fashion brand By taking advantage of e-commerce platforms more thoroughly and powerfully as well as improving the speed of online customer care, DirtyCoins has allowed their customers to have the best shopping experience possible Research and marketing strategies development to reach international users to promote current commercial advantages Making the commercial variable on different platforms Giving the employees a specific developing plan to ensure the quality of employees About the overprice situation, generally the DirtyCoins have promoted themselves in a high class while the products seemed to not match With that case, improving the quality of the design as well as keeping their identity clear and stable, not to exaggerate In recent years, DirtyCoins has put themselves in many cases when their products reportedly have errors and it caused the customer to reconsider other brands Generally, the products’ quality of Dirty Coins will need to be put into test several times before selling 15 REFERENCES Tổng quan Dirty Coins (https://xwatch.vn/kien-thuc-thoi-trang/dirty-coins-n958585.html) Dirty Coins website: About (https://dirtycoins.vn/gioi-thieu) Metric-Báo cáo áo Dirty Coins (Metric]Báo cáo áo dirtycoins.pdf) Supreme Endorses Hillary Clinton For President (https://www.thefader.com/2016/11/04/supreme-hillary-clinton) Terms and conditions of DirtyCoins (https://dirtycoins.vn/dieu-khoan) Dirty Coins: News (https://dirtycoins.vn/worldwide-shipping-da-co-mat-tai-dirtycoins) Xu hướng giảm dần lạm phát, Tổng cục Thống kê (2023) (https://www.gso.gov.vn/du-lieu-va-so-lieu-thong-ke/2023/08/xu-huong-giamdan-cua-lam-phat-trong-7-thang-nam-2023/#:~:text=CPI%20b%C3%ACnh %20qu%C3%A2n%207%20th%C3%A1ng,6%20th%C3%A1ng %20%C4%91%E1%BA%A7u%20n%C4%83m%202023.) Xu hướng tiêu dùng GenZ thời đại công nghệ số, TNEX (https://www.tnex.com.vn/xu-huong-tieu-dung-gen-z/) DirtyCoins’ Instagram (https://www.instagram.com/dirtycoins.vn/?hl=vi) 10 Business Canvas Model, Duy An (2021) (https://ngoduyan.com/phan-tich-mo-hinh-kinh-doanh-dirty-coin-businesscanvas-model/) 11 DirtyCoins website: Shop 12 Giải mã độ hot Dirty Coins, Saostar (2020) (https://kenh14.vn/giai-ma-do-hot-cua-dirty-coins-thuong-hieu-viet-cham-moc1-trieu-luot-theo-doi-tren-instagram-20201026190853289.chn) 13 Báo cáo áo Dirty Coins, Metric 14 Thời trang Dirty Coins hợp tác lâu dài Hợp Phát (https://mayhopphat.com/khach-hang/thoi-trang-dirtycoins.html) 15 Hợp Phát website (https://mayhopphat.com/gioi-thieu) 16 Thiết kế cửa hàng flagship Dirty Coins (https://ngoisao.vnexpress.net/thiet-ke-moi-tai-cua-hang-flagship-cuadirtycoins-4502461.html) 16