coca cola vietnam background

Vision statements have to answer the question “What do we want to become?” while a mission statement answers the question “What is our business?” A clear business vision will help the fi

COCA COLA

I/ Coca Cola Vietnam Background

In 1886, Coca-Cola history began when the curiosity of an Atlanta pharmacist, Dr John S Pemberton, created a distinctive tasting soft drink that could be sold at soda fountains He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it Dr Pemberton’s partner and bookkeeper, Frank M Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.' Coca-cola is distributed by 14 million distributors all over the world nowadays

In 1960, Coca-cola was the first time introduced in Vietnam After that, Coca-cola Indochina Pte Company was established officially in Vietnam on August 1995 Since then, Coca-cola has some locations in Vietnam, which were united as one Beverage Company called Coca-cola Vietnam with the head office located in Thu Duc District, Ho Chi Minh City

II/ Vision and Mission

In the strategic management model, clear vision and mission statements are very vital for alternative strategies to be formulated and implemented

Vision statements have to answer the question “What do we want to become?” while a mission statement answers the question “What is our business?” A clear business vision will help the firm build a comprehensive mission statement and a clear mission is needed before alternative strategies can be formulated and implemented

So developing a good vision and mission is essential for any firm and a big company like Coca Cola is not an exception

considered as envisioned future which needs both 10-to-30-year BHAG(s) and a vivid description

Elements of a good vision

By Dr Hoa Thi Thu Ho, Strategic Management Lecture

“To continue to thrive dispatched in the next 10 years and beyond, we must look ahead and understand the trends and forces will shape our business in the future and move quickly to prepare for what is to come We have to get ready for today and tomorrow”’’ This is Coca Cola Vision in 2010; it creates one long-term destination for the business and provides a "roadmap" for winning together with bottling partners The world is changing day after day The world and the individual country are changing To be suitable for the environment in each country, Coca cola poses a vision called “2020 Vision” as an improved vision for future aims

The current vision is: “Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.” *

Current vision: ““Our vision serves as the framework for our Roadmap and guides every aspect

of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.” (http://www.coca-colacompany.com/our-company/mission-vision- values, 21/12/2013)”

CORE VALUES

Core values are set to define the criteria, attitudes and behaviors that will be required to make the

“2020 Vision” real in Coca vision This vision and values are made throughout the years, most recently in 2020, also known as the “Coca Vision 2020” including:

First is Live Our Values It serves as a compass for Coca cola company’s actions and describes how they behave in the world In leadership, Coca Cola encourage employers to shape a better future by the best leading role in beverage industry In collaboration, Coca is looking forward to operating collective power Coca cola is also reality in integrity of every area they are and have responsibility for giving accountability The passion is extremely important so that it is committed in heart and mind of every Coca cola member and inspire to people Coca cola continuously support a diversity of products and it becomes a criterion inclusive as Coca Brand Especially in quality, Coca cola has a slogan: “What we do, we do well’ It is proved that the quality of Coca Cola’s soft drinks is always in the best rate and favored by more people The program promotes the highest standards in product safety and quality, occupational safety, and health and environmental standards across the entire Coca-Cola system Coca-Cola does not contain alcoholic, and company do not add alcohol as an ingredient Any traces levels of alcohol existing in Coke, governments and religious organizations have recognized that is a result of

natural processes, are completely normal and are acceptable in non-alcoholic foods and beverages

Secondly, Coca cola focuses on the Market, especially on needs of consumers, customers and franchise partners Getting out into the market, listen and observe helping them to learn and understand more their business environment They become a world view focusing on execution

in the marketplace every day However, the curiosity is never satiable because it is the factor stimulating the learning and development

Thirdly, Work Smart is one of the most important core values They always act with urgency, remain responsive to change, have the courage to change course when needed, remain constructively discontent, work efficiently These are the smart way to work that brings more success to Coke in the future

Fourthly, Coca cola act like an owner by understanding needs and what to do well for themselves and their customers An owner must have a smart system to operate and must focus

on building their values, positioning in the beverage market The action of rewarding for people who take risks and find better way to solve problem is a good solution to increase and develop the loyalty Learning form the outcomes is also a qualification of an owner Finally, Coca cola inspire creativity, passion, optimism and fun as their brand

CORE PURPOSE

Core purpose is the organization’s for being, and it is also a part of core ideology besides core values With new vision, 2020 vision, Coca Cola has been set up a big aim to “continue achieving sustainable, quality growth” in the beverage industry

As well as a good core ideology, Coca Cola includes it’s envisioned future with BHAGs and a vivid description below, which can conjure up pictures and images of a great leader as well as firm in beverage industry

¢ People: Be a great place to work where people are inspired to be the best they can Attract, engage and retain the best talent by knowledge, inspiration of passion, recruiting, developing and advancing women, achieve true diversity

¢ Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs with more than double in serving to over 3 billion a day Coca cola accelerates growth, acts to ensure the next generation of youth fallings in love with Coke, continues to increase the values of portfolio with many actions such as developing the innovative premium brands, bringing this innovation to the market quickly, satisfying needs of consumers, using updated high technology and ensure the standard of products

¢ Partners: To be the most preferred and trusted beverage partner, nurture a winning network of customers and suppliers, together we create mutual, enduring value Thinking and acting like an integrated global enterprise

¢ Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities toward to not only the global leadership in sustainable water use, the industry leadership in packaging, energy and climate protection as well

¢ Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities

¢ Productivity: Be a highly effective, lean and fast-moving organization, manage people, time and money for the greatest effectiveness

The vision 2020 is a great direction for Coca cola’s development in beverage industry The company is aware of what they need to do in present and in the future They concern not only

in their profit or productivity but also in people This can support them to develop in both quantity and quality

2 Mission

Mission is also a vital part to build the image of the brand as well as vision Mission have to reveal what an organization wants to be and whom it wants to serve so to develop a good mission, diverse managers need to participate to find out effectively establishing objectives and formulation strategies

Coca Cola need a clear mission before setting up alternative strategies to be formulated and implemented Mission will be analyzed based on nine main factors which are customers, products, markets, technology, concern for survival growth-profitability, philosophy, self concept, concern for public image and employee

9 Concern for employee X Evidence

Current mission: “Our Roadmap starts with our mission, which is enduring It declares our

purpose as a company and serves as the standard against which we weigh our actions and decisions ”(http:/(www.coca-colacompany.com/our-company/mission-vision-values,

21/12/2013)

“Our Roadmap starts with our mission, which is enduring It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.”

¢ To refresh the world

¢ To inspire moments of optimism and happiness

¢ To create value and make a difference.”

Above are three main factors that is inspiration for doing with Coke’s mission from current to the future, at least to 2020 with company’s expectation of serving people best

Customers: Align for Coca cola’s franchise structure to create unsurpassed values for customers For Coca cola, customers are the ones who need to be appreciated and offered the most quality products and the best of serving from Coca cola The company serves the diversity

of customers including their agencies, distributors and all the Coca cola users in a large scale Products: Coca cola towards to bring the safety and quality products which ensure about the natural alcohol levels, colorings and carbon dioxide level Diversity in kind of drinks is also a criteria of Coca cola products There are many kinds such as Coca-Cola Light (or Diet Coke), Coca-Cola Cherry However, coca and cola is the main favor in drinks Its major products are Coca cola soft drinks Other kind of Coca cola products such as Diet Coke or Cherry counts less in market

Market: Expand the market of Coca cola, gain the aimed point of sales Coca cola expand their consumption investment They increase to participate and serve in local, provide more outlets and to many specific shoppers They also focus on selling and merchandising The company has competition with many beverage companies in the market Pepsi Company is the most important competitor because of large market share in beverage industry

Public image: Mission of Coca cola is not only a leader in offering the best drinks, but also a global leader in environment protection, in packaging and producing and disposing system Philosophy: Coca-Cola Enterprises provides products and services meeting the beverage and business needs of thousands of retail customers Opening dialogue and ongoing relationships, Coca cola work to build mutual understanding and trust to pursuit the goals Customer relationships are central to Coca cola’s effort and philosophy Coca cola has a slogan:

> Coca-cola Company, Vision mission and values, http://www.coca-colacompany.com/our- company/mission-vision-values, By Coca-cola Company website

“Anywhere, anyone, anytime, always Coca cola” However, this should be seen directly on the mission because it is the inspiration to cheer people use Coca cola

Technology: In the mission, there has not been this segment yet The company displays their direction of technology in the vision report as the purpose needed to achieve such as using the advanced and modern technology which contributes to increase the productivity Coca cola produces the first-ever recyclable plastic bottle made from plants Jn 2012, Coca cola managed

to recycle 371M pounds of recovered aluminum and PET plastic beverage containers ° This is a very important element which should be considered in company’s mission

Self-concept that Coca cola is the firm which refreshes the world with the delicious and fresh drinks, inspires the people of the Coca cola’s passion, brings people on over the world the moments and feelings of optimism and happiness, creates the difference from other beverage in order that customers can remember and appreciate Coca cola’s values

Concerns for employees: increasing people’s system knowledge and cross-system movement, inspiring employees to be passionate, recruiting, developing and advancing women, making better conditions for all employees to devote their creative and qualification for great drinks Concerns for growth, profit, survival: This element is not also demanded in the mission but generally the company displays what to do in a detail report Coca cola boosts investment in sales and market execution, operate the lowest cost manufacturing and logistics in every market while maintain the quality standards; also use the size and expertise for creating the economic scale

The Coca cola mission has huge inspiration which spreads company’s expectation to their employers as well as customers Besides, Coca Cola mission statements also have some essential characteristics such as broad in scope, less than 250 words in length, inspiring, identify the utility

of the firm’s product, enduring and include most of nine components discussed above

° Coca-cola Company, Infographic: our 2020 environmental goals, http://www.coca-

colacompany.com/plantbottle-technology/, By Coca-cola Journey

However, there are some important components that should be considered and put in the mission such as technology, philosophy and its concern for survival growth and profitability The mission needs to be more detail, which would show the customers and employers know what Coca Cola’s aim, targets and big picture about it in future

IlI- External environment factors- PESTEL

While the internal environment of an organization is factors inside its firm and affect the organization’s performance as well as can control, the external environment factors are something outside of the boundaries of the company which can’t be controlled or forced to change To be success, any company has to analyze both internal and external environment factors to have to most appropriated strategies forward the economy By analyzing the internal environment, company will find out its Strengths and Weakness to change in a suitable way, while analyzing external environment will help the company figure out its Opportunities and Threats in the particular market that they are investing in

Coca Cola is a well-known multinational company, they might know their Strength and Weakness clearly, but to have a good strategies forward Vietnam market, Coca Cola Company needs to analyze its Opportunities and Threats by PESTEL analysis PESTEL analysis is a method focusing in the external factors of the business and the environment PESTEL stands for Political, Economic, Sociological, Technological, Legal, and Environmental All of those components will affect the company in a positive or negative way is up to a good analysis and strategy forward it

4+_ Political Analysis

As we know, the government has the power to set fines for the companies not meeting their standard law requirements The changes in laws and regulations, such as tax policy, government regulations, social welfare policies, political risks might affect the company as well

as their entry in foreign countries The political conditions, even the civil conflict can impact to the markets and other governmental changes that affect their ability to penetrate the developing and emerging markets that involves the political and economic conditions However, Coca Cola continuously monitoring the policies and regulations set by the government

Tax policy

Tax is the issue which any business operating in Vietnam is under the impact of laws and regulations However, the tax service has recently questioned for many large foreign companies

in Vietnam Tax Agency has written requests for consideration local inspection hole operations, profitability of the business to conclude if companies report losses for the purpose of increasing costs to evade taxes or not Among them, Coca Cola Company reported losses in continuous operation for 20 years in Vietnam

The biggest difficulty is prompted many experts to be the multinational corporations often use the " guise " of proprietary material or technology , that agency is difficult to determine the actual cost of inputs Vietnam businesses spend Coca Cola, according to the tax agency costs flavorings imported from the parent company accounts for about 70-85 % of the cost of plant in Vietnam The data cannot be determined by the agency because of not knowing whether the proportion of flavor additives from Coca Cola parent company in Vietnam is, compared to other markets to put conclusions However, this is the major reason Coca cola Vietnam proves for their losses to dodge the government policy of tax It also makes a bad reputation for Coca cola in Vietnam

Government regulations

As a famous brand, manufacturer, distributor and seller in beverage industry, the Coca-Cola Company and other soft drink manufacturers are subject to antitrust laws of general applicability The Company may have an exclusive right to manufacture, distribute and sell a soft drink product if its product is in substantial and effective competition with others of the same general class in the market It is the general regulation in business in every country However, there are some regulations strictly limited and prevent the expanding For example, the Coca cola has experienced public policy which challenges them about the sale of soft drinks in elementary, middle and high schools At January 1, 2006, a number of states had regulations restricting the sale of soft drinks and other foods in schools Many of these restrictions have existed for several years in connection with subsidized meal programs in schools.’ This regulation cares about the youth’s health as well as nutrition This led to obesity among students and it affected directly to the business of Coke Company in that period Moreover, the restrictive legislation, if it enacted for a long time widely, it could impact on the Company’s products, image and reputation as well Social welfare policies

? Mar 14, 2007, Government regulations, http://www.wikinvest.com/stock/Coca-

Cola_Bottling_Co Consolidated_(COKE)/Government_Regulation, By Wikinvest

Coca cola offer high-quality brands and reputation in many countries on over the world Company significantly understand and believe that everyone should have benefit The business should bring benefit and refreshment to the people, which is central to the way The Coca cola operate in communities around the world The company plays the role as a good neighbor and responsible citizen by helping people In Vietnam, the company set up many regional and local foundations, organized charity programs in local Some reality programs such as “Vietnam pushcarts program” — helping economically disadvantaged women build sustainable livelihoods

In the first season, 2,000 women in Ho Chi Minh City and Hanoi are being given custom-built pushcarts to sell a selection of ice-cold Coca-Cola beverages This program provides all the women with an initial quantity of discounted product and sales training to help get their new microbusinesses “Supporting education and youth development” with projects and scholarships

To support students in orienting and developing career in the future, The Coca - Cola Vietnam organized the "Open Entrance To Success" for final year students at universities of HCMC These educational supporting activities the company held typically such as Success Skills Workshop — to train soft skills for over 6,000 students throughout the country in the 2008 - 2010,

to help students complete the interview skills and workplace integration quickly In addition, the workshop program in Business Skills (2010) and Class Selling Skills Training ( 2013 ) in HCMC and Hanoi also has support for nearly 350 small business about management capacity, sales and expand business operations in the future In addition, Coca - Cola Vietnam has cooperated with The newspapers of Youth to provide Nguyen Thai Binh scholarship for students who have good academic achievements with a total value of 300 million

The political risks are impact to change in its business The complicated as political conflicts, disagreements cabinet and sluggish affect the development and sales Typically, the recent global credit crisis and its effects on credit and equity market apparel conditions affect the Coke’s financial performance adversely and Coca cola Vietnam as well This reduces the consumption

of soft drinks from the stores and outlets Departments and other sectors of society focus on solving crisis, revive the economy However, it takes time and efforts Fortunately, Vietnam has

a steady political condition However, some affairs such as economic crisis, East Sea conflicts also affect to Coca cola Vietnam, but not too much

Overall, the opportunities for Coca Cola are Social welfare policies and the threats are Tax policy, government regulations and political risks

All above pose opportunities for Coca cola Vietnam to develop the reputation with social programs They do these well to gain the people support However, political situation or state regulation is also the important point that Coca cola Vietnam must notice It can prevent their operation effectively in the future

4_ Economic analysis

Economics has a huge impact to not only the business of Coca cola company but also any other companies The main factors include interest rates, inflation rates, tax rates or consumption patterns These agents can both benefit, even difficult for company's operations

Inflation rate affects the business, especially the prices of products I use the chart to analyze for inflation’ s impact to the products’ prices of Coke

—— Coca Cola - (KO) Inflation Adjusted Price (end of month close) - May 2013

— Coca Cola - (KO) Nominal Price (end of month close) - May 2013

1997 -2013

Coca-cola inflation adjusted price from 1997 to end of May - 2013

The blue line is Coke’s nominal price and the red is the inflation adjusted price We can see the inflation make the price increase However, this adjusting is not equal for anytime It is up to the economic situation and the state’s current inflation rate forcing price of products to increase dramatically or slightly

Above is the total of inflation of Coca cola In Vietnam, this condition might be worse because Vietnam has a high inflation rate per year It is also control by the government but its level still impact to the company’s operation, and particularly affects to the price of products

In addition, the inflation rate of Vietnam economy also has been fluctuating for years, which also affect directly to Coca Cola consumption in an unexpected way

® Coca-cola inflation adjusted chart KO, http://www.aboutinflation.com/Dow-Jones-vs-Inflation/coca- cola-inflation-adjusted-chart-ko, By About Inflation

INFLATION RATE, CPI YEAR AVERAGE (%)

2007| 2008 2009| 2010) 2011

PP | òo 0.8 14) -04| -02

| China (1985=100) | 4a[ so| -o7| 45] 40

| Hong Kang: Composite CPI | 2o 5.0 06 20 35

The economy in Vietnam is growing rapidly It is advantages for the company's operations Announced $ 300 million investment in Vietnam in the next 3 years, president of Coca-Cola,

Muhtar Kent said that this was still an attractive market as consumption of new people with 20%

of the average world.”

Monthly Average Consumption Expenditure per Capita at current Prices in Vietnam

Totally, 3.1% of all beverages consumed around the world are Coca-Cola products Of the 55 billion servings of all kinds of beverages drunk each day (other than water), 1.7 billion are Coca-Cola trademarkedlicensed drinks.'° That proves the average person consuming at least one Coca-Cola product every four days, with more than 3 percent of all beverages that are consumed coming from the Coca-Cola firm Here is a look at the average per capita consumption

by country of Coca-Cola drinks, including the company's bottled waters, sports drinks and various sodas, according to the company based on a serving size of 8 ounces Number of servings per year: India: 12, China: 38, Kenya: 40, Russia: 73, South Korea: 84, France: 149, Japan: 179, Germany: 190, Great Britain: 210, Brazil: 230, South Africa: 247, Canada: 259, United States: 403, Mexico: 728'' These shows the Western countries are the big market and Mexico is the country drinks Coke most

? VNexpress, Đầu tư vào Việt Nam vẫn rất hấp dẫn, http://www.thanhlapcongtytrongoi.vn/chu-tich-coca-cola-dau- tu-vao-viet-nam-van-rat-hap-dan/ By VNexpress

' Coca-cola 2011 SEC filings, Jun 9, 2011, 15 facts about coca-cola that will blow your mỉnd,

http:/Avww.businessinsider.com/facts-about-coca-cola-2011-6?0p=1#ixzz2042ARMARR, By Business Insider

* Jul 7, 2012, Which countries drinks most coca-cola drinks?, http://bigstory.ap.org/article/which-countries-drink-

In Vietnam, the amount of Coca cola users is competitive with many other beverage companies Vietnam is a attractive market for domestic and foreign beverage companies Internal company operating in this industry such as Tan Hiep Phat is very successful in touching consumers The competitor, PepsiCo always plays important role in sharing the marketing with Coca cola Vietnam There are both opportunities and challenges in consumption in Vietnam market The opportunities: consumption patterns

The threats: Inflation rate, income tax

During 20 years operating in Vietnam, Coca cola has many scandals about the taxation which get their reputation down The economic contribution of Coca cola Vietnam is not as much as its leaders say Besides, the inflation is also a threat for Coca cola Vietnam because its level and changing in Vietnam is very complicated

4_ Social, demographic analysis

Healthier lifestyles has strongly influenced the sales of non-alcoholic beverage sector for many customers desiring to bottled water and diet colas like Coca-Cola Light or Zero, instead of beer

or other beverages Most of the population is within the youth Many customers are more concemed about their health in a long term It becomes the needs which manufacturers must notice Some other factors are demography, income distribution, people habits, social class In Vietnam, young people more and more prefer to use soft drinks nowadays Vietnam market of drinking Coca cola is catching up with the world

Demography is an important factor In the international market, the population of the country affects to the consumption for beverage Over the next 12 years, changing demographics will drive strong growth in the beverage industry

Above are the fast-growing nonalcoholic ready-to-drink (NARTD) beverage industries We can see in urban, the growth of NARTD is very higher than average of the world and in the middle-class population, the growth is dramatically rising It is expected to continue growing more strongly for the next 12 years for retail sales It is believed the industry will add more than

60 billion unit cases and expand retail sales by nearly $600 billion by 2020 This growth will increase retail sales to more than $1 trillion by 2020 This projected growth is being fueled by an

unprecedented increase in middle-class consumers and fast-growing urban societies, despite today’s economic climate These trends indicate that there will be more people with more income paying ability who potentially will tap into refreshment and convenience from Coke Besides, the general poverty rate and food poverty rate are decreasing, which also a positive sign for Coca Cola

GENERAL POVERTY RATE AND FOOD POVERTY

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Income distribution is a quite impact on business of Coke The ability of paying for beverage depends on income People who have a high income are willing to pay for beverage more usual Income distribution is not equal among all people However, in urban and industrial areas, where has economic development capita income is higher than other places In Vietnam, HCMC, Hanoi and other big cities have more amounts of people using Coca cola Consequently, sales of Coke generally higher in urban areas than rural, in developed countries higher than developing and underdeveloped countries

Additionally, another factor is the buying habits Retailers can use consumer buying habits to facilitate their own product placement and retail strategy Buying habits can be understood with the mean of the buying habits of different people Coke’s price is not expensive which adapt to most of people in every class However, people who have ability to pay have more chance to choose Coke for their beverage than someone who can’t afford and do not want to spend their

money for entertainment beverage Otherwise, the youth trend to drink Coke more than the older

or the kids

e454 Food & beverage

367 Change channel to save money

—=-ẶẨ-=

322: Buy bigeer packs to save money

27%: Purchase more local/ Vnese brands

Different shopping behavior exits across categories

Source: Statistical Yearbook 2011

Increase in middle-class consumers The Coca cola produces various kinds of products with the suitable price for almost people in every social class Sales of Coke concentrate on the middle class most However, with the suitable price, Coke supplies a suitable choice for consumers who have ability to pay and adapt to their hobby or habits of beverage, except for people who are too poor to think about a bottle of soft drink The Coca cola also set up foundations or charity program to bring fresh Coke to these people through charity programs VIETNAM

This factor generally is similar to the rest of the world about the distribution, habit, hobby Therefore, in Vietnam, if the company points to the opportunities and solve the limitation, coca cola Vietnam will develop with correct direction

+_Technological analysis

Technological techniques are valued This creates opportunities for new products and advanced products High and modern technology will increase the company’s productivity and produces best drinks for the market Technology includes science research, efforts for advanced technology, new discoveries or products, internet

Researches are necessary for the understanding customers and create the new products Coca cola company always observe and update information from their customers This aims to satisfy customers The studies were conducted to investigate the habits or income, ability to pay, including taste and health needs From the study of mass, Coca Cola launched products and services best suited to the age and needs of the customer Diet Coke is an example

High technology offers many advantages for producing, packaging In order to continually grow the business, The Company need to be increasingly efficient in use of resources This is required new investments in technology, innovation, a significant amount of collaboration throughout the Coca-Cola system Acceleration of innovations around water, packaging, equipment, energy and agricultural resources will enable Coca cola’s system to meet the new market demands In 2008, The Coca cola took many steps as a system to minimize our environmental impact We also introduced and started for operate a new global system sustainability targets for water conservation and climate protection

Vietnam has one staff eager to learn to receive advances of science and technology in production and business where should be a potential place for Coca cola activities To prove this, Coca-Cola Vietnam has opened a new production line in Da Nang The investment in infrastructure has created a lasting positive impact through the cooperation and support of local suppliers in many different industries such as packaging industry In addition, to expanding activities in Da Nang, Coca-Cola Vietnam continues to conduct investment projects in 2 factories in Hanoi and Ho Chi Minh City from 2013 to 2015, and the company investors also focused on local projects with the goal of developing new sustainable communities

New discoveries, products to reduce the impact of our packaging, maximize the use of renewable, reusable and recyclable resources, and recover the equivalent of 100% of our packaging, the Coca cola produces recycled PET (polyethylene terephthalate) plastic with the high tech

Internet contributes for operations, which leads to the efficiency of company's advertising, marketing and promotional programs The new technology advances of television and internet that use incomparable effects for advertising through the use of media Those advances make the