food and beverage management final report vitamix restaurant model

VIETNAM GENERAL CONFEDERATION OF LABOR TON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION PAI HOC TON ĐỨC THẮNG FOOD AND BEVERAGE MANAGEMENT FINAL REPORT MODULE CODE: 705067

VIETNAM GENERAL CONFEDERATION OF LABOR

TON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION

PAI HOC TON ĐỨC THẮNG

FOOD AND BEVERAGE MANAGEMENT

FINAL REPORT MODULE CODE: 705067

VITAMIX RESTAURANT MODEL

Lecturer: MSC Nguyen Hai Nam Group’s member (attached below) Class: 3

Major: Hospitality Management

HCMC, May 21", 2021

Mai Huy Khang 71800251

Complete the menu

Content preparation and midterm presentation

Establishing a HAACP process in accordance with the group's business model

Issues to be prepared to implement HACCP

Describe the — service process in accordance with the business model

Calculate menu prices for typical dishes

Make technical spreadsheet unit price Designing a suitable Organization structure chart

How to allocate work schedules

How to preserve fruit

State and explain the type

of menu the restaurant

Lê Cao Bảo Ngọc | 718H1712 chooses (A La Carte and 100%

Table D Hôte) Complete menu design

Quantitative analysis of incoming goods for one

Midterm presentation

Design an example of a restaurant engineering

TABLE OF CONTENTS

2.4.3 The business trends 18

2.5 The unique sale advantages 19 2.6 Financial Projections 20

2.6.1, Estimation 20

2.6.2 Detail costs 21 2.6.3 App costs 23 2.7 Topic refinement 25 2.7.1 SWOT analysis 25

5.l Portion control chart 42

5.3 FOOd co na .Ô 51 5.4 Storage and preservation of food materials 52 5.4.1 Perishable foOd ccc cece cece eee eee cece eee eee 53 5.4.2 Non- perishable food 55

CHAPTER 6: FOOD AND BEVERAGE PRODUCTION _AND SERVICE57

6.1.1, Consists of 7 principles of HACCP 59

6.1.2 The 12 Steps to Develop a HACCP Plan 64

6.2 Describe the service process in accordance with the business model 74 6.2.1 At the restaurant: 74 6.2.2 Take away: 76

7.1 Designin, itable Organization h 78 7.2 Allotment of work schedule 80 7.3 Salary structure hãi 7.4 Daily shift guide list 82 7.5 Policies to limit and control employee job hopping rates 86

CHAPTER 8: MARKETTNGC L2 2Q 2g 1 HHH ng HH ng Hi 9Ị

8.1 Analyze S.T-P strategy 91 8.1.1 “S” analysis 91 8.1.2 “T” analysis 98 8.1.3 “P” analysis- Marketing mix (4P) 102

;4585I:45I019 15080800886 114

APPENDIX PICTURE

Picture 2.1 In front of the rental ground of the restaurant

Picture 2.2 and 2.3 Outside and surrounding areas of the restaurant Picture 2.4 The atmosphere and transportation at the restaurant position Picture 2.5 The menu of beverage 1n Tropical Fruits

Picture 2.6 Social media of Tropical Fruits coffee on Facebook Picture 2.7 The menu of beverage in Ha Long Bubble Yogurt- Yah house Picture 2.8 Promotion of the Tropical Fruits coffee on Facebook Picture 2.9 Design of Cafe Mong Dang

Picture 2.10 Promotion of Cafe Mong Dang on Facebook

Picture 2.11 Package of SOTA company to build and develop app Picture 2.12 Other costs to build and develop our app

Picture 3.1 The menu of beverage in healthy food

Picture 3.2 Healthy fruits drink menu

Picture 7.1 Basic salary sheet for full staff

Picture 7.2 Example of allotment of work schedule

Picture 7.3 Example of salary structure

Picture 8.1 Distribution structure pattern

APPENDIX TABLES AND MODELS

Table 2.1 Demographic information in Phu My Hung residence Table 2.2 Market segmentation of our business model

Table 2.3 Generally financial plan

Table 2.4 The initial cost of financial plan

Table 2.5 Equipment purchases cost

Table 2.6 Variable cost per month

Table 4.1 Standard recipe of Catfish fillet

Table 4.2 Standard recipe of Pan-fried duck breast

Table 4.3 Standard recipe of Chicken Congee

Table 4.4 Standard recipe of Seaweed soup

Table 4.5 Restaurant engineering menu

Table 5.1 Portion control chart of healthy drinks

Table 5.2 Portion control chart of healthy food

Table 5.3 The frequency of selling dishes

Table 5.4 Amount of purchasing ingredients of oranges juice per cycle Table 5.5 Amount of purchasing ingredients of several dishes per cycle Table 5.6 Import plan of orange products

Table 5.7 Classification of food categories

Table 5.8 Preservation of food materials

Table 6.1 An example of describing the product

Table 6.2 Example of processing methods

Table 6.3 Example of hazards during processing

Table 6.4 Determine critical control points (CCPs)

Table 6.5 Establish critical limits for each CCP

Table 6.6 Establish a monitoring system for each CCP and corrective actions Table 7.1 Daily shift guide list

Table 8.1 Three customer segments

Model 7.1 The human resource structure model

ABBREVIATED APPENDIX

CCP: Critical control pornt

CL: Critical limit

F&B: food and beverage FC

%: Food Cost Percentage

HACCP: Hazard Analysis Critical Control Point

IAO: I - Interest, A- Activities, O- Opinions

S.T.P: segmentation- targeting- positioning

SWOT: Strengths- Weaknesses- Opportunities- Threats

CHAPTER 1: INTRODUCTION AND F&B BUSINESS

TYPE

Based on the characteristics of selling capacity and profit on selling price, our team decided to choose “medium- sized restaurant, offering full meals at relatively low price” In detail, our restaurant will focus on high selling capacity with medium profit

on selling price due to products’ needs and the high quality to our target market

Our restaurant provides high qualities of vitamin and nutrients suppliers from good sources of various fruits and food The combination of healthy food and drink products which were served for 2 main meals (breakfast and lunch for food) and all day of drink served

In addition, one of the strengths to create the unique sale advantage and a competitive advantage over competitors in the market is the restaurant's application of information technology to develop an application to help customers personalize their data and thereby get advice on what servings and drinks are right for their body shape goals

With the health goal and mission set out for this business model, we hope to gradually change people's awareness and habits about eating, showing them the importance of meals How effectively it affects their lives and makes society healthier

CHAPTER 2: FESIBILITY OF THE BUSINESS MODEL

2.1 Location

2.1.1 Surrounding area

Sky Garden have 3000 apartments Phu My Hung urban area is well managed synchronously as well as maintenance of public utility buildings Civilized community more than 80% of the population are foreigners living (Most of them are Korean) and working in the city Central location is 5km from District 1 with convenient traffic, fully enjoying the conveniences of Phu My Hung, the most livable urban area in the city Near large commercial areas such as Vivo City, which is 50 meters away, Lotte Mark, Crescent Mall With a radius of | - 3km, there are full schools from kindergarten to university, district schools as well as international schools Park on the first floor, walkway linking to 150 shop-house meeting for residents, Gym, swimming pool, convenience store The parking garage is 14,129 m’ wide and divided into 3 areas with separate entrances This makes it more convenient for residents and visitors

to send and pick up the car So, choosing this apartment for F&B business is one of the best options to make full use of the potential sources here

2.1.2 Market and accessibility

The studies about citizens’ eating behaviors in the local area have been taken There are two main segmentations which are Koreans and Vietnamese live and work surrounding

Koreans are very strict about what they eat as well They also keep a check on their lifestyle They do not have so much of fast food Fruit is mostly bought once per week

(41.4%) and 2 to 3 times per week (22.2%) The factors that make the selection decision are freshness, price, and sweetness The commonly purchased fruits are watermelon and apple Young people under 20 years old often buy tangerines, strawberries and bananas On the other hand, the older class tends to prefer oriental melon, tomatoes, and persimmons Men liked Asian watermelon and pear, while women liked grapes, strawberries, and peaches Moreover, they have the cultures of gathering friends and family to enjoy some drinks after work or in the weekends, holidays, so we determine that they are one of the frequent customers’ group

According to YouNet Media, out of 3,081 discussions about the motivation to change healthier eating habits in Viet Nam, up to 31% of those discuss it to improve their overall quality of life The participants in the discussion considered that healthy eating is a new habit that is difficult to practice but has good long-term results for all human beings, both physically and mentally Along with that, when having a healthy eating mindset to improve life, they are also more interested in sports training and limit the use of household products with chemicals replacing with other healthy sources from fruits That why our business can also attract those group to visit our store daily

2.1.3 Visibility

Located right on Pham Van Neghi street with many convenient restaurants and supermarkets Many people walk by every day because of the large number of residents in Sky Garden Therefore, the sights for recognition have not only great advantages but also give a very convenient way for walking guests and main segmentations to pay attention to the store And because it is located near the main

road, which is Nguyen Van Linh street, customers can easily find out on the Google Map with only a turn right

from the one-way directional road All these factors will bring to business a

competitive benefit to attract the customers

2.1.4 Sources

To build and maintain a good brand, the suppliers are one of the foremost elements deciding our quality of products so we follow the rules of choosing materials

to make sure everything under controls of a great standard targets

Concerning with the origin, whether imported or domestic fruit, need a clear certificate of production address Besides, the prices and qualities are considerable so that consumers will always enjoy the right taste of the most delicious fruit Moreover, consumers also require clean fruit sources to have food safety quarantine certificates and organic certificates Currently, the main trend is still organic fruit because absolutely no chemicals are used during the planting process until the tree is fruitful, providing the best source of nutrients for the user In addition, the fruits that are refrigerated during transportation from farm to supermarket, store and finally to consumers do not use any chemical preservatives Because of those, the selections of sources must be careful We actively look for wholesale prices of fruit products directly at fruit growers which satisfy all those demands

With this purchase strategy, we can be more secure about the safe and fresh source of fruit and the import price can be better because there are no intermediaries About the distance, besides the street, shops are also close to convenient store (Circle

Kk, K-mart, etc.) and large shopping malls (Crescent mall, Vivo city, etc.) And finally, Tan Quy market on Nguyen Thi Thap street has all the necessary supply for the businesses

2.1.5 Evaluation

With an area of 150 square meters and one floor upstairs, there will be enough space for this business model Suitable for building a bar and installing equipment, placing tables and chairs to serve guests at here

Picture 2.1 In front of the rental ground of the restaurant

Opposite is a big junction with many people and traffic helps to recognize the brand more easily Besides located on hiking routes and high curbs, this will not be affected by garbage or problems occurring on the road

There are many trees around the road, this creates a very cool and airy atmosphere Give guests a sense of comfort as well as peace of mind about their health when eating at the store With such a large road, the transportation of goods also becomes easier for trucks In addition, it also helps customers to visit comfortably, whether the car or motorbike has a place to go to the garage just 3 houses away

Picture 2.4 The atmosphere and transportation at the restaurant position

2.2 Local market area

2.2.1 The market scales

The Vitamix fruits shop’s general market is the Phu My Hung urban area and we focus our main targets to the residents of Sky Garden 3 apartment and its surroundings

in Phu My Hung urban area

Phu My Hung is the first urban area project fully planned in Vietnam after 1986 and is the largest urban area in Asia that is mastered according to international standards In 2018, the population of Phu My Hung is currently over 30,000 people,

accounting for more than 50% of foreigners coming from dozens of countries (according to Phu My

Hung Development Co., Ltd.), more than still citizens of countries and regions in Asia, most come from Korea, Japan, Taiwan, China Market research experts say that one of the priority options for retail space is densely populated areas, modern infrastructure systems Therefore, owning convenient premises in Phu My Hung’s apartments is something brands are especially interested in Phu My Hung has many elements that attract brands First of all, it is a community value Residents are a knowledge community, have a good income, high life, but do not have much time, so they are willing to spend on quality utility services on the premises World’s big brands can be easily found in Phu My Hung, much like the case in downtown Saigon In addition, the site hosts more than 20 health facilities and 30 educational institutions Phu My Hung also hosts dozens of restaurants, shops and entertainment facilities Public utilities such as parks, public gardens and community facilities are also growing

in tandem

2.2.2 The main customer segmentation

Sky Garden is located on Nguyen Van Linh Avenue, right at the western gateway

to Phu My Hung urban area - in Residential Area - Culture - Entertainment The location is very convenient for travel and transactions Sky Garden project 1, 2, 3 (including 3 phases) has a large scale with 42 blocks, built on an area of more than 10.4 hectares with over 3,000 households Campus on the ground floor and 2nd floor

of the apartment is a system of shops, restaurants, banks, showrooms, supermarkets, gyms, spas The apartment complex is very close to schools, hospitals, kindergartens, banks, Phu My Hung exhibition and convention center, Paragon commercial building, convenient traffic only 10 minutes through District 1, 3, 4, 5, 8, to meet the needs of

serving more than 3000 residents living, studying and working most effectively Sky Garden has a lot

of Japanese and Korean communities At the same time, there are a number of Americans, Canadians or some other countries also choose this space

Vietnamese: Out of 3,081 discussions Main habits and attitudes

about the motivation to change healthier eating habits, up to 31% of those discuss it to improve their overall quality of life

Having the ideal of improving their health

through their eating and drinking habits

Table 2.1 Demographic information in Phu My Hung residence

So, after getting all essential information about the main market, we decide to focus

on Sky Garden department and surrounding areas of it

Geographic aspects All three apartments of the Sky Garden apartments

Within a radius of 1- 2 kilometers

Office and banking staffs

Go to a drinking shop while studying or working at home

Do not have time or bring food and drink for breakfast or lunch

Have a healthy, clean eating habit People who are on a special diet and wishing to buy healthy food and drinks

Demands of healthy suppliers which can estimate the quantities of nutritional ingredients

A space to do their stuffs The convenient way to look for both healthy food and

drink

Formulate personal menu for a healthy life

Mining level

Population of Sky Garden ~ 8,000 people

-> Tapping 50% market share (~ 4,000 people) Population of Phu My Hung ~ 30,000 people ->Tapping 3% market share (~ 900 people) Goal monthly ~ 5,000 customers/ month

Table 2.2 Market segmentation of our business model

2.3 Competition

2.3.1 The main competitors

With the location is on Pham Van Nghi street and in Hung Vuong as well as Hung Phat residence, there are several juice shops which can be considered as the competitor to Vitamix Fruits such as Tropical Fruits Coffee, Start today, Orchid cafe,

VP Juice Cafe, The well However, there are only three shops which have a high competitiveness in a direct way to Vitamix Fruits shop

2.3.1.1 Tropical Fruits Coffee

This coffee shop is opened by a Korean man who ts enthusiastic and pleasant with the customers

O Target customer:

Mainly serve for the Korean people and also the Vietnamese Their store is located in a lively area which is near the residence and international school For this reason, they aim at all ages of customers, especially the Korean kids who are interested

in Korean sweet pancakes as their parents are willing to pay for them Moreover, they can also buy the smoothies and juices in Tropical Fruits if they want something good for their health

O Product:

Vietnamese milk coftee/cate sua

Chocolate ice blended/socolo da xay

Chocolate ice/hot/socola da/néng

Duo + Cofe/socoie Avocado + Coffes/cholate 8d + Cafe /socota Mango + Avocado 2a xo)

Mango + Banana Xodti chudil

Passion fruits ¢ Mango Xoai chon) coy Strawberry + Banana (40 Chui) Banana + Coconut Chui do Optional mixing/Tay chon

The special thing about this shop is that they have a combination of drinks and sweet pancakes First of all, their beverage is quite diversified which includes coffee,

tea, yogurt, Italian soda, but mainly serves smoothies and juices And the range of price

for those drinks is from 39.000 to 65.000 VND Here is the menu of beverage in Tropical Fruits:

Secondly, the thing that makes Tropical Fruits become popular is that they have a

Mr Shin which is a kiosk that sells the Korean sweet pancakes Anyone who regularly watches Korean shows or movies must be no stranger to this street specialty, and it seems to be sold only here They have several types of tastes such as green tea, chocolate, cheese and it is up to the customer whether they want it to be less sweet or

not

O Place:

In addition, they have two main kinds of distributions which are selling directly

at the shop and delivery by app (Now, Baemin) One special thing of Tropical Fruits is that they only deliver the drinks to their customers, not include the pancakes As to ensure the quality of this food, they just sell it directly at the shop For this reason, no surprise is that they have a high recommendation and good review from the customers

UO Social media:

For your information, Tropical Fruits coffee works quite actively on Facebook

They often post their products as well as the promotion on it in order to attract

+ Bs

customers

as much as possible For instance, last December, they regularly posted drinks with friendly and adorable captions to make a good impression for their customers

Picture 2.6 Social media of Tropical Fruits coffee on Facebook

However, their activities on social media in general and Facebook In particular are not really effective and have a wide reach on the target audience Their reputation

is mostly prevalent based on word-of-mouth by their loyal customers

2.3.1.2 Ha Long Bubble Yogurt- Yah house

For information about Ha Long Bubble Yogurt, this is a specialty of Ha Long which is “a combination of mild aromatic yogurt and warm pearls with coconut milk Since the establishment of the Ha Long Bubble Yogurt chains, there have now been

179 stores across the country and the number of franchise establishments is still increasing.” And Yah house which is a Korean restaurant is one of many franchises of Stra chua tran chau Ha Long in Ho Chi Minh city

O Target customer:

Their vision is that they “are the leading retail brand of Ha Long bubble yogurt with more than 100 stores and aiming for 300 stores around the world” with the mission is to “bring Vietnamese delicacies to all over the world For sustainable returns for investors and customer satisfaction’ For this reason, we can see that their target customer is all ages, especially the kids and young people who are interested in yogurt but still want something new and different

O Products:

The recipe of Ha Long Bubble Yogurt is 100% sourced from Ha Long and invented

by Ha Long people The delicious and attractive flavor is created by the combination

of the smooth with sour-taste yogurt and soft white pearls with rich coconut milk.” The benefit of their products is that it is cool for the body, good for digestion and skin beauty for people as its free of preservatives, coloring, or flavoring agents with the commitment of the same quality of all nationwide locations There are several special items which are avocado yogurt, mango yogurt, soursop yogurt are the most prevalent

SUA CHUA BAU DO 25K SUA CHUA PHUC BON TU _ 50K

0 Promotion:

In addition, same as the Tropical Fruits coffee, although they promote actively on Facebook but their posts are not really successful as the approach of the target audience is quite low

© + 9 8 v

Picture 2.8 Promotion of the Tropical Fruits coffee on Facebook

2.3.1.3 Cafe Mong Dang

customers are Korean and visitors who live near there

Picture 2.9 Design of Cafe Mong Dang

O Product:

Especially, their products are very various such as coffee, tea, smoothies, juices and they even have diet food We can see that their products are analogous to Vitamix Fruits as we are both towards healthy and fresh food Besides, their customers are mainly the foreigners so the price of products seem to be quite high, from 60.000 to 90.000 VND

On the whole, we can see that if our Vitamix Fruit is opened there, it still has some advantages as well as the disadvantages With the opportunity, there is no high quality with the professional and the standard operation of procedure of our competitors Besides, their activities related to promotion and advertising on social media are not influential and still have the restriction On the other hand, although they are not popular on social media but with the residents who live in Hung Vuong or even

in Sky Garden do know them well And those people might be habitual in taking their products, so it seems likely to be hard to change consumer behaviors and persuade them to get our products from a new brand on the market

2.4 Industry development trends

2.4.1 General status about food and drink selections

Nowadays young people are not healthy as they were twenty years ago because

of their negative attitudes changed Firstly, they have changed their eating habits Today, a big part of a teenager's alimentation is composed of junk food like chocolate, chips, candies and so on This kind of food is very caloric and unhealthy as well as non- alcoholic drinks like red bull which are full of sugar There are more quick food alternatives today including take out, fast food, and already prepared food but, unfortunately, they are often high in fat, sugar, and calories Hence if modern citizens keep this bad eating habits, many issues about physics and mentalities will be effects and lead to bad results in work and quality of life

2.4.2 The emerging trends

In the ideals of recognizing these harms, healthy eating trends have been adapted and supported by many groups of people They realize how importance the food and drink take in their daily activities’ performances One of the trends can represent for these good attitudes is “Nutrition is good for mental health” and mental health has become a priority for many people While food alone cannot cure depression, anxiety,

or stress, eating a nutritious, minimally processed diet can help support people mental health

Diet rich in antioxidants, vitamins (B vitamins), minerals (zinc, magnesium), fiber, healthy fats (omega-3s), and active compounds The year 2021 promises a mass launch of products containing these ingredients with a focus on stress reduction and improved sleep, which are also linked to mental health For example, we can recognize some of the soft drink brands taking actions to follow these new eating behaviors such

as Pepsi without calories, Coca Cola Zero to satisfy customer’ new habits

2.4.3 The business trends

The fast pace of life and work have narrowed the amount of time for many people to spend their breakfast Workers often tend to eat in a hurry to get to work Therefore, the cafe business model combined with breakfast will bring more convenience and get a large number of customers every day

More and more people are aware that breakfast can energize and bring a fresh spirit to all day long work Changes In labor structure in big cities, proper awareness of the role of breakfast as well as Vietnamese culture of drinking coffee and talking have created a 2-in-| business idea coffee combined with breakfast food

One thing that cannot deny the potential of this business form is that the people who have a large demand for coffee and breakfast services belong to many different classes such as office workers, workers, students However, according to some shares

of the predecessors, office workers are still the most needed and potential target The number of people working in the office is increasing due to the expansion of many companies In addition, office workers also have high affordability and enjoy a drink before a new day more often than others Therefore, the idea of a breakfast cafe business has been chosen by many people because it suits the needs of a large number

of office workers in today's society

2.4.4 Conclusion

Following the trends will bring to our business many competitive advantages By combining both trends about eating habits and business model, we decide to create the Vitamix Fruits shop, a healthy food and drink supplier in order to make full use of its potentials

2.5 The unique sale advantages

In Neuyen Van Nehi street, the food market that we participate in will be extremely fierce, so to make a difference beyond the quality of the food and drink, we consider building an app capable of personalizing consumers, in order to create conveniences for them in actively choosing, forming a short-term (day) and long-term (weekly, monthly)

+ The main function of the app:

— Identify important criteria to evaluate a person's diet: weight and height, favorite foods, food allergies/dislikes, desired weight/height, proposed diet

— Synthesize the above information to build a suitable eating standard for users Thereby they can freely choose food and drink according to the framework, recommendations are selected specifically for them by day, week, month

— Provide the service of “Take care of every day” to deliver food to the place according to the schedule they have built (suitable for office workers, people in the apartment cannot eat out)

— Order food in advance according to the construction plan before coming to the restaurant

2.6 Financial Projections

2.6.1 Estimation

Population of Sky Garden ~ 8,000 people

> Tapping 50% market share (~ 4,000 people)

Population of Phu My Hung ~ 30,000 people

> Tapping 3% market share (~ 900 people)

For example, the store serves 5000 customers/ month and each customer will spend about 45,000 VND averagely

Electricity and water and

other costs (5%)

lable 2.3 Generally financial plan Revenue per day = 225,000,000/ 30 = 7,500,000 VND

Quantity sold per day (70% water, 30% feed)

+ Water: 7,500,000 x 70% = 5,250,000VND -> Number of glasses per day for sale: 117 glasses

+ Food: 7,500,000 x 30% = 2,250,000 VND-> Number of servings per day for sale: 30 servings

> Initial investment = Return of the year x Years of payback

= 56.250.000 x 12 x 2,5 = 1,687,500,000 VND 2.6.2 Detail costs

In order to start a restaurant business, the initial cost is the financial amount that needs to be planned in detail to be able to spare the expense categories and bad cases when starting the business

Cost of restaurant management

POS 5500 — Core i5 19.500

Cost of registration of business

Total 191.313

Table 2.5 Equipment purchases cost Variable cost per month

In order to capture the huge market that is rapidly growing, owning mobile apps

is aneed Through the mobile app, businesses can send users promotional information, new product updates, shopping vouchers or accumulate points, for them to pay more attention In addition, modern mobile applications allow businesses to manage, group customers, and record transaction history easily Creating a mobile application is also for reporting and detailed statistics on application downloads and usage as required by each operating system This makes it easy for businesses to track user behavior From

there, there will be a marketing or advertising and promotion strategy that focuses precisely on potential customers Our business uses “Apps with web server” This is a built-in application that connects to the server Between the server and the apps will connect and exchange data with each other After discussion, we use the pro package

of SOTA company (30-50 million) to build and develop apps

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Đàt hàng ~ Dat hang - Ost hang

Gio hang = Gió hàng ~ Ged Nang

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Ran đo ~ Ban do ~ Ban do

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Backup 20 liêu tàng thang ~ Backup đữ liệu Hàng tân -“ Backup dO du trang gây

Picture 2.11 Package of SOTA company to build and develop app có

Dich vutaikhoan | Dich wi tai khoan

Lệ phí đăng ký (*) | Phí duy trì (**) quản trị tên miền | quản trị tên mỉề Tổng tiền năm đầu Tổng tiền năm tiếp thed Tên miền VN ee eR] (không chịu thuế} 210150) năm tiếp theo Ce 0/5) (đã bao gồm 10% VAT)

(chưa bao gồm VAT) | (chưa bao gồm VAT)

Picture 2.12 Other costs to build and develop our app

In addition, 2 staff will be hired for customer care, maintenance and application development (35 million/ month) And finally on legal issues, we have to register software copyright (600.000 VND) and domain name cost for the website including

registration fee (200.000 VND), maintenance fee (350.000 VND), domain

administrator account service (200.000 VND)

In addition, we source raw materials from reputable agents or distributors to ensure food safety and health and consumer health Our biggest difference from our competitors is that we use a smart application capable of personalizing consumers, to create the convenience for them to actively choose, shape into a short (daily) and long term (week, month) meal schedule As a result, customers will be more closely connected with our business

2.7.1.3 Opportunities