GROUP ASSIGNMENT MARKETING PLAN FOR NEW PRODUCT OF DOVE DAMAGE REPAIR SHAMPOO IN VIETNAM MARKET

UNIVERSITY OF FINANCE – MARKETING FACULTY OF MARKETING GROUP ASSIGNMENT MARKETING PLAN FOR NEW PRODUCT OF DOVE DAMAGE REPAIR SHAMPOO IN VIETNAM MARKET STUDENTS: NGUYỄN THỊ BÍCH NGỌC - 2021008497 TRẦN THỊ PHƯƠNG MY - 2021008480 DƯƠNG LAI MẪN MỸ - 1921000676 HO CHI MINH CITY, 2021 0 INDEX I EXECUTIVE SUMMARY .2 II COMPANY AND BRAND INTRODUCTION Company 2 Brand 3 Dove’s mission and vision Objectives for first year strategy III SWOT & MACRO ENVIRONMENT ANALYSIS Macro environment analysis .4 Market situation Competitors Dove’s swot analysis IV SEGMENTARY STRATEGY, TARGET MARKET AND POSITIONING 11 Segmentary .11 Targeting 12 Positioning 12 V MARKETING – MIX STRATEGY 14 Product strategy .14 Price strategy 15 Place strategy 16 Promotion strategy 17 VI ACTION PROGRAM 19 VII CONCLUDE 20 REFERENCES 22 APPENDIX 23 MEMBER CONTRIBUTION 24 TABLE LIST 0 GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET Table 1.1: Segments table 10 Table 1.2: Price of Dove stimulate hair growth 2in1 15 Table 1.3: Detailed action plan table 18 IMAGE LIST Picture 1.1: Report on the estimated hair care market share in 2016 and 2025 Picture 1.2: Popular Shampoos Picture 1.3: Dove’s position map 13 Picture 1.4: Dove indirect distribution channel structure 15 0 GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET I EXECUTIVE SUMMARY Today, Vietnam has become a developing country, the economy has prospered Along with that development momentum, people's living standards are increasing, people are gradually paying more attention to self-care issues, especially women One of the personal care products must include shampoo As a powerful assistant of women, the shampoo market is increasingly diversified with products to meet the individual needs of users Notable names such as Clear, Head and Shoulders, Sunsik, Lifebuoy, Dove Competition in the shampoo market of companies is very active in many different forms "Dove shampoo with damage recovery feature and stimulates hair growth from grapefruit peel extract" - "Dove stimulate hair growth 2in1" is a new product line on the market, so this requires the company's marketing team to have unique and novel strategies to attract customers, maintain and strengthen its position This essay on the topic of marketing planning for Unilever's Dove shampoo with damage recovery feature and stimulates hair growth from grapefruit peel extract" - "Dove stimulate hair growth 2in1" will suggest the marketing strategies that best suit the product and the current situation of the corporation Aiming to increase revenue compared to previous years, compete to expand market share, leading the shampoo market in Vietnam The structure of the essay consists of main parts: General introduction of the business SWOT analysis and the macro environment of the business Propose market segmentation strategies, select target markets and product positioning Recommend product, pricing, distribution and marketing strategies Specific action plan Conclusion II COMPANY AND BRAND INTRODUCTION Company Unilever is an Anglo-Dutch multinational consumer goods company founded in 1929 Its products include food, beverages, detergents and personal care products It is the world's third largest consumer goods company by revenue and the largest ice cream producer in the world The process of formation and development in Vietnam market: ● 1995: Unilever started to invest in Vietnam 0 GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET ● 1997: Bicico Cosmetics Enterprise, supplier of Unilever laundry cream, was supported in terms of capital and technology to build a liquid washing factory The next factory in 1999 ● 2000: Sales increased nearly 16 times (USD 285,000), 76 suppliers of raw materials and 54 suppliers of packaging (total sales of USD 34 million) ● 2003: Contribution increased 13 times, equivalent to 130 billion VND/year Set aside 20 billion to fund social and humanitarian development activities ● From 2003 to present: Gaining more and more success, with thick network coverage all over Vietnam, with hundreds of thousands of retailers and distributors There are a total of factories and received many awards given by the state Unilever’s mission: “To add vitality to life” The meaning of this mission is that Unilever wants to bring a better life to people through its products Until now, that mission has become increasingly evident in every Unilever product as all products of this group are aimed at the same purpose, which is to bring health, beauty and comfort to children, people The proof of this is that Unilever's famous brands are very diverse from washing powder, shampoo, toothpaste to tea such as Omo, Dove, Close-up, Lipton, Brand Dove is a very famous shampoo brand belonging to Unilever group Dove is a globally reputable brand with more than 50 years of history, trusted by millions of customers in more than 80 countries In Vietnam, Dove is the No Damaged Hair Care shampoo In 2001, Dove officially entered the field of hair care with a range of shampoos, including many suitable for many hair types: normal hair, brittle hair, thinning hair, tangled hair The name Dove is a name that feels very light, easy to read, easy to remember and also comes with very unique signs that make it difficult for customers to confuse with other brands Dove Damage Repair Shampoo is a shampoo that helps restore dry and damaged hair, giving you soft, smooth hair with the most advanced technology The improved formula from the UK with Bio-Nourish nutrient system, helps to accurately locate and repair damaged hair, while replenishing nutrients for strong hair from the inside Since then, it has left a deep impression in the hearts of customers with the name Dove Damage Repair Shampoo Dove’s mission and vision The Dove brand has the following mission and vision: ● Helping the next generation of women develop confidence in their appearance helping them feel more in love with themselves and realize the strength that lies within them 0 GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET ● "Honouring true beauty" is the position that Dove wants to pursue, which always brings self-confidence to women That promise of Dove increasingly expands the definition of beauty: from non-physical beauty, every profession, every skin color, every age has its own beauty ● "Dove says it continues to offer products that make a real difference to the condition and feel of your skin and hair." And in doing so, it helps fulfill its mission to enhance the depiction of women's beauty to incorporate all ages, body shapes and sizes, making them realize that beauty has nothing to with appearance their picture ● The campaign "Be yourself with the hair you love" aims to support the expression of the personality of Vietnamese women regardless of who they are or what position they are in, going beyond the prejudices imposed by society women's standards Objectives for first year strategy ● Giving consumers satisfaction when using the product, in addition, building a shampoo brand image that is trusted by consumers and won many compliments ● The company’s product sales increased by 5-10% compared to the previous year ● Is the leading product in the sales list that brings profit to the company ● Organize and implement solutions to stimulate consumption demand, create markets for products to convince customers to buy products, and help locate products in consumers' minds ● Continue to look for distributors and brand coverage across the country, increase retailers and merchant agents in target markets to at least 20 stations in 2022 ● Enhancing the brand image in the hearts of customers, expanding the image as a beauty care service provider Increase brand awareness among customers by strengthening advertising programs and increasing its market share with competitors ● Continue to fulfill our mission of protecting natural beauty as well as cultivating confidence in women ● Continue to promote global research to serve future projects and strategies III SWOT & MACRO ENVIRONMENT ANALYSIS Macro environment analysis ❖ Demographic - Population Structure According to the General Statistics Office (GSO), until 2021, Vietnam's population has increased by more than 98 million people and is now ranked fifteen in the world Vietnam's population is always increasing year by year, so this is a big market for many 0 GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET Hire KOLs and celebrities to promote the campaign, they will take pictures with the bottle Dove shampoo with the hashtag #WithDoveDamageRecoveryStimuateHair #DoveFromGrapeFruitPeelExtract to widely spread the campaign for everyone to know On Dove's online platforms, there will be a contest for female internet users to participate The rules of the game will be that all participants will take two steps to take photos of their hair before and after it is restored after using Dove products and comment, post it publicly with the hashtag #CungDovestimulateHairGrowth2in1 #Kichthichmoctoc #DoveChietxuatvobuoi to complete the contest The evaluation criteria will be the hair that has a clear fix of the hair and honestly shares his feelings about the Dove brand and Dove's product line The prize will be a full set of Dove products including shampoo, conditioner, cream and cash value of 5.000.000 VND ❖ Promotion - Promotion for consumers Along with the campaign, Dove will carry out accompanying advertising programs Linked with big supermarkets like GO&BigC, Coopmart to be supported in this campaign, hanging banners and signs at supermarkets to let customers know more about the campaign To serve the program, Dove will launch promotions such as buying a bottle of shampoo and getting a bath sponge, product combos at cheap prices, etc For activities on e-commerce sites I will participate in sales hunting occasions, special time frames with many attractive deals to attract customers Especially on major women's holidays such as March 8, October 20, November 20, there will be more promotions, discounts, and gifts to honor women When customers buy invoices for Dove product lines over 500,000 VND, they will be given a discount voucher for the next purchase - Promotion for intermediaries, retailers, wholesalers Increase support and encouragement policies for good sales intermediaries with outstanding targets Increase discount rates for middlemen when importing in bulk, or exclusively selling Dove shampoo products Increase gifts, banners, product display shelves for them Advertising cooperation, encouraging shoppers to use Dove's products ❖ Public Relations The Dove Self-Esteem project will be continued to continue its mission of protecting and motivating girls, helping them overcome problems related to body shaming and improving self-esteem Beauty contests are often absent from Dove sponsorship Therefore, next year will sponsor beauty contests such as Miss Universe, The Face, Vietnam next top model, This sponsorship will help Dove's name be more popular The program to check hair damage with the Diagnostic Tool of Dove previously received a lot of positives from customers This project has not been held in Ho Chi Minh City yet 0 GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET ● Vietnam is a country with very high political stability, providing fair competition and facilitating the sustainable development of products  Threats ● Other competitive companies, the competition situation is getting fiercer with the appearance of many other famous brands in the shampoo market both at home and abroad such as: Pantene, Clear, Sunsilk, Rejoice ● The average income of people in general is still low, especially in rural areas ● Some people have a habit of using locust fruit as a way to wash their hair and think 0 chemicals and using chemicals for hair can strip that current shampoos contain many the hair of moisture GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET IV SEGMENTARY STRATEGY, TARGET MARKET AND POSITIONING Segmentary In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles The overall aim of segmentation is to identify high yield segments – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention The segment of customers using shampoo on the market: Table 1.1: Segments table Demographics Psychology Age: 15 to 25 Females Lifestyle: Appearance of top Loyalty: easy to pay attention concern to new things, change quickly Influenced by family, Often spend time watching friends, celebrities TV, accessing the Internet and then being attracted to Occasion: daily use attractive ads Rate of use: quite high Income: school age, depends on parents and has no income Some may be financially independent Loyalty Occupation: Student Age: 25 to 40 Females Earnings: Lifestyle: They can spend a Loyalty: Will become loyal lot of time and money customers if the product is of Most improving their appearance good quality and effective → 0 GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET customers in this The luxurious and elegant segment are financially design of the product can get independent and have their satisfaction middle- to high incomes They regularly stain and curl Occupation: All their hair occupations the company takes a lot of time and effort to get this group of customers Occasion: daily users, buy gifts on holidays, special occasions Rate of use: quite high Lifestyle: Women over the Loyalty: want to save their age of 50 often worry about time and budget to choose the Income: middle to high product that brings the most hair loss income satisfaction They are often people who Occupation: All buy food, personal care Want products with healthy occupations which is products for their families as ingredients, available in well as themselves → affordable, and stores Ordinary people decide how supermarkets to spend money to satisfy nationwide family needs Occasion: gifts, daily use They care about healthy Rate of use: low rate products for themselves and their families They have 0 experience using the product and can have good Age: Over 40 Females GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET and can have analytical skills good GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET Source: Marketing Plan of Dove micro and macro Targeting The target audience for this Dove Damage Recovery shampoo product line is women aged between 25 and 40 This is also the target customer of the Dove brand so far At this age, women are consciously interested in their appearance but they are too busy with work without time to take care of themselves They want to find a shampoo product that can both help smooth and smooth hair and help them recover damaged hair after dyeing or curling In this target segment, most of them have a stable income and are financially independent so what they are most interested in is the quality of the product Therefore, Dove always focuses on how the customer's hair will become strong and can be restored after each shampoo experience and interest in the ingredients inside the product, external factors such as environmental protection, animal trial products, recycling If those factors meet the needs of customers in addition to quality, it will create loyalty in 0 GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET customers, we can win market share inside them, and vice versa if they feel dissatisfied with a certain issue, they will never use the product or can boycott Positioning ❖ Dove’s competitor positioning On the market today, there are many new shampoo brands both at home and abroad Featured with damage recovery, in addition to Dove, there are also Pantene and TREsemmé brands o Pantene is a brand of P&G group and is a direct competitor of Dove since its launch until now Pantene is also widely known and loved by the majority of Vietnamese people With its damage recovery feature, Pantene has attracted the majority of customers with a cheaper strategy than Dove Low cost is an advantage of Pantene because the income of Vietnamese people is still limited, especially for rural families Comparisons are inevitable when shopping, so when two bottles of shampoo have the same feature, customers will tend to choose the cheaper one to use In terms of quality, most customers perceive Dove as better o Another competitor from the same company is TREsemmé The purpose of this brand birth is that Unilever wants to bring a high-end product line to serve the higher-income customer segment TREsemmé offers customers outstanding features, with the ability to smooth and repair damage that customers can feel immediately after one wash It is undeniable with what TREsemmé brings, because this is a high-end product line, so it has a higher price than the common ground of shampoo brands in Vietnam, so it is still not available today popular among customers here ❖ Dove’s positioning Like the name of product line, Dove has always affirmed his shampoo as "Not only clean the hair, but also restore damage from the inside" Therefore, Dove shampoo is positioned into the market segment for women who want to nourish their hair and restore damaged hair In fact, the shampoo not only helps to clean the hair and scalp, but with Dove, the shampoo also helps the hair to get the necessary nourishment, while gently cleaning the hair and scalp Beautiful hair contains magical power Dove knows that: A smooth and strong hair will help you be confident as well as proud every time you appear In order to feel great every day, Dove ensures to bring nourishing shampoos and restore hair from deep inside, helping to keep hair healthy for a long time If you like styling your hair to refresh yourself every day? Dove 0Shampoo Restores damage to keep hair strong from deep inside, as well as gives the hair great smoothness And Dove is constantly improving to help you solve each hair problem, including fibrous hair that is the enemy of women GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET py p , g y GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET From the root with Dove is nourishing oil therapy, which gives you hair so smooth and shiny that you just want to stroke your hair forever The product conveys a message that appreciates the natural beauty of women and the need to maintain women's hair Targeting women is because women are quite cautious in beautifying their hair and often have a sense of beauty So women will buy products that can enhance their beauty In addition, women are the main consumers of products offered in the cosmetic industry, as regular buyers, they are more interested in how they care and how they look GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET GROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKETGROUP.ASSIGNMENT.MARKETING.PLAN.FOR.NEW.PRODUCT.OF.DOVE.DAMAGE.REPAIR.SHAMPOO.IN.VIETNAM.MARKET