business research method

Relationship of this course to other course offerings This course combines the knowledge of all courses especially the courses of your specialization and research methodologies that will

THE INTERNATIONAL UNIVERSITY

SCHOOL OF BUSINESS

BUSINESS RESEARCH

METHOD

COURSE GUIDELINE Fall 2018

Dr Le Dinh Minh Tri

CONTENT

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1 COURSE STAFF

Lecturer: Dr Ha Minh Tr

Office Room: A1.304

Email: hmtn(@hemiu.edu.yn

Office hours:

Teaching Assistant: TBA

Communication with Staffs

Student are advised to contact with the lecturer during office hours, or by arranging an

appointment via email

2 INFORMATION ABOUT THE COURSE

2.1 Units of Credit

UOC value for the course: 3

2.2 Perquisite and Parallel courses

Pre-requisite: Statistics for Business

This course is offered for senior students only (final year) who are ready for doing thesis

2.3 Relationship of this course to other course offerings

This course combines the knowledge of all courses (especially the courses of your

specialization) and research methodologies (that will be provided in this course) to solve a real

project/ problem

2.4, Approach to learning and teaching

The teaching and learning adopted in this course is learner-center, and consequently, requires

active student participation and contribution Through a range of interactive activities and

teaching strategies, it seeks to engage students in the learning It also seeks to facilitate

independent learning through individual tasks and research, and fosters collaborative learning

through a range of group activities It considers prior learning through a range of group

activities

3 COURSE OBJECTIVES AND OUTCOMES

3.1 Course objectives

This course seeks to:

- provide students with a good understanding of business research, and

- equip students with the practical tools and skills to conduct business research

Dr Le Dinh Minh Tri

3.2 Student learning and outcomes

By the end of the course, students are expected to have attained proficiency in the following

areas:

- Identify a good research that falls short of professional quality

- appreciate the value of learning research process skills

- identify and formulate research questions and hypotheses

- write and critically evaluate research proposals

- identify ethical issues and research and understand the need to adhere to ethical

guidelines when conducting research

- understand and apply the major types of research designs

- understand relationships that exist between variables in research design and steps for

evaluating those relationships

- plan and collect sample data for a research project

- understand and evaluate content, criterion-related and construct validity and reliability

- understand the various scale formats for measurement and how to construct each

- develop survey instruments and conduct survey research

- design and conduct qualitative studies

- collect, code and analyze various types of data

- explore, display and examine data

- present research results via both written and oral reports

3.3 Teaching Strategies

The teaching and learning approach in this course is highly inter-active, requires students

participation and contribution To this end, and prior to each class, students must:

- Download the weekly lecture and tutorial outline from the course website

- Please note that the Lecture Notes may be updated before each class

- Prepare your weekly readings (from the textbook and other distributed course

materials)

- Prepare your responses to set discussion questions and cases

- Be prepared to participate in the class discussions, group work

The general format of classes in this course will be as follows (with some variations)

- Lecturing

- Exercises & discussions

- Individual Proposal

4 STUDENT RESPONSIBILITIES AND CONDUCT

4.1 Workload

It is expected that you will spend at least 6 hours per week studying this course This time

should be made up of reading, working on individual assignment, group assignment and

attending class lectures In periods where you need to complete assignment or prepare for

examinations, the workload may be greater

4.2 Attendance

Your regular and punctual attendance at lectures and related seminar (if any) is expected in this

course University regulations indicate that if students attend less than 80% of scheduled

classes they may be refused final assessment Regular attendance is essential for successful

performance and learning in this course, particular in view of the interactive teaching and

learning approach adopted Please inform your lecture if you are unable to attend the class, and

arrange for a classmate to collect any handouts

4.3 General Conduct and Behavior

You are expected to conduct yourself with considerable and respect for the needs of your

fellow students and teaching staff Conduct that unduly disrupts or interferes with a class, such

as ringing, or talking on mobile phones, or chatting on internet, is nor acceptable and students

may be asked to leave the class

4.4 Keeping informed

You should take note of all announcements made in lectures, tutorials or on the course website

From time to time, the University will send important announcements to your through website,

course website and/ or Announcement Board (of School of Business and/ or Academic Affair)

without providing you with a paper copy You will be deemed to have received this

information

5 LEARNING ASSESSMENT

5.1 Assessment details

To pass this course, student must:

- attempt ALL THREE assessment tasks

- submit/ complete all assessment tasks on time

- attain an overall pass mark of 50% in the course

Dr Le Dinh Minh Tri

Assessment Tasks:

No mid-term and final exam

Note: Students must fulfill all individual homework and project, if students miss any of

them, they are not allowed to attend the final exam

DETAIL INSTRUCTIONS FOR EVALUATION

1 CLASS DISCUSSION/ EXERCISES

The evaluation will be based on participation of students in class, through Case discussion,

Individual and Exercises

2 INDIVIDUAL: RESEARCH PROPOSAL (maximum 5000 words)

The structure of a research proposal 1s:

a Research project title

b Introduction/ Backgrounds of the research

Rationales and Problems statement (What is problem? Why do you want to choose

that problem/ issue?)

Aims and purposes (What you will do to address your research questions?)

Significance and Implications (What is benefit of your study)

Research approach and Data collection methods (Which study design you will use?

How do you choose the target sample and how large is that sample? How you will go

and collect the data)

c Literature Review: Theoretical background & Related studies

You should present theories, concepts and results of previous studies that will be used

as a foundation for your research You are encouraged to discuss and criticize why or

why not those theories/ models may apply for your research The sources of

information should be included Pls follow the principles of citation of APA or

Harvard You can use Internet or Library to come up with a preliminary list of

references that you could use for your research Ideally, you should have a few

references in each of the following: (a) publications related to the topic (b) publications

related to the theory or model you will adopt for your research

d Methodology

¢ Research Design

e Research Process

¢ Sampling selection

e Data collection method

® Measurement Scale

Students are encouraged to choose different research types and designs:

Quantitative | Qualitative Mixed Quantitative | Case study

Method Method method method in

Finance Applied Marketing Problem Marketing | Behavioral | Describe research research: solving: research Finance problems

Descriptive Case study Case study and give study feasible

solutions Academic | Explanatory | Exploratory | Theory Theory Managerial research research: research: building building implications

Hypothesis Theory and testing | and testing testing building

3 FINAL EXAM

Yes, final exam

Grading

The letter grade will be followed by the University suggested rule:

90-100: A+, 80-90: A, 70 — 80: B+, 65 — 70: B, 55 — 65: C+, 50 — 55: C, 30 - <50: D+,

10-<30:D

5.2 Assignment Submission Procedure

It is essential that you submit all your assignment tasks on time via the appropriate procedures You should submit your written assignment to the tutor or lecturer in the beginning of class that your group will present

1) Attach a copy of the Assignment Cover Sheet to be found at the end of this document

11) Submit the assignment via IU BlackBoard

5.3 Late submission

Request for late submission of assignments or absent in the session that you will present must

be made in writing to the course lecturer Extensions will be granted on medical grounds only,

or on compassionate grounds under special circumstances Medical certificates or other supporting documents may be required Late submissions may incur a penalty of 5% of the

assignment mark per day

Dr Le Dinh Minh Tri

6 ACADEMIC HONESTY AND PLAGIARISM”

The University regards plagiarism as a form of academic misconduct, and has very strict rules regarding plagiarism

Plagiarism is the presentation of the thoughts or work of another as one’s own Examples include:

- direct duplication of the thoughts or work of another, including by copying work, or knowingly permitting it to be copied This includes copying material Ideas or concepts

from a book, article, report or other written document (whether published or unpublished), composition, artwork, design, drawing, circuitry, computer program or software, web site, Internet, other electronic resource, or another person’s assignment

without appropriate acknowledgement;

- paraphrasing another person’s work with very minor changes keeping the meaning, form and/ or progression of ideas of the original;

- piecing together sections of the work of others into a new whole;

- presenting an assessment item as independent work when it has been produced in whole or part in collusion with other people, for example, another student or a tutor; The inclusion of the thoughts or work of another with attribution appropriate to the academic discipline does not amount to plagiarism

Students are also reminded that careful time management is an important part of study and one

of the identified causes of plagiarism is poor time management Students should allow sufficient time for research, drafting and the proper referencing of sources in preparing all assessment items

7 STUDENT RESOURCES

The following text and references are essential for the course

Textbooks:

1 Cooper, R.D & Schindler, S.P (2011) Business Research Methods 12nd Ed McGraw- Hill Irwin NY

2 Saunders, M., Lewis, P and Thornhill, A (2009) Research Methods for Business Students Fifth edition, London: Financial Times/Prentice Hall

3 Bhattacherjee (2012), Social Science Research: Principles, Methods, and Practices

4, Woodside (2010), Case Study Research: Theory, Methods, Practice

References:

1 Bryman, A and Bell, E (latest edition) Business Research Methods London: Oxford University Press

2 Collis, J and Hussey, R (2009) Business Research, Fourth edition New York: PALGRAVE MACMILLAN

* Used with kind permission from the University of New South Wales

3 Hancock and Algozzine (2006), Doing case study research: a practical guide for beginning researchers

4, Dul and Hak (2008), Case study Methodology in Business Research

5 Yin (2009), Case study research: design and methods

And many other reading papers

8 COURSE SCHEDULE

Topic Class Activities Readings and

homework:

Lecture 1 - Lecturing Cooper & Schindler,

- Course Introduction

- Introduction to Business

- Outlining your topic (2011) Chapter 1

Research Method

Lecture 2 - Lecturing Cooper & Schindler,

The research process - Working on your (2011) Chapter 4

Project Home work (HW) 1 Lecture 3 - Lecturing Cooper & Schindler,

Clarifying the research - Working on your (2011) Chapter 5

question through secondary Project

data and exploration

Due: HW1 Lecture 4 - Lecturing Selected papers and

Literature review and - Working on your materials

reference Project

Tutorial:

Endnote/Mendeley

Lecture 5 - Lecturing Cooper & Schindler,

Research Design - Working on your (2011) Chapter 6

Project HW2 Lecture 6 - Lecturing Cooper & Schindler,

Qualitative Method - Working on your (2011) Chapter 7

Tutorial: NVivo Project

Due: HW2 Lecture 7 & 8 - Lecturing Cooper & Schindler,

Test for measurement and - Working on your (2011) Chapter 11, 12,

quality Project and 13

Tutorial: SPSS - HW3

Dr Le Dinh Minh Tri

Lecture 9 & 10 - Lecturing Cooper & Schindler,

Sampling - Working on your (2011) Chapter 14, and

Correlation and regression Project 17

Hypothesis testing

(Quantitative method) Due: HW3

Tutorial: AMOS

Lecture 11 - Taking notes from Cooper & Schindler,

Write and present paper Lecturer (2011) Reading

- Working on your Chapter 20

Guide to write a thesis Project Selected papers and

proposal - HW4 materials

Lecture 12 _ Discussion Selected papers and

Seminar on types of research: | _ Taking notes from materials

management, marketing, lecturer

finance, case study Due: HW4

Oral presentation Get feedback and Submitting your

recommendation proposal

Oral presentation Get feedback and Submitting your

recommendation proposal Tutorial section: Conducta | Guide to use SPSS & | Bring your laptop with

data analysis for a regular | AMOS SPSS & AMOS

research topic

The schedule is supposed to be changed due to the real situation

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