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Tiêu đề Fashion Industry
Tác giả Đoàn Thị Thu, Nguyễn Thị Thúy, Đoàn Thị Trang, Nguyễn Thị Trang, Nguyễn Thị Kiều Trang, Nguyễn Thu Trà, Hoàng Thị Hải Yến
Người hướng dẫn TS Phạm Thị Phương Liên
Trường học Trường Đại Học Thương Mại, Khoa Khách sạn – Du lịch
Chuyên ngành Tiếng Anh Chuyên Ngành 2
Thể loại Bài Thảo Luận
Năm xuất bản 2023
Thành phố Hà Nội
Định dạng
Số trang 16
Dung lượng 1,62 MB

Nội dung

They may enjoy following the latest trends, learning about the history of fashion, or exploring different styles.. Someone interested in pursuing a career in fashion design, merchandisin

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TRƯỜNG ĐẠI HỌC THƯƠNG MẠIKhoa Khách sạn – Du lịch

-BÀI THẢO LUẬN

HỌC PHẦN: TIẾNG ANH CHUYÊN NGÀNH 2

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DANH SÁCH THÀNH VIÊN NHÓM 09

1 Đoàn Thị Thu 2.3.3 Technology Boom 2 Nguyễn Thị Thúy 2.2.1 Evolution 3 Đoàn Thị Trang I Introduction

2.1 Know-how of the fashion industry 4 Nguyễn Thị Trang 2.4 Career opportunities in the fashion

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MỤC LỤC

CHAPTER I: INTRODUCTION 1

CHAPTER II: BODY 2

2.1 Know-how of the fashion industry 2

2.1.1 What is the fashion? 2

2.1.2 What is the fashion industry? 2

2.2 Evolution of the fashion industry 2

2.4 Career opportunities in the Fashion Industry 10

CHAPTER III: CONCLUSION 13

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CHAPTER I: INTRODUCTION

Fashion can be a fascinating and exciting topic for many people They may enjoy following the latest trends, learning about the history of fashion, or exploring different styles Fashion is present in our daily lives.

Fashion is a hype industry, and there are many different careers that involve working with fashion Someone interested in pursuing a career in fashion design, merchandising, styling, or journalism, for example, would need to have a deep understanding of fashion trends and the industry as whole

Fashion is an important part of many cultures around the world Understanding the role that fashion plays in different cultures can be an enlightening and enriching experience

Fashion has become an important part of our culture, reflecting the changing times and social trends of different eras Recognizing the importance of fashion in business environment By so group 9 made the topic “fashion industry

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CHAPTER II: BODY2.1 Know-how of the fashion industry

2.1.1 What is the fashion?

Fashion is a popular aesthetic expression in clothing, accessories, footwear, makeup, hairstyle, and body proportions It encompasses a broad range of styles and trends, which are influenced by various factors, including culture, social status, personal preferences, and historical events Fashion is not limited to just clothing but also includes accessories, footwear, jewelry, and makeup

Fashion is not only about following the latest trends but also about expressing one’s individuality and creativity through the clothes and accessories that they wear Fashion can be used to make a statement, express a certain mood or attitude, or simply feel confident and comfortable in one’s own skin

2.1.2 What is the fashion industry?

The fashion industry is a global network of businesses, organizations, and individuals involved in the design, production, marketing, and distribution of clothing, accessories, footwear, and beauty products The industry includes a diverse range of players, such as designers, manufacturers, wholesalers, retailers, fashion publications, advertising and PR agencies, and fashion influencers.

The fashion industry operates on a seasonal cycle, with designers creating new collections every few months that are showcased on runways during fashion weeks around the world The industry is heavily influenced by trends, which are often set by fashion designers and are then picked up by manufacturers and retailers The fashion industry is a multi-billion-dollar global business that employs millions of people and plays a significant role in the world economy It has a major impact on culture, influencing the way people dress and express themselves, and it can also have a significant impact on the environment and labor conditions in producing countries.

2.2 Evolution of the fashion industry

2.2.1 Evolution

The fashion industry has undergone significant changes and evolution over time Here are some of the key milestones and developments:

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1 Industrial Revolution: The evolution of fashion design has affected the continuous evolution of fashion as a whole The term fashion designing emerged during the 1820s by the first French designer, fashion designer ever, Charles Fredrick Worth Charles set up a fashion house in Paris We can easily say that Charles was the first person who changed the world of clothes into the fashion world we know today He developed a concept of custom fashion where he would advise his customers on what suits them and design specially tailored clothes for them This had challenged the mass creation notion that people had to wear whatever was in the market.

2 Haute Couture: Haute Couture houses started to emerge The first one originated in Paris, which later on gained the name “the capital of fashion”, and spread all over the world.

Haute Couture houses emerged during the beginning of the 20th century in Paris as we mentioned above Towards the mid of 20th century, haute couture started to aim larger audience with the mass production of artistic garments It is important to mention here that emerging of haute couture has led the way to the notion of sustainable fashion haute couture is considered sustainable due to many factors The first one is that haute couture is a slow fashion industry that provides clothes to last in timeless designs Plus, haute couture houses tend to use eco-friendly materials, especially now than ever.

3 Ready-to-Wear: In the early 20th century, the ready-to-wear industry emerged, offering more affordable and accessible clothing to a wider audience.

4 Fashion Designers: In the mid-20th century, fashion designers became celebrities and icons, with designers like Coco Chanel, Christian Dior, and Yves Saint Laurent shaping the industry with their innovative designs.

5 Streetwear: In the 1980s and 1990s, streetwear emerged as a new fashion trend, characterized by casual, comfortable clothing influenced by hip-hop and skate culture.

6 Fast Fashion: In the 2000s, fast fashion became dominant trend, with retailers like Zara and H&M offering inexpensive and trendy clothing that could be produced and distributed quickly.

7 Sustainability: In recent years, the fashion industry has faced increasing pressure to address its environmental and social impact, leading to a growing movement towards sustainable and ethical fashion Overall, the fashion industry has

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evolved from a small, exclusive industry catering to the wealthy to a global, fast-paced business that is constantly changing and adapting to new trends and technologies.

Overall, the fashion industry has evolved significantly, reflecting the changing tastes and preferences of society The industry continues to adapt and innovate, reflecting the fashion styles and values of society, while also highlighting the importance of social responsibility and sustainability The fashion industry impacts the global economy considering that it is one of the largest industries in the world, a significant employer of people, and a powerful platform for self-expression and creativity.

2.2.2 Examples:

The need to design what completes an outfit, and provide a complete magnificently look started to be a necessity Therefore, many bags, accessories, jewelry and shoes started to be part of fashion creating what is called today “the world of fashion”.

Fashion shows and exhibitions also started to be an essential part of the fashion world, where new trends will be introduced to the masses Famous fashion brands include:

Gucci is a famous Italian brand of fashion, perfume, and shoes GUCCI is a fashion brand with a modern and creative design philosophy, aristocratic spirit and master craftsmanship with Italian heritage with a wide range of branded products: Gucci handbags, Gucci perfumes, Fashion Gucci page, Gucci Belt, Gucci Hat, Gucci Slippers Gucci became a world famous brand, an icon of the Italian Dolce Vita Its product lines include bags, ready-to-wear, shoes, accessories, makeup, fragrances and home decor Two main lines of women's and men's fashion are the mainstay of The House of Gucci, including design and production in two main seasons of the year with advertising campaigns and collection exhibitions.

The brand was officially founded in Florence in 1921, specializing in equestrian accessories The first successful launch and print of suitcases were crafted by a special formulation of hemp marked by a pattern of small, dark brown interconnecting diamonds on a tan background The Gucci brand is considered one of the most famous, prestigious and recognized fashion brands in the world.

ZARA

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The name Zara must be no stranger to fashion lovers around the world Zara is a brand from Spain and is known as a giant in the popular segment of the fashion world The boss of Inditex Group (the corporation that owns the Zara brand) has surpassed Bill Gates to become the richest person in the world, proving the strength of this brand On September 8, 2016, the first Zara store in Vietnam with an area of more than 2,400 m2 opened at Vincom Dong Khoi, Ho Chi Minh City, has made a big splash in the Vietnamese retail market.

As a famous fashion brand, Zara's products must be in the fashion field with the following main product lines:

- Zara Woman: A line aimed at women with a youthful and fake style Suitable for women's jackets, shirts, women's T-shirts, to pants, Zara skirts and shoes Full set of products serving the needs of women's clothing.

- Zara Men: Being very popular with men with a variety of styles, styles and always being updated Regular uniforms include Zara shirts, vests, Zara coats, Zara men's clothing and shoes

- Zara Kid: A special product line designed according to adult clothes but with proportions and sizes Children's has a unique color code with the emphasis on simple variations with fresh and sweet colors fall.

- Zara Mini: Products for babies from 0 to 12 months old are focused on quality materials, best for the "young array buds".

Uniqlo's development in Vietnam market

In 2019, Uniqlo launched the Vietnamese market with the UNIQLO Dong Khoi store This is considered the store with the most beautiful design in the system of Uniqlo stores worldwide.

By 2020, Uniqlo will go to Hanoi with the Uniqlo store at Vincom Pham Ngoc Thach Uniqlo's two stores in Vietnam are among the largest in Southeast Asia.

In 2020, Uniqlo opened two new stores at Vincom Metropolis Lieu Giai and AEON MALL Long Bien.

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With Vincom Pham Ngoc Thach, Uniqlo has pleased Vietnamese customers with the famous UT line (Uniqlo T-shirt) displayed separately This exhibition area features the UT Mickey Stand Vietnam collection, which combines Uniqlo's unique motifs with bold Vietnamese images such as lotus flowers and conical hats.

Currently, in 2022, Uniqlo brand owns a total of 12 stores in Hanoi, Hai Phong and Ho Chi Minh City.

What are the product lines from the Uniqlo brand?

Currently, the target customers that Uniqlo's products target are divided into 3 groups including men, women and children In particular, one of the things that makes the Uniqlo brand's name is the material With its relentless creative efforts, Uniqlo has researched new yarns, strange material lines and brought a great experience to users.

What is Uniqlo's most famous material line? It's the Heattech product line Different from ordinary fabrics such as unable to retain heat, thick, heavy and average heat-retaining effect, Heattech brings comfort to the wearer when it has a thin fabric and is twice as effective at retaining heat.

Heattech fabric has the ability to absorb heat radiated from the body, storing it in air pockets located on New Technology fabric fibers This helps to keep the wearer warm.

Besides, Uniqlo's other breakthrough product lines are AIRism (2009), fleece (Fleece - 1999), Bratop (2004), UltraLight Down (2009) and Lifewear In which AIRism is a fabric with stretchy, cooling properties Lifewear is for clothing that combines sportswear and casual wear.

2.3 Factors impact on fashion industry

2.3.1 Political influence

Politics has played a central role in the development of fashion.

First Lady Jacqueline Kennedy was a fashion icon of the early 1960s because she led the trend of formal dress Kennedy helps women change their look and fashion sense in a more modern direction, no longer confined to formal dresses or overly styled hairstyles As fashion historian Valerie Steele once said, "She used the modernity of fashion to say that her government was young, very modern, and a thought leader."

The political revolution also has a great impact on fashion trends

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In 1940, during the Second World War, many countries experienced a recession People had less money to spend and women started to use shorter skirts and less clothes because it was cheaper During this period, leather jackets and t-shirts became very popular

Furthermore, the political movement has built an impressive relationship with fashion trends.

During the Vietnam War, young Americans created a movement that influenced the whole A fashion trend filled with fluorescent colors, prints, fringe vests and skirts became the 1960s protest wear In the mid-1960s in the United States, the rebel elements in San Francisco made a powerful and resounding revolution, bringing a new step to the modern fashion scene: the hippie style The different styles in the costumes make people feel weird, even unusual, but have a liberal and free-flowing character And this style is still influencing current fashion trends

2.3.2 Culture factor

Culture plays an essential role in the fashion industry Cultural changes influence the fashion created by the people in that specific culture or location All over the world, there are various cultures comprising millions of people following different fashion trends The culture of the people ensures that the fashion accessories and clothes meet certain goals or objectives Culture also influences design and fabric selection For example, people living in extremely cold climates have thick fashion clothes in order to adapt to the drastic weather while remaining stylish Designers can choose from and make use of indigenous materials abundant in a particular place This will create a strong local identity It not only shows a clear cultural identity, marking the sacredness of the event, but also shows religious and spiritual conceptions; on the other hand, it is also a mirror reflecting the moral, psychological, lifestyle, and customs of each ethnic community and an opportunity for people to show their personalities and bravery in front of the community.

As fashion constantly changes, designers keep up with the trends, modify designs, and choose fabrics, colors, and textures to adapt to a certain culture (or trend) at the same time The change in fashion is always renewed through each era, but those who imitate the way of dressing of their predecessors also never lose their own inherent identity, still keeping the original style and foundation, always exuding the beauty of humans Thereby,

Ngày đăng: 11/04/2024, 15:12

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