MARKETING PLAN FOR SERVICES OF UNICARE STARTUP BY UNILEVER

MINISTER OF FINANCE UNIVERSITY OF FINANCE – MARKETING � FINAL EXAM ASSIGNMENT SECOND SEMESTER, 2022 SERVICES MARKETING Class code: 2121702052701 MARKETING PLAN FOR SERVICES OF UNICARE STARTUP BY UNILEVER Instructor: Mr Dang Huynh Phuong Ho Chi Minh City – 5, 2022 0 MINISTER OF FINANCE UNIVERSITY OF FINANCE – MARKETING � FINAL EXAM ASSIGNMENT SECOND SEMESTER, 2022 SERVICES MARKETING Class code: 2121702052701 MARKETING PLAN FOR SERVICES OF UNICARE STARTUP BY UNILEVER Instructor: Mr Dang Huynh Phuong Student name: Le Dinh Phuong Khanh – 2101001520 Luong Ai Lien – 2021000052 Vo Dao Phuong Mai – 2021001711 Nguyen Nhu Ngoc – 2021001576 Lam Gia Phu – 2021000082 0 Ho Chi Minh City – 5, 2022 0 TABLE OF CONTENTS SECTION 1: INTRODUCTION SECTION 2: SITUATION, MARKET & COMPETITOR ANALYSIS 2.1 SITUATION ANALYSIS 2.1.1 Macro Environment .2 2.1.2 Micro Environment 2.2 MARKET ANALYSIS 2.3 COMPETITORS ANALYSIS SECTION 3: TARGET CUSTOMERS ANALYSIS & POSITIONING STRATEGY 3.1 SEGMENTATION 3.2 TARGET CUSTOMER 10 3.3 POSITIONING .11 SECTION 4: MARKETING MIX STRATEGIES (7PS) 13 4.1 PRODUCT 13 4.2 PLACE 16 4.3 PRICE .17 4.4 PROMOTION 20 4.5 PEOPLE 24 4.6 PHYSICAL EVIDENCE 26 4.7 PROCESS .28 SECTION 5: CONCLUSION 38 REFERENCES A i 0 MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICE S.OF.UNICARE.STARTUP.BY.UNILEVER MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.F OR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVER APPENDIX 1: PROMOTION TIMELINE D APPENDIX 2: BUDGET G ii 0 MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICE S.OF.UNICARE.STARTUP.BY.UNILEVER MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.F OR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVER IMAGE LIST Image 1.1- Logo UniCare Image 3.1 - Positioning map 18 Image 4.1 - Unilever’s brands in Viet Nam – Source: Unilever .20 Image 4.2 - Illustration of Space – Source: Shereen ashraf 32 Image 4.3 - Facial treatment – Source: Shutter Stock 34 TABLE LIST Table 2.1 – Macro Environment .7 Table 2.2 – Micro Environment .8 Table 2.3 – Marketing Analysis Table 2.4 – Competitors Analysis 11 Table 3.1 – Segmentation .14 Table 4.1 - UniCare' Service 18 Table 4.2 - Price of Hair service .22 Table 4.3 - Price of Makeup service .23 Table 4.4 - Price of Facial service 23 Table 4.5 - Price of Body service 24 Table 4.6 - Price of Comprehensive treatment package 25 iii 0 MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICE S.OF.UNICARE.STARTUP.BY.UNILEVER MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.F OR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVER LIST OF ABBREVIATIONS Acronym Definition STP Segmentation – Targeting – Positioning GDP Gross Domestic Product COVID – 19 Coronavirus disease 2019 USD United States Dollar VND Viet Nam Dong JSC Joint Stock Company TVC Television Commercials PR Public Relations KOL Key Opinion Leader IFO IELTS Face-off SEO Search Engine Optimization SMS Marketing Short Message Service Marketing F Facial H Hair B Body M Makeup iv 0 MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.F OR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVER https://markets.businessinsider.com/news/stocks/vietbeauty-2018-to-recognisevietnam-s-evolving-beauty-industry-1025062079 EASY SALON (n.d.) Bảng giá dịch vụ chăm sóc da Spa chi tiết Retrieved May 1, 2022, from https://easysalon.vn/bang-gia-dich-vu-cham-soc-da-spa.html EUPHOREA (n.d.) Bảng giá Euphorea Boutique Retrieved May 1, 2022, from https://euphorea.vn/bang-gia-euphorea-boutique.html Viet, D (2021, October 11) Tổng hợp chi phí SEO website cho doanh nghiệp từ A đến Z Brands Vietnam https://www.brandsvietnam.com/congdong/topic/320707-Tonghop-chi-phi-SEO-website-cho-doanh-nghiep-tu-A-den-Z 42 0 MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICE S.OF.UNICARE.STARTUP.BY.UNILEVER MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.F OR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVER APPENDIX 1: PROMOTION TIMELINE PROMOTION TIMELINE 2022  JUNE   JULY AUGUST SEPTEMBE R Setup fanpage, landing page, website Post content about brands and services via fanpage with a frequency of posts/week Organizing opening events at branches  Promote media and press articles in the first weeks of opening  Invite KOLs and influencers to experience the service  Sales promotion for the first weeks of opening with 25% discount  Build personal TikTok channels for employees  Hire micro KOLs to review products  Mid-Autumn Festival Promotion Event  Post on fanpage with frequency times/2 weeks, TikTok with frequency times/week  Change the interface of the website, fanpage according to the mid-autumn theme  Giving moon cakes to customers having membership cards  On National day, hold an event experience  Change the interface of the fanpage and website  Promote posting on fanpage week before and after the National Day  Video TikTok of the month towards ethnic content  TVC “Enhancing Vietnamese beauty” on September 2nd 43 0 MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICE S.OF.UNICARE.STARTUP.BY.UNILEVER MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.F OR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVER OCTOBER  Hire mico KOLs to create small discussions about attentiongrabbing TVC  Create an event experience and discount (25%) for women on October 20th   NOVEMBER   DECEMBER Giving commissions to female customers Grateful for Vietnam Teachers' Day, 20% discount for customers who are teachers Giving away fountain pens to customers on November 20th Year-end gratitude to customers, free some accompanying services (for example, hair cut will be steamed for free) 2023 JANUARY  Create a spring opening event "Thanh Lọc Tâm Hồn, Khai Xuân Như Ý" with discounts for customers who already have a membership card  New year's lucky event, giving lucky money and wishes to customers when they arrive on January 22-29 (lunar calendar)  Change the interface of the website and fanpage according to the Lunar New Year theme  From February 1-10 in response to World Cancer Day, UniCare deducts 10% of profits to donate to the Bright Tomorrow fund  Organized a charity program on February 4th - World Cancer Day Get participants' hair to be made into wigs to send to patients Giving paper cranes and gratitude to customers participating in the program  On February 14th (Valentine’s Day) discounts for couples when coming to use the service  In addition, we will also take souvenir photos of couples using the service (especially salon service) and post them on the fanpage FEBRUARY 44 0 MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICE S.OF.UNICARE.STARTUP.BY.UNILEVER MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.F OR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVER  MARCH  Giving tulips to female customers  Hire micro KOLs to comment on Unicare's gifts on major holidays, increase the meaningful value of the brand and attract users' attention  TVC "Changing to Wake Up" on April 2nd, discounting all salon service packages  Promote fanpage and TịkTok posts focusing on the core value of TVC “Changing to Wake Up”  On the occasion of May 8th - Mother's Day, launched a 7-day event with the message "Not just one day - Yêu mẹ đâu ngày”, discounts on holistic therapy services for Vietnamese mothers  Promote social media posts with mother-oriented content, the meaning of Mother's day  Create service quality reviews and votes for the most popular service or customer surveys  Announces the positive reviews obtained since June on the fanpage with a commitment to always listen and develop service quality  TVC's 1-year-old birthday "Awaken Sustainable Beauty", sends gratitude to customers and frees massage service package for loyal customers APRIL MAY JUNE TVC "Return of Youth" on March 8th, 15% discount for all female customers JULY 45 0 MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICE S.OF.UNICARE.STARTUP.BY.UNILEVER MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.F OR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVER APPENDIX 2: BUDGET BUDGET CATEGORY PRICE (VND) Construction of facilities 8.000.000.000 Grand Opening 100.000.000 Press and communication 50.000.000 Collaborate with KOLs, micro KOLs, influencers 600.000.000 Gifts for special occasions 7.000.000 Mini event on occasions 100.000.000 Create TVCs 360.000.000 Create content on social media 384.000.000 Other costs 403.400.000 TOTAL 9.620.400.000 46 0 MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICE S.OF.UNICARE.STARTUP.BY.UNILEVER MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.F OR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVER 47 0 MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICE S.OF.UNICARE.STARTUP.BY.UNILEVER MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.F OR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVER GROUP MEMBER’S CONTRIBUTION Name ID Percent of Participating All Meeting Percent of Working Actively Percent of Work Productivity Percent of Total Mark Signature Le Dinh Phuong Khanh 20210 01520 30% 30% 40% 100% Khanh Luong Ai Lien 20210 00052 30% 30% 40% 100% Lien Vo Dao Phuong Mai 20210 01711 30% 30% 40% 100% Mai Nguyen Nhu Ngoc 20210 01576 30% 30% 40% 100% Ngoc Lam Gia Phu 20210 00082 30% 30% 40% 100% Phu 0 MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICE S.OF.UNICARE.STARTUP.BY.UNILEVER MARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.FOR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVERMARKETING.PLAN.F OR.SERVICES.OF.UNICARE.STARTUP.BY.UNILEVER