INTRODUCTION (HISTORY AND PRODUCTS)
Vinpearl is a leading name in Vietnam's holiday destinations, offering a vast array of 5-star hotels, resorts, spas, and conference centers, along with fine dining and international-standard golf courses Strategically located on stunning beaches and in vibrant cities, Vinpearl connects millions of Vietnamese to their ideal vacations while enhancing Vietnam's global presence The three key clusters—Vinpearl South Hoi An, Vinpearl Nha Trang, and Phu Quoc United Center—feature unique offerings that encompass accommodation, entertainment, culinary experiences, shopping, and professional meeting services, ensuring diverse experiences to meet every customer's needs.
Nestled in the world's most romantic bay, Vinpearl Nha Trang boasts breathtaking natural beauty and features the largest hotel and resort complex in the area This premier destination offers a wide range of comprehensive services tailored to meet the needs of all types of guests.
Some services that you could enjoy in Vinpearl Nha Trang such as Submarine, Imperial Club, Spa, Golf and VinWonders
About Vinpearl Phu Quoc United Center
Nestled in the north of Phu Quoc island, Vinpearl boasts a stunning coastline along Bai Dai beach, providing exclusive sunset views This premier destination features a complex of nine hotels and villa resorts, offering the largest accommodations in Phu Quoc Guests can enjoy a comprehensive ecosystem of high-quality services, ensuring a delightful stay for everyone.
Some services that you could enjoy in Vinpearl Phu Quoc United Center such as VinWonders, Safari, Golf, Spa, Almaz (include restaurants, café, 16 stores) and Casino.
Vinpearl South Hoi An boasts stunning villa architecture and a lush landscape, providing a perfect setting for both relaxation and adventure Guests can indulge in the resort's unique restaurants, which draw inspiration from central coastal fishing villages and offer fresh specialties that capture the essence of Hoi An's rich culinary heritage.
Some services that you could enjoy in Vinpearl Phu Quoc United Center such as VinWonders, River Safari, Golf, and Spa
ANALYSIS
I NTERNAL A UDIT OF W EBSITES AND S OCIAL M EDIA
When searching for the keyword Vinpearl, Google gives more than 3 million results
In which, the first page of results is the official website of Vinpearl and Google Map, respectively, showing the locations of Vinpearl close to our location.
The official website of Vinpearl provides general information about the company such as phone number, address, its services, recruitment information and company policies.
The com domain stands for commercial The original purpose of the com tail is for websites with commercial content, services, company and business introduction pages, etc.
Using the com extension so much also has many benefits.
Simplifying the process of locating a website address (URL) is crucial, as many users struggle to recall the complete URL Instead, they often search for the name of the product, business, or brand followed by ".com," which frequently leads to successful results.
Many software applications, particularly mobile keyboard apps, are designed to support popular domain extensions like com When users need to enter an email address or website, these keyboards conveniently feature a dedicated com button, streamlining the input process for enhanced efficiency.
Finally, because of their popularity, the price of com domains is very cheap, even the cheapest of all top-level domains.
Vinpearl website: https://vinpearl.com/vi
Thus, the domain of the Vinpearl website meets the criteria
● Short and easy to remember
● Does not contain special characters
Vinpearl provides many pictures about their resort when you access Vinpearl.com, every picture describes many services that customers could enjoy in Vinpearl
User -friendliness is crucial for any content or product, as it ensures that even the most casual audience can easily comprehend its purpose and functionality The 'Grandma Test' serves as a benchmark for this ease of understanding, demonstrating that even basic individuals should be able to grasp what the product is, its benefits, and the organization's mission.
Simplifying jargon and reducing buzzwords is crucial for effective communication between users and developers, ensuring that neither party feels overwhelmed by complex language This clarity fosters better understanding, ultimately driving product sales and enhancing its popularity To assess this clarity, consider using the "grandma test" with the following questions.
● What can you get from this site?
● Why should you get it from this site?
● How can you get it from the site? Characteristics of a User-Friendly Website
● Clear Structure, Navigation and Page Names
● How will this product or service make your life better?
● What happens if I don’t get this product or service?
● Thus, Vinpearl's website is user-friendly
When we analyze Vinpearl website, we receive 51% from Pagespeed Insight
Vinpearl's website features a user-friendly online booking form prominently on its homepage, allowing visitors to effortlessly reserve services including hotel accommodations, flight tickets, package deals for hotel and airfare, as well as tours and experiences Additionally, users can conveniently apply any available promo codes during the booking process.
Then select "Search" for service details and purchase service
Various devices with search engines and wifi connections such as smartphones, laptops, computers, tablets, etc can easily access Vinpearl's website.
Interface Vinpearl's website for smartphones:
Interface Vinpearl's website for laptops/computers
Facebook: https://www.facebook.com/Vinpearl
YouTube: https://www.youtube.com/channel/UC2tvH7ONGc-UTyEeVg-ojfQ
Instagram: https://www.instagram.com/vinpearl.official/?hl=vi
Thus, the URLs of Vinpearl's social networking sites have similarities and differences:
● Similarities: Protocol, Sub Domain, TLD
A dynamic website features content that can change in real-time, allowing users to interact with the page and modify its display without needing to refresh This interactivity enhances user experience by providing up-to-date information and personalized content.
Dynamic web pages are increasingly popular, exemplified by shopping sites like Tiki and Lazada, as well as social media platforms such as Facebook and Twitter These websites allow users to interact seamlessly by clicking icons like Like, Subscribe, or commenting, with content updates occurring instantly without the need to reload the page This functionality enhances user experience, creating a fluid interaction that bridges the gap between websites and desktop applications.
Thus, Vinpearl's website is Dynamic Web because there is always a lot of new content, visitors can read and interact with the page.
Most often, a website will connect to another in the form of a link (also known as a
A hypertext link is a coded word or image that directs users to a different web page when clicked Links can be categorized as internal links, which connect to other pages within the same site, or external links, which lead to different websites Importantly, you do not require permission to create a standard link to another website's homepage.
Vinpearl's website allows visitors to choose the language: English or Vietnamese Particularly, the online booking page has Korean language
The form to register Customer Data and email:
EXTERNAL AUDIT: C OMPETITORS OF W EBSITES AND S OCIAL M EDIA
The accommodation business is a highly competitive market focused on providing bedroom rental services in tourist establishments It encompasses the activities of these establishments in offering not only lodging but also food and additional services to meet the needs of tourists seeking temporary stays in various regions or developing countries.
Vietnam's tourism sector has seen significant growth, leading to substantial investments and renovations in tourist accommodation establishments These upgrades focus on modernity and align with the country's socio-economic development, effectively catering to the increasing demands of travelers, particularly following the nation's renovation and opening up.
The tourism industry in Vietnam, particularly in key tourist areas, has actively harnessed internal resources and attracted investments from various economic sectors to enhance infrastructure and technical facilities This concerted effort has significantly improved the quantity and quality of tourist accommodation establishments over the years, reflecting the industry's commitment to development and growth.
The tourism sector has seen significant growth in diverse accommodation options, including Airbnb, homestays, boutique hotels, and time-share models The influence of modern digital technology is increasingly apparent in the hospitality industry, highlighted by the rise of online booking, electronic payments, and the integration of smart technology in managing and enhancing guest services at various establishments.
Vietnam's tourist accommodation sector has played a crucial role in hosting significant international events, including the APEC 2017, the US-North Korea summit in Hanoi, the ASEAN Tourism Forum 2019 in Ha Long, and the United Nations Vesak Day 2019 These contributions have enhanced Vietnam's reputation as a friendly, reliable, and peaceful partner on the global stage, showcasing its capacity to manage major world events effectively.
On March 11, 2020, the World Health Organization (WHO) declared COVID-19, caused by the new strain of Coronavirus (SARS-CoV-2), a global pandemic This declaration severely impacted the tourism industry, particularly the accommodation sector, including hotels, resorts, and homestays, due to a significant decline in both international and domestic tourist numbers amid concerns over the virus's spread.
A recent report by the Department of Tourism (VNAT) reveals that the resurgence of the COVID-19 epidemic has led to millions of tourists postponing or canceling their travel plans Notably, Hanoi has seen approximately 32,000 customers cancel domestic tours, while Ho Chi Minh City has experienced over 35,000 cancellations across various travel programs, including package tours and essential services such as hotels, air tickets, and attractions.
The Ministry of Culture, Sports and Tourism ranked the top 4 best 5-star hotels in the
● Intercontinental Danang Sun Peninsula Resort (Da Nang)
● JW Marriott Hotel Hanoi (Hanoi)
● Four Seasons The Nam Hai Resort (Hoi An - Quang Nam)
● Vinpearl Nha Trang (Nha Trang - Khanh Hoa)
Vietnamese, English, Japanese, Korean, Chinese, Russian
Content about services, online booking form, contact information
Content (in Vietnamese and English) and images related to employee social activities and resort services
The content, images and posting time are similar to the Facebook fanpage
Videos of services and customer experiences
(variety) The Americas, International, Asia &
Content about services, contact information, online booking and guest reviews.
Content (in Vietnamese and English) and images related to hotel’s services, especially promotion program
The content, images and posting time are similar to the Facebook fanpage
Videos of services and customer experiences
Content about services, contact information, online booking
Content (in Vietnamese and English) and images related to the hotel's services.
The content, images and posting time are similar to the Facebook fanpage
Videos of services and customer experiences
Vietnamese, English; online booking add Korean
Content about the company such as phone number, address, its services, recruitment information and company
Content (in Vietnamese and English) and images related to the resort's services.
Do not have Vinpearl Nha Trang
The content, images and posting time are similar to the Facebook fanpage
Do not have Vinpearl Nha Trang
Videos of services and customer experiences policies, online booking
About tendencies: Due to COVID 19, travel trends have changed a lot People will prefer some kind of tendencies below
When planning a trip with social distancing in mind, travelers increasingly opt for secluded destinations near their home This allows them to organize their own travel while prioritizing safety.
Secondly, travelling in a small group is a way for tourists on tours to adapt to the current context.
Thirdly, health-oriented tourism is more popular in the travel industry, finding a trip which could restore their health after the COVID 19 is controlled will be a trend in
Finally, replacing crowded tourist destinations with more remote, deserted places to visit or organize cycling and climbing tours.
Nowadays, travel agents are not only selling tours and tickets, but also acting as a source of information and knowledge
About phase of the market
A rising number of people search for information through the Internet by using their phones
Ex: 70% of customers have researched travel information with their smartphones Young people tend to booking online
Ex: 75% of end users booking tours are under 34 years old Of these, 41% are aged 25-34 and 34% are between the ages of 18-24.
Travelers are increasingly opting to book services closer to their departure dates rather than planning in advance to save costs, reflecting a shift in booking behavior.
Vinpearl aims to deliver exceptional experiences for Vietnamese families, offering a range of services including golf, spa treatments, and Vinwonder, which is perfect for families with children Additionally, their high-quality resorts are designed to attract international visitors, ensuring a memorable stay for all guests.
EXTERNAL AUDIT: C USTOMERS
Vinpearl caters to a diverse clientele, attracting both domestic and international customers Notably, international guests utilize the facilities for 55% of their stay, primarily hailing from developed Asian countries such as Japan and Korea, as well as from Europe and America This demographic contributes to high revenue and stable occupancy rates for hotels, primarily facilitated through tour operators and international travel agents The hotel's primary clientele consists of high-income individuals, business travelers, and corporate conference attendees, aligning with the broader trend of growth in the hospitality sector.
Vietnam, the source of domestic guests coming to stay at hotels is increasing rapidly, especially on weekends, holidays or summer.
Vinpearl Resort & Spa, equipped with the region's most advanced infrastructure, attracts both domestic and international tourists seeking relaxation and entertainment The resort is promoted through various media channels and hosts significant cultural and artistic events, ensuring a diverse range of offerings and high-quality services to meet all visitors' needs.
Vinpearl Resort & Spa stands out as a premier destination in Vietnam due to its prime location and long-term investment strategy, offering a unique advantage over other resorts in the country and region With an unparalleled scale and a comprehensive range of services, Vinpearl Resort & Spa caters specifically to high-income clients, including business professionals and large enterprise conferences, solidifying its reputation as a top choice for luxury tourism and corporate events.
Vinpearl offers a convenient booking experience for both domestic and international customers through popular applications like Traveloka, Agoda, and Vietnam Booking By using these platforms, customers can enjoy competitive prices and attractive incentives without the hassle of long queues or the fear of sold-out tickets on busy days Additionally, they benefit from instant voucher issuance and ticket changes, ensuring a seamless travel experience.
SWOT
● Being a member of Vingroup - considered one of the largest, most famous and successful
● The company has contributed capital to invest in other high-end real estate in Hanoi, Ho Chi Minh corporations in Vietnam
● The system of utility services here is also designed according to
● In addition to resort facilities,
Vinpearl also owns a system of
Vinpearl Golf courses, a world- class amusement park Vinpearl
Land, a wildlife park of Vinpearl
Safari, health and beauty care areas, and a health and beauty care system luxurious meeting rooms, with international quality cuisine restaurants, …
City Ho Chi Minh City and other cities These projects are being implemented on schedule, promising to bring economic efficiency as well as build prestige for the Vinpearl brand.
Vinpearl is developing a comprehensive quality control system designed to gather guest feedback, enabling the company to understand and cater to the unique habits and preferences of each individual This initiative aims to enhance guest satisfaction and improve service delivery.
● Guests staying at Vinpearl Nha
Trang will be unable to explore the mainland or enjoy a tour of Nha Trang, as most activities, including dining, accommodation, relaxation, and entertainment, are conveniently located within the Vinpearl complex on the island.
● The preferential regimes for customers are not diverse.
● Competition in the luxury travel market segment is increasingly fierce
● The COVID-19 epidemic and social distancing affecting the tourism industry make tourists hesitant to travel or rent a hotel.
● The needs of customers are increasing day by day, service quality must also be constantly evolving to meet the needs of customers.
OBJECTIVE AND KPI (SMART)
Brand awareness Objective: increase social media impression among new target audience
Company profit Objective: increase profit by promotion in social media
New customers Objective: attract new visitors using our services
Specific: What, When, Why what: increase 30% visitors to our Resort when: in Tet holiday why: we want to maximize our profit
=> increase 30% visitors in the summer holiday to maximize profit
Make a plan for summer holiday, design posters for this occasion
Advertising in social media such as Facebook, Instagram,
Discount 10% for customers booking in applications.
We cooperate with 3 companies in HCMC and before Tet holiday we provide some discount codes for employees working in these companies
Receive 20 booking-forms in first week
STRATEGIES
SMO
Social media optimization enhances the visibility of Vinpearl's social media profiles and activities, making it easier for users to find relevant information By driving traffic to the website and encouraging sharing within networks, it fosters community engagement around the brand Additionally, effective optimization aids search engines in indexing Vinpearl's social media and blog content, improving overall online presence.
To enhance your online presence, it's essential to establish profiles on social media platforms where you can share the content from your website or blog Furthermore, incorporating social media share buttons will enable others to effortlessly share your content, increasing its reach and visibility.
SEM C HOOSE AN AD TYPE : W EBSITE TRAFFIC
Choose an ad type: Website traffic
Choose start date and end date and people who we want to target in this campaign
SEO
Improving a website’s presence in organic search engine results.
Once we are ready to start walking that SEO walk, it's time to apply those SEO techniques to my website, to improve.
These pages will start with everything from selecting an SEO-friendly domain name to best practices for internal links.
V IDEO ABOUT V INPEARL
https://drive.google.com/file/d/12S_6666eRn0LBnIY1uCKsuasA92N2vPu/view?usp=sharing
ACTION PLAN (CALENDAR AND BUDGET) 1MONTH FOR TET 2022 .27 6 EXAMPLES ABOUT VINPEARL (FACEBOOK, INSTAGRAM)
Vinpearl spend 3000 dola for wedsite, 2000 dola for Facebook and 1000 dola for Instagram to run advertise through 1 month for Tet 2022.
6 Examples about Vinpearl (Facebook, Instagram)
Tet holiday is an opportunity for family members to gather and enjoy the best moments together
So why don't you let Vinpearl keep those memorable moments for you Let's come to enjoy the best and most exciting experiences only at Vinpearl.
Best choice for you with your lover!
Book now: https://tinyurl.com/2r87jt7a
TET HOLIDAY 2022 IS COMING - BOOK NOW FOR SURPRISE !
Vinpearl lovingly offers up to 30% of all hotels for you on Tet from 01.02 to
Especially, 100 first customers will be given a luxury dinner at Wine Dinner- enjoy the French Culinary quintessential romance story.
Get ready for a jubilant Tet season with unique experiences when you visit Phu Quoc United Center this Spring with a special Tet booking program at Vinpearl Phu Quoc
Hotline for reservation: 094.9898.222 vinpearl.com
Let's welcome Tet 2022 with great experiences with Vinpearl- where you will get dedicated and professional service from our staff.
At Vinpearl, creating special moments for your family is our mission.
Email: v.op-lm81@vinpearl.com
Bản cáo bạch (2007) https://ircdn.vingroup.net/storage/uploads/Tai%20lieu%20web
%20Vinpearl%20cu/Document/Bancaobach2412.pdf? fbclid=IwAR13Xeg_YFPRuRqiR6dU8GKxxcMZlRS6O6cxLyugh0OrcsU4R N3SHDEN_1A.
URLs are crucial for SEO as they convey valuable information to search engines and influence site rankings Optimizing URLs involves understanding their components, with a focus on creating readable and concise formats that reflect the page content Start with the page title to form a URL, and ensure it is easy to read by avoiding unnecessary words and special characters Incorporate 1-2 relevant keywords to enhance visibility, while keeping the URL length between 50-60 characters for better performance in search results Use hyphens for word separation and maintain lowercase letters to prevent duplicate content issues Organizing content with subfolders can also improve URL hierarchy, and employing 301 redirects is essential when updating URLs to preserve link equity Lastly, adding a favicon can enhance user experience and brand visibility, even though it does not directly impact SEO Following these best practices will lead to better user experience and improved search engine visibility.
Stim, R (n.d.) Connecting to Other Websites Retrieved from Stanford Libraries: https://fairuse.stanford.edu/overview/website-permissions/linking/
User-Friendly (2014, 1 29) Retrieved from TechTerms: https://techterms.com/definition/user-friendly