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0121-542 6614DS/MR12 November 2019Mr Gordon WoodG Wood & Sons36 Castle StreetBristol BS1 2BQ▪ One to ten blank linesbelow the date andalwayson the left-hand side Trang 18 4 Inside addre

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ENGLISH FOR ECONOMICS

Nguyễn Thùy Trang, MSc

Deparment of Economics, Faculty of Economics and Management, TLU

Email: trangnt@tlu.edu.vn

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RULES FOR ONLINE CLASSROOM

◼ Join in 5 minutes before starting

7a.m

 Write your full name

 Be on camera ( compulsory )

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COURSE INTRODUCTION

Textbooks

1 Ashley, A (2012) Oxford Handbook of Commercial

Correspondence

2 Nguyễn Trọng Đàn (2010) The Language of Business

Correspondence in English NXB Lao động - Xã hội

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COURSE INTRODUCTION (cond)

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Areas covered

1. Letter layout, content and style

2. Enquiries and Replies to enquiries

3. Offers

4. Orders

Complaints and Adjustments

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Mid-term test

◼ Time: 50 minutes

◼ Write a business letter with specific requirements

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End-of-term test

◼ Time: 75 minutes

◼ Structure: 2 parts

◼ 20 Multiple Choice questions

◼ 4 Vietnamses – English translation sentences

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Comments

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ENGLISH FOR ECONOMICS

Unit 1: Letter Layout, Content and Style

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Warm-up

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1 Sender’s address

Compuvision Ltd Warwick House

Warwick Street Forest Hill London SE23 1JF

Telephone +44 (0) 20 8566 1861 Facsimile +44 (0) 20 8566 1385 Email staff@comvis.co.uk

www.comvis.co.uk

Bredgade 51

DK 1260Copenhagen KDENMARK

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2 References

Bredgade 51

DK 1260 Copenhagen K DENMARK

Your ref 6 May 2019 Our ref DS/MR

▪ At least one blank line below the

sender’s address or letterhead

▪ Right-hand side or left-hand side of

the page

ELECTRICAL SUPPLIES LTD

29-31 Broad Street Birmingham B1 2HE Tel 0121-542 6614

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3 Date

Bredgade 51

DK 1260 Copenhagen K DENMARK

Your ref 6 May 2019 Our ref DS/MR

Date 11 May 2019

DS/MR

12 November 2019

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4 Inside

address

▪ One to ten blank lines

below the date and always

on the left-hand side

▪ Should be on separate

lines as it would appear on

the envelope

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4 Inside address

(cond)

Surname known

▪ Write it as first line of the inside address

▪ Include:

• Courtesy title: Mr, Mrs, Miss, Ms, Dr, Prof

• The person’s full name (or with initials for

given names): Mr John Smith or Mr J.E

Smith

NOT: Mr Smith (without initials or first name)

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4 Inside address (cond)

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4 Inside address

(cond)

DS/MR

12 November 2019

The Sales Manager

G Wood & Sons

36 Castle Street Bristol BS1 2BQ

Name not known

▪ If you only know the person’s job

title, you can use that in the inside

address, e.g

The Sales Manager , or The Finance

Director

▪ Alternatively, you can address to a

particular department: The Accounts

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5 Attention line

DS/MR

12 November 2019

The Sales Manager

G Wood & Sons

ATTENTION: MS TERRY ROBERTS

or job title in the inside address.

in bold or CAPITALS, e.g.

Manager

ATTENTION: MS TERRY ROBERTS

address.

the page.

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6 Salutation

DS/MR

12 November 2019

The Sales Manager

G Wood & Sons

Dear Sir/ Madam

Addressing people you do not

know their names :

Dear Sir

Dear Madam

Dear Sir or Madam (or Dear Sir/

Madam)

Dear Sirs (to address a company,

not a specific person)

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6 Salutation (cond)

Dear Mr Wood

▪ but do not know them well, use title &

surname, do not include initials or first

names:

Dear Mr Smith / Dear Miss Tan

NOT Dear Mr J Smith or Dear Mr John

Smith

▪ and you know them well, use just first

name: Dear John / Dear Mary

Note: A comma after the salutation is optional

In American English, a colon is used instead

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7 Subject title

Re: Order No.TD 5644

▪ Directly after the salutation and

separate from it by a blank line

▪ Can be on the left-hand side or in the

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8 Body of the

letter

ELECTRICAL SUPPLIES LTD 29-31 Broad Street Birmingham B1 2HE Tel 0121-542 6614 DS/MR

12 November 2019

Mr Gordon Wood

G Wood & Sons

36 Castle Street Bristol BS1 2BQ Dear Mr Wood

Please find enclosed our order No.TD5644 for men’s and women’s sweaters in different sizes, colours and designs.

We have decided to accept the 15% trade discount you offered and terms of payment viz D/P, but would like these terms revised in the near future Would you please send the shipping documents and your sight draft to Northminister Bank, Deal Street, Birmingham B3 S1Q.

If you do not have any of the listed articles in stock, please do not send substitutes in their place.

We would appreciate delivery within the next six weeks, and look forward to your confirmation.

▪ The actual message of your

letter

▪ Leave a line space between

paragraphs

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9 Complimentary

close

12 November 2019

Mr Gordon Wood

G Wood & Sons

Two most common closes:

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10 Sender’s

identification

12 November 2019

Mr Gordon Wood

G Wood & Sons

Re: Order No.TD 5644

we would appreciate delivery within the next six weeks, and look forward to your confirmation

Yours sincerely

DAVID JENKINS Chairman

▪ Type name and job title below

handwritten signature

▪ Can give either your initials or full name

◼ Add a title for a female in brackets

before or after her name

DAVID JENKINS D Jenkins

Chairman General Manager

Lesley Bolan (Mrs) (Ms) B Kaasen

Sales Manager Director

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10 Sender’s

identification (cond)

12 November 2019

G Wood & Sons

36 Castle Street Bristol BS1 2BQ Dear Sirs,

▪ Write your job title or

department directly beneath

your name

▪ When signing a letter on behalf

of the sender, write “pp” or

“p.p.” or “for” in front of the

sender’s printed name,

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11 Enclosures

12 November 2019

Mr Gordon Wood

G Wood & Sons

We have decided to accept the 15% trade discount you offered and terms

of payment viz D/P, but would like these terms revised in the near future Would you please send the shipping documents and your sight draft to Northminister Bank, Deal Street, Birmingham B3 S1Q.

we would appreciate delivery within the next six weeks, and look forward

to your confirmation

Yours sincerely DAVID JENKINS Chairman

Enc Bill of Lading (3 copies)

▪ A line space below the

sender’s identification

▪ Consisting of the word: “Enc.”

or “Encl.” followed by a list of

the enclosed items

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12 Copies

29-31 Broad Street Birmingham B1 2HE Tel 0121-542 6614 DS/MR

12 November 2019

Mr Gordon Wood

G Wood & Sons

Yours sincerely DAVID JENKINS Chairman

▪ At least a blank line below the

sender’s identification or the

Enclosures

▪ Consisting of the word: “C.C.” or

“Copy” followed by the name/s

and designation/s of the copy

recipient/s

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We would appreciate delivery within the next six weeks, and look forward to your confirmation

Yours sincerely

DAVID JENKINS

Chairman

Enc Bill of Lading (3 copies)

Insurance certificate (1 copy)

C.C Ravi Gopal, General Manager

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▪ Take at least 3 or 4 lines of typing

over to a continuation page

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Practice 1

Find at least 3 differences in layout

among these following business letters

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Practice 2

Write a letter in blocked letter style with the following details

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Structuring the body

4 Point Plan

1 Opening or Introduction (state the reason)

2 Central section (details)

3 Conclusion (action or response)

4 Close

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Structuring the body (cond)

1 Opening/ Introduction

• acknowledge previous

correspondence

• refer to a meeting or contact

• provide an introduction to the

matter being discussed

E.g. Thank you for your letter of …

Further to our telephone

conversation today,…

I am interested in holiday No

J/M/3, the South Vietnam tour

2 Central section

• Give information to therecipient

• Request information

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Structuring the body (cond)

3 Conclusion

• State the action expected from

the recipient

• State the action you will take as

a result of the details provided

E.g. Please let me have full details

of the costs involved

4 Close

◼ Usually, a simple one-line closing sentence

E.g. I look forward to meeting you soon

A prompt reply would be appreciated.Please let me know if you need any further information

◼ Incomplete sentences like these should not

be used:

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Content and Style

2 Be courteous and considerate

3 Include all relevant details

4 Use active, not passive voice, when possible

5 Be consistent

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1 Remember your ABC

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1 Remember your ABC (cond)

Brief

Keep sentences short and use simple expressions.

prices

enough to advise us

being unable to fulfill your requirements.

requirements.

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1 Remember your ABC (cond)

Clear

▪ Plan before you start writing Make sure you say everything you want to say, and in a clear sequence.

▪ Use simple English.

▪ Avoid formality and familiarity.

▪ Do not use abbreviations that your reader may not understand.

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2 Be courteous and considerate

▪ Should not be so simple that it becomes rude.

▪ Avoid using short forms like “ I’ll ” or “ don’t ”

▪ Understand and respect the recipient’s point of view.

▪ If you feel some comments are unfair, be tactful and try not to cause offence.

▪ Reply promptly to all communications If you cannot, write a brief note and explain why.

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2 Be courteous and considerate (cond)

Instead of

◼ We cannot do anything

about your problem.

◼ Your television’s guarantee

is up, so you will have to

pay for it to be fixed.

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3 Include all relevant details

Instead of

◼ My flight arrives at 3.30 on

Wednesday.

◼ Our Sales Manager will

contact you soon.

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4 Use active, not passive voice

◼ Active voice: more personal, natural and focused: more interesting and clearer.

◼ Passive voice: creates a distance

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4 Use active, not passive voice (cond)

Instead of

◼ Arrangements have been made

for a repeat order to be

despatched to you immediately.

◼ The cause of the complaint has

been investigated.

◼ Sales of the X101 have

exceeded all expectations.

Write

◼ I have arranged for a repeat order to be sent to you today.

◼ I have looked into this matter.

◼ X101 sales have gone sky high.

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4 Use active, not passive voice (cond)

Passive voice, however, would be more appropriate in some occasions as follows.

▪ Giving extra emphasis to a

particularly important noun

◼ All the leading hotels in Singapore

recommend our service.

◼ Our restaurant has been

▪ Placing focus on theaction not the actor

▪ The noise was heard

all over the island.

▪ When you want to hidesomething or tact isimportant

▪ An unfortunate mistake was made.

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Practice 3

◼ Ngày viết: ngày hôm nay

◼ Người gửi: Thang Long Garment Export Co., 264 Minh Khai Street, Hai Ba TrungDistrict, Ha Noi, Viet Nam

◼ Người nhận: J.C Gilbert Ltd, Columbia House, Aldwych, London WC2, UK

◼ Ký thư là ông Nguyễn Nam, chức vụ Giám đốc Kinh doanh

◼ Nội dung thư: Được biết về J.C Gilbert Ltd qua quảng cáo của họ trên tờ “TextileWorld”, và đề nghị họ gửi các mẫu thiết kế áo len nữ mới nhất

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Practice 4

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English for Economics

Unit 2: Enquiries and Replies

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Defining terms

Enquiry : British English

Inquiry: American English

Request: an action of asking formally and politely for

something to be done

Enquiry: a request for information about somebody or

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Reasons to write an enquiry

1 to obtain information (prices, technical data…)

2 to receive printed matter (booklets, catalogues, price

lists, or reports)

3 to receive sample products , demonstrations…

4 to seek special favors (permission, advice, help,

discounts…)

Tiêu đề	English For Economics
Tác giả	Nguyễn Thùy Trang
Trường học	Thuyloi University
Chuyên ngành	Economics
Thể loại	course introduction
Năm xuất bản	2020
Thành phố	Vietnam

Định dạng
Số trang	246
Dung lượng	5,93 MB