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exploring the potential of virtual reality tourism in the digital era a case study in danang

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• Traveling with virtual reality technology is the application of specialized software to create an environment that simulates destinations to create a real feeling for virtual tours of

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Topic EXPLORING THE POTENTIAL OF VIRTUAL REALITY TOURISM IN THE DIGITAL ERA: A CASE STUDY IN

DANANG Form of research:

Theoretical scientific research

The teacher guides Full name student

1 DS180208 Đỗ ọc Linh Ng

Nguyễn Mai Hoàng Vy 2 DS170314 Nguyễn Thị Ngân Sa

3 DS170479 Ngô Như Phương

4 DE170766 Võ Hoàng Kiệt

May 2023

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• Traveling with virtual reality technology is the application of specialized software to create an environment that simulates destinations to create a real feeling for virtual tours of the Internet, through 3600 photos or videos.

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benefits to users, including the ability to experience tourist destinations in a vivid, intuitive way, helping them make decisions Choose your destination and save time and money Attracting tourists to local attractions and monuments Virtual reality allows us to experience the feeling of integration, presence, even being able to walk, interact directly in that space, which will maximize the excitement, create an impression, and aspire to a place some point that they have not been able to visit or are in the process of consulting Tourist destinations have always faced challenges in convincing potential tourists to visit remote attractions.

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1.3 Area of research.

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2 Overview of virtual reality travel VR glasses

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2.2 Application of VR glasses in travel

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d coastal services… By using VR, tourism businesses

otel Nearby tourism and services… For travel

2.3 Advantages of Virtual Reality

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Reality they don’t

virtual world becomes their actual world and they don’t want to deal with

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A room using the Dolby Atmos system

The login interface looks like the picture above

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4.2 Population

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devices

This group of people often have higher incomes, and tend to be interested in quality products, valuable and memorable experiences They are also interested in technology products and experiences

People in this group typically have families, occupations, and kids For older tourists, it is important to focus on comfort, expert service, and high-quality cuisine

These individuals frequently value their health and well-being and seek out green, cool, and natural settings for their homes

4.4 Data Collection:

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5.2 Data analysis:

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Table 6 Research using (3-point) Likert scale :

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be a website dedicated to virtual reality tourism, providing information about virtual reality travel experiences, reservations and tickets to customers.

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• In addition, to attract customers to product experiences, businesses need

to create unique and interesting experiences For example, creating a virtual reality area like Paris, New York, so that customers can

experience the feeling of coming to major cities in the world without having

to go there In addition, businesses can also create games and challenges for customers to participate and create fun during the experience

• Finally, firms must evaluate their pricing strategies Businesses can offer virtual reality travel experience packages at affordable and attractive prices

to attract new customers and retain existing customers In addition, businesses need to consider discounts and promotions to attract

customers during busy times or other special occasions The ideas listed above can be used by firms to create virtual reality tourism products However, businesses need innovation, technical investment, and business strategy to succeed in this industry

Báo Tổ Quốc (2017) Ngành Du lịch với Cách mạng công nghiệp 4.0 Tổng cục

du lịch

Bowman, D A (2007) Virtual Reality: How Much Immersion Is Enough?

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Suh, & L (2005) The Effects of Virtual Reality on Consumer Learning: AnEmpirical Investigation MIS Quarterly, 29(4)

Mania, K & (2001) The Effects of Levels of Immersion on Memory and

Presence in Virtual Environments: A Reality Centered Approach

CyberPsychology & Behavior, 4(2)

Schuemie, M J (2001) Research on Presence in Virtual Reality: A Survey

CyberPsychology & Behavior, 4(2)

Tom Dieck, M J (2017) Hotel guests’ social media acceptance in luxury hotels International Journal of Contemporary Hospitality Management, 29(1)

Sở du lịch (2022) Chuyển đổi số Xu hướng tất yếu để phát triển du lịch trong - giai đoạn hiện nay Sở du lịch thành phố Đà Nẵng

baodanang (2023) 10 sự kiện nổi bật thành phố Đà Nẵng năm 2022 Sở du lịch thành phố Đà Nẵng

Anh, T (2022) Xu hướng, giải pháp thu hút khách du lịch giới trẻ tại Việt Nam Tạp chí điện tử du lịch

Vince, J (2011) Introduction to Virtual Reality Springer

Jenny, S (2017) Enhancing tourism with augmented and virtual

reality Häme University of Applied Sciences

Pillai, A (2021) How virtual tourism can rebuild travel for a post-pandemic world World Economic Forum

Hải, L (2022) Những lợi ích công nghệ thực tế ảo đối với ngành Du lịch Tạp chí điện tử du lịch

Andersen, R L., Crockett, B G., Davidson, G A., Davis, M F., Fielder, L D., Turner,

S C., Williams, P A (2004) Introduction to Dolby Digital Plus, an

Enhancement to the Dolby Digital Coding System AES E-LIBRARY, 6196.Fiona Heilemann, Gottfried Zimmermann and Patrick Münster (2021)

Accessibility Guidelines for VR Games - A Comparison and Synthesis of a

Comprehensive Set Frontiers

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