Not only do we play a beauty role, cosmetics also have countless other uses, but we Most of the time when people use cosmetics the most from the 18 to 30 years old, especially the studen
Research MethodThe main purpose of this study is to examine to understand the cosmetic consumption behavior of NIE’s students Therefore, to achieve the intended goals, the main method was chosen is the research questions contained a quantitative method The tool used in this study was the questionnaire It is an effective, most appropriate method of time and cost for conducting surveys through questionnaires to be able to collect multiple survey opinions from multiple subjects
This project is built on primary data collection and secondary data collection include data from survey participants, on the Website, previous study, and comments from professional lecturers
All NUE International Institute students including first through fourth year are object to the survey The survey was regardless of gender so both men and women participated in the survey
Choose the ed —_ : qe ee information and ee United °
Create the survey form Data processing Collect survey and data data
Final draft and Complete the cited report references
Figure 1 The research Process (source: the Author) 3.3 Research Materials
The researcher synthesized 200 surveys via Google Form After collecting the opinions from the survey tables, the system will automatically inventory the data based on the answers of the surveyors and will give accurate results to be able to data analysis and reporting
The main tool for making this report is Google Forms because has the following advantages:
| Disseminate, easy for participants to conduct the survey LÌ Can survey via social networks
L} Automatically synthesize results according to charts and individual answer sheets
Can share with collaborators Easily review the survey process Free
3.4 Limitation To implement this project, some difficulties need better solutions:
Time to approach the students:
Due to the different study time of the subjects as well as the courses, the number of participants in the survey reached only 200 people to keep up the project process
Time to complete the research
3 Month for conceptualization, survey, and research are very short Therefore, the research team must assign work to each person effectively on time
Chapter 4: RESULT ANALYSIS 4.1 Places to buy cosmetics: ® the number of survey other | 1 portable cosmetic fF 32
Figure 2 Places to buy cosmetics According to the table above, we see that the majority of students choose to buy cosmetics in two methods: buying at the store and shopping online Buying cosmetics at the store is the first choice (with 100 selected) accounting 73% students because it ensures the quality of the product, knows the origin of the product, is guaranteed and guided by the staff, advice before choosing the most suitable product for you Going to the store can make students feel more secure because they can watch live, evaluate products or try it on the spot The International Training Institute is located in the heart of District 7, so there are many cosmetic shops for students to choose from The second most used method is to buy cosmetics online The rapid development of the internet and social networks leads to more and more diversified shopping applications on the website Buying online is a current and popular method of young people today, buying online nowadays has reduced many risks since most brands have their official website on the Internet For strange web cases like Shoppe, Lazada, all have the form of Shoppe mall, Lazmama so that customers can easily identify them For some students who may not have time to buy directly or want to buy products to use, buying online is a quite convenient method Buying portable
15 products with 26 people, accounting for 17%, buying at the market is similar to buying at the store, and products are more accessible So why do consumers choose to buy more at the store than in the market? Although it is more convenient at the market, the sellers are not professional in beauty, with simple instructions, not much advice, products sold at the market are introduced based on the number of goods sold For the introduction to customers, cosmetics can be sold at a higher price than the market At the store, buyers will be inspected, consulted and guided by people with high professional expertise Cosmetics sell at the market are not of a guarantee of quality, the origin of the goods is not guaranteed, while at the store the price may be higher, but the quality and any problems occurring to you will be compensated
Most of the cosmetics sold at the market are for the elderly and low-income people
Both men and women need to buy cosmetics in different methods Women often use a variety of methods that are especially popular with online shopping For men, they tend to buy in stores
4.2 Income and Spending money to buying cosmetics m1M3M #83.5M-6M #6M-10M Above 10M
Figure 3 Spending money on buying cosmetics Figure 4 Income
A majority of students about 81% are willing to spend on their favourite cosmetics for less than 1 million VND Specifically, up to 42% of students (58 people) spend less than 500,000 VND on cosmetics they use, 39% of students (53 people) spend 500,000- 1 million VND on their cosmetics Because most students only have an
16 income of less than 3 million VND and this amount depends on parents providing or working part-time, so spending on cosmetics under 1 million is reasonable
Moreover, the higher a student's income, the greater the willingness to spend Most of the products for students are not too expensive, mid-range, for brands like Maybeline, L'oreal, some by mi have an average price of about VND 500,000and this is the product segment used Used a lot for various customers, especially students From the price of VND 500,000-1 million are good products from the brands of US, Europe over VND 1 million are high-end products for portable or big brands The products for students often include many uses in a product, foundation combined with sunscreen, concealer for example: 4in1, 3in1, the reason for choosing this integrated product is due to personal income not high, fast and convenient are given priority and there is no need for intensive skincare
Students with higher income spend more on cosmetics, students with income from 1 million to 3 million VND / month often spend less than 500,000 VND / month and most are willing to spend on favourite cosmetics with price below 500,000 VND
The students with higher income from VND 3 million to 6 million , the level of spending on cosmetics are not willing to spend too high, about less than 500,000 VND / month (%), the few students with high income over VND 10 million spend a lot from VND 500,000-1 million and over VND 10 million, the amount of money spent on the floor to buy favourite cosmetics is also over VND 1 million
4.3 Cosmetics origin m= the number of survey
Korean cosmetics are most popular among NIJE students Korea is a country with a thriving beauty industry, According to research firm Mintel, South Korea is among the top 10 worldwide beauty markets, with 2018 revenue estimated at more than $ 13.1 billion( (Binh, 2018), often a country leading the beauty trend, Korean cosmetics have become famous in recent years thanks to the lines of skin care for women, with natural extracts such as ginseng, green tea, beans - benign, non- aggressive ingredients skin application and especially to help users have the most natural skin Consumers are increasingly demanding and require products with high standards and quality, as well as expect new elements In response to this, Korean cosmetic businesses always have to make every effort to bring about new innovation with modern technology and the birthplace of quality beauty products all over the world Therefore, Korean-origin cosmetics are used a lot, at NITE, surveyed over 150 students, 114 people choose and use cosmetics originating in Korea At cosmetic stores near District 7, the majority of products are from this country
Japanese products are often found at supermarkets, department stores, at reasonable prices Vietnamese cosmetics has developed quite strongly in recent years, many cosmetic brands with good quality have been bought by 60 students
Cosmetics from European countries are chosen by 47 to use European cosmetics are
18 of good quality but often have quite a high price to use Finally, products from China (with only 21 options) Chinese cosmetics have a variety of prices and quality is also corresponding to the price of that cosmetics
Pe opl e Northern ® Central South
14 15 16 17 18 19 20 year year year year year year year olds old old old old old old
Figure 6 Age of using cosmetics Figure 7 Living area
The average age of using cosmetics is 16,4 belongs to the group of people in puberty of Vietnamese, starting to have skin problems so facial cleansing cosmetics, acne are often advertised in the teenagers Makeup or protective and skincare products are also popular at this age because at this age students have begun to pay attention to their appearance, so they need to use cosmetics also begins head gradually increases
Figure 10 Purpose of buying cosmeticsConclusionIn conclusion I think makeup comes from a lot of cultures and different views
Makeup was really popular back then as same as now in day, because use it daily to special occasions For example, when is one day you went to a place and you see no
26 one without makeup Makeup originated from Europe around 3500 BC in the Old Kingdom, also the Ancient Greek and Romans use cosmetics, makeup is used to enhance ones appearance In addition, makeup is an art because many people use it for TV shows, ads, and fashion shows, makeup has become really popular and important because its bringing history back
1 Barbalova, I (2011) Global beauty and personal care: the year in review and winning strategies for the future Cosmetics Milan (Accessed May 1, 2016)
2 H Ullah, S Noreen, A Rehman, A Waseem, S Zubair, M Adnan and I Ah mad Arabian J Chem., 10 (1) (2017), pp 10-18
3 Nga, h (n.d.) Sức hấp dẫn của thị trường mỹ phẩm Retrieved from BrandsVietNam: https://www.brandsvietnam.com/19151-Suc-hap-dan-cua- thi-truong-my-pham
4 OJEU, Official Journal of the European Union, 2009 Regulation (EC) No 1223/2009 of the European Parliament and of the Council of 30 November 2009 on cosmetic products, pp 59-208
5 Thao, P (2020, 5) Xu hướng tiêu dùng mỹ phẩm tại Việt Nam 2020
Retrieved from MARKETING AI: https://marketingai.admicro.vn/bao-cao- xu-huong-tieu-dung-my-pham-tai-viet-nam-2020/
6 Trang, T (n.d.) Thi truong my pham Việt Nam 2,3 tỷ USD nhưng doanh nghiệp trong nước chỉ chiếm 10% thị phần Retrieved from Brands VietNam: https://www.brandsvietnam.com/18253-Thi-truong-my-pham-Viet-Nam-23- ty-USD-nhung-doanh-nghiep-trong-nuoc-chi-chiem-10-thi-phan
7 Amirhossein Taghipour, Aaron Loh (2017, October 31) A study of the factors related to purchase intention of cosmetics customers in Thailand
8 Angela Cristiane Santos Pévoa, Wesley Pech, Juan José Camou Viacava, Marcos Tadeu Schwartz (2020) Is the beauty premium accessible to all? An experimental analysis Journal of Economic Psychology
9 Anthonieta Looman Mafra,Marco Antonio Correa Varella,Renata Pereira Defelipe,Natála Machado Anchieta,Caroline Aparecida Grecco de Almeida,Jaroslava Varella Valentova (2020) Makeup usage in women as a tactic to attract mates and compete with rivals Personality and Individual Differences
10.Chan Yin Yee, Shaheen Mansori (2016) Factor that influences consumers’ brand loyalty towards cosmetic products Journal of Marketing Management and Consumer Behavior
11.Kazutami Sakamoto, Robert Y Lochhead, Howard I Maibach, Yuji Yamashita (2017) Cosmetic Science and Technology In R Y Kazutami Sakamoto, New Aspects of Cosmetics and Cosmetic (pp Pages 87-100)
12.The Importance of Facials and Skin Care (n.d.) Retrieved from Skin center of South Miami: — https:/Avww.skincenterofsouthmiami.com/2018/06/the- importance-of-facials-and-skin-care/
13 Binh, T (2018, 04 13) My phâm Hàn Quốc đang từng bước chiếm lĩnh toàn cau Retrieved from vietstock.vn: https://vietstock.vn/2018/04/my-pham-han- quoc-dang-tung-buoc-chiem-linh-toan-cau-775-596475.htm
14 Khanh, T (2018, 06 03) The Evolution of Vietnamese Beauty Through Old Ads Retrieved from Saigoneer: https://saigoneer.com/saigon-culture/13282- the-evolution-of-vietnamese-beauty-through-old-ads
QUESTIONNAIRES 1.Bạn là nam hay nữ? © Nam © Nữ
2.Bạn đến từ đâu? © Mién Bac o Mién Nam o Miền Trung 3.Bạn là sinh viên năm may? o Năm | o Năm 2 o Năm 3 © Năm4 4.Mức thu nhập hàng tháng của bạn?
6 ltr-3tr 6 3tr-6tr o 6t-10tr o Trén 10tr 5.Bạn đã mua mỹ phẩm chưa? o Rồi o Chua
BẠN ĐÃ MUA MY PHAM ROI1.Ban mua my pham dé lam gi? o Mua dé su dung o Mua dé cho, tang o Cahai
BAN DA MUA DE SU DUNG1.Bạn bắt đầu sử dụng mỹ pham từ năm bao nhiêu tuổi?
2.Mức độ sử dụng mỹ phâm của bạn o Hiém khi ©_ Thỉnh thoảng ©_ Thường xuyên 3.Mỗi tháng bạn chỉ bao nhiêu cho mỹ phẩm? ©_ Dưới 500k o 500k-ltr ©_ Trên ltr 4.Mục đích sử dụng mỹ phâm của bạn?
1 Chăm sóc da mặt O Make up O Cham soc tóc O Cham sóc cơ thé
Khác 5.Bạn mua mỹ phẩm ở đâu?
1 Mua online O Mua o cua hang O Mua ocho
6.Bạn hay sử dụng mỹ phẩm xuất xứ từ đâu
= Hàn Quốc O Nhat Ban O Trung Quéc
7.Mức độ hài lòng về sản phẩm mà bạn đang sử dụng
8.Ban biét sản phẩm đó qua đâu?
O Quang cdo O Loi gidi thigu tr moi nguoi 1 Tự tìm hiểu
9.Mức độ quyết định khi mua I loại mỹ phẩm 1 2 3
10.Chi phi san sàng chỉ cho mỹ phẩm yêu thích o 500k o 500k-ltr o Trén Itr MUA DE CHO, TANG 1.Ban mua my pham 6 dau?
O Mua online O Mua o cua hang O Mua ocho
Khác 2.Bạn biết sản phẩm đó qua đâu?
O Quang cdo O Loi gidi thigu tr moi nguoi 1 Tự tìm hiểu
Khác 3.Mức độ quyết định khi mua 1 loại mỹ phẩm
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