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Trang 1 FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS ---***--- MID-COURSE INTERNSHIP REPORT 03/07/2023 - 06/08/2023 Major: International Business Economics TOPIC: ANALYSIS ON THE DIG
FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS -*** MID-COURSE INTERNSHIP REPORT 03/07/2023 - 06/08/2023 Major: International Business Economics TOPIC: ANALYSIS ON THE DIGITAL MARKETING PROCESS AT PROJECT MARKETING DEPARTMENT OF BIT GROUP INVESTMENT JOINT STOCK COMPANY Internee: Ha Quang Thanh Long Student ID: 2112153089 Class code: K60CLC6 Supervisor: Ph.D Nguyen Ngoc Thuy Vy Ho Chi Minh City, August STATEMENT OF AUTHORSHIP I hereby certify that this thesis has been composed by me and is based on my own work, unless stated otherwise No other person’s work has been used without due acknowledgement in this report I, Ha Quang Thanh Long, declare that this report entitled: “Analysis on the Digital marketing process at Project Marketing Department of BIT Group Investment Joint Stock Company,” and the work presented in it is my own I confirm that this work is carried out under the auspices of different sources of BIT Group Investment Joint Stock Company illustrated in the references part of the report The data, results included in the report is presented with the highest accuracy and have not been announced in any form before except where reference is made in the text of the report This thesis has not been submitted for the award of any degree or diploma in any other tertiary institution Ho Chi Minh City, August 15th, 2023 Student author Ha Quang Thanh Long ACKNOWLEDGEMENT This report would not have been completed without the support of some other individuals First and foremost, the author wants to express his greatest gratitude and biggest appreciation to Ph.D Nguyen Ngoc Thuy Vy, his supervisor, for assisting and instructing him to better his internship report Furthermore, the author would like to show his gratitude towards the staffs of BIT Group Investment Joint Stock Company, especially to the Project Marketing Department Leader, Mr Nguyen Pham Thanh Sang, for providing necessary data and documents for the business analysis Due to the limited time and insufficient knowledge, this report cannot fully satisfy all the expected requirements, and shortcomings are unavoidable Hence, the author is really looking forward to straightforward and contributive feedback from the supervisor for better performance Ho Chi Minh City, August 15th, 2023 Student author Ha Quang Thanh Long LIST OF ABBREVIATIONS LIST OF FIGURES LIST OF TABLES PREFACE CHAPTER 1: INTRODUCTION TO BIT GROUP INVESTMENT JOINT STOCK COMPANY 1.1 Brief history of BIT Group Investment Joint Stock Company 1.2 Organizational structure 1.3 Products and services offered 1.4 Business performance from 2020 to 2022 CHAPTER SUMMARY OF INTERNSHIP EXPERIENCE 2.1 Tasks and responsibilities assigned 2.2 Skills and knowledge gained during the internship 2.3 Challenges faced and how they were overcome 10 2.4 The contribution made to the Project Department 11 CHAPTER ANALYSIS OF THE DIGITAL CONTENT MARKETING PROCESS AT PROJECT MARKETING DEPARTMENT OF BIT GROUP INVESTMENT JOINT STOCK COMPANY 3.1 12 Analysis on the Digital marketing process at Project Marketing Department of BIT Group Investment Joint Stock Company 12 3.1.1 Overview of the Digital marketing process at Project Marketing Department of BIT Group Investment Joint Stock Company 12 3.1.2 Diagram of Digital Marketing process 13 3.1.3 Description and analysis of the Digital marketing process in BIT Group 13 Document continues below Discover more Thực tập from: khóa TTGK2021 Trường Đại học… 352 documents Go to course Báo cáo thực tập 27 kỳ Marketing… Thực tập khóa 100% (11) Current situation of 26 exporting in Tan Ph… Thực tập khóa 100% (5) Internship Report 45 50 7.2021 - Đào Minh… Thực tập khóa 100% (2) BÁO CÁO THỰC TẬP ĐỀ TÀI QUY TRÌNH… Thực tập khóa 100% (1) thực tập khoá 39 qtkd Thực tập khóa 3.2 100% (1) viết Comments on the Digital marketing process Hướng at Projectdẫn Marketing Bcttgk Department of BIT Group Investment Joint Stock Company 3.2.1 Strengths: 3.2.2 Weaknesses: 3.2.3 Comparision between theory and practice Thực tập khóa 20 20 100% (1) 21 22 CONCLUSION 24 REFERENCES 26 LIST OF ABBREVIATIONS No Abbreviations Meanings ROI Return on Investment IT Information technology FTU Foreign Trade University US United States SMEs Small and Medium Enterprises MTP Management Trainee Program R&D Research and Development SEO Search Engine Optimization KPIs Key performance indicators 10 SMART Achievable, Relevant, Time- Specific, Measurable, Bound 11 CEO Chief Executive Officer 12 CTR Click-through rate 13 CPC Cost per click LIST OF FIGURES Figure 3.1 Digital marketing process of BIT Group Joint Stock Company 13 Figure 3.2 Customer Targeting and Project Planning process at BIT Group 14 Figure 3.3 Customer Penetration and Customer Achieving 17 LIST OF TABLES Table 3.1 Differences between the theory and the practice at BIT Group 23