(Tiểu luận) digital marketing plan spm logistics

DUY TAN UNIVERSITY 2023-24 Semester I SCM 341 Digital Marketing for Logistics Group Project Digital Marketing Plan: SPM Logistics Submitt ed by: Name      Nguyễn Ngọc Luân Hoàng Quốc Khánh Lê Nguyên Khả Nguy ễn Duy Thanh Thân Thị Quỳnh ID 27211540486 27211325154 27214720348 27214747943 27204702311 Date: Da Nang 05/12/2023 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS Co Con nte tent nt ntss INTRODUCTION Company background Company name Products and services Business type Vision Missions Goals Marketing objectives Management team Organization structure Company address : Business model canvas: ENVIRONMENTAL ANALYSIS Environmental analysis Internal environment External environment (micro level) External environment (macro level) 10 SWOT analysis 11 TOWS Analysis (Opti onal): 13 SEGMENTATION, TARGETING AND POSITIONING 15 Segmentation 15 Targeti ng 15 Positio ning and Differentiation: 15 Segmentation 15 Targeti ng 16 Positio ning and Differentiation 17 Conclusion: 17 MARKETING MIX 19 Marketing Mix concept: 19 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS Marketing mix Ps : 19 MARKETING STRATEGIES 21 Analyzing the marketi ng strategy for a Logistic s company about warehousing: 21 Marketing Channels : 22 Technological Innovatio n : 22 Partnership Integration : 22 Evaluati on and Adjustment : 22 CONCLUSION 23 REFERENCES 25 APPENDIXES 26 Digital Marketi ng Media (website) 26 Digital Marketi ng Media (Facebook) 26 Digital Marketi ng Media ( Instagram) 26 Digital Marketi ng Media( Youtube) 26 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS INTRODUCTION Com Compa pa pany ny b back ack ackgrou grou ground nd SPM Logistics is founder by members:  Nguyễn Ngọc Luân  Thân Thị Quỳnh  Nguyễn Duy Thanh  Hoàng Quốc Khánh  Lê Nguyên Kh ả Com Compa pa pany ny n name ame SPM is Superman, this name means that our company can protect goods in the best way the same way superman protects the world Trust SPM to be your superhero in safeguarding your valuable assets Pr Produc oduc oducts ts aand nd se servic rvic rvices es SPM Logistics provides warehouse rental services in Da Nang Bus Busines ines inesss ty type pe The business type of warehouse rental falls under the category of real estate and property management Vis Vision ion Provide businesses with convenient and flexible storage solutions Addtionally, the vision is to provide cost- effective, secure and customizable warehousing services to meet the unique requirements of different to businesses DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS Mis Mission sion sionss Provides businesses with cost- eff ective hostin g solutio ns that allow them to focus on their operatio ns and scale their business effecti vely Go Goals als  Always bring to customers the best and fastest quality freight forwardin services  Always give customer peace of mind and trust in good delivery  Response all customer’s needs for transportati on services  Increase revenue and profitability  Enhance brand awareness  Increase operatio nal eff iciency ng obje Marketing objectictiveess The marketing object of SPM Logistics company is:  Objective: Increase customer acquisitio n by 20% in the next months  Specifi c: The objective clearly states the desired outcome - a 20% increase in customer acquisiti on  Measurable: The objective can be measured by tracking the number of new customers acquired within the specified ti meframe  Achievable: The objective is realisti c and attainable based on market research, industry trends, and the resources available to implement marketi ng strategies  Relevant: The objecti ve aligns with the overall business goal of growing the customer base and increasing revenue  Time-bound: The objective has a specific timeframe of months, providing a clear deadline for achieving the desired outcome DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS Manage anageme me ment nt te team am CEO and member of team started the business  Nguyễn Ngọc Luân  Thân Thị Quỳnh  Hoàng Quốc Khánh  Nguyễn Duy Thanh  Lê Nguyên Kh ả Org Organiz aniz anizati ation sstruc truc tructure ture Nguyễn Ngọc Luân (CEO) Hoàng Quốc Khánh (Tech Lead) Thân Thị Quỳnh (Product Manager) Lê Nguyên Khả Nguyễn Duy Thanh (Sales) (Warehouse Management) Document continues below Discover more Quản trị dự án from: đầu tư MGT 402 Trường Đại Học… 7 documents Go to course Noi dung bao cao kha thi du an Quản trị dự án đầu tư None Lộ trình triển khai chi tiết Quản trị dự án đầu tư None Bai tap ve file - hihi Quản trị dự án đầu tư None đặc tả - kkkkkkk Quản trị dự án đầu tư None Trắc nghiệm cuối kỳ - dtu Quản trị dự án đầu tư None MGT 402 GT Quy NN DUY TAN UNIVERSITY 244 Com Compa pa pany ny ad addre dre dress ss :  01082023 DIGITAL MARKETING FOR LOGISTICS Quản trị dự án đầu tư None Address : 168 Nguyen Van Cu street, Hoa Hiep Bac ward, Lien Chieu district, Da Nang city, Vietnam  Tel: 0905222888  Email: SPMLOGISTICSVN@gmail.com  Fax: 090 137 09 97 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS Bus Busines ines inesss m mode ode odell can canvas: vas: DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS ENVIRONMENTAL ANALYSIS Env Environ iron ironme me mental ntal anal analysis ysis Int Internal ernal eenvironm nvironm nvironment ent  Leadership skills Strong leadership skills are crucial for effectively managing and leading warehouse operatio ns This includes the ability to make strategic decisions, motivate the workforce, and adapt to changing market dynamics By fostering a culture of leadership and providing leadership development programs, the warehouse can ensure that its leaders possess the necessary skills to drive success  Structure The warehouse's organizatio nal structure is designed to facilitate efficient operations, clear communication channels, and effective decision-making A flat or matrix structure suitable for fostering collaboration and ensuring agility By promoting a flexible and collaborative work environment, the warehouse can encourage innovation and adaptability  Resources: The availability of financial resources is a significant factor in establishing and maintaining the warehouse Invest in infrastructure development, acquiring technology, purchasing trucks, and managing day-to-day operations The company securing financial backing from investors or financial institutions, That's why the warehouse can ensure its long-term sustainability and growth  HR and skills Skilled human resources are essential Recruitment and training programs focus on hiring and developing employees with expertise in logistics, inventory management, order fulfillment, and customer service By investing in employee development, the warehouse can build a competent and motivated workforce that contributes to its success  Financial Includes budgeting for operating costs, managing cash flow, and forecasting future financial needs By regularly monitoring financial performance and adjusting strategies as needed, the warehouse can maintain financial stability and make informed investment decisions  Technology DUY TAN UNIVERSITY  DIGITAL MARKETING FOR LOGISTICS Weaknesses: The initial setup costs and ongoing operational expenses can pose challenges for the logistics warehouse, requiring careful financial planning and cost management The warehouse must carefully allocate its budget to ensure that it can cover all necessary expenses while maintaining profitability The logistics industry is highly competiti ve, with established providers vying for market share This intense competition can pose challenges for the warehouse in terms of attracting and retaining customers The warehouse must differentiate itself through superior service quality, innovative solutions, and competitive pricing to overcome this challenge Attracting and retaining top talent in the logistics industry can be a potential weakness for the warehouse, as skilled professionals are in high demand The warehouse must develop effective recruitment and retention strategies, offer competitive compensation packages, and provide opportunities for career growth to attract and retain the best talent in the industry  Opportunities: The e-commerce industry is experiencing rapid growth, with increasing demand for logistics services This presents a significant opportunity for the warehouse to tap into this expanding market and establish itself as a preferred logistics partner for e-commerce companies By leveraging its expertise, technology, and resources, the warehouse can position itself as a reliable and efficient logistics provider for the booming e-commerce sector Expansion into emerging markets with untapped potential can provide the warehouse with new growth avenues and access to a broader customer base By identifying emerging markets with favorable economic conditions and a growing demand for logistics services, the warehouse can expand its operations and establish a strong presence in these markets Collaborations with major e-commerce platforms can open doors to strategic partnerships and enable the warehouse to reach a wider audience By partnering with leading e-commerce platforms, the warehouse can leverage their customer base, brand recognition, and marketing channels to expand its reach and attract new customers  Threats: Economic uncertainties can impact business growth and pose challenges for the logistics warehouse It is crucial for the warehouse to stay agile and adaptable to navigate potential economic downturns By closely monitoring market trends, diversifying its customer base, and maintaining financial stability, the warehouse can mitigate the impact of economic uncertainties 12 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS The logistics industry is constantly evolving, driven by technological advancements This rapid pace of change requires continuous investments in technology and innovation to stay competitive The warehouse must stay updated with the latest industry trends, invest in research and development, and embrace new technologies to remain at the forefront of the logistics industry Changing regulations and compliance requirements can pose challenges for the warehouse, necessitating a proactive approach to ensure compliance and mitigate potential risks The warehouse must stay informed about regulatory changes, maintain robust compliance processes, and adapt its operations accordingly to avoid penalties and reputational damage TO TOWS WS A Anal nal nalysis ysis (Op (Optition nal): al): The TOWS analysis is an extension of the SWOT analysis, combining internal factors (strengths and weaknesses) with external factors (opportunities and threats) to identify strategic optio ns By leveraging the insights gained from the SWOT analysis, the logistics warehouse can develop strategic options to capitalize on its strengths, overcome weaknesses, exploit opportunities, and mitigate threats  Strengths-Opportunities (SO) Strategy: The large budget of billion can be utilized to invest in advanced technology and automation, enhancing operational efficiency and enabling the warehouse to deliver superior services to its customers By leveraging its financial strength, the warehouse can implement state-of-the-art technologies, such as robotics and artificial intelligence, to optimize its operations and gain a competitive advantage Leveraging industry expertise and a skilled workforce, the warehouse can explore expansion opportunities in emerging markets, leveraging its strengths to gain a competitive advantage By leveraging its knowledge, experience, and resources, the warehouse can enter new markets with confidence, establish strong relationships with local partners, and capture market share  Weaknesses-Opportunitie s (WO) Strateg y: Collaborating with e-commerce platforms can provide the warehouse with a competitive edge, enabling it to access a broader customer base and expand its market reach By partnering with leading e-commerce platforms, the warehouse can leverage their customer base, brand recognition, and marketing channels to reach a wider audience and attract new customers This strategic partnership allows the warehouse to overcome its weakness in customer acquisition and leverage the platfo rm's resources and expertise Developing cost-effective strategies to attract and retain top talent can help address the weakness of talent acquisition and retention, ensuring that the warehouse has the necessary human resources to 13 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS support its growth By offering competitive compensatio n packages, providing opportunities for career growth, and fostering a positive work environment, the warehouse can attract and retain talented professionals, strengthening its workforce and enhancing its capabilities  Strengths-Threats (ST) Strategy: Staying updated with changing regulations and compliance requirements is crucial to mitigate potential risks and ensure that the warehouse operates within the legal 14 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS SEGMENTATION, TARGETING AND POSITIONING Seg Segme me mentat ntat ntation ion Segmentation involves dividing the market into distinct groups based on shared characteristic s, needs, or preferences To effecti vely segment the market for a logistics warehouse, we can employ multiple methods, such as demographic segmentation, geographic segmentatio n, and psychographic segmentation ng Tar Targeti geting Based on the selected segmentation methods, we can identify several target customer segments for our logisti cs warehouse These segments include e-commerce retailers, manufacturing companies, and internati onal importers/exporters oning and Dif on: Pos Positiitionin oning Differen feren ferentitiation: Positio ning refers to the perception of a brand or product in the minds of customers relativ e to competitors Differenti ation, on the other hand, is the process of establishing unique qualities or features that set a business apart from its competitors To effectively positi on and differentiate the logisti cs warehouse, we can consider several strategies Seg Segme me mentat ntat ntation ion  Demographic segmentation: This approach considers variables such as age, gender, income, occupation, and education level Demographic factors like industry type, shipping volume, and geographical location can be crucial in identifying target customers By understanding the demographics of potential customers, the warehouse can tailor its services to meet their specific needs  Geographic segmentation: We divide the market based on geographic factors such as region, city, or climate This method can help determine the most suitable locations for the warehouse, considering factors like proximity to 15 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS transportation hubs, major highways, or ports By strategically positioning the warehouse in a convenient location, it can efficiently serve customers in the surrounding areas  Psychographic segmentation: This method focuses on customers' attitudes, interests, and lifestyles In the case of a logistics warehouse, considering customers' preferences for fast shipping, eco-friendly practices, or specialized services can help tailor the warehouse's offerings By understanding the psychographics of target customers, the warehouse can align its services with their preferences, gaining a competitive edge in the market ng Tar Targeti geting  E-commerce retailers: This segment includes businesses engaged in online retail, which require efficient warehousing and distribution services to meet their customers' demands Catering to the specific needs of e-commerce retailers, the warehouse can provide fast and reliable shipping, flexible storage options, secure warehousing, and efficient inventory management  Manufacturing companies: These organizations often require storage facilities for raw materials, inventory management, and justin-time delivery to streamline their production processes By offering specialized services tailored to the unique requirements of manufacturing companies, the warehouse can become a trusted partner in their supply chain, ensuring smooth operations and timely delivery of materials  International importers/exporters: This segment relies on logistics warehouses to handle customs documentation, storage, and transportation of goods across borders efficiently By providing seamless international logistics solutions, including customs clearance services and reliable transportation, the warehouse can become a preferred choice for importers and exporters, facilitating their global trade operations To create a comprehensive buyer persona, we need to consider the characteristics, needs, and pain points of our target customers For example:  Name: Alex  Age: 35  Occupation: Owner of an e-commerce fashion store  Needs: Fast and reliable shipping, flexible storage options, secure warehousing, efficient inventory management 16 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS  Pain points: Delays in shipping, inadequate storage space, poor inventory tracking  By understanding the specific needs and pain points of customers like Alex, the warehouse can tailor its services to address these concerns, ensuring customer satisfaction and loyalty erentiation on Pos Positiitionin ning g and Differen erenti  High-speed fulfillment: Emphasize the warehouse's capabilities for quick and efficient order processing and fulfillment, enabling customers to meet tight delivery deadlines By highlighti ng its ability to deliver orders promptly, the warehouse can att ract customers who value fast and reliable shipping  Advanced inventory management: Highlight the use of cutt ing-edge technology and software for real-time inventory tracking, ensuring accurate stock levels and minimizing order discrepancies By showcasing its advanced inventory management systems, the warehouse can provide customers with peace of mind, knowing that their inventory is well-managed and easily accessible  Customized services: Offer flexible storage options, value-added services like kitting or labeling, and personalized solutions tailored to meet each customer's unique requirements By providing customized services, the warehouse can cater to the specific needs of different customers, creating a competiti ve advantage in the market  Positi oning Map: A positioning map can visually represent the competitive landscape and help identify opportunities for differentiation It plots key attributes important to customers on a graph, with each axis representing different dimensions For example, one axis could represent speed of delivery, while the other could represent cost-effectiveness By analyzing the positio ns of competitors on the map, we can identify a distinct positioning for our logistics warehouse This positioning can then guide the development of strategies to differentiate the warehouse from its competitors Co Conclu nclu nclusion: sion: Analyzing segmentation, targeting, positioning, and differentiation is crucial when opening a logistics warehouse By employing appropriate segmentatio n methods, identifying target customer segments, creating buyer personas, and implementing effecti ve positi oning and 17 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS differentiatio n strategies, a logistics warehouse can establish a strong market presence, attract the right customers, and provide tailored services to meet their specific needs With a comprehensive understanding of the market and a well-defined strategy, the logisti cs warehouse can thrive in a competit ive industry and contribute to the success of its customers 18 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS MARKETING MIX ng Mix Marketing concept: cept: Marketing Mix – Marketing Mix is a set of marketi ng tools used by a business to achieve its marketi ng focus in the target market Marketing mix strategy is ofte n synonymous with: product, price, promoti on, place, people, process, and physical evidence ng mix P Marketing Pss :  Products and services :  Warehouse logistics services: services that businesses provide, including goods storage, inventory management, order processing, export packaging, and transportation  Solutions and Specializati ons: Special services such as special shipping, supply chain management, or special packaging services  Pricing :  Determining the pricing strategy is very important in marketing mix analysis The company to consider factors such as operating costs, industry standards, and profit margins  Pricing may be based on factors such as the volume of goods stored, the length of storage, and additional value-added services provided  Promotions and communication :  Advertising and PR: Use advertising strategies to increase brand awareness and introduce services such as business advertising through social networking sites such as Facebook, Instagram, Tiktok, content marketing, trade shows and direct sales Build PR campaigns to enhance reputation in the industry  Content Marketing: Create educational content about the logistic s field, such as blog articles, instructional videos, to share knowledge and attract attention from customers  Distribution channels (Place) :  Build modern distribution channels, optimize costs and resources by applying science and technology 19 DUY TAN UNIVERSITY  DIGITAL MARKETING FOR LOGISTICS Warehouse locatio n: The company's warehouses are located close to ports, near industrial parks, on main roads to ensure convenience for transportation and optimize transportatio n costs for customers  Transportation system: companies should explore partnerships with transportation service providers to ensure efficient transportation of goods to and from warehouses  People :  Focus on the staff responsible for providing warehouse logistics services It is important to have a skilled and dedicated team that can handle customer requirements, manage operations and ensure logistics processes run smoothly  Process :  Refers to the internal processes and systems used by the company to manage warehouse operations Have streamlined processes for inventory management, order fulfillment, and quality control  The company invests in technology and automatio n to improve efficiency and provide real-time tracking and reporting capabilities to customers  Physical evidence:  Refers to the infrastructure and facilities that support operations This includes warehouses, equipment and technological systems used to store and process goods  he company must ensure that its facilities are well maintained, safe and capable of meeting customer needs 20 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS MARKETING STRATEGIES Analyzing a logistics company's marketing strategy primarily focuses on how the business can optimize market opportunities and build relatio nships with customers An Analyz alyz alyzing ing tthe he m marke arke arketiting str strategy ategy for a Lo Logist gist gistics ics ccomp omp ompany any abou aboutt w wareh areh arehousin ousin ousing: g:  Market Research: Market research: Understand customer needs, industry trends, and competitors Categorize market segments and identif y new opportunities  Market Segmentati on :  Identify customers: Classify customers according to characteristics such as type of goods, business scale, and special requirements   Learn about specific customer groups with storage and logistics needs Product and Service Customization : Optimize services on demand: Learn about specific customer requirements and optimize services to meet those requirements This may include customized services, special inventory management, or other special solutions  Pricing Strategy : Flexible price adjustment: Apply a flexible pricing strategy to reflect the true value of the service and compete effectively Determine pricing strategy based on added value and service performance  Adverti sing and PR Strategy :  Online and offline advertising: Develop an online and offline advertising strategy to increase brand awareness and deliver a message of quality and professionalism  PR campaign: Create and implement PR campaigns to enhance reputation and create trust from customers  Customer Relationship Management :  Customer support system: Build an effective customer support system to resolve any issues quickly and maintain positive relationships with customers 21 DUY TAN UNIVERSITY  DIGITAL MARKETING FOR LOGISTICS Feedback management: Collect feedback from customers and use it to continuously improve services ng Chan Marketing Channel nel nelss : Build diverse marketing channels: Use multi ple marketi ng channels such as online, offline, industry events, and cooperate with strategic partners to expand reach on : Te Techn chn chnologic ologic ological al IInno nno nnovati vation Apply new technology: Invest in new technology solutions such as smart warehouse management systems, IoT, or artificial intelligence to improve performance and service quality Pa Partne rtne rtnership rship Inte Integra gra gratition : Cooperate with strategic partners: Build a network of trusted partners to provide expanded services and expand business scope Eva Evalua lua luatition and Adju Adjustm stm stment ent :  Evaluate marketing strategy: Conduct periodic evaluatio n to ensure marketi ng strategy reflects changes in the market and customer requirements  Adjust strategy: Based on assessment, adjust strategy to quickly respond to fl uctuatio ns in the industry and maintain competiti veness 22 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS CONCLUSION A well-executed digital marketing plan can be instrumental in the success of a warehouse rental logistics business By leveraging various digital channels and implementing eff ective strategies, such as search engine optimizati on (SEO), social media marketi ng, and targeted advertising, the business can eff ectively reach its target audience, create brand awareness, and generate valuable leads These digital marketi ng efforts play a crucial role in establishing a strong online presence for the warehouse rental logistics business, enabling it to stand out in a competitive market With the implementation of search engine optimization techniques, the business can ensure that its website ranks high in search engine results pages, making it more visible to potential customers who are acti vely searching for warehouse rental solutions By optimizing the website's content, meta tags, and keywords, the business can increase its organic traffic and attract relevant visitors who are more likely to convert into customers Social media marketi ng is another powerful tool that the warehouse rental logistics business can utilize to its advantage By creating engaging and informative content on platfo rms such as Facebook, Instagram, and LinkedIn, the business can connect with its target audience on a more personal level Through regular posts, updates, and interacti ons with followers, the business can build a strong online community and establish itself as an industry expert This not only helps in creati ng brand awareness but also fosters trust and credibility among potential customers However, implementing a digital marketing plan is not enough Continuous analysis and optimization of marketi ng campaigns are essential to identif y areas of improvement and make data-driven decisions By closely monitoring key performance indicators (KPIs) such as website traffic, conversion rates, and customer engagement, the business can gain valuable insights into the effectiveness of its marketi ng effo rts This allows for timely adjustments and refi nements to 23 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS the digital marketi ng strategy, ensuring that it remains aligned with the evolving needs and preferences of the target audience Staying ahead of industry trends and adapting to changing customer preferences is crucial for the long-term success of the warehouse rental logistics business By consistently monitoring and tracking the success of various marketi ng initi atives, the business can identify emerging trends and consumer behaviors This enables the business to proactively adjust its digital marketing strategy, ensuring that it remains relevant and appealing to its target audience By doing so, the business can maintain a competiti ve edge and positi on itself as a trusted and reliable solutio n for customers in need of warehouse space Furthermore, the warehouse rental logistics business can benefit from a proactive approach to digital marketing By regularly monitoring and adjusti ng its marketi ng efforts, the business can stay agile and responsive to market demands This allows for the identifi cation of new opportunities, opti mizatio n of campaigns, and staying ahead of competitors By contin uously refining its digital marketing strategy, the business can positi on itself as a leader in the industry, attracti ng a steady stream of customers seeking reliable and effi cient warehouse solutio ns In summary, a comprehensive and well-executed digital marketi ng plan is essential for the success and growth of a warehouse rental logistics business By leveraging digital channels, implementing effective strategies, and continuously analyzing and opti mizing marketing campaigns, the business can effe ctively reach its target audience, create brand awareness, and generate valuable leads By staying ahead of industry trends, adapti ng to changing customer preferences, and maintaining a proacti ve approach to digital marketi ng, the business can establish itself as a trusted and reliable solution in the competitive market of warehouse rentals 24 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS REFERENCES https://www.podium.com/article/marketing-objectives/ https://www.inboundlogistics.com/articles/smart-warehouse/ https://www.examples.com/business/analysis/warehouse-swot-analysis.html https://www.linkedin.com/advice/0/how-can-you-conduct-swot-analysis-your-warehouse https://pestleanalysis.com/what-is-pestle-analysis/ http://fernfortuniversity.com/term-papers/pestel/nyse4/834-sportsman-s-warehouseholdings inc-.php https://masterskills.org/blog/chien-luoc-marketin g-la-gi-xay- dung-marketingstrategy.html?fbclid=IwAR2JWu8q3pcrHmjQmFEQeRJ5yE1Vd4HK1XRrV3NVEBxF9RsueQWgaK wDgX0 https://www.onlinemanipal.com/blogs/the-7ps-of-marketingmix#:~:text=The%207Ps%20of%20marketing%2C%20also%20known%20as%20the,Price%2C%2 0Place%2C%20Promoti on%2C%20People%2C%20Process%2C%20and%20Physical%20evidence 25 DUY TAN UNIVERSITY DIGITAL MARKETING FOR LOGISTICS APPENDIXES ng Med Di Digital gital M Mark ark arketi eting Media ia ((web web website) site) https://spmlogistics.wixsite.com/warehouseforrent?fbclid=IwAR3HxHI9RWMRoFUp69IfS_kCCllVfKscQX_b71dtXlugh ZZ-eW9jfPTb7M ng M Di Digital gital M Mark ark arketi eting Media edia ((Face Face Faceboo boo book) k) https://www.facebook.com/profile.php?id=61553624548415&locale=vi_VN ng M Di Digital gital M Mark ark arketi eting Media edia ( Inst Instagram agram agram)) https://www.instagram.com/spm_logisti csvn?igshid=MTNiYzNiMzkwZA%3D%3D&fb clid=IwAR 1_HRF09nIfiP2apJTzsWwCN-tISYG9v5r4Tg8S1opTF5GScUDSps7ZwJk ng M Di Digital gital M Mark ark arketi eting Media edia edia(( Youtu Youtube be be)) https://www.youtube.com/channel/UCBatwvxkia18kmNi22Y76Hw 26