Supply chain management analyze coca cola vietnam’s supply chainmanagement

THE STATE BANK OF VIETNAM MINISTRY OF EDUCATION & TRAINING HO CHI MINH UNIVERSITY OF BANKING    SUPPLY CHAIN MANAGEMENT ANALYZE COCA COLA VIETNAM’S SUPPLY CHAIN MANAGEMENT GROUP 8 Van Dinh Loi 050609212027 Nguyen Minh Phi 050609211108 Tran Nhu Quynh 050609211229 Vu Xuan Son 050609212174 Ho Chi Minh City, 2023 Table of Contents PART 1: Overview of Coca Cola Vietnam 1 1.1 Overview of global Coca Cola 1 1.2 Introduction of Coca Cola Vietnam 1 1.2.1 General information 1 1.2.2 Scale and position in the market 1 1.2.3 Production system/line 1 1.2.4 Opportunities and challenges 1 2 Theoretical basis 1 2.1 Supply chain and supply chain management in manufacturing operations 1 2.2 How to choose right suppliers and distributors .1 2.2.1 Criteria for selection 1 2.2.2 Contract negotiation process 1 PART 3: COCA COLA Vietnam product supply chain management activities according to the SCOR framework 1 3.1 Plan 1 3.1.1 Demand Forecasting 1 3.1.2 Identifying and Analyzing the Most Prioritized Competitive Factors in COCA COLA Vietnam's OSCM Strategy .2 3.1.3 Product Pricing .3 3.1.4 Warehouse Management .3 3.2 Source of SCORE of COCA COLA Vietnam (Supplier) .3 3.2.1 Network of suppliers .3 3.2.2 The purchasing process of Coca-Cola Vietnam .7 3.2.3 Supplier selection criteria 8 3.2.4 Method of selecting and evaluating suppliers 9 3.2.5 Supplier management policy 10 3.2.6 Contract negotiation 11 3.3 Make (Mục 3.2.) + phần mà thầy nói (manufacturer) .15 3.2.1 Structure and Characteristics 15 3.2.2 Production process 17 3.4 Delivery 18 PART 4: EVALUATION AND RECOMMENDATION .18 4.1 General assessment of the Coca-Cola Vietnam supply chain model .18 4.1.1 Notable Actions of Coca-Cola Vietnam in Supply Chain Management 18 4.1.2 Business performance results .19 4.1.3 Limitations in the Supply Chain Management of Coca-Cola Vietnam 20 4.2 Recommendation .22 CONCLUSION 24 REFERENCES 25 OPENING STATEMENT Choosing Coca Cola Vietnam as the main focus for a presentation on supply chain can be a strategic decision for several reasons:  Market Leadership: Coca Cola is a leading brand in the beverage industry worldwide, and focusing on Coca Cola Vietnam allows you to explore the supply chain strategies of a major player in a specific market This can provide valuable insights into successful supply chain management practices  Global Perspective: Coca Cola is a global brand, and studying its supply chain in Vietnam allows you to explore how a multinational company adapts its supply chain strategies to local market conditions This can be insightful for understanding the challenges and opportunities of operating in a diverse global market  Competition Dynamics: Coca Cola faces competition from other beverage products, such as Pepsi, in Vietnam Analyzing how Coca Cola navigates this competitive landscape through its supply chain strategies can provide lessons and best practices applicable to similar industries  Innovation and Sustainability: Coca Cola has a history of innovation in its packaging, including the iconic Coca Cola bottle Exploring how the company incorporates sustainability practices and innovation into its supply chain operations can provide relevant and timely content for a presentation  Consumer Insights: By focusing on Coca Cola Vietnam, you can delve into consumer preferences and behavior in the Vietnamese market This understanding can be crucial for shaping supply chain strategies that align with the demands and expectations of local consumers In summary, choosing Coca Cola Vietnam as the main focus for a supply chain presentation offers a combination of global insights from a well-established brand and a specific understanding of how these strategies are applied in the Vietnamese market PART 1: Overview of Coca Cola Vietnam 1.1 Overview of global Coca Cola The Coca-Cola Company, headquartered in Atlanta, Georgia, has witnessed a long and positive journey since its establishment in Wilmington, Delaware As one of the leading players in the beverage industry, Coca-Cola is not only a manufacturer but also a pioneer in retail and promotion of non-alcoholic beverages and syrups across the United States The story begins in the early days of the 19th century when pharmacist John Stith Pemberton created a unique formula in Columbus, Georgia, in 1886 This product, a syrup, was tested for sale at Jacob's Pharmacy for 5 cents, transformed into an effervescent soda drink when combined with carbonated water This innovative and flavorful idea became the foundation for one of the world's most famous brands Pemberton's partner, Frank M Robinson, made a significant contribution to naming the new product The suggestion to use the two "C"s in the brand created an appealing and memorable icon Thus, the brand name Coca-Cola was born and became an integral part of global beverage culture Although Pemberton did not realize the potential of his invention, Asa G Candler, who purchased the business from him in 1888, recognized the tremendous value of Coca-Cola Candler not only took over but also founded The Coca-Cola Company in 1892 and initiated a strong franchised distribution system from 1889 With the acquisition of Minute Maid in 1990, Coca-Cola continued to expand its brand portfolio and reshape the beverage industry From Pemberton's initial innovation to the present day, Coca-Cola is not only a brand but also a symbol of innovation and collaboration in the global beverage industry 1.2 Introduction of Coca Cola Vietnam 1.2.1 General information In Vietnam, Coca-Cola's full name is Coca-Cola Vietnam Beverage Company Limited Coca-Cola was first introduced in 1960, but in January 2001, Coca-Cola Vietnam Beverage Company Limited was officially established after merging 3 Coca- Cola businesses in 3 regions of the North, Central and South to become one unified company Coca-Cola is one of the most famous international brands in Vietnam Coca- Cola Vietnam currently has factories located in Ho Chi Minh City, Da Nang and Hanoi, creating about 4,000 direct jobs as well as indirectly creating 6 to 10 times more jobs from activities in its supply chain With the orientation of becoming a comprehensive, consumer-oriented beverage company, the company constantly improves and provides a variety of quality beverages, including low-sugar and sugar- free product lines, while diversifying designs and expanding business coverage everywhere Some milestones of Coca-Cola Vietnam:  In August 1995, Coca-Cola Indochina Pte Ltd (CCIL) entered into a joint venture with Vinafimex, a state-owned enterprise under the Ministry of Agriculture and Rural Development, to form Coca-Cola Chuong Chuong Carbonated Drinks Company Duong in Ho Chi Minh City  January 1998 CCIL continued its joint venture with Da Nang Beverage Company, forming Coca-Cola Non Nuoc Carbonated Drinks Company Limited  In October 1998, the Government approved a joint venture in the South to convert to a 100% foreign-owned company  In March 1999, the Government allowed Coca-Cola Indochina to buy back all shares in the joint venture in the Central region In August 1999, the Government allowed the Coca-Cola Ngoc Hoi joint venture to be converted into a 100% foreign-owned enterprise with the name Coca-Cola Hanoi Beverage Company  In January 2001, the Vietnamese Government allowed the merger of 3 businesses in the North, Central and South into one Coca-Cola Vietnam Beverage Company Limited, with headquarters in Thu Duc, Ho Chi Minh City Chi Minh and 2 branches in Ha Tay and Da Nang Document continues below Discover more fNrNomA :Tiếng Anh Thương Mại NNA 2021 Trường Đại học… 456 documents Go to course Digital Marketing - Từ chiến lược đến… 226 100% (25) SV on tap Van Hoa Anh My 2 - văn hoá… 23 96% (25) Reading 6 bài đọc, tài liệu học tập sv… 15 NNA Tiếng 100% (2) Anh… english-for-banking- finance-2 100% (2) 82 NNA Tiếng Anh… Morpho-Syntax MOCK final 4 NNA Tiếng 100% (1) Anh… Supplementary  From March 1, 2004: Coca-Cola Vietnam was transferredExtoeSracbicsoe, osneUoNf ItThe7 famous Coca-Cola Bottling Groups in the world 2 NNA Tiếng  According to statistics, as of 2010, Coca-Cola Vietnam had over 50 distributo1r0s 0% (1) Anh… with a network of more than 300,000 agents nationwide and is constantly developing its network to every corner in every region  In 2019, Coca-Cola Vietnam was recognized as the top 2 sustainable businesses in Vietnam by VCCI and the top 1 most popular employer by Career Builder 1.2.2 Scale and position in the market In Vietnam, Coca-Cola segments the market according to two combined criteria: Geographic and demographic  Geographical division: Coca-Cola has determined: Demand for carbonated soft drinks is concentrated in large cities - places with high population density and high frequency of use Therefore, the company has built manufacturing plants as well as representative headquarters in the three largest cities in Vietnam (Hanoi, Da Nang, Ho Chi Minh City) and gradually expanded to other urban areas  Demographic segmentation: Although Coca-Cola is known as a product for everyone, every family However, young people - people aged 16 - 30 - are the main market that Coca-Cola wants to target Because young people in this age group have characteristics that bring many potential opportunities such as: liking to gather to eat, their love level and frequency of using carbonated soft drinks is higher than the other age groups 1.2.3 Production system/line a Soda: Coca-Cola: Needless to say, we know the global popularity of Coca-Cola carbonated drinks - a symbol of soft drinks for hundreds of years Coca-Cola is a refreshing carbonated drink, with a distinctive Cola taste and a touch of caffeine; Helps users not only feel refreshed but also make moments of rest and meals more delicious Sprite: Sprite soft drink is also famous and equally popular than Coca-Cola Sprite has a fresh lemon flavor and refreshing bubbles that help quench thirst immediately Fanta: Fanta soft drink is a very popular carbonated orange flavored water Fanta with its rich and fresh fruit flavor helps users feel alive and maximize fun moments when connecting with friends b Fruit Juices and Fruit Milk Drinks: Minute Maid: It is a type of juice made from fresh, clean fruits to create delicious, nutritious juice Minute Maid Teppy orange juice with real orange cloves in the product, with Vitamin C, Vitamin E and calcium, supplementing essential nutrients for the body Nutriboost: It is a nutritional drink that combines milk and fresh fruit juice, is delicious, nutritious, and replenishes energy for an effective working day c Filtered water and Tea: Dasani: Dasani bottled water products are built on the foundation of providing clean and pure water in an environmentally sustainable way Aquarius: It is a carbonated mineral water drink with a formula to enhance and supplement electrolytes and minerals to help rehydrate and remineralize the body, helping to make life more active Fuze Tea: Fuzetea+ tea's flavor is created from a combination of tea and natural - healthy ingredients, while also supplementing Vitamin C and essential nutrients for the body d Sports Drinks and Energy Drinks: Thunder: Thunder energy drink has fruity flavor and high caffeine, restoring energy to help stay alert and focused during a long working day e Other products: Schweppes: Schweppes Soda Water, Schweppes Tonic Water, Schweppes Ginger Ale, Schweppes Sarsi, Crush Sarsi, Georgia canned coffee, Coca-Cola Energy energy drink and Samurai energy drink 1.2.4 Opportunities and challenges Opportunities:  Large market: According to the General Statistics Office, Vietnam's population is at 96 million people (2021) with an average age of 32.9 (2019) Thus, Vietnam has a relatively young population, suitable with Coca-Cola's target market  Abundant human resources with competitive prices  Stable political environment and policies to attract foreign investment are regularly adjusted in favor of foreign investors  The infrastructure system is increasingly upgraded: the infrastructure system is relatively good, especially in big cities, ensuring smooth traffic (road, sea, railway, air)  Enhance Growth Potential: Vietnam is going through a period of rapid economic development, opening up growth opportunities for beverage businesses like Coca-Cola Rising incomes and lifestyle innovations can create greater demand for diverse products Challenges:  Strong Competition: Vietnam's beverage market is becoming increasingly competitive with the emergence of many local and international competitors To maintain or expand market share, Coca-Cola needs to face this strong competition  People do not have the habit of regularly consuming carbonated soft drinks  Distribution System Challenges: Maintaining and expanding an effective distribution system can be challenging, especially as markets expand and demand from multiple geographies needs to be met  Labor quality is not high: although resources are abundant and people are industrious and creative, they have not been properly trained, so they cannot fully utilize their abilities