MARKETING PLAN FOR SERVICES OF UNICARE STARTUP BY UNILEVER

SITUATION, MARKET & COMPETITOR ANALYSIS

SITUATION ANALYSIS

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its innovative services The strategy focuses on understanding customer needs and leveraging digital channels to enhance brand visibility By utilizing targeted advertising and social media engagement, Unicare aims to build a strong online presence Additionally, the plan emphasizes collaboration with influencers to reach a broader audience and establish credibility in the market Overall, Unicare's marketing approach is designed to drive customer acquisition and foster long-term loyalty through exceptional service delivery.

S.OF.UNICARE.STARTUP.BY.UNILEVER

Unicare, a startup by Unilever, is launching a comprehensive marketing plan to effectively promote its services The strategy focuses on targeting key demographics and utilizing digital marketing channels to enhance brand visibility By leveraging Unilever's established reputation, Unicare aims to build trust and attract a loyal customer base The marketing plan will incorporate social media campaigns, influencer partnerships, and content marketing to engage potential clients and drive conversions Overall, the goal is to position Unicare as a leader in the market while ensuring sustainable growth and customer satisfaction.

MARKET ANALYSIS

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its innovative services This strategy focuses on enhancing brand visibility and customer engagement through targeted campaigns By leveraging Unilever's established reputation, Unicare seeks to attract a diverse clientele and build lasting relationships The marketing plan emphasizes digital marketing, social media outreach, and community involvement to effectively reach potential customers Ultimately, Unicare aims to position itself as a leader in the service industry, offering unique solutions that cater to the evolving needs of consumers.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its services The strategy focuses on leveraging Unilever's established brand reputation to gain market traction Key components of the plan include targeted digital marketing campaigns, strategic partnerships, and customer engagement initiatives By emphasizing quality and innovation, Unicare aims to attract a diverse customer base and establish itself as a leader in the service sector The marketing plan also outlines performance metrics to evaluate success and adapt strategies as needed, ensuring long-term growth and sustainability.

COMPETITORS ANALYSIS

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its services This strategy focuses on identifying target audiences, leveraging digital marketing channels, and enhancing brand visibility Key components include social media engagement, content marketing, and strategic partnerships to drive customer acquisition and retention The plan emphasizes the importance of customer feedback and continuous improvement to adapt to market needs effectively Overall, Unicare aims to establish itself as a trusted provider in the service industry through innovative marketing approaches.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its service offerings This strategic initiative focuses on enhancing brand visibility and customer engagement through targeted marketing efforts By leveraging innovative digital marketing techniques and consumer insights, Unicare aims to establish a strong market presence The plan includes various promotional activities designed to attract and retain customers, ensuring sustainable growth for the startup Overall, Unicare's marketing strategy is set to position the brand as a leader in the service industry.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its services This plan focuses on identifying target audiences, enhancing brand visibility, and utilizing digital marketing strategies to engage potential customers By leveraging Unilever's established reputation, Unicare aims to build trust and credibility in the market The marketing strategy will include social media campaigns, content marketing, and partnerships to drive customer acquisition and retention Overall, the initiative seeks to position Unicare as a leading service provider in its industry.

TARGET CUSTOMERS ANALYSIS & POSITIONING STRATEGY

SEGMENTATION

Unicare, a startup by Unilever, has developed a comprehensive marketing plan focused on service delivery This plan aims to enhance brand visibility and customer engagement through targeted strategies By leveraging Unilever's extensive market reach and expertise, Unicare seeks to establish itself as a trusted service provider in its industry The marketing plan emphasizes the importance of understanding customer needs and preferences, which will guide service offerings and promotional efforts Through innovative marketing techniques and a customer-centric approach, Unicare aims to drive growth and build lasting relationships with its clientele.

Unicare, a startup by Unilever, has developed a comprehensive marketing plan aimed at promoting its services effectively The strategy focuses on identifying target audiences, leveraging digital marketing channels, and creating engaging content to enhance brand visibility By utilizing data-driven insights, Unicare aims to optimize its outreach and foster customer loyalty The marketing plan also emphasizes collaboration with influencers and partners to expand its market reach Overall, Unicare's approach is designed to establish a strong presence in the competitive landscape of service offerings.

TARGET CUSTOMER

UniCare employs a concentrated marketing strategy, focusing on a single customer segment rather than multiple segments at once This approach allows the business to optimize profits from the outset by starting on a smaller scale By targeting individuals who frequently use salon and spa services, UniCare aims to maximize its investment and effectively meet the needs of this specific market.

Unicare, a startup by Unilever, aims to implement a comprehensive marketing plan to effectively promote its services The strategy focuses on identifying target audiences, utilizing digital marketing channels, and engaging customers through personalized content By leveraging Unilever's established brand reputation, Unicare seeks to differentiate itself in the competitive market The plan includes performance metrics to measure success and adapt strategies as needed, ensuring sustainable growth and customer satisfaction.

S.OF.UNICARE.STARTUP.BY.UNILEVER services are mostly people living in urban areas; aged between 25 - 40 years old; are mainly female and have stable middle to high incomes; being the main object and making up the majority of society; their job is usually an office worker, civil servant, photo model, etc They have a modern and health-focused lifestyle Due to their busy work, they are often exposed to sunlight, light from electronic devices, makeup, or prolonged stress, so this subject needs a lot of beauty care and relaxation-related needs.

Understanding this, UniCare focuses on customers in the 2nd segment to provide customers with the most complete and excellent service.

POSITIONING

UniCare is a modern beauty destination located in Hanoi, Ho Chi Minh City, and Da Nang, offering a curated selection of products from top brands within Unilever's ecosystem By incorporating the latest beauty techniques from developed countries and continuously updating with new trends, UniCare tailors each treatment to celebrate the unique beauty of every individual Our goal is to enhance the perceived value of each customer’s experience after every service at UniCare.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan focused on its innovative services The strategy aims to effectively position Unicare in the competitive market, highlighting its unique offerings and customer-centric approach By leveraging Unilever's established brand reputation, Unicare seeks to attract a diverse clientele and build lasting relationships The marketing plan emphasizes digital channels, social media engagement, and targeted advertising to maximize reach and impact Ultimately, Unicare aims to establish itself as a leader in the service industry, driven by quality and customer satisfaction.

UniCare is dedicated to promoting sustainable beauty standards, fostering customer confidence with every visit Our commitment to superior service quality sets us apart from competitors, ensuring that each customer enjoys genuine experiences and value that highlight their unique beauty.

UniCare stands out from other brands by prioritizing the complete customer experience, striving not just for improvement but for the continuous perfection of customer needs and expectations.

UniCare will quickly gain market share and cover customers' minds soon.

Unicare, a startup by Unilever, has developed a comprehensive marketing plan aimed at promoting its services effectively The strategy focuses on understanding target demographics, leveraging digital marketing channels, and creating engaging content to attract potential customers By utilizing data analytics, Unicare aims to refine its approach and enhance customer engagement The marketing plan also emphasizes building brand awareness and fostering customer loyalty through personalized experiences Overall, Unicare’s marketing strategy is designed to establish a strong market presence and drive sustainable growth in the competitive landscape of service-oriented startups.

MARKETING MIX STRATEGIES (7PS)

PRODUCT

Table 4.6 - UniCare' Service êêêêê Core product:

Health, beauty, massage, hair salon, makeup services combined with products manufactured by Unilever: Dove, TRESemmé, POND’S, Sunsilk, Lipton, CLEAR and HAZELINE.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its services This strategy will focus on identifying target audiences, leveraging digital marketing channels, and enhancing brand visibility By utilizing innovative approaches and engaging content, Unicare aims to establish a strong market presence and connect with consumers effectively The plan emphasizes the importance of customer feedback and continuous improvement to adapt to market trends and consumer needs Ultimately, Unicare seeks to position itself as a leader in the service industry through strategic marketing efforts.

Unilever's brands in Vietnam offer a range of services through UniCare, including detailed information on procedures, brand products, timing, and pricing, along with special holiday promotions Customers can learn about loyalty programs that allow them to accumulate points for gifts and enjoy exclusive privileges For inquiries and support, customers can easily access information via the website, social media, or a dedicated hotline for assistance from customer care representatives.

To enhance user experience, our website and mobile app are designed for easy access to information about UniCare, enabling users to make informed decisions before reaching out We provide clear contact options, including the customer care phone number and email, ensuring that customers can quickly obtain the information they need and receive prompt responses.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its innovative services This strategy focuses on understanding customer needs, leveraging digital platforms, and building strong brand awareness By utilizing targeted advertising and engaging content, Unicare aims to attract and retain a loyal customer base The marketing plan also emphasizes collaboration with influencers and strategic partnerships to enhance visibility and credibility in the market Overall, Unicare is poised to establish itself as a leader in the service industry through effective marketing initiatives.

Members can easily access the website to view their information, track accumulated points, and check for coupons or gifts received on special occasions, such as birthdays or based on their spending on services at UniCare.

- Customers can learn about the service on-site when they come to the Spa and proceed to enjoy the service immediately.

Customers can conveniently consult online by reaching out through email, phone, or messaging on our fanpage Once they select the appropriate service package, UniCare will assist them with the booking process.

- Arrange seating and waiting room to wait for customer’s turn to experience the service.

UniCare offers a family-friendly environment with a dedicated play area for children Customers can easily access information about services and pricing through the UniCare app or website, and the establishment frequently promotes special offers during major holidays For personalized assistance, customers are encouraged to visit the customer care counter for detailed consultations on service costs Additionally, booking appointments and selecting service combos is convenient via the customer care call center Payment options are diverse, allowing customers to choose from traditional cash, credit cards, E-Banking, and popular mobile payment apps such as Momo, ShopeePay, ZaloPay, and VNPay, ensuring they can take advantage of ongoing promotions.

Unicare, a startup by Unilever, is set to implement a comprehensive marketing plan aimed at promoting its innovative services This strategy focuses on identifying target audiences, leveraging digital marketing channels, and enhancing customer engagement By utilizing data-driven insights and creative content, Unicare aims to establish a strong brand presence in the market The marketing plan emphasizes the importance of social media and influencer partnerships to reach a broader audience Additionally, it outlines initiatives for customer retention and loyalty programs to ensure long-term success.

S.OF.UNICARE.STARTUP.BY.UNILEVER u Consultation: UniCare's Call center operates from 6:00 am to 11:00 pm, always receiving inquiries and ready to advise customers on UniCare's services and processes. u Hospitality: Employees are well trained, have the right attitude, and most importantly respect customers UniCare provides a survey after customers experience the service and open our mailbox to receive feedback on staff attitudes as well as service shortcomings The waiting room is arranged with comfortable seats, serving a welcome drink with Lipton tea, cakes, WALL'S, and Cornetto ice cream from the brands of Unilever. u Safekeeping: Customers can be assured of the quality of service at UniCare,with a series of awards as well as a long history, Unilever owns products that are certified to be safe for human health, committed not only to not harming users' health but also to bring good care effects In addition, UniCare selects experts and highly-skilled employees who are well trained and practiced before delivering them directly to customers.

PLACE

Distributing services at three branches in 3 regions (North - Central - South): Hanoi,

Da Nang, and Ho Chi Minh City

Starting to open to serve customers from 9:00 am and closing at 8:00 pm every day (including Saturday & Sunday). u Online distribution channel:

 UniCare’s website: https://unicare.vn/spa.html (UniCare.vn)

 Cooperation with e-commerce: Distributing service packages on e- commerce websites: Lazada, Shopee, Tiki, etc

Unicare, a startup by Unilever, is implementing a comprehensive marketing plan focused on promoting its innovative services The strategy aims to effectively reach target audiences, enhance brand visibility, and drive customer engagement By leveraging digital marketing channels and social media platforms, Unicare seeks to establish a strong online presence and foster community connections Additionally, the plan includes tailored promotions and partnerships to expand market reach and build customer loyalty Overall, Unicare's marketing efforts are designed to position the brand as a leader in the service industry, ensuring long-term growth and sustainability.

 UniCare's fanpage on social networking platforms: Facebook, Instagram,

 Call center to support booking consultation - Hotline: 1800 6378

Time to receive an appointment booking from guests from 9:00 am to 5:30 pm Only Saturday & Sunday do not accept reservations.

PRICE

Implementing a Bundle Pricing strategy allows for diverse service packages, each with varying prices This approach enables customers to select the service package that best meets their needs, ensuring maximum satisfaction.

Table 4.7 - Price of Hair service

Unicare, a startup by Unilever, has developed a comprehensive marketing plan aimed at promoting its services effectively The strategy focuses on understanding the target audience and leveraging digital marketing channels to enhance brand visibility Key elements of the plan include content marketing, social media engagement, and data-driven decision-making to optimize outreach By utilizing innovative techniques and aligning with consumer needs, Unicare aims to establish a strong market presence and foster customer loyalty The marketing plan is designed to adapt to changing market dynamics while ensuring sustainable growth for the startup.

Table 4.8 - Price of Makeup service

Table 4.9 - Price of Facial service

Unicare, a startup by Unilever, is launching a comprehensive marketing plan focused on its service offerings The strategy aims to position Unicare as a leader in the market by leveraging Unilever's established brand reputation Key components of the marketing plan include targeted digital marketing campaigns, partnerships with influencers, and community engagement initiatives By emphasizing quality and customer satisfaction, Unicare seeks to build a loyal customer base and drive sustainable growth in the competitive services sector.

Table 4.10 - Price of Body service

Unicare, a new startup by Unilever, aims to revolutionize the service industry with a comprehensive marketing plan The strategy focuses on understanding customer needs and delivering tailored solutions that enhance user experience By leveraging digital marketing channels and social media, Unicare seeks to build brand awareness and engage with its target audience effectively Additionally, the plan emphasizes the importance of partnerships and collaborations to expand service offerings and reach a broader market Overall, Unicare's marketing approach is designed to establish a strong presence in the competitive landscape of service-oriented businesses.

Table 4.11 - Price of Comprehensive treatment package

PROMOTION

u u u u u Media Campaign - Awaken Sustainable Beauty:

The need for beauty and health care has always been a matter of concern for people.

Especially now, we are exposed to harmful factors from the environment such as

UV rays, blue light, and environmental factors contribute to rapid skin aging, leading many to invest heavily in cosmetics to mask imperfections However, this superficial approach often fails to meet the deeper desire for lasting beauty Beyond external appearance, individuals seek holistic rejuvenation that addresses both the mind and body, especially after enduring prolonged stress In response to this need, we are excited to introduce our communication campaign centered around the message “Awaken Sustainable Beauty.”

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its services This strategy focuses on leveraging digital marketing, social media engagement, and targeted advertising to reach potential customers effectively By emphasizing customer satisfaction and unique service offerings, Unicare aims to establish a strong brand presence in the competitive market The marketing plan will also include partnerships with influencers and community outreach initiatives to enhance brand visibility and trust among consumers Overall, Unicare's approach is designed to create a lasting impact and drive growth in its service offerings.

S.OF.UNICARE.STARTUP.BY.UNILEVER u u u u u Communication objectives:

As a startup, enhancing brand awareness is crucial, making it the primary objective of our media campaign This initiative aims to foster a positive perception of our brand among consumers through effective advertising strategies.

Create 4 short TVCs on important occasions of the year (14/02, 08/03, 02/09 and 20/10) to hit consumers' emotions:

Message: “Awaken the positive energy of youth, renew yourself to enjoy an exciting holiday.”

Create a music TVC short with interesting and unique ways to enjoy the holidays with their other half

This holiday, celebrate the special women in your life—mothers, wives, and girlfriends—by offering them rejuvenating care treatments that heal both their inner spirit and delicate skin Show appreciation for their strength and resilience through thoughtful gifts that promote wellness and renewal.

Build a short TVC honoring the sacrifice of women.

Appreciating the pure beauty of Vietnamese people, Unicare always distilled the best beauty methods from around the world to provide international quality services to Vietnamese people.

Unicare, a startup by Unilever, aims to revolutionize the service industry with a comprehensive marketing plan This plan focuses on delivering innovative services that cater to the evolving needs of consumers By leveraging Unilever's extensive market knowledge and resources, Unicare seeks to establish a strong brand presence and engage effectively with its target audience The strategy emphasizes digital marketing, customer engagement, and sustainability to differentiate Unicare in a competitive landscape Through these efforts, Unicare is poised to create value for both customers and stakeholders while driving growth and brand loyalty.

UniCare is dedicated to enhancing Vietnamese beauty through a short TV commercial that emphasizes the concept of true and sustainable beauty, focusing on treatments that promote wellness from the inside out This initiative not only showcases UniCare's commitment to caring for Vietnamese beauty but also aims to boost consumer confidence in their products.

- Discount promotion (10%, 25%, and 30%) on service packages on weekends and important occasions of the month.

- Accumulate experience points through membership cards, customers can exchange points for discounts or free experience with some other services.

- For customers who come to the brand for the first time and agree to open a loyalty card, they will receive 3 free steaming sessions at the salon, exfoliate skin, etc

- For loyal customers, in addition to sending greeting cards, they also receive a promotion for a beauty service at UniCare on their birthday. ê PR - Public Relations:

Promote PR communication through KOLs and influencers: on social networking platforms

Collaborating with key opinion leaders (KOLs) and influencers such as Co em Trendy, Thao Nhi Le, Chloe Nguyen, An Phuong (Let's Play Makeup), Khanh Vy, Nguyen Lam Thao Tam (Mia Soya), Helly Tong, Giang Oi, and Quynh Anh Shyn, we invite them to our branches in Ho Chi Minh City and Hanoi for an exclusive service experience.

- The influencers’ invitation program will be implemented in two weeks immediately after the opening event, promoting PR communications for the event and brand with invited influencers.

Unicare, a startup by Unilever, is poised to revolutionize the service industry with its innovative marketing plan The strategy focuses on delivering exceptional customer experiences while leveraging Unilever's established brand reputation Key components of the plan include targeted digital marketing campaigns, strategic partnerships, and a commitment to sustainability By emphasizing quality and reliability, Unicare aims to build strong customer loyalty and increase market share in a competitive landscape This comprehensive approach not only enhances brand visibility but also aligns with current consumer trends, positioning Unicare for long-term success.

- In addition, we also hire some micro KOLs to review Unicare's services to attract attention and curiosity.

- Hire online newspaper sites to write PR articles for the brand and brand value.

Some employees will create personal TikTok channels specializing in reviewing working at UniCare, brand training courses, etc to create a connection between the brand and its users. ê Direct Marketing:

- Use SMS marketing to celebrate birthdays or announce brand events with customers who have registered for a membership card.

- Create catalogs about the brand's services, mission, vision, etc in the waiting rooms. ê Event:

Organize events that attract the attention of consumers.

To maximize visibility on opening day, organize a special event complemented by an advertising campaign and collaborations with influencers Additionally, offer trial service packages during the first week to attract customers Leverage social media and local newspapers for effective promotion and communication.

Host special events during major holidays to showcase services like exfoliating treatments, hair repair, and massages Utilize social media platforms, particularly TikTok and Facebook, to effectively promote these events and enhance communication with your audience.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its innovative services This strategy focuses on enhancing brand awareness, targeting key demographics, and leveraging digital marketing channels By utilizing social media, content marketing, and SEO tactics, Unicare aims to engage potential customers effectively The plan also emphasizes building strong customer relationships and gathering feedback to refine service offerings Overall, Unicare's marketing strategy is designed to establish a strong market presence and drive sustainable growth in the competitive service sector.

S.OF.UNICARE.STARTUP.BY.UNILEVER ê Social Media, landing page, website:

To effectively manage your online presence, prioritize high-quality content across social media, landing pages, and brand websites Stay attuned to current trends and actively share your processes, while also adjusting your posting frequency to align with various timelines for optimal engagement.

- In addition, we also built SEO Google Map to help customers easily find Unicare facilities.

PEOPLE

UniCare is set to engage top-tier Salon & Spa industry experts as professional advisors, who will be responsible for selecting potential employees and training new trainees This initiative aims to generate job opportunities and streamline the recruitment of skilled and qualified personnel for UniCare.

Establishing a comprehensive system of facilities fosters an environment where employees can enhance their skills and cultivate a professional workforce Implementing monthly or quarterly training programs is essential for empowering employees to refine their expertise and stay competitive in their industry.

Unified service processes throughout the system, no matter where customers come and communicate at any location, they can feel a unique style of UniCare.

Management staffs are focused on intensive training in strategic management, risk control, quality, etc

UniCare prioritizes exceptional service attitude in its training programs, focusing specifically on customer service staff and receptionists They receive thorough guidance on effective communication and behavior, enabling them to foster positive relationships with customers and ensure long-term retention.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its innovative services This strategy focuses on identifying target audiences, utilizing digital marketing channels, and leveraging Unilever's established brand reputation By emphasizing customer engagement and feedback, Unicare aims to enhance service offerings and build long-term relationships with clients The marketing plan will also incorporate SEO best practices to improve online visibility and drive traffic to Unicare’s platforms, ensuring a successful market entry and sustainable growth.

Trained technicians play a crucial role in providing beautifying services, as they must not only execute treatments but also remain attentive to the customer's mood to ensure the most suitable care is delivered.

At UniCare, we value and take responsibility for every employee who has played a role in our success Our commitment to fostering an environment that promotes personal growth and stability is unwavering By emphasizing the significance of our customers, we inspire our team to dedicate themselves fully to delivering exceptional service.

UniCare prioritizes fostering a strong company culture by promoting departmental cohesion, healthy competition, and mutual support, all aimed at creating a united and resilient team Additionally, the organization implements an Employee Recognition and Reward Policy to acknowledge and celebrate individual contributions.

The employee reward system is structured in compliance with company regulations and legal standards, ensuring fair recognition of contributions Additionally, employees participate in team-building activities and annual trips organized by the company to foster camaraderie and enhance workplace relationships.

UniCare aims to establish itself as a trusted and reputable Salon & Spa destination, becoming the go-to choice for customers seeking exceptional services By innovating Salon & Spa experiences and prioritizing technician expertise, state-of-the-art equipment, inviting spaces, and a seamless customer service process, UniCare ensures that clients can place their complete trust in their offerings.

The customer service team is especially focused on the staff who specialize in receiving complaints and negative feedback from customers Prioritize the selection

Unicare, a startup by Unilever, is set to implement a comprehensive marketing plan aimed at promoting its services effectively The strategy focuses on understanding customer needs and preferences, leveraging digital marketing channels, and building brand awareness By utilizing targeted advertising and engaging content, Unicare aims to establish a strong online presence Additionally, partnerships with influencers and community outreach will play a crucial role in enhancing visibility and credibility This marketing plan is designed to position Unicare as a leader in the service industry, ensuring sustainable growth and customer loyalty.

S.OF.UNICARE.STARTUP.BY.UNILEVER of people with a good and gentle voice, have problem-solving skills and handle quickly and promptly difficult customer cases because they are the first people to contact customers when having problems.

PHYSICAL EVIDENCE

This modern space features a minimalist yet luxurious design, characterized by light and airy aesthetics The predominant bright colors, including white, beige, and milk, enhance the sense of openness and cleanliness, while the use of high-quality materials such as leather, chrome, glass, and wood adds sophistication to the overall ambiance.

Image 4.4 - Illustration of Space – Source: Shereen ashraf

 Light element: Harmonious use of natural light and artificial light.

Natural light floods through the windows and main door, with each floor designed to maximize exposure to nature and green spaces This thoughtful design not only creates a refreshing and relaxing atmosphere but also contributes to energy savings.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its innovative services This strategy focuses on identifying target audiences, leveraging digital marketing channels, and enhancing customer engagement By utilizing data-driven insights, Unicare aims to position itself effectively in the competitive landscape, ensuring brand visibility and customer loyalty The marketing plan emphasizes the importance of social media, content marketing, and strategic partnerships to drive growth and establish a strong market presence.

Artificial lighting complements wall colors to create a more spacious and airy environment, while focused light intensity enhances treatment effectiveness.

A pleasant and relaxing scent significantly enhances the customer experience, leaving a lasting positive impression UniCare prioritizes the use of natural fragrance essences like agarwood, lemongrass, lemon, and lavender to create an inviting atmosphere Additionally, scented candles contribute to a warm and comfortable environment, ultimately elevating the overall quality of service.

Numerous studies highlight the significant role of music in healing and therapy, particularly in tranquil environments At UniCare, soothing instrumental music, such as gentle piano melodies and the serene sounds of a bamboo flute or flowing water, effectively alleviates stress, promoting a sense of peace and calm for customers.

UniCare offers an additional childcare space, allowing busy parents to utilize its services without the stress of childcare responsibilities.

UniCare is collaborating with reputable partners, including IDM VIETNAM TRADING SERVICE ONE MEMBER COMPANY LIMITED and ERADA VIETNAM JSC, to distribute high-quality salon and spa equipment They offer the latest innovations in the market, such as the I'Proskin comprehensive skincare machine, A-ONE skin analyzer, Creative Wave Master hair curler, and Facial Ozone steamer, ensuring top-notch services for clients.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its innovative services The strategy focuses on understanding customer needs and delivering tailored solutions that enhance user experience By leveraging digital marketing channels and engaging content, Unicare aims to build brand awareness and attract a loyal customer base The plan also emphasizes collaboration with key stakeholders to ensure a seamless service delivery, ultimately positioning Unicare as a leader in its market niche.

Image 4.5 - Facial treatment – Source: Shutter Stock

All items used in UniCare branches are embroidered or printed with the UniCare logo such as towels, gowns, slippers, etc to create uniformity and professionalism. u Staff Uniform:

UniCare staff uniforms feature the primary colors of blue and white, prominently displaying the company's logo on the left chest These colors align with the branding of the parent company, Unilever Notably, there are distinctions between the uniforms worn by Salon staff and those worn by Spa staff.

 Salon Uniform: Use a white shirt with the blue UniCare logo on the left chest and black trousers.

The spa uniform features a stylish white shirt accented with a blue border, short sleeves, and a cross neck design, complemented by a bow tie at the right waist, paired with blue pants This modern yet simple design, utilizing light colors, evokes a pleasant and inviting atmosphere for clients.

Unicare, a startup by Unilever, is developing a comprehensive marketing plan to effectively promote its services The strategy focuses on understanding target demographics, utilizing digital marketing channels, and leveraging Unilever's established brand reputation Key components include social media engagement, content marketing, and partnerships to enhance visibility and customer trust By implementing these tactics, Unicare aims to establish a strong market presence and drive customer acquisition in a competitive landscape.

PROCESS

u u u u u Service Assurance Procedure (For UniCare’s employees):

At UniCare Salon & Spa, the branch management department assigns specific roles to employees based on the facility's size and personnel structure Reception staff are primarily responsible for handling service requests from guests, ensuring adherence to departmental and overall service standards This commitment is essential for delivering exceptional service quality and maximizing customer satisfaction.

Step 1: Change uniform and neatly bun.

Step 2: Check and arrange the service room, towels, and equipment in order and clean.

Step 3: Check towels, sheets, pillows, and beds for guests before using

Step 4: Check the steam room, the bathroom is full of necessary cosmetics and equipment.

Step 5: Staff must trim nails and clean hands before taking care of customers.

Step 6: Remind employees to follow the rules During working time, employees self-check their professional skills when they have time u u u u u Service Delivery Procedure:

Customers seeking advice before visiting Unilever Salon & Spa can receive enthusiastic support from staff through various channels, including hotline, email, or the chatbox available on the website and social media fanpages.

Unicare, a startup by Unilever, aims to revolutionize service delivery through a strategic marketing plan This plan focuses on understanding customer needs, enhancing brand awareness, and leveraging digital marketing channels By emphasizing quality and customer satisfaction, Unicare positions itself as a trusted provider in the market The marketing strategy includes targeted campaigns, partnerships, and community engagement to build a loyal customer base Unicare's commitment to innovation and sustainability will further differentiate its services in a competitive landscape.

Upon arrival at UniCare, customers will be welcomed by our friendly staff in the lobby, who will assist them in obtaining their order number Afterward, customers can relax in the waiting room until it's time to meet with a specialist doctor, who will conduct an examination and help select the most suitable treatment package.

Step 3: Consultation on skin and hair examination & Selection of appropriate treatment

UniCare offers complimentary skin and hair consultations, where expert doctors and consultants assess your skin condition Based on their evaluation, they recommend appropriate services along with topical treatments and oral medications tailored for effective home use.

Step 4: Carry out the treatment

After examining the skin and choosing the appropriate service package Salon &

At our spa, experienced doctors and staff provide tailored treatments using high-quality Unilever products and state-of-the-art equipment, ensuring a premium experience for every customer.

Step 5: Customer care after the treatment

Following the procedure, clients will receive personalized consultations and a tailored regimen of topical cosmetics and oral medications based on their specific skin and hair conditions The UniCare team will also provide guidance on diet and home care practices to optimize treatment outcomes.

Step 6: Care consultation and periodic re-examination

UniCare staff will routinely consult with customers regarding their skin and hair care status, ensuring they receive personalized attention Additionally, customers will be reminded to schedule regular check-ups for optimal treatment outcomes at UniCare The treatment procedures include specialized facial treatments designed to enhance skin health and appearance.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan to promote its services The strategy focuses on understanding customer needs, leveraging digital platforms, and building brand awareness By targeting specific demographics and utilizing data-driven insights, Unicare aims to enhance customer engagement and drive service adoption The marketing plan will also emphasize sustainability and social responsibility, aligning with Unilever's core values Through innovative campaigns and strategic partnerships, Unicare seeks to establish a strong market presence and foster long-term relationships with its clients.

Step 1: Cleansing and facial washing.

Step 2: Facial steam Absorb oil and clog pore Exfoliate lips.

Step 3: Exfoliate your face with an exfoliating machine

Step 4: Electrophoresis delivers the essence to penetrate deeply to help rejuvenate the skin.

Step 5: Relaxing massage of the head, shoulders, arms, and wrists.

 F2 Package: Intensive acne treatment: Remove acne and soothe facial skin

Step 2: Exfoliate and deep clean face.

Step 3: Facial steam Absorb oil and clog pore.

Step 4: Disinfect the skin and proceed to take the comedo for the customer with a tool.

Step 5: Disinfect the skin with salt water and Povidine.

Step 6: Use purple electricity to kill bacteria all over the face.

Step 7: Apply a mask to reduce swelling, reduce post-acne scars, and help tighten pores.

Step 8: Using bioluminescent light technology to promote skin regeneration.

 F3 Package: Brighten, tone up, and regulate the blood vessels of the face skin

Step 2: Facial steam and absorb clog pore.

Step 3: Apply toner on the skin to help remove dead skin cells, balance pH and improve skin texture

Unicare, a startup by Unilever, is set to launch an innovative marketing plan aimed at promoting its services effectively The strategy focuses on understanding customer needs and leveraging digital platforms to enhance brand visibility By utilizing targeted advertising and engaging content, Unicare seeks to build a strong online presence and foster customer loyalty Additionally, the marketing plan emphasizes collaboration with influencers to reach a wider audience and drive service adoption Overall, Unicare aims to position itself as a leader in the service industry through strategic marketing efforts.

Step 4: Conduct skin treatment with RevLite laser technology.

Step 5: Apply a serum containing nutrients with antioxidant effects.

Step 6: Apply a mask that soothes and restores the skin.

Step 7: Massage combined with acupressure to regulate blood circulation on the face skin.

 F4 Package: Exfoliate and regenerate facial skin Step 1: Cleansing and facial washing.

Step 2: Exfoliate facial skin and lips.

Step 4: Relaxing face and neck massage.

Step 6: Relaxing head and arm massage.

 F5 Package: Minimize dark eye area Step 1: Cleansing and facial washing.

Step 2: Deep relaxation with essential oils.

Step 3: Massage with a brightening mask to reduce eye bags

 F6 Package: Acne bruise treatment Step 1: Cleansing and facial washing.

Step 3: Massage the skin to circulate blood to help the skin easily absorb the essence in the next steps

Step 4: Electrophoresis brings the essence to penetrate deeply into the skin to help reduce darkening and smoothness.

Unicare, a startup by Unilever, aims to revolutionize service delivery in the market The marketing plan focuses on identifying target audiences and leveraging digital platforms to enhance brand visibility Key strategies include utilizing social media campaigns, influencer partnerships, and content marketing to engage potential customers effectively Emphasizing customer feedback will drive continuous improvement and service innovation Additionally, the plan highlights the importance of establishing strong relationships with local communities to foster brand loyalty and trust Overall, Unicare's marketing strategy is designed to position the brand as a leader in service excellence within the industry.

Step 5: Use infrared light to stimulate skin regeneration to remove acne scars.

Step 6: Apply toner to tighten pores, moisturize, and brighten skin. êêêêê Body Treatment

 B1 Package: Skin lightening & Body massage Step 1: Clean skin.

Step 2: Body steam and exfoliate the body.

Step 3: Massage the body so that the nutrients are easily absorbed into the skin

Step 4: Apply a mask to the whole body.

Step 5: Wipe a warm towel and apply body lotion.

 B2 Package: Treat back acne and acne bruise Step 1: Clean skin.

Step 2: Exfoliate the back with the body scrub.

Step 3: Body steam and absorb clog pore of the back

Step 4: Disinfect the skin with Povidine and then proceed to remove the comedo.

Step 5: Disinfect the skin with salt water and Povidine.

Step 6: Electrophoresis runs nutrients, applies special essence to treat acne, and stimulates collagen production to treat acne bruises caused by back acne.

 B3 Package: Exfoliating and moisturizing the body

Step 1: Steaming the whole body increases the ability to eliminate toxins and helps open pores.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its services This strategy focuses on building brand awareness, engaging target audiences, and driving customer loyalty Key elements of the plan include digital marketing initiatives, social media campaigns, and partnerships with influencers to enhance visibility Additionally, Unicare will leverage data analytics to tailor its offerings and improve customer experiences By prioritizing customer feedback and adapting to market trends, Unicare aims to establish itself as a leader in the service industry.

Step 2: Apply a mixture of exfoliating ingredients combined with gently rubbing and relaxing the skin.

Step 3: Shower with clean water and apply lotion

 B4 Package: Relaxing body and hot stone massage

Step 1: Relax your back with essential oils combined with acupressure and back walking message.

Step 2: Full body warm-up.

Step 3: Acupressure on both shoulders, nape, and neck relax

Step 4: Acupressure on the feet and both legs.

Step 5: Put hot stones on the back.

Step 6: Lie on back and relax legs.

Step 7: Relax hands and arms.

Step 8: Relax head and shoulders. êêêêê Hair Procedure

 H1 Package: Haircut and styling Step 1: Advice on suitable hairstyles for customers.

Step 2: Clean hair with shampoo for customers before cutting.

Step 3: Put on a hairdressing cape and start cutting hair.

Step 5: Take off the hairdressing cape and apply hair oil.

 H2 Package: Nourishing shampoo Step 1: Apply the tea bag to the customers’ eyes

Unicare, a startup under Unilever, is launching a comprehensive marketing plan aimed at promoting its service offerings This strategy focuses on building brand awareness and establishing a strong market presence Key components include targeted digital marketing campaigns, engaging social media content, and strategic partnerships to enhance visibility By leveraging Unilever's established reputation, Unicare aims to attract a diverse customer base and drive service adoption The plan emphasizes customer engagement and feedback to refine offerings and ensure alignment with market needs, ultimately positioning Unicare for sustainable growth in the competitive landscape.

Step 2: Clean the hair with a care shampoo suitable for the client's hair condition.

Step 4: Add essential oils to the roots of the hair.

Step 5: Relax, acupressure to open blood vessels.

Step 6: Wrap hair neatly and incubate hair with an intensive steamer.

Step 1: Based on the condition of the customer's hair suggest the appropriate product

Step 2: Wash hair for the 1st time with the selected shampoo.

Step 3: Rinse thoroughly with water.

Step 4: Wash hair the 2nd time and gently relax the scalp.

Step 5: Rinse again with water.

Step 6: Use the cream to spread evenly on each strand of hair and relax with a round brush.

Step 7: Wrap hair and steam.

Step 8: Relaxing massage for customers' neck, shoulders, nape, and hands.

Step 9: Turn on the steamer, wait for the hair to cool down, and relax the head.

Step 10: Rinse again with water.

Step 11: Blow-dry hair, apply conditioner and finish the process.

 H4 Package: Curling/ Straighten/ Dyeing hair

Unicare, a startup by Unilever, is launching a comprehensive marketing plan to promote its innovative services The strategy focuses on targeting key demographics to enhance brand visibility and customer engagement By leveraging digital marketing channels and social media platforms, Unicare aims to connect with potential clients effectively The plan also includes partnerships and collaborations to expand its reach and establish credibility in the market Continuous assessment and adaptation of marketing tactics will ensure alignment with consumer needs and industry trends, positioning Unicare for sustainable growth.

Step 1: Consulting and recommending suitable curling/straighten/dyeing hairstyles for customers

Step 2: Clean hair with shampoo to cut and style hair.

Step 4: Carry out curling/straighten for customers according to the selected product.

Step 5: The curling/straightening process is over, continue to the dyeing stage if required by the customer.

Step 6: Dyeing hair for customers according to the requested product.

Step 7: Rinse hair, blow-dry, and style.

Step 8: Apply hair oil. êêêêê Makeup Procedure

Step 1: Cleansing and facial washing

Step 2: Apply a mask to make the skin glow before makeup.

*Depending on the makeup layout that the customer chooses according to the package, the staff will make up to suit the customer's needs

Step 6: Apply concealer when needed.

Step 8: Use eyeliner and eyebrow pencil.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its innovative services This strategy focuses on leveraging digital platforms to reach a wider audience, enhance brand visibility, and engage potential customers effectively Key components include targeted social media campaigns, strategic partnerships, and customer feedback integration to refine service offerings By prioritizing customer satisfaction and utilizing data-driven insights, Unicare aims to establish a strong market presence and drive sustainable growth in the competitive landscape.

Step 11: Apply blush and lipstick. u u u u u Dealing with customer complaints:

The 1st channel: UniCare's Customer Service Department

The 2nd channel: Contact the branch directly to use the service or through the agent providing the service package

Step 2: Receiving complaints from customers

UniCare/Agents actively contact customers to confirm and resolve complaints in order

Step 3: Handling and completing complaints

UniCare/Agents and the customer carries out the agreed work to resolve the complaint, then confirm the results and close the complaint form. u u u u u Maintenance Procedure:

CONCLUSION

The report provides a comprehensive overview of the UniCare brand, including an analysis of the current market landscape and competitor dynamics By identifying the strengths and weaknesses of existing competitors, we aim to refine our business strategy to address these weaknesses and leverage opportunities to surpass the strengths of rival companies.

Define STP strategy After that, we systematized the essential bases that made up UniCare's marketing strategy by building the 7Ps model

Unicare, a startup by Unilever, aims to revolutionize the service industry with a comprehensive marketing plan This strategy focuses on innovative approaches to enhance customer engagement and satisfaction By leveraging Unilever's established brand reputation, Unicare seeks to create a unique value proposition that resonates with target audiences The marketing plan emphasizes digital marketing, social media outreach, and personalized service offerings to attract and retain customers effectively Through these initiatives, Unicare is positioned to make a significant impact in the market, driving growth and establishing a loyal customer base.

Philip, K (2012) Marketing Management (14th ed) Pearson.

Armstrong, G (2017) Principles of Marketing (17th ed) Pearson.

Wirtz, J., & Lovelock, C (2011) Services marketing Pearson.

Pua, M & Tushar, O (2021, February) Deloitte Khảo sát người tiêu dùng Việt Nam Kiên cường trước khó khăn (p 5).

UNILEVER (n.d.) Tổng quan Unilever Việt Nam Retrieved May 1, 2022, from https://www.unilever.com.vn/our-company/

TỔNG CỤC THỐNG KÊ ( 2022, January 13) Infographic dân số lao động và làm năm

2021 Thông tin điện tử Tổng cục Thống kê https://www.gso.gov.vn/du-lieu-va- so-lieu-thong-ke/2022/01/infographic-dan-so-lao-dong-va-viec-lam-nam-2021/

THE WORLD BANK (2022, April 14) Tổng Quan về Việt Nam The World Bank Group. https://www.worldbank.org/vi/country/vietnam/overview#1

Thuy, L ( 2019, November 23) Ngành công nghiệp làm đẹp toàn cầu trị giá hơn 500 tỷ

USD Nông Nghiệp Việt Nam https://nongnghiep.vn/nganh-cong-nghiep-lam-dep- toan-cau-tri-gia-hon-500-ty-usd-d252974.html

Khoa học và công nghệ đóng vai trò quan trọng trong việc thúc đẩy sự phát triển của đất nước Việt Nam Việc ứng dụng các tiến bộ khoa học không chỉ nâng cao năng suất lao động mà còn cải thiện chất lượng cuộc sống Chính phủ Việt Nam đã chú trọng đầu tư cho lĩnh vực này, nhằm tạo ra nền tảng vững chắc cho sự phát triển bền vững trong tương lai Sự kết hợp giữa nghiên cứu khoa học và thực tiễn sản xuất là yếu tố then chốt giúp Việt Nam hội nhập và phát triển trong bối cảnh toàn cầu hóa.

Báo cáo của Tổng cục Thống kê vào ngày 16 tháng 4 năm 2021 cho thấy tác động nghiêm trọng của dịch COVID-19 đến tình hình lao động và việc làm trong quý I năm 2021 Dữ liệu chỉ ra rằng nhiều ngành nghề bị ảnh hưởng, dẫn đến sự giảm sút trong số lượng việc làm và thu nhập của người lao động Thông tin chi tiết có thể được tìm thấy trên trang web của Tổng cục Thống kê.

Unicare, a startup under Unilever, is set to launch a comprehensive marketing plan aimed at promoting its innovative services The strategy focuses on understanding customer needs and preferences, utilizing digital marketing channels to enhance brand visibility By leveraging social media and targeted advertising, Unicare aims to engage its audience effectively Additionally, partnerships with influencers and community engagement initiatives will play a crucial role in building trust and credibility The marketing plan emphasizes data-driven decision-making to optimize campaigns and ensure a strong market presence Overall, Unicare is committed to delivering exceptional value to its customers through strategic marketing efforts.

Tình hình phát triển tầng lớp trung lưu tại Việt Nam giai đoạn 2011-2020 đã được nghiên cứu và phân tích bởi Ban Các vấn đề Xã hội và Môi trường Báo cáo chỉ ra những xu hướng và thách thức trong việc nâng cao chất lượng sống của tầng lớp này, đồng thời nhấn mạnh vai trò quan trọng của họ trong sự phát triển kinh tế và xã hội của đất nước Để tìm hiểu chi tiết, bạn có thể tham khảo bài viết tại NCIF.

Khảo sát gần đây cho thấy người tiêu dùng Việt Nam ngày càng chú trọng đến sức khỏe, điều này phản ánh sự thay đổi trong thói quen tiêu dùng và ưu tiên lựa chọn sản phẩm Sự quan tâm này không chỉ thể hiện qua việc lựa chọn thực phẩm mà còn qua các dịch vụ chăm sóc sức khỏe Xu hướng này cho thấy người tiêu dùng đang tìm kiếm những giải pháp nâng cao sức khỏe và chất lượng cuộc sống.

Thị trường làm đẹp Việt Nam đang trong giai đoạn phát triển mạnh mẽ, với nhiều lĩnh vực tiềm năng chưa được khai thác Sự gia tăng nhu cầu về sản phẩm và dịch vụ làm đẹp cho thấy cơ hội lớn cho các doanh nghiệp Các xu hướng mới trong ngành cũng đang mở ra hướng đi mới cho các nhà đầu tư Việc hiểu rõ thị trường và nhu cầu của khách hàng sẽ giúp các thương hiệu tối ưu hóa chiến lược kinh doanh và tăng cường sức cạnh tranh.

The global beauty and personal care market is continually evolving, with various spa models gaining popularity worldwide Understanding different spa types can enhance consumer experiences and business strategies in the beauty industry For more insights on spa models and trends, refer to resources like Statista and Ánh Tuyết's comprehensive articles.

Mai Mai (2021, Octorber 7) Du lịch chăm sóc sức khỏe: Mảnh đất màu mỡ còn bỏ ngỏ ở

Việt Nam Vietnam+ https://www.vietnamplus.vn/du-lich-cham-soc-suc-khoe- manh-dat-mau-mo-con-bo-ngo-o-viet-nam/745134.vnp

Nguyên Diệp (2017, March 1) Ra mắt condotel sở hữu Spa Center lớn nhất Việt Nam.

Công ty Cổ phần Quảng cáo Trực tuyến 24H https://www.24h.com.vn/tai-chinh- bat-dong-san/ra-mat-condotel-so-huu-spa-center-lon-nhat-viet-nam- c161a857269.html

Thị trường sản phẩm chăm sóc sức khỏe đang bùng nổ, mở ra nhiều cơ hội cho các doanh nghiệp lớn Sự gia tăng nhu cầu về sức khỏe và chăm sóc cá nhân đã tạo điều kiện thuận lợi cho các công ty phát triển và mở rộng sản phẩm của mình Các ông lớn trong ngành đang tận dụng xu hướng này để gia tăng thị phần và đáp ứng nhu cầu ngày càng cao của người tiêu dùng.

UBM Malaysia (2018, May 21) Vietbeauty 2018 to Recognise Vietnam's Evolving

Unicare, a startup by Unilever, has developed a comprehensive marketing plan to promote its services effectively The strategy focuses on identifying target audiences and leveraging digital marketing channels to enhance brand visibility By utilizing social media and content marketing, Unicare aims to engage potential customers and build strong relationships Additionally, the plan includes performance metrics to evaluate the effectiveness of marketing efforts and make necessary adjustments Overall, Unicare's marketing strategy is designed to establish a strong market presence and drive service adoption.

S.OF.UNICARE.STARTUP.BY.UNILEVER https://markets.businessinsider.com/news/stocks/vietbeauty-2018-to-recognise- vietnam-s-evolving-beauty-industry-1025062079

EASY SALON (n.d.) Bảng giá dịch vụ chăm sóc da Spa chi tiết nhất Retrieved May 1,

2022, from https://easysalon.vn/bang-gia-dich-vu-cham-soc-da-spa.html

EUPHOREA (n.d.) Bảng giá Euphorea Boutique Retrieved May 1, 2022, from https://euphorea.vn/bang-gia-euphorea-boutique.html

Viet, D (2021, October 11) Tổng hợp chi phí SEO website cho doanh nghiệp từ A đến Z

Brands Vietnam https://www.brandsvietnam.com/congdong/topic/320707-Tong- hop-chi-phi-SEO-website-cho-doanh-nghiep-tu-A-den-Z

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its services This strategy focuses on leveraging Unilever's established brand reputation to attract and retain customers Key components of the marketing plan include targeted digital marketing campaigns, customer engagement initiatives, and strategic partnerships to enhance service visibility By emphasizing quality and customer satisfaction, Unicare aims to differentiate itself in a competitive market The plan also outlines measurable objectives to track progress and adapt strategies as needed, ensuring long-term success and growth for the startup.

 Setup fanpage, landing page, website.

 Post content about brands and services via fanpage with a frequency of 2 posts/week

 Organizing opening events at branches.

 Promote media and press articles in the first 2 weeks of opening.

 Invite KOLs and influencers to experience the service.

 Sales promotion for the first 2 weeks of opening with 25% discount.

 Build personal TikTok channels for employees.

 Hire micro KOLs to review products.

 Mid-Autumn Festival Promotion Event.

 Post on fanpage with frequency 3 times/2 weeks, TikTok with frequency 2 times/week.

 Change the interface of the website, fanpage according to the mid-autumn theme.

 Giving moon cakes to customers having membership cards.

 On National day, hold an event experience.

 Change the interface of the fanpage and website.

 Promote posting on fanpage 1 week before and after the National Day.

 Video TikTok of the month towards ethnic content.

 TVC “Enhancing Vietnamese beauty” on September 2nd.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its innovative services This strategy focuses on building brand awareness and establishing a strong market presence Key components include targeted digital marketing campaigns, strategic partnerships, and customer engagement initiatives By leveraging Unilever's extensive resources and expertise, Unicare aims to attract a diverse customer base and drive sustainable growth The marketing plan emphasizes the importance of understanding consumer needs and preferences to tailor services effectively Overall, Unicare is poised to make a significant impact in the service industry through this well-structured marketing approach.

 Hire mico KOLs to create small discussions about attention- grabbing TVC.

 Create an event experience and discount (25%) for women on October 20th

 Giving commissions to female customers

 Grateful for Vietnam Teachers' Day, 20% discount for customers who are teachers

 Giving away fountain pens to customers on November 20th

DECEMBER  Year-end gratitude to customers, free some accompanying services (for example, hair cut will be steamed for free)

 Create a spring opening event "Thanh Lọc Tâm Hồn, Khai

Xuân Như Ý" with discounts for customers who already have a membership card.

 New year's lucky event, giving lucky money and wishes to customers when they arrive on January 22-29 (lunar calendar)

 Change the interface of the website and fanpage according to the Lunar New Year theme.

 From February 1-10 in response to World Cancer Day, UniCare deducts 10% of profits to donate to the Bright Tomorrow fund.

On February 4th, in honor of World Cancer Day, a charity program was organized to collect hair donations for creating wigs for cancer patients Participants received paper cranes and a note of gratitude for their contributions, highlighting the community's support and compassion in the fight against cancer.

 On February 14th (Valentine’s Day) discounts for couples when coming to use the service.

 In addition, we will also take souvenir photos of couples using the service (especially salon service) and post them on the fanpage.

Unicare, a startup by Unilever, is launching a comprehensive marketing plan aimed at promoting its innovative services This strategy focuses on leveraging digital marketing channels to reach a broader audience and enhance brand visibility Key elements of the plan include targeted social media campaigns, engaging content creation, and partnerships with influencers to build credibility Additionally, Unicare will implement customer feedback mechanisms to continuously improve service offerings and foster customer loyalty The ultimate goal is to establish Unicare as a trusted name in the market, driving both customer acquisition and retention.

 TVC "Return of Youth" on March 8th, 15% discount for all female customers.

 Giving tulips to female customers.

 Hire micro KOLs to comment on Unicare's gifts on major holidays, increase the meaningful value of the brand and attract users' attention.

 TVC "Changing to Wake Up" on April 2nd, discounting all salon service packages.

 Promote fanpage and TịkTok posts focusing on the core value of TVC “Changing to Wake Up”

Tiêu đề	Marketing Plan For Services Of Unicare Startup By Unilever
Tác giả	Le Dinh Phuong Khanh, Luong Ai Lien, Vo Dao Phuong Mai, Nguyen Nhu Ngoc, Lam Gia Phu
Người hướng dẫn	Mr. Dang Huynh Phuong
Trường học	University of Finance
Chuyên ngành	Marketing
Thể loại	Final Exam Assignment
Năm xuất bản	2022
Thành phố	Ho Chi Minh City

Định dạng
Số trang	108
Dung lượng	3,24 MB