PROJECT NAME DIGITAL MARKETING PLAN FOR VINPEARL

BỘ GIÁO DỤC & ĐÀO TẠO ĐẠI HỌC HOA SEN KHOA KINH TẾ & QUẢN TRỊ FINAL REPORT PROJECT NAME: DIGITAL MARKETING PLAN FOR VINPEARL Lecture: Jorge Martinez Group of students: Phạm Thị Kim Ngân Phan Quỳnh Anh Nguyễn Thị Mai Linh 2196995 2198664 2193298 Semester 2033, 6/2021 download by quang ngu nhu cho ASSIGNMENT SHEET Number Name Student ID Task Phạm Thị Kim Ngân Phan Quỳnh Anh 2196995 Nguyễn Thị Mai Linh 2193289 Part 2.3 , 5, Edit report Part 1, 2.2, Powerpoint Part 2.1 2.2 2.4 Part 2198664 Level of contribution 100% 100% 100% download by quang ngu nhu cho Tables of content INTRODUCTION (HISTORY AND PRODUCTS) ANALYSIS 2.1 INTERNAL AUDIT OF WEBSITES AND SOCIAL MEDIA 2.2 EXTERNAL AUDIT: COMPETITORS OF WEBSITES AND SOCIAL MEDIA .15 2.3 EXTERNAL AUDIT: CUSTOMERS 20 2.4 SWOT .21 OBJECTIVE AND KPI (SMART) 22 STRATEGIES .23 4.1 SMO 23 4.2 SEM CHOOSE AN AD TYPE: WEBSITE TRAFFIC 23 4.3 SEO 26 4.4 VIDEO ABOUT VINPEARL 26 ACTION PLAN (CALENDAR AND BUDGET) 1MONTH FOR TET 2022 .27 EXAMPLES ABOUT VINPEARL (FACEBOOK, INSTAGRAM) .27 REFERENCES 30 download by quang ngu nhu cho PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL ACKNOWLEDGEMENT We would also like to thank Hoa Sen University for allowing us to participate in Digital Marketing class to gain more knowledge and make a project in this subject We would like to thank our instructor Mr.Jorge Martinez for always helping and supporting us during the course of study as well as during the implementation of the final project of the course This project was completed because each individual in the group took it very seriously and always supported each other Besides, this project was also completed thanks to the help of brothers and sisters, other friends and references on the Internet provided by many authors Thank you sincerely! download by quang ngu nhu cho PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL Introduction (History and Products) About Vinpearl: A household name for holiday destinations in Vietnam, Vinpearl operates an expansive network of 5-star hotels, resorts, spas and conference centers, as well as upscale dining venues and international-standard golf courses With all properties located on some of the most beautiful beaches, in a bright land of legacies or at the center capturing the pulse of any cosmopolitan city in the country, Vinpearl connects millions of Vietnamese people to their dream vacations and contributes to bringing Vietnam closer to the world Especially, key clusters Vinpearl South Hoi An – Vinpearl Nha Trang – Phu Quoc United Center consist of some one-of-a-kind works from accommodation, entertainment, discovery, cuisine, shopping to professional meeting services, creating spaces of various experiences to satisfy every customer Vinpearl Nha Trang: Located on the most romantic bay in the world with charming scenery blessed by nature, Vinpearl Nha Trang offers the largest hotel & resort complex in Nha Trang, providing comprehensive services, serving all types of customers Some services that you could enjoy in Vinpearl Nha Trang such as Submarine, Imperial Club, Spa, Golf and VinWonders download by quang ngu nhu cho PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL About Vinpearl Phu Quoc United Center With a prime location in the north of Phu Quoc island and an area that stretches along the coast of Bai Dai beach with exclusive sunset views, Vinpearl offers a complex of hotels and villa resorts with the largest rooms and settings in Phu Quoc, alongside with an ecosystem of high-quality services that will ensure a pleasant stay for all customers Some services that you could enjoy in Vinpearl Phu Quoc United Center such as VinWonders, Safari, Golf, Spa, Almaz (include restaurants, café, 16 stores) and Casino Vinpearl South Hoi An The impressive highlights at Vinpearl South Hoi An are the graceful and delicate architecture of the villas and lush green landscape Whether guests love private relaxation or endless exploration, they will feel satisfied when staying here As a charming feature of the resort, the restaurants- inspired by the central coastal fishing villages are always ready to serve visitors with fresh specialties bearing the flavor of Hoi An ancient town Some services that you could enjoy in Vinpearl Phu Quoc United Center such as VinWonders, River Safari, Golf, and Spa download by quang ngu nhu cho PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL 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selecting an SEO-friendly domain name to best practices for internal links 4.4 Video about Vinpearl https://drive.google.com/file/d/12S_6666eRn0LBnIY1uCKsuasA92N2vPu/view? usp=sharing  Action plan (Calendar and Budget) 1month for tet 2022 Canlendar 1month for Tet 2022 Vinpearl spend 3000 dola for wedsite, 2000 dola for Facebook and 1000 dola for Instagram to run advertise through month for Tet 2022 Examples about Vinpearl (Facebook, Instagram)  Instagram: VINPEARL - TET FOR LOVER👨‍👩‍👦‍👦 download by quang ngu nhu cho PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL Tet holiday is an opportunity for family members to gather and enjoy the best moments together So why don't you let Vinpearl keep those memorable moments for you Let's come to enjoy the best and most exciting experiences only at 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Retrieved from Codegym: https://codegym.vn/blog/2020/05/15/web-dong-va-web-tinhkhac-nhau-nhu-the-nao/ Stim, R (n.d.) Connecting to Other Websites Retrieved from Stanford Libraries: https://fairuse.stanford.edu/overview/website-permissions/linking/ User-Friendly (2014, 29) Retrieved from TechTerms: https://techterms.com/definition/user-friendly download by quang ngu nhu cho PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL download by quang ngu nhu cho PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL PROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARLPROJECT.NAME.DIGITAL.MARKETING.PLAN.FOR.VINPEARL