TON DUC THANG UNIVERSITYFACULTY OF SOCIAL SCIENCES AND HUMANITIES ---FINAL REPORTSUBJECT TOURISM ECONOMICS TOPICSUSTAINABLE TOURISM DEVELOPMENTFROM GREEN TRAVELIN PHU QUOCLECTURER: NG
Trang 1TON DUC THANG UNIVERSITY
FACULTY OF SOCIAL SCIENCES AND HUMANITIES
-FINAL REPORT
SUBJECT TOURISM ECONOMICS
TOPIC SUSTAINABLE TOURISM DEVELOPMENT
FROM GREEN TRAVEL
IN PHU QUOC
LECTURER: NGUYEN VAN CHUNG STUDENT: NGUYEN VAN BINH – 31803999 CLASS:
COURSE:
Hồ Chí Minh City, April 2023
Trang 2On the way to equip specialized knowledge, I have been exposed to the subject of tourism economy for more than nine weeks, in my opinion this is a very important and useful subject in the learning and research process of me at the Faculty of Social Sciences and Humanities - Ton Duc Thang University This subject has helped me equip solid knowledge to help me understand and develop my career in the future To get that extremely useful knowledge, I would like to send my sincere thanks to:
Faculty of Social Science andNV - Ton Duc Thang University has created conditions for me to contact, learn and research this subject which in my opinion is a very important subject in the learning and research process of Science students XH&NV.
Mr.Ngu yen Van Chung conscientiously guided me and my friends through each class session as well as talks and discussed aspects of the subject Without his guidance, this essay would be very difficult for me to complete Once again, I would like to sincerely thank you.
This essay is the first step in further research on the subject, so there will definitely
be shortcomings and limitations in knowledge, I look forward to receiving comments from you and classmates to The knowledge as well as the quality of this essay are improved and improved.
HCM City, April 19, 2023 Nguyễn Văn Bình
TABLE OF CONTENTS
Trang 3Acknowledgments i
Table of contents
List of acronyms
List of charts, tables
INTRODUCTION 1
CHAPTER 1 SOME THEORETICAL BASIS 1
1.1 Concepts 1
1.2 Sustainable tourism 7
1.3 Green tourism 9
CHAPTER 2 SITUATION OF SUSTAINABLE TOURISM DEVELOPMENT FROM GREEN TOURISM IN PHU QUOC 10
2.1 About Phu Quoc
2.1.1
2.1.2
2.2 Situation of sustainable tourism development from green tourism in Phu Quoc 2.3 Advantages and disadvantages in development
CHAPTER 3 SOME PROPOSALS (OR RECOMMENDATIONS) SUSTAINABLE TOURISM DEVELOPMENT FROM GREEN TOURISM IN PHU QUOC
3.1 Develop tax policies
3.2 Create conditions for companies to organize green tourism products
3.3 Phu Quoc district needs to organize the construction and development of green tourism products
CONCLUDE
REFERENCES
TABLE OF CONTENTS
Trang 4LIST OF ACRONYMS
Trang 5LIST OF CHARTS, TABLES
Trang 61 The necessity of the topic:
2 Objective of the topic:
3 Research method:
4 Scope and limit of topic:
Sustainable tourism development from green tourism in Phu Quoc
Trang 7CHAPTER 1 SOME THEORETICAL BASIS
1.1 The concept:
1.1.1 Joint promotion organization
According to Nguyen Van Nghia (2002), promotion is considered an effective tool
in the strategy of marketing and promoting the image as well as product quality of the enterprise
Mixed promotion is communication and promotion activities about products and brands to attract and persuade customers to trust and buy products, retain old customers and develop new sources of customers Promotion mix also known as Marketing communication The primary goal of mixed promotion is to inform, persuade, and remind the audience Through messages that businesses inform customers about the presence of products in the market, convince them of the superior advantages of the product compared to that of competitors and remind them of remind customers to remember the product as well as the brand of the business when customers have demand to use the product
Source: Tran Van Thang (2012) Diagram 1.1 Basic recruitment process
Sustainable tourism development from green tourism in Phu Quoc
Trang 8CHAPTER 2 TRAVEL DEVELOPMENT TOURISM
SUSTAINABLE FROM GREEN TRAVEL IN PHU QUOC
2.1 About Phu Quoc
2.1.1
2.1.2
2.2
Figure 2.3 Chart of company staff development from 2003 to 2012
(Source: vietravel.com.vn)
Sustainable tourism development from green tourism in Phu Quoc
Trang 9CHAPTER 3 SOME DEVELOPMENT RECOMMENDATIONS SUSTAINABLE TOURS FROM GREEN TOURISM IN PHU QUOC
3.1 Build…
3.2
Sustainable tourism development from green tourism in Phu Quoc
Trang 10Sustainable tourism development from green tourism in Phu Quoc
Trang 11[1] Phan Thang and Phan Dinh Quyen (2000), Basic Marketing, Statistics Publishing House, Hanoi
[2] Dong Thi Thanh Phuong (2005), Production and Service Management, Statistical Publishing House, City HCM City
[3] VietinBank I (July 2004), Credit Handbook, circulated internally
[4] Philip Kotler (2003), Marketing Management: An Asian Perspective, 3rd edition, Singapore: Pearson Prentice Hall
[5] Malcolm McDonald (2004), Marketing Plans, 4th edition, Oxford: Butterworth [6] Thanh Le (2012) Green tourism: The key to sustainable tourism Source http://vietnamtourism.gov.vn/index.php/items/10471, accessed on 15/01/2017 [7] Pham Trung Luong (2015) Ecotourism development in Vietnam in the context of climate change The paper is presented at the Workshop "Environment and sustainable development in the context of climate change", on 12/11/2015, Hanoi
[8] Faculty of Men - Nhu Binh (2019) Phu Quoc has a severe shortage of tourism manpower Source: https: //tuoitre.vn/phu-quoc-thieu-gay-gat-nhan-luc-du-lich-20191111080823418.html, accessed December 23, 2019
[9] Quarterly (2019) Sad panorama of Phu Quoc pearl island Source: http: //kenh14.vn/dao-ngoc-phu-quoc-bi-de-doa-boi-rac-thai-20191026114145676.chn, accessed January 10, 2020
[ten] Department of Tourism of Kien Giang Province (2017) Tourism performance results For internal circulation only
[11] Department of Tourism of Kien Giang Province (2019) Implementation of the 5-year tourism development plan 2016-2020 and the formulation of the 5-5-year tourism development plan 2021-2025 For internal circulation only
[twelfth] Department of Tourism of Kien Giang Province (2019) Tourists to Kien Giang in 2018 Source: https://sdl.kiengiang.gov.vn/trang/TinTuc/116/756/Khach-du-lich-den-Kien-Giang-nam-2018.html, access updated on December 20, 2019 [13] Nguyen The (2019) To mobilize resources for waste collection and treatment in Phu Quoc island district Source: http://tapchimoitruong.vn/pages/article.aspx?item= waste-in-district-island-Phu-Quoc - 49876, accessed January 5, 2020
Sustainable tourism development from green tourism in Phu Quoc
Trang 12[14] Phong Van (2019), Phu Quoc - Kien Giang are the bright spots of Vietnam's tourism industry Source: http://baodulich.net.vn/Phu-Quoc -Kien-Giang-dang-la-diem-sang-cua-nganh-Du-lich-Viet-Nam-03-19686.html Access date January 3, 2020 [15] Anowar Hossain Bhuiyan, Chamhuri Siwar, Shaharuddin Mohamad Ismail (2012) Green tourism for sustainable regional development in east coast economic region (ECER), Malaysia Source: http://www.ssrn.com/link/OIDA-Intl-Journal-Sustainable-Dev.html, accessed on December 3, 2019
Sustainable tourism development from green tourism in Phu Quoc