Businesses in recent times have chosen a solution to createadvantages for themselves and achieve efficiency in every aspect, which is theimplementation of business ethics and social resp
THEORETICAL FRAMEWORK
Business Model Canva (BMC)
A business model canvas serves as a visual tool that encapsulates the essential elements of a business model, offering a comprehensive overview of the company's operations, customer relationships, and revenue streams This holistic representation highlights key strategic factors, enabling businesses to understand and optimize their overall functioning effectively.
The Business Model Canvas serves as a central repository of knowledge, allowing each department to contribute its unique insights from different domains It can also be utilized by organizations to plan, evaluate, or implement entirely new business models, ensuring that essential factors are not overlooked The canvas consists of nine fundamental components that are crucial for effective business strategy development.
- Customer Segments: Identification of distinct customer groups or market segments.
- Value Propositions: Definition of the unique value offered to each customer segment.
- Channels: Establishment of communication and interaction channels with customers.
- Customer Relationships: Specification of the type of customer relationships to be cultivated.
- Revenue Streams: Identification of sources of revenue and pricing strategies.
- Key Resources: Enumeration of essential assets and resources for value delivery.
- Key Activities: Listing of core functions and operations crucial to value creation.
- Key Partnerships: Recognition of strategic alliances or external relationships critical to success.
- Cost Structure: Documentation of all expenses associated with business operations.
Sustainable Development Goals (SDGs)
Adopted by the United Nations in 2015, the Sustainable Development Goals (SDGs), or Global Goals, represent a universal initiative aimed at eradicating poverty, safeguarding the planet, and ensuring that by 2030, all individuals can experience peace and prosperity.
The Sustainable Development Goals (SDGs) are a set of seventeen interconnected objectives aimed at providing a comprehensive framework for achieving peace and prosperity for both people and the planet, both now and in the future.
- No Poverty: End poverty in all its forms everywhere.
- Zero Hunger: End hunger, achieve food security and improved nutrition and promote sustainable agriculture.
- Good Health and Well-being: Ensure healthy lives and promote well-being for all at all ages.
- Quality Education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
- Gender Equality: Achieve gender equality and empower all women and girls.
- Clean Water and Sanitation: Ensure availability and sustainable management of water and sanitation for all.
- Affordable and Clean Energy: Ensure access to affordable, reliable, sustainable and modern energy for all.
- Decent Work and Economic Growth: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
- Industry, Innovation and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.
- Reduced Inequalities: Reduce inequality within and among countries.
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- Sustainable Cities and Communities: Make cities and human settlements inclusive, safe, resilient and sustainable.
- Responsible Consumption and Production: Ensure sustainable consumption and production patterns.
- Climate Action: Take urgent action to combat climate change and its impacts.
- Life below Water: Conserve and sustainably use the oceans, seas and marine resources for sustainable development.
- Life on Land: Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, halt and reverse land degradation, and halt biodiversity loss.
- Peace, Justice, and Strong Institutions: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels.
- Partnerships for The Goals: Strengthen the means of implementation and revitalize the global partnership for sustainable development.
Corporate Social Responsibility (CSR)
Corporate social responsibility (CSR) is defined by World Bank experts as a business commitment to sustainable development, engaging with employees, families, local communities, and society to enhance quality of life in ways that benefit both business and development.
Businesses can demonstrate their social responsibility by obtaining international certifications or adhering to established codes of conduct This responsibility entails fulfilling obligations towards society, focusing on maximizing positive impacts while minimizing negative effects.
Many business leaders recognize that corporate social responsibility (CSR) involves supporting social causes, such as aiding disabled individuals, orphans, and disaster victims While these initiatives are significant, they are not sufficient on their own A comprehensive approach to CSR requires businesses to assess and mitigate the social and environmental impacts of their operations In today’s business landscape, CSR encompasses economic, legal, ethical, and humanitarian responsibilities, making it essential for companies to adopt policies that address these dimensions effectively.
INTRODUCTION TO TH GROUP
Sustainable Development Goals of TH Group
The guiding principle of "Cherish Mother Nature" forms the cornerstone of TH Group's mission It provides a deep insight into the company's unwavering
Key Partners Key Activities Value
Customer Segments Local farmers for fresh milk source
Suppliers for packaging materials, machinery, and logistics
Dairy farming and milk production
High-quality dairy products with a focus on freshness and purity Sustainable and eco-friendly production methods Community engagement by supporting local communities through CSR initiatives.
Customer support for inquiries and complaints Marketing and brand loyalty programs
Dairy consumers in domestic and international markets B2B customers (restaurants, cafes, and retailers)
Dairy farms and production facilities
Supply chain and logistics infrastructure
Brand reputation and customer trust
Retail distribution through supermarkets, convenience stores, and e-commerce Direct sales through TH True Mart B2B partnerships with food service providers
Operational costs related to farming, production, and distribution
Sales of dairy products (milk, yogurt, cheese, etc.)
TH Group believes in the lasting benefits of integrating nature protection into its production and business processes, recognizing its value for the company, society, and the environment The group's commitment to sustainability is reflected in a comprehensive internal evaluation involving all stakeholders, alongside thorough research into current sustainable practices This dedication has led to the establishment of six pillars of sustainable development within TH Group's Sustainability Policy: Nutrition and Health, Environment, People, Education, Community, and Animal Welfare, each highlighting the core values and objectives central to the group's mission.
TH Group is dedicated to aligning its initiatives with the Sustainable Development Goals (SDGs), focusing on those that share a common purpose and can create a substantial impact This commitment underscores TH Group's intention to contribute meaningfully to both global and Vietnamese SDGs.
TH Group is dedicated to advancing sustainable development goals, particularly Zero Hunger (SDG 2) and Good Health and Well-being (SDG 3), by focusing on nutrition and health The company is committed to offering nutritious products that enhance consumer well-being, with its core principles evident in every aspect of TH's offerings.
- Fresh, delicious, nutritious: TH products consistently deliver freshness, flavor, and nutritional value.
- All-natural: Sourced entirely from nature.
- Community health and environmental friendliness: Actively supporting community health and environmentally friendly practices.
- Superior and balanced benefits: Providing products that offer both superior and balanced benefits.
These values resonate with the objectives of SDG 2 and SDG 3, which aim to eradicate hunger and promote universal health.
TH Group is committed to advancing key Sustainable Development Goals, emphasizing environmental sustainability through initiatives related to Climate Action (SDG 13), Affordable and Clean Energy (SDG 7), Life on Land (SDG 15), and Responsible Consumption and Production (SDG 12).
TH Group prioritizes human resources, nurturing a culture of respect, equity, and comfort among its workforce The company is committed to creating a supportive environment for employees, believing that this approach is essential for achieving success in its Six Pillars of Sustainable Development and associated goals.
The organization prioritizes addressing inequality (SDG 10) and promoting gender equality (SDG 5) as fundamental aspects of its structure This commitment is prominently reflected in the company's Education and Community initiatives.
In addition to its foundational contributions to nutritional programs in Vietnam,
Since 2019, TH Group has partnered with the Ministry of Education and Training to promote Quality Education for Vietnamese children in line with Sustainable Development Goal 4 This initiative focuses on improving the quality and effectiveness of physical education and life skills training in schools, supporting the comprehensive development of students.
TH Group, a patriotic business entity, integrates its objectives with national interests by actively engaging in community development initiatives that support Sustainable Development Goal 8, which promotes decent work and economic growth The group's commitment to reinvesting in society also advances Goal 2, aimed at achieving zero hunger, and Goal 10, which seeks to reduce inequality, particularly focusing on aiding impoverished children.
TH Group focuses on dairy farming and milk processing, prioritizing animal welfare in its operations The company is committed to ensuring that the animals in their care receive proper nourishment and are treated with the freedom and respect they deserve.
While there is no specific Sustainable Development Goal (SDG) for animal welfare, TH Group has established it as a key component of its sustainable development efforts The organization ensures that its cattle are provided with the "Five Freedoms" as defined by the Royal Society for the Prevention of Cruelty to Animals (RSPCA) in 1979 These freedoms include: freedom from hunger and thirst, freedom from discomfort, freedom from pain, injury, or disease, freedom to express normal behavior, and freedom from fear and distress.
TH GROUP'S CSR IMPLEMENTATION IN SCHOOL NUTRITION PROGRAM
Case study introduction School nutrition program of TH group and For
The Vietnamese Stature Foundation (VSF), established in 2014, is a non-profit organization dedicated to advancing Sustainable Development Goals (SDGs), particularly in the areas of education, health, equality, and the environment Founded by TH Milk Food Joint Stock Company, TH Milk Joint Stock Company, and TH Food Chain Joint Stock Company, all members of the TH Group in Vietnam, VSF aims to make a significant impact on these critical societal issues.
VSF is dedicated to creating lasting change in Vietnam through five core programs: the School Nutrition Program, which enhances children's health through proper nutrition; the Child Protection Program, focused on safeguarding children's rights; the Young Talents Nurturing Program, aimed at identifying and supporting gifted youth; the Act For Environment Program, which promotes environmental preservation; and the Women Development Program, designed to empower women by enhancing their skills These initiatives collectively address various aspects of sustainable development, contributing to a healthier and more equitable society.
A UNICEF report indicated that before 2016, around 24.6% of Vietnamese children under five experienced stunting due to malnutrition, resulting in significant developmental challenges for nearly one-quarter of this population As a consequence, the average height of Vietnamese individuals is notably lower than the global average, with women measuring 10 cm shorter and men 13 cm shorter (World Bank, 2016).
The National Institute of Nutrition's micronutrient study conducted between
Micronutrient deficiencies among Vietnamese children remained a significant issue in 2014 and 2015, as highlighted by the National Institute of Nutrition Various factors contribute to these challenges, adversely affecting the overall well-being and development of children in Vietnam.
A 2018 study revealed that nearly 50% of rural children in Vietnam face challenges related to undernutrition or obesity, highlighting the significant burden on these communities to tackle these issues amidst limited resources (Oxfam, 2018).
According to World Bank research, approximately 21% of Vietnamese children aged five to nine experience stunted growth, highlighting that nearly 240,000 children under five face developmental disadvantages annually (World Bank, 2019).
Launched in 2016, the School Nutrition Program in Vietnam has expanded to support preschool and primary school children, especially in mountainous areas The Foundation raises awareness about the importance of school meals for children's physical and cognitive growth through public relations campaigns It also distributes school milk to low-income and priority households nationwide, collaborating with the National School Milk Program and leveraging social resources Additionally, TH Group's School Meal Program aims to provide nutritious lunches and school milk to disadvantaged preschool children, with the entire TH team committed to developing and implementing effective strategies for these initiatives.
The "School Meal Model" aims to guarantee proper nutrition for students, while also emphasizing the importance of integrating enhanced physical activity for children in kindergarten and elementary schools This comprehensive approach seeks to promote overall health and well-being among young learners.
The exemplary projects executed under the program include various initiatives such as the "School Milk Program" in Nghe An and Hung Yen provinces, as well as at the Center for Rehabilitation and Inclusive Education for Children with Disabilities in Cao Bang Additionally, the "Love from Nutrition" campaign and the "Growing up with Mountainous Preschool Students" project are noteworthy Since 2016, the school milk initiatives, in collaboration with the Ministry of Education and Training, have shown significant success, leading to the confidence in launching its second phase from 2021 to 2025 Furthermore, the "Growing up with Mountainous Preschool Students" project continues to actively improve nutrition for children in remote areas of Cao Bang and Son La provinces.
Actual Implementation of School Nutrition Program
Effective CSR implementation is crucial for enhancing a business's social impact The Vietnamese Stature Foundation, led by TH, showcases a strong commitment to corporate social responsibility by concentrating its efforts on significant areas This article explores the depth of their CSR initiatives and the positive outcomes they generate.
On July 8, 2016, Deputy Prime Minister Vu Duc Dam launched the National School Milk Program through Decision No 1340/QD-TTg, aimed at improving the nutritional health of kindergarten and elementary school students This initiative focuses on the critical developmental period from ages 2 to 12, where school milk serves as an essential source of nutrition for children who have recently transitioned from breast milk Scientific research highlights that during this phase, children achieve about 86% of their total physical growth, height, and cognitive development, underscoring the program's importance in supporting their overall well-being.
The financing for the Program is sourced from various channels, including contributions from parents, local budgets, and support from both domestic and international enterprises and individuals In collaboration with the Ministry of Education and Training, Vietnam Television, and the Voice of Vietnam, the Vietnamese Stature Fund has set up the School Milk Account at Bac A Bank to mobilize financial support from diverse social sources, including businesses and institutions, aimed at sustaining the program.
The level of sponsorship is determined by family circumstances and economic conditions, based on criteria set by the Ministry of Labor, War Invalids, and Social Affairs Expected support levels vary accordingly.
- Children hailing from low-income households: are entitled to a full 100% subsidy.
- Children belonging to near low-income families: eligible for a 50% subsidy.
- The remaining children: receive a 15% product subsidy.
The funds raised will cover expenses for the National School Milk Program across provinces, supplemented by parental contributions and provincial budgets The Provincial People's Committees will oversee the program's execution, as appointed by the Ministry of Education and Training TH Group will act as a technical consultant, offering implementation support and actively participating in communication, outreach, and advocacy for the School Milk Account - For Vietnamese Stature.
In the 2015-2016 school year, a new program was launched in 17 of the 21 urban districts, enrolling 215,851 students from preschools and elementary schools, which represented 50% of the province's total student population Each student received one 180ml box of fresh milk daily, available five days a week.
On July 19, 2023, 100 crates of TH true MILK were donated by the "For the Stature of Vietnam" Foundation to 100 primary and preschool students in the township of Lạc Dương.
The implementation of the health program has led to significant improvements in student health across various localities In Bac Ninh, the stunting rate among children decreased from 26.9% in 2013 to 23.6% in 2020, with participation rising from 11,000 to over 211,000 students in seven years Similarly, in Khanh Hoa, the number of children involved surged from nearly 21,000 to over 31,000 within just one year, while the stunting rate fell sharply from 28.5% to 20.06% by 2020.
In 2017, the Vietnamese Stature Foundation (VSF) collaborated with the Mobilisation Solution Development (MSD) to launch the "Love from Nutrition" campaign, generously supported by TH Group.
The "Love from Nutrition" festival, held from October 27 to 29, 2017, at the Ly Thai To Monument in Hanoi, was the highlight of this initiative It began with a children's drawing competition titled "Pre-School Stories," which engaged over a significant number of young participants.
200 talented contestants from across the nation.
The festival highlighted the importance of nutrition, educating children on maintaining a healthy diet while promoting physical activity and creativity It aimed to reduce screen time by engaging kids in various activities that foster family connections, such as the Golden Bell Challenge, collaborative painting, sticker decorating, and a fun hoop-la game suitable for all ages.
The "Love from Nutrition" campaign was a remarkable success, engaging thousands and gaining over 400 supporters on Facebook It significantly impacted the views of parents and children on nutrition, marking a key milestone in raising awareness about this vital issue.
In 2020, VSF launched the "Grow Up With You" Project to provide day-boarding meals for over 206 children in remote Cao Bang The initiative's first charity fund was established on June 1, 2020, and has since raised 340,200,000 VNĐ from more than 159 individuals and organizations, including VTV, during the 2020-2021 school year.
From 2020 to 2021, a project in Bao Lam district, Cao Bang province, provided over 57,000 nutritious day-boarding meals, significantly enhancing learning conditions for 210 preschool students Within the initial three months, the initiative achieved remarkable outcomes, including 100% school attendance, no afternoon absences, and 86.6% of children showing good physical development, with an increase of 11 students since the start of the school year.
In the 2021 - 2022 school year; continuing previous success, the project raised 357.000.000 VNĐ, a total of 195.000.000 VNĐ donation from Bac A Bank, MOMO and Global Giving and 162.000.000 VNĐ from individuals and businesses.
Respectively, the fund was used to supply more than 75600 meals for more than 210 childrens and installing clean water systems, equipping a refrigerator to preserve foods
During the 2022-2023 school year, VSF successfully raised 343,400,000 VNĐ through GiveNow, GlobalGiving, and MOMO, following two successful years The organization provided warm blankets and cabinets, installed new metal roofs with a budget of 25,000,000 VNĐ, and served a total of 97,586 meals, including afternoon snacks, to 311 children.
This initiative has successfully delivered over 211,000 meals to 705 children in Cao Bang and Son La, significantly enhancing their learning conditions Additionally, it has attracted greater attention and support from donors to these remote areas, highlighting the urgent need for assistance.
Assessment of TH Groups CSR
The TH Group Program: School Nutrition Program boasts a range of strengths that underpin its effectiveness and significance:
The number of preschool students enrolling in schools continues to rise, consistently surpassing targets, with 100% of children in preschools experiencing healthy weight gain, height increase, and intellectual development (source: vov.gov.vn) The impact of the CSR initiative extends beyond Nghệ An, inspiring a nationwide expansion.
The growing awareness has led to the program's expansion into Hải Dương, Cần Thơ, and other provinces and urban areas, supported by the TH Group This initiative reflects a united effort to tackle societal issues and enhance the well-being of the nation's youth through ongoing and collaborative actions.
TH Group's CSR Initiatives Enhance the Nutritional Sustainable Development of Vietnam:
In accordance with government guidelines for school milk, efforts are being made to enhance the health of the nation’s youth These regulations align with the innovative initiatives of TH School Milk, which stands out as the first school milk product to meet the established standards.
TH Group's CSR initiatives illuminate the path to a healthier future for numerous Vietnamese children, showcasing the significant impact of corporate social responsibility Their evolution from establishing groundbreaking regulations to enhancing access to nutritious milk highlights the transformative potential of dedicated efforts aimed at fostering a brighter tomorrow for the youth.
Limited Awareness Regarding CSR and Nutritional Significance for Children Aged 2-12
The School Nutrition Program has been active for nearly a decade, achieving significant participation and awareness among many, yet there remains a lack of understanding among some individuals and organizations regarding children's nutrition for ages 2-12 and corporate social responsibility (CSR).
Many organizations still perceive Corporate Social Responsibility (CSR) as merely philanthropy or charitable donations, such as supporting orphanages However, the notion of CSR as a value-added component, integral to business priorities and corporate strategy, remains underappreciated and inadequately embraced.
Despite the program's efforts, regional disparities persist in malnutrition rates, with urban areas at 12.4%, rural areas at 14.9%, and mountainous regions alarmingly high at 38%, highlighting a significant public health issue as per WHO's 2018 classification The primary barrier to proper nutrition for children aged 2-12 is not solely financial constraints but also a lack of nutritional knowledge among families.
Long-term sustainability is relatively low because it relies on community collaboration, resource expenditure, time, and financial investment.
To achieve lasting impact, communities must work together, efficiently utilizing resources, wisely allocating time, and managing finances carefully Sustainability relies on balancing these elements while encouraging collaboration and a sense of ownership among members A successful initiative should remain flexible and adaptable to changing conditions, prioritizing long-term benefits over immediate rewards.
Facing fiscal and logistics challenges with the School Nutrition Program
The school milk program in Vietnam encounters various practical and financial challenges that necessitate a comprehensive analysis.
Vietnam's varied geography presents significant logistical challenges for milk delivery to schools, particularly in remote areas where standard delivery vehicles are unable to access As a result, company staff must travel long distances, often navigating difficult terrains and occasionally relying on ferries or boats to ensure that milk reaches these schools, complicating the logistics further.
Funding the school milk program poses a significant challenge, as 25 provinces and cities have initiated it, while 38 areas still lack local budget allocations This budgetary gap underscores the necessity for robust financial commitment from local authorities to ensure the program's success In regions with competing resource demands, balancing budget priorities becomes increasingly difficult, often leaving limited funding available for the school milk initiative amidst other critical local development and social welfare programs.
Raising awareness and understanding of preschool programs in remote and underserved communities remains a significant challenge, as many individuals may not recognize their importance and benefits Additionally, the preschool education sector faces frequent fluctuations in student enrollment, complicating effective planning The limited physical infrastructure of preschool facilities further hinders the successful implementation of these programs.
To successfully implement the school milk program in Vietnam, a comprehensive and collaborative approach is essential, which includes developing practical logistics solutions, securing sufficient financial support, and enhancing community engagement.
RECOMMENDATIONS
Train and raise awareness of human resources and coordinate with the
The effectiveness of Corporate Social Responsibility (CSR) implementation is often hindered by a lack of clear information and guidance, leading to incomplete awareness and understanding among stakeholders This ambiguity results in various interpretations and practices of CSR, which can lead to inefficiencies and misrepresentation of its intended purpose.
TH Group must integrate CSR objectives into its brands, encompassing product development, employee engagement strategies, and marketing communications to effectively attract and connect with consumers Recent incidents of businesses breaching environmental standards and food safety regulations have highlighted that CSR is now a critical concern for both society and companies, making it essential for brands to prioritize these values.
Enhancing employee awareness of Corporate Social Responsibility (CSR) is crucial for TH Group It is essential for employees to recognize that CSR encompasses more than just charitable contributions; it is integral to sustainable development, which benefits the organization practically Sustainable development is a fundamental requirement of socio-economic progress, balancing economic growth, social equity, and environmental protection This approach meets current needs while safeguarding resources for future generations, ensuring the continued advancement of TH Group.
When employees recognize that the complete adoption of social responsibilities enhances both the quality and competitiveness of their organization, they become more motivated to actively participate in these initiatives, ultimately strengthening the country's competitiveness in the global economic landscape.
Some specific proposals to train and raise awareness about implementing social responsibility internally and externally:
The Group's internal media serves as a vital platform for employees to stay informed and connected It allows for efficient communication, enabling managers to swiftly disseminate important messages to a large audience within the organization.
TH Group should implement training courses for managers and employees focused on the activities and benefits of Corporate Social Responsibility (CSR) A structured plan is essential to enhance understanding of CSR through practical experiences, including collaboration with authorities to organize nutrition knowledge-sharing sessions and providing gifts to households and schools, making these initiatives an annual commitment Additionally, TH Group must foster partnerships with reputable social responsibility research institutes both in Vietnam and globally, such as UNIDO, ILO, and UNEP, to develop tailored CSR training programs Engaging employees in these activities will deepen their understanding and appreciation of the company's CSR efforts.
- Coordinate with the government in disseminating and propagandizing the implementation of social responsibility in the community of other businesses and the population through press communication, and sharing sessions,
Implement sustainable development strategy based on business culture and
TH Group must establish a long-term strategy for Corporate Social Responsibility (CSR) that includes a well-defined roadmap This strategy should detail each step of CSR implementation, ensuring alignment with economic, legal, ethical, and humane standards while also considering the interests of relevant stakeholders By doing so, TH Group will contribute to economic development and support the integration process in the current context of our country.
To effectively fulfill social responsibilities, a company must operate sustainably across all sectors, including economic contributions, national security, and corporate social responsibility (CSR) TH Group has earned increasing trust from its customers, making this reputation invaluable; thus, maintaining this image and market position is a fundamental responsibility for all employees at TH Group.
The Vietnamese dairy market presents significant potential due to rising consumer incomes and living standards, leading to an increased focus on health and investment in functional and nutritional products To capitalize on this trend, companies must prioritize product quality and nutritional value while continuously monitoring market adaptation and acceptance TH must uphold its brand reputation by ensuring consistent quality and stability in its products and services, all while adhering to legal regulations.
To effectively engage customers, the company must establish a competitive pricing strategy that aligns with consumer psychology, business capabilities, and current market conditions Implementing discount programs and offering milk trials can be effective tactics to attract and retain customers by appealing to their purchasing motivations.
TH Group must enhance its marketing strategy to effectively compete with well-known brands in Vietnam, such as Vinamilk, Dutch Lady, and DaLat Milk, by focusing on low-income families and individuals in economically disadvantaged areas Additionally, the company aims to expand its brand presence in international markets.
Each business plan needs to carefully consider factors that can affect the sustainability, not only of TH Group but also of the community, society, and the country.
Strengthen inspection and supervision of CSR implementation
Corporate social responsibility (CSR) is not a one-time effort; it requires ongoing maintenance to ensure its effectiveness and significance For TH Group, the goal in developing CSR is to integrate it as a vital component of the company's growth strategy They aim to strengthen their commitment to social responsibility, continually improving and evolving their initiatives to elevate their impact and effectiveness in the community.
To enhance corporate social responsibility and address financial and logistical challenges at TH Group, establishing an Internal Control department is essential for objective and effective oversight This department will monitor the legality, integrity, and prudence of the executive leadership in managing production and business activities, ensuring compliance with legal provisions and the Group's regulations Additionally, it will oversee the implementation and outcomes of initiatives related to corporate social responsibility.
The Board of Directors will evaluate the Internal Control department's functions and tasks to assess corporate social responsibility (CSR) activity programs, aiming to learn from past experiences for future improvements This process will enable the Board to provide effective guidance for ongoing CSR initiatives within the Group By inspecting, summarizing, and evaluating these programs, the Board will formulate leadership policies and make necessary adjustments to enhance their impact.
Managers and employees involved in CSR activities should continuously foster a culture of internal evaluation and self-assessment to improve their CSR efforts This practice not only promotes a deeper understanding of the business but also minimizes costs and maintains confidentiality of information.
In addition, TH Group can also develop an evaluation plan, evaluation criteria,and resources for evaluation to be carried out according to the plan.
The TH Group's School Nutrition Program is a vital initiative aimed at combating child malnutrition in Vietnam, emphasizing community health and environmental sustainability By focusing on providing health and development opportunities for children, the program addresses immediate nutritional needs while promoting the long-term sustainable growth of communities.
While the program boasts strengths like a mission-driven focus, effective awareness campaigns, and the health benefits of TH True Milk, it faces challenges in achieving long-term sustainability and managing cost differences with competitors such as Vinamilk.
To enhance its impact, TH True Milk should focus on strategic marketing and communication initiatives aimed at underserved populations in central and mountainous regions Additionally, by expanding its program to include adolescents, the company can greatly improve the nutritional welfare of students throughout their growth stages.
The TH Group's School Nutrition Program highlights the impact of corporate social responsibility through its sincere dedication to improving the lives of children and communities By tackling child malnutrition and raising awareness, this initiative contributes to a healthier, more equitable, and hopeful future for Vietnam.
1 United Nations (n.d.) Sustainable Development Goals: 17 Goals to Transform our World | United Nations. https://www.un.org/en/exhibits/page/sdgs-17-goals-transform-world#sdg3
2 Vnp B T V (2022, March 1) Thách thức kép về dinh dưỡng trẻ em: Vừa thiếu chất, vừa béo phì Mega Story. https://special.vietnamplus.vn/2021/12/14/thach-thuc-kep-ve-dinh-duong-tre-e m/
3 What is a Business Model Canvas | Learn How to Create a Business Model Canvas With Examples | Creately (2022, December 12). https://creately.com/guides/business-model-canvas-explained/
4 TH True Milk (n.d) TH TRUE MILK TRAO 1 TRIỆU LY SỮA TƯƠI SẠCH CHO HỌC SINH NGHÈO https://www.thmilk.vn/th-true-milk-trao-1-trieu-ly-sua-tuoi-sach-cho-hoc-sinh- ngheo/
5 VnExpress (2019, October 22) Những kết quả ấn tượng của chương trình Sữa học đường vnexpress.net. https://vnexpress.net/nhung-ket-qua-an-tuong-cua-chuong-trinh-sua-hoc-duong -3997178.html
6 Ngân H (2014, September 8) TH True Milk thành đối tác đầu tiên của “Sữa học đường.” Nhịp Sống Kinh Tế Việt Nam & Thế Giới. https://vneconomy.vn/th-true-milk-thanh-doi-tac-dau-tien-cua-sua-hoc-duong.h tm.
7 Đô K L T T T (2019, July 11) Ly sữa học đường tại Việt Nam mang tên TH school MILK Báo Tuổi Trẻ Thủ Đô. https://tuoitrethudo.com.vn/ly-sua-hoc-duong-tai-viet-nam-mang-ten-th-school- milk-56640.html
8 Khát vọng “Vì tầm vóc Việt”, Tập đoàn TH cam kết đồng hành cùng Sức khỏe học đường 2021-2025 (2022, February 11) Thị Trường - Báo Người Lao Động Online. https://thitruong.nld.com.vn/doanh-nghiep-doanh-nhan/khat-vong-vi-tam-voc-v iet-tap-doan-th-cam-ket-dong-hanh-cung-suc-khoe-hoc-duong-2021-2025-2022 0211092704375.htm
9 Phạm M (2022, February 11) Tập đoàn TH tiên phong trong lĩnh vực sức khỏe học đường Báo Điện Tử VTC News. https://vtc.vn/tap-doan-th-tien-phong-trong-linh-vuc-suc-khoe-hoc-duong-ar66 0748.html
10 Online T T (2020, October 24) Mới có 25 tỉnh thành triển khai cho học sinh uống sữa học đường TUOI TRE ONLINE. https://tuoitre.vn/moi-co-25-tinh-thanh-trien-khai-cho-hoc-sinh-uong-sua-hoc-d uong-20201024125706825.htm
11 TH true MILK: Ly sữa tươi sạch và khát vọng phụng sự ‘Vì tầm vóc Việt.’
(2023, September 17) Tạp Chí Điện Tử Luật Sư Việt Nam. https://lsvn.vn/th-true-milk-ly-sua-tuoi-sach-va-khat-vong-phung-su-vi-tam-vo c-viet1651741439.html
12 Vnp B T V (2022, March 1) Thách thức kép về dinh dưỡng trẻ em: Vừa thiếu chất, vừa béo phì Mega Story. https://special.vietnamplus.vn/2021/12/14/thach-thuc-kep-ve-dinh-duong-tre-e m/
13 UNICEF (n.d.) Nutrition UNICEF Vietnam Retrieved from https://www.unicef.org/vietnam/nutrition