CREATING a MARKETING PLAN FOR NEW PRODUCT CRENOSA MILK TEA FLAVORED WATER IN THE PERIOD

THE FINANCIAL UNIVERSITY OF FINANCE – MARKETING -o0o - Class: CLC_19DMA04 TOPIC: CREATING A MARKETING PLAN FOR NEW PRODUCT CRENOSA MILK TEA FLAVORED WATER IN THE PERIOD 02/2022 – 01/2023 Majors: MARKETING Specialized: MARKETING MANAGEMENT Ho Chi Minh city, 2021 0 THE FINANCIAL UNIVERSITY OF FINANCE – MARKETING -o0o - TOPIC: CREATING A MARKETING PLAN FOR NEW PRODUCT CRENOSA MILK TEA FLAVORED WATER IN THE PERIOD 02/2022 – 01/2023 Instructors: ThS Đặng Huỳnh Phương Student implementation: Hoàng Ngọc Hải Yến Phan Thị Anh Thư Phan Thị Thanh Tuyền (Mssv: 1921005805) (Mssv: 1921005683) (Mssv: 1921005757) Ho Chi Minh city, 2021 0 TEACHER'S COMMENTS Student implementation: Hoàng Ngọc Hải Yến (Mssv: 1921005805) Phan Thị Anh Thư (Mssv: 1921005683) Phan Thị Thanh Tuyền (Mssv: 1921005757) Score in numbers Teacher signature Majors: MARKETING ThS ĐẶNG HUỲNH PHƯƠNG i 0 CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD ASSURANCE I hereby declare that the results obtained in the essay with the topic" creating a marketing plan for new product Crenosa milk tea flavored water in the period 2/20221/2023" is personal research In the whole content of the article, what is presented are either individual or aggregated from multiple sources All references are legitimate and appropriately cited I take full responsibility for my Assurance Ho Chi Minh city, 2021 ii 0 CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD TABLE OF CONTENTS EXECUTIVE SUMMARY CHAPTER GASACO COMPANY OVERVIEW 1.1 INTRODUCTION 1.1.1 Vision 1.1.2 Core values 1.1.3 Mission 1.2 STRATEGIC OBJECTIVES 1.2.1 Marketing objectives 1.2.2 Brand objectives CHAPTER SWOT & MACRO – ENVIROMENT ANALYSIS 2.1 SWOT OF COMPANY 2.2 CURRENT BEVERAGE MARKET SITUATION 2.2.1 Size and growth rate of Vietnam's beverage market 2.2.2 Trends of beverage consumption 2.2.3 Competition in the Vietnamese beverage market 2.3 SWOT OF PRODUCT 2.4 COMPETITIORS 2.4.1 Direct competitor 2.4.2 Indirect competitors CHAPTER STP 3.1 SEGMENTATION iii 0 CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD 3.2 TARGETING 3.3 POSITIONING CHAPTER MARKETING MIX STRATEGIES 10 4.1 PRODUCT STRATEGY 10 4.1.1 Product’s attributes 10 4.1.2 Value propositions 10 4.1.3 Packaging 10 4.1.4 Branding 10 4.1.5 Labeling 10 4.1.6 Product support services 11 4.2 PRICE STRATEGY 11 4.3 DISTRIBUTION STRATEGY 12 4.3.1 Types of distribution strategies 12 4.3.2 Distribution channel 12 4.3.3 Distributor incentive policy 13 4.3.4 Distribution channel management 13 4.4 MARKETING COMMUNICATION STRATEGY 16 4.4.1 Advertising 16 CHAPTER ACTION PLAN 20 CHAPTER CONCLUSION 22 REFERENCES 23 APPENDIX 24 iv 0 CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD with trends Hoppy Love novel products with trends Love convenient and novel products trends slower Less interest in novel products Behavioural Usage Rate High (5-7 Medium (3-4 Low (1-2 times/week) times/week) times/week) Attractive Benefit Expectation Attractive taste, taste, Attractive healthy product affordable taste, healthy quality, little price, eye- product quality concern about catching Brand loyalty product packaging Low, easy to Medium switch brands friends, influencers group like youtuber, idol, KOL, tictoker, others,…, colleagues, influencers like youtuber, idol, KOL, tictoker, others,…, media media switching Family, Friends, Preference High, less brand Family, friends, colleagues CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD 3.2 TARGETING The main target market that Gasaco targets for this product is segment The audience in this segment is from 23-30 years old, living and working in urban areas Segment is a potential market for Gasaco because the characteristics of consumers in this segment are consistent with the characteristics of Crenosa milk tea flavored water new products: - Having a stable source of income, so be able to pay for themselves - Care about health and product quality - Likes to explore and experience, like convenient and novel products - Dynamic, modern, catching up with trends 3.3 POSITIONING - The positioning of Gasaco milk tea flavored water is "the taste is like enjoying a cup of milk tea but with fewer calories" This is the strength of the product because other Vietnamese beverage brands in the market not have product lines with this flavor - Gasaco will apply the "More for more" strategy to position Crenosa milk tea flavored CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD pp y gy p water This means that Crenosa products will have higher quality and higher prices compared to other competitors CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD High quality Cresano Low price High price Low quality Figure 3.1: Crenosa's position 0 CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD CHAPTER MARKETING MIX STRATEGIES 4.1 PRODUCT STRATEGY 4.1.1 Product’s attributes Milk tea flavored water is made from real tea leaves, milk, and natural mineral water, so it is safe for consumers' health The product is processed by the distillation method The water will be boiled, and the steam will pass through a layer of black tea to infuse the tea flavor This amount of steam is then cooled, leaving a layer of tea-flavored liquid that is transparent like water Transparent milk ingredients containing only lactose and fat-free minerals are suitable for all audiences Combine transparent milk ingredients with the above "transparent tea flavored water" to get milk tea flavored water 4.1.2 Value propositions Gasaco is committed to bringing consumers a milk tea flavored water product that tastes like enjoying a cup of milk tea but with 20 times fewer calories, does not cause fat and is safe for consumers' health 4.1.3 Packaging The bottle is easy to open for everyone, unique and fancy transparent rectangular body shape with a capacity of 455ml This rectangular bottle design has an outstanding feature compared to the round bottle design in that it is difficult to roll and fall off the surface, easier to store drinks 4.1.4 Branding The brand name "Crenosa" 0is a 0combination of the first letters of the three words Creativity, Novelty and Safety Crenosa is written in a modern font with an orange tone Thi l h b i bi f i i i d Wi h CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD This color was chosen because it brings a sense of creativity, attraction and success With the slogan "Crenosa - Best choice!" the brand is committed to giving consumers the best experience CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD 4.1.5 Labeling The main color of the label is blue, which brings a sense of security, protection, and promotes trust in the product The rectangular label will be affixed on the front of the bottle body vertically, on which will be printed the brand name, product name and company name Gasaco The back of the bottle will be affixed with a label of the same size as the front, on which information such as ingredients, expiry date, instructions for use and storage, UPC CODE, product capacity, the name and address of the manufacturer or distribution company, 10 0 CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD including street address, a general overview of the nutritional value of the product will be printed clearly and in detail 4.1.6 Product support services - The company will create a fan page on Facebook and an official website for the Crenosa brand The information about the product will be posted and updated regularly so that customers can refer and learn before buying the product In addition, the website and fan page will provide a toll-free phone number and email for customers to contribute ideas and receive advice before, during and after purchase - Shopping support: For busy customers who not have time to go to places that sell Crenosa products, they can easily buy products through those two online shopping sites Shopee and Lazada 4.2 PRICE STRATEGY In the new stage of launching products to the market, Crenosa milk tea flavored water will use the "flash skimming" pricing strategy, which means high prices and big promotions With a high price to get high profits in a short time to compensate for the huge investment costs for the production and launch of products to the market The big promotions are aimed at attracting attention, stimulating the buying demand of consumers to speed up the penetration and dominate the market When Crenosa milk tea flavored water is newly launched on the market, the price of bottle with a capacity of 455 ml will be 12,500 VND That is a price that is not too high compared to the use "like enjoying a cup of milk tea but fewer calories, no fat and safe for health" of the product However, considering the domestic beverage market in Vietnam, it is not cheap In general, Crenosa milk tea flavored water still has a higher price than other beverage products Table 4.1: Prices of some beverage products on the Vietnamese market Product's name Crenosa milk tea flavored water Good Mood yogurt Flavored Water Good Mood orange flavoured water Ice fruit juice + Capacity(ml) 455 Price/bottle 12.500 VND 455 8.500 VND 455 8.500 VND 500 8.500 VND The higher price of Creosa milk tea flavored water is mainly due to the high cost of input materials, fresh ingredients, technological processes with many complicated processing stages These things increase the cost of the product In order for the price to be no longer an issue for consumers to consider, the company can choose from the following solutions: 0 11 CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD + The company can offer a line of Crenosa milk tea flavored water that is packaged with a strategy of diversifying packaging sizes: Packing lower weight than traditional products to lower the selling price Or produce packaging with large paper boxes for many people to use together to reduce costs In addition, offer promotional policies for customers who buy in bulk (buy four bottles, get one bottle free) to stimulate customers' shopping needs + The company should invest in building and link with input ingredients growing areas in order to lower the price of ingredients, and stabilize the supply as well as the quality of the input ingredients CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD CREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIODCREATING.a.MARKETING.PLAN.FOR.NEW.PRODUCT.CRENOSA.MILK.TEA.FLAVORED.WATER.IN.THE.PERIOD