I NTERNAL A UDIT OF W EBSITES AND S OCIAL M EDIA
When searching for the keyword Vinpearl, Google gives more than 3 million results
In which, the first page of results is the official website of Vinpearl and Google Map, respectively, showing the locations of Vinpearl close to our location.
The digital marketing plan for VinPearl focuses on enhancing online visibility, engaging target audiences, and driving conversions through strategic content creation and distribution Key components include optimizing the website for search engines, leveraging social media platforms for brand awareness, and implementing targeted advertising campaigns By utilizing data analytics, the plan aims to continuously refine marketing strategies to achieve measurable results and maximize return on investment The overarching goal is to position VinPearl as a leading brand in the competitive digital landscape.
The official website of Vinpearl provides general information about the company such as phone number, address, its services, recruitment information and company policies.
The com domain stands for commercial The original purpose of the com tail is for websites with commercial content, services, company and business introduction pages, etc.
Using the com extension so much also has many benefits.
Simplifying the process of locating a website's URL is crucial, as many users struggle to remember the full address Instead, they often search for the product, business, or brand name followed by ".com," which frequently leads to successful results.
Many software applications, particularly mobile keyboard apps, are designed to support popular domain extensions like com When users need to enter an email address or website, these keyboards conveniently feature a dedicated com button, streamlining the input process for enhanced efficiency.
Finally, because of their popularity, the price of com domains is very cheap, even the cheapest of all top-level domains.
Vinpearl website: https://vinpearl.com/vi
Thus, the domain of the Vinpearl website meets the criteria
● Short and easy to remember
The digital marketing plan for VinPearl focuses on enhancing brand visibility and engagement through targeted online strategies By leveraging social media platforms, search engine optimization, and content marketing, the plan aims to attract and retain customers effectively Implementing data-driven tactics will ensure that VinPearl remains competitive in the digital landscape, ultimately driving sales and increasing customer loyalty.
Vinpearl provides many pictures about their resort when you access Vinpearl.com, every picture describes many services that customers could enjoy in Vinpearl
User -friendliness is crucial for any content or product, as it ensures that even the most casual users can easily understand its purpose and functionality The 'Grandma Test' illustrates this principle, demonstrating that a product should be comprehensible to everyone, regardless of their background or expertise Ultimately, it is essential for individuals to quickly grasp what the product offers and what the organization represents.
Simplifying jargon and reducing buzzwords is crucial for both users and developers, as it prevents confusion and enhances communication Clear language fosters better understanding, ultimately driving product sales and increasing popularity To ensure clarity, consider using the "grandma test" by asking a few key questions.
● What can you get from this site?
● Why should you get it from this site?
● How can you get it from the site? Characteristics of a User-Friendly Website
● Clear Structure, Navigation and Page Names
● How will this product or service make your life better?
● What happens if I don’t get this product or service?
The digital marketing plan for VinPearl focuses on enhancing brand visibility and engagement through targeted strategies By leveraging social media, SEO, and content marketing, the plan aims to attract a larger audience and convert leads into loyal customers Key components include optimizing the website for search engines, creating engaging content, and utilizing analytics to track performance This comprehensive approach will ensure VinPearl remains competitive in the digital landscape and effectively reaches its target market.
● Thus, Vinpearl's website is user-friendlyWhen we analyze Vinpearl website, we receive 51% from Pagespeed Insight
The digital marketing plan for Vinpearl focuses on enhancing brand visibility and engagement through targeted strategies Key components include optimizing online presence via SEO, leveraging social media platforms, and utilizing content marketing to attract and retain customers The plan aims to drive traffic, increase conversions, and build lasting relationships with the audience, ultimately contributing to Vinpearl's growth and success in the competitive market.
Vinpearl's website features a user-friendly online booking form prominently on its homepage, allowing visitors to effortlessly reserve various services, including hotels, flight tickets, hotel and airfare packages, and tours and experiences Additionally, users can conveniently enter any applicable promo codes during the booking process.
Then select "Search" for service details and purchase service
Various devices with search engines and wifi connections such as smartphones, laptops, computers, tablets, etc can easily access Vinpearl's website.
Interface Vinpearl's website for smartphones:
The digital marketing plan for VinPearl aims to enhance brand visibility and engagement through targeted strategies By leveraging social media platforms, SEO optimization, and content marketing, the plan focuses on attracting potential customers and driving conversions Additionally, it emphasizes the importance of data analytics to measure campaign effectiveness and adjust tactics accordingly Overall, this comprehensive approach seeks to position VinPearl as a leader in the digital landscape, ensuring sustainable growth and customer loyalty.
Interface Vinpearl's website for laptops/computers
Facebook: https://www.facebook.com/Vinpearl
YouTube: https://www.youtube.com/channel/UC2tvH7ONGc-UTyEeVg-ojfQ
Instagram: https://www.instagram.com/vinpearl.official/?hl=vi
The digital marketing plan for Vinpearl focuses on enhancing brand visibility and engagement through targeted online strategies By leveraging social media, SEO, and content marketing, the plan aims to attract and retain customers effectively Key objectives include increasing website traffic, improving conversion rates, and fostering customer loyalty The strategy will also incorporate data analytics to measure performance and optimize campaigns for better results Overall, this comprehensive digital marketing approach is designed to position Vinpearl as a leading brand in the competitive market.
Thus, the URLs of Vinpearl's social networking sites have similarities and differences:
● Similarities: Protocol, Sub Domain, TLD
A dynamic website features content that can change in real-time, allowing users to interact with the page and modify its display without needing to reload.
Dynamic web pages are increasingly popular, especially on shopping platforms like Tiki and Lazada, as well as social media sites like Facebook and Twitter These websites allow users to interact seamlessly, with instant updates occurring when actions such as liking, subscribing, commenting, or posting a status are performed This real-time content updating enhances user experience, effectively merging the functionalities of a website with those of desktop software.
Thus, Vinpearl's website is Dynamic Web because there is always a lot of new content, visitors can read and interact with the page.
Most often, a website will connect to another in the form of a link (also known as a
A hypertext link is a coded word or image that directs users to another web page upon clicking Links can either be internal, leading to a different page within the same site, or external, directing users to a different website Notably, you do not require permission to create a standard word link to another website's homepage.
The digital marketing plan for Vinpearl aims to enhance brand visibility and engagement through strategic online initiatives By leveraging social media, SEO, and targeted advertising, the plan focuses on attracting a diverse audience and driving traffic to Vinpearl’s offerings Key components include content creation, audience analysis, and performance tracking to ensure effective implementation and measurable results The ultimate goal is to establish Vinpearl as a leading destination in the digital landscape, fostering customer loyalty and increasing conversions.
Vinpearl's website allows visitors to choose the language: English or Vietnamese Particularly, the online booking page has Korean language
EXTERNAL AUDIT: C OMPETITORS OF W EBSITES AND S OCIAL M EDIA
The accommodation business is a rapidly growing and highly competitive market focused on offering bedroom rental services within tourist establishments This sector encompasses the various activities of these establishments in providing not only lodging but also food and additional services to meet the temporary needs of tourists in a specific province, region, or developing country.
Vietnam's tourism sector has seen significant growth, leading to substantial investments and modern renovations in its accommodation establishments This evolution aligns with the country's socio-economic development and effectively meets the rising demands of tourists, particularly following the nation's renovation and opening up.
The tourism industry, particularly in key tourist areas, has actively promoted local resources and mobilized capital from various economic sectors to enhance infrastructure and technical facilities This includes the development of a robust system of tourist accommodation establishments, which has been strengthened through ongoing investment and accumulation over time.
The digital marketing plan for Vinpearl aims to enhance the brand's visibility and engagement in the competitive landscape of Vietnam's accommodation sector As the quality and quantity of hospitality offerings in Vietnam continue to rise, a strategic approach to digital marketing is essential for Vinpearl to attract and retain customers Implementing targeted online campaigns, optimizing search engine presence, and leveraging social media platforms will be key components of this plan to ensure sustained growth and market leadership.
The tourism industry has seen significant growth in diverse accommodation options, including Airbnb, homestays, boutique hotels, and time-share models The influence of modern digital technology is becoming increasingly apparent in this sector, highlighted by the rising popularity of online bookings, electronic payments, and the integration of smart technology in management and guest services.
Vietnam's tourist accommodation sector has played a crucial role in hosting significant events, including the APEC 2017 summit, the US-North Korea summit in Hanoi, the ASEAN Tourism Forum 2019 in Ha Long, and the United Nations Vesak Day 2019 This involvement has not only showcased Vietnam's capacity to manage major international gatherings but also reinforced its reputation as a friendly, reliable, and peaceful partner on the global stage.
On March 11, 2020, the World Health Organization (WHO) declared COVID-19, caused by the SARS-CoV-2 virus, a global pandemic This declaration significantly impacted the tourism industry, particularly the accommodation sector, including hotels, resorts, and homestays, which faced severe declines in both international and domestic tourism due to widespread concerns about the virus's transmission.
A recent report from the Department of Tourism (VNAT) indicates that the resurgence of the COVID-19 epidemic has led to significant disruptions in travel plans, with millions of tourists postponing or canceling their trips In Hanoi alone, approximately 32,000 customers have canceled domestic tours, while Ho Chi Minh City reports over 35,000 canceled travel programs, including package tours and various services such as hotels, air tickets, and attractions.
The Ministry of Culture, Sports and Tourism ranked the top 4 best 5-star hotels in the
● Intercontinental Danang Sun Peninsula Resort (Da Nang)
● JW Marriott Hotel Hanoi (Hanoi)
● Four Seasons The Nam Hai Resort (Hoi An - Quang Nam)
● Vinpearl Nha Trang (Nha Trang - Khanh Hoa)
The digital marketing plan for Vinpearl aims to enhance brand visibility and engagement through strategic online initiatives Key components include optimizing search engine performance, leveraging social media platforms, and implementing targeted advertising campaigns By focusing on content marketing and audience analytics, the plan seeks to attract and retain customers effectively Additionally, integrating customer feedback will help refine strategies and improve overall user experience This comprehensive approach is designed to drive traffic, increase conversions, and ultimately boost revenue for Vinpearl.
Intercontinental Danang Sun Peninsula Resort (Da Nang)
Vietnamese, English, Japanese, Korean, Chinese, Russian
Content about services, online booking form, contact information
Content (in Vietnamese and English) and images related to employee social activities and resort services
The content, images and posting time are similar to the Facebook fanpage
Videos of services and customer experiences
JW Marriott Hotel Hanoi (Hanoi)
(variety) The Americas, International, Asia &
Content about services, contact information, online booking and guest reviews.
Content (in Vietnamese and English) and images related to hotel’s services, especially promotion program
The content, images and posting time are similar to the Facebook fanpage
Videos of services and customer experiences
The digital marketing plan for Vinpearl aims to enhance brand visibility and engagement through strategic online initiatives By leveraging SEO techniques, social media marketing, and targeted advertising, the plan focuses on attracting a broader audience and driving traffic to Vinpearl's platforms Additionally, it emphasizes the importance of content marketing to establish authority and foster customer loyalty The overall goal is to create a cohesive digital presence that resonates with potential customers while maximizing return on investment.
Four Seasons The Nam Hai Resort (Hoi An
Content about services, contact information, online booking
Content (in Vietnamese and English) and images related to the hotel's services.
The content, images and posting time are similar to the Facebook fanpage
Videos of services and customer experiences
Vinpearl Resort Nha Trang (Nha Trang – Khánh Hòa)
Vietnamese, English; online booking add Korean
Content about the company such as phone number, address, its services, recruitment
Content (in Vietnamese and English) and images related to the resort's services.
Do not have Vinpearl Nha Trang
The content, images and posting time are similar to the Facebook
Do not have Vinpearl Nha Trang
Videos of services and customer
The digital marketing plan for Vinpearl focuses on enhancing online visibility and engagement through targeted strategies Key components include optimizing website content for search engines, leveraging social media platforms to connect with potential customers, and implementing effective online booking systems By prioritizing user experience and accessibility, the plan aims to attract a broader audience and increase conversions Additionally, ongoing analysis of marketing performance will ensure continuous improvement and adaptation to market trends.
About tendencies: Due to COVID 19, travel trends have changed a lot People will prefer some kind of tendencies below
When planning a trip, travelers are increasingly opting for secluded destinations near their homes, allowing them to maintain social distance while enjoying a safe and self-arranged getaway.
Secondly, travelling in a small group is a way for tourists on tours to adapt to the current context.
Thirdly, health-oriented tourism is more popular in the travel industry, finding a trip which could restore their health after the COVID 19 is controlled will be a trend in
Finally, replacing crowded tourist destinations with more remote, deserted places to visit or organize cycling and climbing tours.
Nowadays, travel agents are not only selling tours and tickets, but also acting as a source of information and knowledge
About phase of the market
A rising number of people search for information through the Internet by using their phones
Ex: 70% of customers have researched travel information with their smartphones Young people tend to booking online
Ex: 75% of end users booking tours are under 34 years old Of these, 41% are aged 25-34 and 34% are between the ages of 18-24.
Travelers are increasingly opting to book services closer to their departure dates rather than planning far in advance to save costs, reflecting a shift in booking behavior.
The digital marketing plan for Vinpearl focuses on enhancing brand visibility and driving customer engagement through targeted online strategies By leveraging social media, SEO, and content marketing, the plan aims to attract a wider audience and convert leads into loyal customers Key components include optimizing the website for search engines, creating compelling content that resonates with the target market, and utilizing analytics to measure campaign effectiveness This comprehensive approach ensures that Vinpearl remains competitive in the digital landscape while maximizing its marketing ROI.
Vinpearl aims to provide exceptional experiences for Vietnamese families, offering a variety of services including golf, spa treatments, and Vinwonder, which is perfect for children Additionally, the high-quality resorts are designed to attract international visitors, ensuring a memorable stay for all guests.
EXTERNAL AUDIT: C USTOMERS
Vinpearl caters to a diverse clientele, attracting both domestic and international customers Approximately 55% of international guests are from developed Asian countries like Japan and Korea, as well as from Europe and America This demographic contributes to high payment stability for hotels, primarily facilitated through tour operators and international travel agents The hotel primarily serves high-income clients, including business travelers and large enterprise conference attendees, aligning with the overall trend of growth in the hospitality sector.
Vietnam, the source of domestic guests coming to stay at hotels is increasing rapidly, especially on weekends, holidays or summer.
Vinpearl Resort & Spa boasts the most advanced infrastructure in the region, complemented by extensive promotional campaigns across various media channels The resort hosts significant national and international cultural and artistic events, making it a prime destination for both domestic and international tourists seeking relaxation and entertainment With a diverse range of offerings and exceptional service, Vinpearl Land continues to attract visitors looking for a comprehensive leisure experience.
Vinpearl Resort & Spa stands out in Vietnam and the region due to its prime location and long-term investment strategy, offering unparalleled scale and a comprehensive range of services This unique combination of advantages positions Vinpearl Resort & Spa as a preferred choice for high-income clients, business professionals, and corporate events, ensuring a distinguished experience unmatched by other resorts.
Vinpearl offers convenient booking options through popular applications like Traveloka, Agoda, and Vietnam Booking, catering to both domestic and international customers By using these platforms, customers benefit from competitive prices and enticing incentives, eliminating the hassle of long queues or the fear of sold-out tickets on busy days Additionally, they enjoy instant ticket changes and voucher receipts, enhancing their overall experience.
SWOT
The digital marketing plan for Vinpearl aims to enhance brand visibility and engagement in the competitive Vietnamese market This strategy focuses on leveraging various online platforms to reach target audiences effectively Key components include search engine optimization (SEO), social media marketing, and content creation to drive traffic and conversions By utilizing data analytics, Vinpearl can tailor its marketing efforts to meet customer preferences and optimize campaign performance Ultimately, the goal is to establish Vinpearl as a leading name in Vietnam's tourism and hospitality industry.
● The system of utility services here is also designed according to 5-star international standards
Vinpearl offers an extensive range of amenities, including world-class Vinpearl Golf courses, the thrilling Vinpearl Land amusement park, and the Vinpearl Safari wildlife park Guests can also enjoy luxurious health and beauty care facilities, state-of-the-art meeting rooms, and a selection of international quality cuisine restaurants.
City Ho Chi Minh City and other cities These projects are being implemented on schedule, promising to bring economic efficiency as well as build prestige for the Vinpearl brand.
Vinpearl is developing a comprehensive quality control system designed to gather guest feedback, enabling the company to focus on individual habits and preferences This initiative aims to enhance guest service by tailoring experiences to meet specific needs.
Guests at Vinpearl Nha Trang are confined to the island, with no access to the mainland for tours or entertainment All dining, accommodation, relaxation, and recreational activities are exclusively offered within the Vinpearl complex.
● The preferential regimes for customers are not diverse.
● Competition in the luxury travel market segment is increasingly fierce
● The COVID-19 epidemic and social distancing affecting the tourism industry make tourists hesitant to travel or rent a hotel.
● The needs of customers are increasing day by day, service quality must also be constantly evolving to meet the needs of customers.
OBJECTIVE AND KPI (SMART)
Brand awareness Objective: increase social media impression among new
The digital marketing plan for VinPearl focuses on enhancing brand visibility and engagement through targeted online strategies It aims to leverage social media, content marketing, and SEO techniques to attract a broader audience By analyzing market trends and consumer behavior, the plan seeks to optimize online presence and drive conversions Additionally, the integration of data analytics will help refine marketing efforts and measure success effectively Overall, the strategy is designed to position VinPearl as a leader in the digital landscape.
New customers Objective: attract new visitors using our services
Specific: What, When, Why what: increase 30% visitors to our Resort when: in Tet holiday why: we want to maximize our profit
=> increase 30% visitors in the summer holiday to maximize profit
Make a plan for summer holiday, design posters for this occasion
Advertising in social media such as Facebook, Instagram,
Discount 10% for customers booking in applications.
We cooperate with 3 companies in HCMC and before Tet holiday we provide some discount codes for employees working in these companies
Receive 20 booking-forms in first week
The digital marketing plan for Vinpearl focuses on enhancing brand visibility and engagement through targeted online strategies It aims to leverage social media platforms, search engine optimization, and content marketing to attract potential customers By analyzing market trends and consumer behavior, the plan will implement effective campaigns to drive traffic and increase conversions Additionally, the strategy will include performance metrics to evaluate success and make necessary adjustments for continuous improvement.
STRATEGIES
SMO
Social media optimization enhances the visibility of Vinpearl's social media profiles and activities, making it easier for users to find relevant information It drives traffic to your website or blog, facilitates sharing among users, fosters community engagement around your brand, and improves the indexing of your social media profiles and content by search engines.
To enhance your online presence, it's essential to establish profiles on social media platforms, enabling you to share the content you produce on your website or blog Furthermore, incorporating social media share buttons will facilitate easy sharing of your content by others.
SEM C HOOSE AN AD TYPE : W EBSITE TRAFFIC
The digital marketing plan for Vinpearl aims to enhance brand visibility and engagement through targeted online strategies By leveraging SEO techniques, social media marketing, and content creation, the plan seeks to attract a larger audience and drive conversions Key objectives include improving website traffic, increasing customer interaction, and establishing a strong online presence Through data analysis and continuous optimization, the plan will adapt to market trends and consumer behavior, ensuring Vinpearl remains competitive in the digital landscape.
Choose start date and end date and people who we want to target in this campaign
The Vinpearl Digital Marketing Plan aims to enhance brand visibility and engagement through strategic online initiatives By leveraging SEO best practices, social media marketing, and targeted advertising, the plan focuses on attracting potential customers and increasing conversions Key components include content creation that resonates with the target audience, optimizing website performance for search engines, and utilizing analytics to refine marketing strategies This comprehensive approach ensures that Vinpearl remains competitive in the digital landscape while effectively reaching and connecting with its audience.
The digital marketing plan for Vinpearl focuses on enhancing brand visibility and engagement through targeted online strategies By leveraging social media, SEO, and content marketing, the plan aims to attract and retain customers effectively Key components include optimizing the website for search engines, creating engaging content that resonates with the target audience, and utilizing data analytics to measure campaign success This comprehensive approach ensures that Vinpearl remains competitive in the digital landscape while maximizing its reach and impact.
SEO
Improving a website’s presence in organic search engine results.
Once we are ready to start walking that SEO walk, it's time to apply those SEO techniques to my website, to improve.
These pages will start with everything from selecting an SEO-friendly domain name to best practices for internal links.
V IDEO ABOUT V INPEARL
https://drive.google.com/file/d/12S_6666eRn0LBnIY1uCKsuasA92N2vPu/view?usp=sharing
ACTION PLAN (CALENDAR AND BUDGET) 1MONTH FOR TET 2022 .27 6 EXAMPLES ABOUT VINPEARL (FACEBOOK, INSTAGRAM)
Vinpearl spend 3000 dola for wedsite, 2000 dola for Facebook and 1000 dola for Instagram to run advertise through 1 month for Tet 2022.
6 Examples about Vinpearl (Facebook, Instagram)
The digital marketing plan for Vinpearl focuses on enhancing brand visibility and engagement through strategic online campaigns It aims to leverage various digital channels, including social media, SEO, and content marketing, to attract and retain customers By utilizing data-driven insights, the plan seeks to optimize marketing efforts and improve return on investment Key objectives include increasing website traffic, enhancing customer interaction, and ultimately driving sales growth for Vinpearl.
Tet holiday is an opportunity for family members to gather and enjoy the best moments together
So why don't you let Vinpearl keep those memorable moments for you Let's come to enjoy the best and most exciting experiences only at Vinpearl.
Best choice for you with your lover!
Book now: https://tinyurl.com/2r87jt7a Hotline: 1900 23 23 89
TET HOLIDAY 2022 IS COMING - BOOK NOW FOR SURPRISE !
Vinpearl lovingly offers up to 30% of all hotels for you on Tet from 01.02 to
The digital marketing plan for Vinpearl focuses on enhancing brand visibility and engagement through targeted online strategies Key components include leveraging social media platforms, optimizing website content for search engines, and utilizing data analytics to track performance By implementing a comprehensive approach, Vinpearl aims to attract a broader audience and drive conversions, ultimately strengthening its market position in the competitive tourism industry.
Especially, 100 first customers will be given a luxury dinner at Wine Dinner- enjoy the French Culinary quintessential romance story.
Get ready for a jubilant Tet season with unique experiences when you visit Phu Quoc United Center this Spring with a special Tet booking program at Vinpearl Phu Quoc
Hotline for reservation: 094.9898.222 vinpearl.com
Let's welcome Tet 2022 with great experiences with Vinpearl- where you will get dedicated and professional service from our staff.
At Vinpearl, creating special moments for your family is our mission.
028 3971 8888 0967221499Email: v.op-lm81@vinpearl.com
The digital marketing plan for VinPearl focuses on enhancing brand visibility and engagement through strategic online initiatives By leveraging social media platforms, search engine optimization, and targeted advertising, the plan aims to attract a broader audience and drive traffic to VinPearl's offerings Additionally, the implementation of data analytics will allow for continuous improvement and optimization of marketing strategies, ensuring effective communication with potential customers Overall, this comprehensive approach is designed to strengthen VinPearl's market presence and foster lasting customer relationships.
Bản cáo bạch (2007) https://ircdn.vingroup.net/storage/uploads/Tai%20lieu%20web
%20Vinpearl%20cu/Document/Bancaobach2412.pdf? fbclid=IwAR13Xeg_YFPRuRqiR6dU8GKxxcMZlRS6O6cxLyugh0OrcsU4R N3SHDEN_1A.
Optimizing URLs for SEO is essential for enhancing website visibility and improving user experience Key strategies include using relevant keywords, keeping URLs concise, and avoiding unnecessary parameters Additionally, ensuring that URLs are readable and descriptive can help both search engines and users understand the content better Understanding the differences between dynamic and static websites is also crucial, as it impacts how URLs are structured and indexed By implementing these practices, webmasters can significantly boost their site's search engine ranking and overall performance.
Stim, R (n.d.) Connecting to Other Websites Retrieved from Stanford Libraries: https://fairuse.stanford.edu/overview/website-permissions/linking/
User-Friendly (2014, 1 29) Retrieved from TechTerms: https://techterms.com/definition/user-friendly
The digital marketing plan for Vinpearl focuses on enhancing brand visibility and engagement through targeted online strategies By leveraging SEO techniques, social media marketing, and content creation, the plan aims to attract a wider audience and convert leads into loyal customers Key objectives include increasing website traffic, improving search engine rankings, and fostering customer relationships through personalized communication The implementation of data-driven insights will guide marketing efforts, ensuring maximum impact and return on investment.
The digital marketing plan for VinPearl aims to enhance brand visibility and engagement through strategic online initiatives By leveraging SEO techniques, social media marketing, and targeted advertising, the plan focuses on attracting potential customers and driving traffic to VinPearl's platforms Additionally, the integration of analytics will help measure the effectiveness of campaigns, ensuring continuous improvement and alignment with market trends This comprehensive approach is designed to position VinPearl as a leader in the digital landscape, ultimately increasing conversions and customer loyalty.