Critical thinking ddeeffiinniinngg tthhee pprroobblleemm bestprice travel company

Background informationCompany profile Company Name: Bestprice Travel Company Services: provide tours, hotel booking, flight booking Customer: domestic and international tourists Founded

Hoàng Thanh Xuân

Defining the problem Defining the problem

Background information

Company profile

Company Name: Bestprice Travel Company Services: provide tours, hotel booking, flight booking Customer: domestic and international tourists

Founded time: 2010 Locations: Ha Noi, Ho Chi Minh City, Hai Phong Mission: providing a variety of tours according to customer requests to promote Vietnamese culture, history and image to foreign tourists

Background information

Method

Through research and evaluation of the tourism potential of a number of famous landmarks, aims to choose suitable tourist

customers when experiencing the service.

Evaluating the company with SWOT

S trengths

O

Current position: BestPrice is a top travel company in Vietnam,

known for delivering secure and budget-friendly travel experiences.

Service quality: variety of tours, well-trained staff,

Reputation: having close relations with prestigious airlines and

resorts: Vinpearl, FPT,

Achievements and awards: 13 years of experience, “Excellent

Travel Company” from Tripadvisor, “Top 10 Famous Brand”,

“Vinpearl's Best Growth Partner” in 2017,

S O T

Information quality: The usefulness of the information on the website for customers is limited, most of it is promoting BestPrice's services.

Finance: Except for tour costs and relatively reasonable hotel booking costs, air ticket booking costs are still a bit high compared to neighboring travel companies.

S W T

The strong growth of mass media: Travel companies can harness the power of mass media for promotion and advertising.

The increasing popularity of cultural and historical tours:

Creating unique and educational experiences can add value to the tourism product.

Increased travel demand Post-Covid-19 Government policies encouraging tourism development

Underdeveloped tourism infrastructure, failing to keep pace with tourism growth: impact the traveler's experience and pose difficulties in promoting destinations.

Problem analysis Problem analysis

GOALS

S M A R T

DEFINING THE PROBLEM

To generate short-term and long-term goals for the development of tour project based on SMART evaluation

Increase website traffic for the tourism page by at least 20% in 2024.

Enhance the quality of services.

Organize at least 10 tours (each with 20 participants) during the peak tourism month (July) in 2024.

Innovate and diversify tours, expand experiential tourism models.

Improve the quality of human resources through organizing training and evaluation for employees.

Evaluating and specification of project goals

Spreading Vietnam's Culture

and History to International

Friends through Tourism

Promotion Strategy.

Enhance the promotion strategy on the history and culture of Vietnam to at least

5 different countries (Asia and Europe) in the next 3

years

Preserving and promoting

Vietnam's historical and

cultural values over the next

Evaluating and specification of project goals

Innovate and diversify tours,

expand experiential tourism

Evaluating and specification of project goals

Increase website traffic for

the tourism page by at least

20% in 2024.

Enhance the quality of

services.

Organize at least 10 tours

(each with 20 participants)

during the peak tourism

Make a decision

Long-term goals:

Enhance the promotion strategy on the history and culture of Vietnam to

at least 5 different countries (Asia and Europe) in the next 3 years Build and sustain at least 5 projects for the preservation of important historical and cultural heritage sites over the next 10 years.

Short-term goals:

Increase website traffic for the tourism page by at least 20% in 2024.

Enhance the service quality rating from 4.5/5 to 4.8/5 within a period of 2 years

Organize at least 10 tours (each with 20 participants) during the peak tourism month (July) in 2024.

III Choice of city/town (among the five options)

Geographical location and climate: Assess the climate suitability for tourism and examine the

geographical location's impact on travel.

Infrastructure: Provide information on the quality and quantity of infrastructure (technical,

transportation, etc.) available to support the tourism industry.

Tourism resources: Prioritize locations with diverse and unique tourist attractions, activities,

and engaging experiences to optimize the travel itinerary.

Culture and Society: Give preference to places with unique cultural aspects while ensuring

safety and security for tourists.

Services: Evaluate the range of services (accommodation, entertainment, dining, tour

services) in each area to meet the needs of tourists.

2 Source2.1 Human resources

Mr Doan Van Huong, Chairman of the People's Committee of Lao Cai province, shared that the sharp increase in the

number of tourists to Sa Pa after the inauguration of the Noi Bai - Lao Cai expressway has posed urgent requirements inmanagement management and tourism development for Sa Pa district in particular and Lao Cai province in general

Director of Hanoi Department of Tourism Tran Duc Hai affirmed that the Capital's tourism industry continues to affirm itsrole and position as a large economic sector, with stable growth rate, increasingly expanding scale of operations,

contributing effective in transforming the city's economic structure

Ms Nguyen Ngoc Anh, Huong Tra Town shared: " now returning to Thuan An beach and quite surprised by the veryspacious and clean beach area Roads leading to the sea have been invested, parking lots are spacious, shops are

arranged neatly, creating an airy space for people and tourists to roam and swim."

Vice Chairman of the People's Committee of Quang Nam province Ho Quang Buu said that in recent times, Hoi An hasinvested in building and upgrading a number of key cultural institutions, children's play areas, and exercise fields sports,public spaces, rest stops

Kieu Duyen (30 years old), a female office worker on Nguyen Dinh Chieu Street (District 3, Ho Chi Minh City), said thatshe has been traveling "on the spot" since she was a student When she first came to Saigon, Duyen often went to visitfamous cultural, culinary and entertainment spots

2 Source2.2 Source of information

Chung Anh (2022) Thế mạnh của Hà Nội trong phát triển du lịch xanh Accessed on November 10, 2023 at

athttps://www.anninhthudo.vn/ha-noi-phat-trien-du-lich-van-hoa-nhieu-loi-the-nhung-khong-it-kho-Viettrekking (2023) Những lý do khiến Sapa trở thành điểm đến thu hút nhất Accessed on November 11, 2023 at

https://viettrekking.vn/nhung-ly-do-khien-sapa-tro-thanh-diem-den-thu-hut-nhat/

Criteria Favorable Hard

territory as well as to countries in the region

- Four-season climate brings diverse experiences

to visitors

- The annual average temperature is 23.6 °C

- Unpredictable weather can easilycause illness in tourists

- Having difficulty solving the problem

of air pollution and increased traffic

- Infrastructure is not synchronizedbetween regions

Hanoi

3 Analyze 4 options based

on the above criteria

Criteria Favorable Hard

- Diverse and rich cuisine, containing thequintessence of Vietnamese cuisine

- Tourist destinations can be overloadedduring the peak tourist season, makingmanagement and tourist experience difficult

- Due to the impact of time, ancient buildingsare gradually deteriorating

Culture and Society

- Convergence of traditional and modernculture with many values, rich in identity andunique humanity

- Friendly community, good security level,developed society

- Urban development in Hanoi is strongerthan in other regions, affecting traditionalcultural identity, and some social securityissues can affect the tourism experience

3 Analyze 4 options based

on the above criteria

Hanoi

Criteria Favorable Hard

- The average annual temperature is 22.4°C

- One of the few places in Vietnam with snow

- Sapa has rugged terrain

- Systematic and synchronous like the Sun WorldFansipan Legend complex,

- Infrastructure in some areas may belimited and cannot meet the needs oftourists for accommodation, dining orother amenities

3 Analyze 4 options based on the above criteria

Sapa

Criteria Favorable Hard

- The cuisine retains the characteristic fresh taste

of the ingredients grown here

- The number of historical relics is limited

- Tours to explore nature, culture and local life

- Reasonable travel and sightseeing costs

- Price compression still occurs in someplaces

3 Analyze 4 options based on the above criteria

Sapa

Criteria Favorable Hard

- The average annual temperature is 25.1 °C

- During the summer, temperaturescan rise, making it difficult to visit andtravel for long periods of time

- Floods and landslides occurred insome areas due to heavy rainfall

Infrastructure

- Located on the trans-Vietnam road and railtransport axis, with roads to Laos and NortheastThailand, adjacent to major tourist centers in theSouth and North Central regions

- Phu Bai Airport

- The infrastructure system is developing rapidly,especially accommodation infrastructure, culturalinfrastructure,

- There is a lack of quality amenitiesfor rest and accommodation or

necessary services

Hue

3 Analyze 4 options based

on the above criteria

Criteria Favorable Hard

Tourism resources

- Many tangible and intangible heritages arerecognized by UNESCO

- Poetic and charming natural landscape

- Cuisine is rich in Hue traditions and is a blend ofCentral culinary styles

- The deterioration of cultural andhistorical relics and slow maintenanceand restoration of royal constructionsystems

Culture and Society

- Hue culture also preserves a system of royalperforming arts associated with scholarly, religiousand folk performing arts

- Hue people are friendly, gentle, andenthusiastically welcome tourists

Services

- Convenient car rental and tour services

- Tourism services, especially types of eco-tourismand experiential tourism are being developed

- Providing many types of accommodation fromhigh-end hotels to traditional motels

- Current pick-up services in Hue are notsuitable

- Entertainment services are not yetdiverse and rich

3 Analyze 4 options based

on the above criteria

Criteria Favorable Hard

Geographic

location and

climate

- Located on the "Central Cultural Heritage Road"

including: Hoi An - My Son - Hue

- The location adjacent to the East Sea and CuLao Cham island cluster creates tourism

advantages

- The average temperature in Hoi An is 26.1°C

- Located in an area affected bystorms and floods

Infrastructure

- The transportation system is being upgraded:

Da Nang International Airport near Hoi An, South railway with the main road from Chu Laiport to Da Nang - Quang Ngai highway

North-Some areas in Hoi An ancient townhave narrow and limited terrain,

making it difficult to expandinfrastructure and meet tourismneeds

3 Analyze 4 options based on the above criteria

Hoi An

Criteria Favorable Hard

Tourismresources

- Unique natural scenery: Mountains, waterfallsand terraced rice fields

- Traditional cultural activities are preserved,especially market days

- The cuisine retains the characteristic fresh taste

of the ingredients grown here

- Degradation of cultural andhistorical relics, slow maintenance

Culture and

Society

- Hoi An culture is the harmony of three ancientcultures: Sa Huynh culture, Champa culture andDai Viet culture

- There is a convergence of many culturesaround the world

- Diverse and unique cuisine comes from thedaily dishes of the people of the Central region

3 Analyze 4 options based on the above criteria

Hoi An

Criteria Favorable Hard

Criteria Favorable Hard

- Temperatures are consistently high throughoutthe year, with two distinct rainy and dry seasons

- The average temperature in Ho Chi Minh is27.0°C

- During the summer, temperatures canrise, making it difficult to visit and travelfor long periods of time

- The weather is erratic, sometimesthere will be sudden showers

Infrastructure

- Developed transportation system, includinghighways, railways and public transportationservices, helps tourists move conveniently

- Modern technical infrastructure system,increasingly synchronous

- Having difficulty solving the problem

of air pollution and increased traffic

- Narrow and tangled streets can makenavigation difficult and complicated

3 Analyze 4 options based

on the above criteria

Ho Chi Minh

Criteria Favorable Hard

Tourism resources

- A large urban area with many unique culturaland historical features, but also the sea, forestsand a continuous system of rivers and canalsfrom the inner city to the sea

- A convergence of cuisine from many regionsand countries

Culture and Society

- Convergence of traditional and modern culturewith many values, rich in identity and unique

3 Analyze 4 options based

on the above criteria

Ho Chi Minh

Criteria Favorable Hard

apartments, meeting the needs of tourists

- The city converges a variety of entertainment activities,amusement parks, sightseeing, and shopping suitable formany types of visitors

- Some tourism services, as well ascommodity prices, may be higher thanaverage, especially in popular touristareas

Ho Chi Minh

3 Analyze 4 options based

on the above criteria

Criteria Score ( /5)

Ha Noi Sa Pa Hue Hoi An Ho Chi Minh

Geographic location and

Sapa is an ideal destination for a great vacation due to its diverse and unique tourist attractions, close connection with nature and local ethnic minority cultures, highly rated services, and suitability for the company's development direction Therefore, choose Sapa as a place to invest

in tourism.

Conclusion

Choose a tour Choose a tour

Identify the problem

1.

Offering three tour packages with unique elements of

a new culture to arouse the interest and curiosity of many domestic and foreign tourists

Choose suitable destinations and activities that bring experience and information about Sapa history and

culture

2 Criteria

Decide on the appropriate tour type for visitors to fully

experience the destination based on the following criteria:

Tour length Distributed activities Time for each activity Appropriate tour format Reasonable price

Infrastructure

3 Source

Ha Van Thang, Director of the Department of Culture, Sports and Tourism of Lao Cai province

Do Quynh - travel blogger

Khoai Lang Thang - famous Tiktoker

Klook Vietnam (2022) Review Bản Tả Phìn Sapa Chi Tiết: Đi Đâu, Chơi Gì, Ăn Gì? Accessed on

November 10, 2023 at https://www.klook.com/vi/blog/ta-phin/

Klook Vietnam (2022).Sun World Fansipan Legend, Giá Vé & Kinh Nghiệm Du Lịch Accessed on

November 10, 2023 at https://www.klook.com/vi/blog/sun-world-fansipan-legend/

Duyen Ung (2020) Chơi gì ở Sapa? 5 hoạt động thú vị ở thành phố trong sương không nên bỏ lỡ

Accessed on November 10, 2023 at hoat-dong-thu-vi-o-thanh-pho-trong-suong-khong-nen-bo-lo/110829

https://www.traveloka.com/vi-vn/explore/activities/choi-gi-o-sapa-5-Thinh Tran (2023) Đến Bản Cát Cát trải nghiệm những gì? Truy cập vào ngày 13/11/2023 tại

https://www.traveloka.com/vi-vn/explore/destination/du-lich-ban-cat-cat-acc/216181

Sói (2023) Nhà thờ đá Sapa - Điểm đến không thể bỏ qua khi ghé thăm vùng đất sương mù Accessed onNovember 10, 2023 at https://www.traveloka.com/vi-vn/explore/destination/nha-tho-da-sapa-acc/248198Vietjackair (2022) Top 10 địa điểm du lịch Sapa mà bạn phải ghé qua ít nhất một lần Accessed on

November 10, 2023 at https://www.vietjetgiare.vn/blog/dia-diem-du-lich-sapa.html

4 Propose

2 days 1 night

tour (spiritual)

3 days 2 nights

tour (eco logy, adventure)

2 days 1 night

tour (sightseeing, relaxation)