INTRODUCTION
Unilever is poised to tap into the burgeoning service market by introducing a Salon and Spa service that showcases a diverse array of products from its extensive ecosystem With nearly a century of experience, Unilever has established itself as a leader in the beauty and personal care industry, offering a portfolio of well-known brands Aligned with its vision of making sustainable living commonplace and its mission to enhance vitality, this new service aims to invigorate the lives of individuals who prioritize self-care and personal worth By targeting specific customer segments and adapting to evolving social standards, Unilever is well-positioned to seize new opportunities in this dynamic market.
SITUATION, MARKET & COMPETITOR ANALYSIS
SITUATION ANALYSIS
MARKET ANALYSIS
COMPETITORS ANALYSIS
TARGET CUSTOMERS ANALYSIS & POSITIONING STRATEGY
SEGMENTATION
TARGET CUSTOMER
UniCare employs a focused marketing strategy by concentrating on a single customer segment rather than diversifying into multiple segments at once This approach allows the business to optimize profits from the outset by starting on a smaller scale Recognizing that most of our clientele are regular users of salon and spa services, we tailor our strategies to meet their specific needs effectively.
UniCare targets urban women aged 25 to 40 with stable middle to high incomes, who make up a significant portion of society These individuals typically work in office settings and lead modern, health-conscious lifestyles Due to their busy schedules, they frequently face exposure to sunlight, electronic devices, makeup, and stress, creating a high demand for beauty care and relaxation services By understanding these needs, UniCare aims to deliver comprehensive and exceptional services tailored to this demographic.
POSITIONING
UniCare is a modern beauty destination located in Hanoi, Ho Chi Minh City, and Da Nang, offering a range of treatments that blend products from top Unilever brands By incorporating the latest beauty techniques from developed countries and continuously updating trends, UniCare tailors each service to celebrate individual beauty and enhance customer satisfaction after every experience.
UniCare is dedicated to promoting sustainable beauty standards while enhancing customer confidence through exceptional service quality that surpasses competitors Our focus on delivering genuine experiences and value allows us to awaken the unique beauty within each individual Unlike other brands, UniCare prioritizes the overall customer experience, striving not just to be better, but to continuously refine our offerings to meet customer needs This commitment will enable UniCare to rapidly capture market share and resonate with consumers effectively.
MARKETING MIX STRATEGIES (7PS)
PRODUCT
Table 4.6 - UniCare' Service êêêêê Core product:
Health, beauty, massage, hair salon, makeup services combined with products manufactured by Unilever: Dove, TRESemmé, POND’S, Sunsilk, Lipton, CLEAR and HAZELINE.
Unilever’s brands in Vietnam offer a variety of products available at UniCare, which provides detailed information on procedures, including brand specifics, duration, pricing, and seasonal promotions Customers can learn about loyalty programs that allow them to accumulate points for gifts and enjoy exclusive privileges and promotions Information is accessible via the website, fan page, or hotline, where customer care staff are available to assist with inquiries.
To enhance user experience, our website and mobile app are designed for easy access to information about UniCare, helping users make informed decisions before reaching out directly We provide the customer care department's phone number and email address, ensuring that customers can quickly obtain information and receive prompt responses.
Members can easily visit the website to access their account information, view accumulated points, and check for coupons or gifts received during special occasions like birthdays or based on their spending on UniCare services.
- Customers can learn about the service on-site when they come to the Spa and proceed to enjoy the service immediately.
Customers have the option to consult online by reaching out through email, phone, or messaging on our fan page Once they select a suitable service package, UniCare will assist them with the booking process.
- Arrange seating and waiting room to wait for customer’s turn to experience the service.
UniCare offers a child-friendly play area and provides customers with detailed information about services through its app and website The establishment promotes special pricing and holiday promotions aimed at enhancing women's beauty, while also ensuring transparent service costs available at the customer care counter Customers can conveniently book appointments and select service combos via the customer care call center Additionally, UniCare supports multiple payment methods, including cash, credit cards, E-Banking, and popular money transfer apps like Momo, ShopeePay, ZaloPay, and VNPay, allowing customers to enjoy exclusive promotions.
UniCare's call center operates daily from 6:00 am to 11:00 pm, providing prompt assistance and guidance on services and processes The staff is well-trained and respectful, ensuring a positive customer experience, which is further enhanced by post-service surveys and an open feedback channel The waiting area is designed for comfort, offering refreshments like Lipton tea, cakes, and Unilever's WALL'S and Cornetto ice cream Customers can trust UniCare's commitment to quality service, backed by numerous awards and a long-standing reputation for safety, as all products are certified for health and well-being Additionally, UniCare employs highly skilled experts who undergo rigorous training before interacting with clients.
PLACE
Distributing services at three branches in 3 regions (North - Central - South): Hanoi,
Da Nang, and Ho Chi Minh City
Starting to open to serve customers from 9:00 am and closing at 8:00 pm every day (including Saturday & Sunday). uOnline distribution channel:
UniCare’s website: https://unicare.vn/spa.html (UniCare.vn)
Cooperation with e-commerce: Distributing service packages on e- commerce websites: Lazada, Shopee, Tiki, etc
UniCare's fanpage on social networking platforms: Facebook, Instagram,
Call center to support booking consultation - Hotline: 1800 6378
Time to receive an appointment booking from guests from 9:00 am to 5:30 pm OnlySaturday & Sunday do not accept reservations.
PRICE
Implement a Bundle Pricing strategy that offers diverse service packages at varying price points This approach allows customers to select the service package that best meets their needs, ensuring maximum satisfaction.
Table 4.7 - Price of Hair service
Table 4.8 - Price of Makeup service
Table 4.9 - Price of Facial service
Table 4.10 - Price of Body service
Table 4.11 - Price of Comprehensive treatment package
PROMOTION
u u u u u Media Campaign - Awaken Sustainable Beauty:
The need for beauty and health care has always been a matter of concern for people. Especially now, we are exposed to harmful factors from the environment such as
UV rays, blue light, and environmental factors contribute significantly to rapid skin aging, creating a psychological burden for many individuals who invest heavily in cosmetics to mask imperfections However, this approach often fails to meet the deeper desire for lasting beauty Beyond external appearances, there is a pressing need for holistic rejuvenation that nurtures both the soul and body, especially after prolonged periods of stress and hard work In response to this need, we are excited to introduce our communication campaign with the key message: “Awaken Sustainable Beauty.”
As a startup, enhancing brand awareness is crucial for success This media campaign aims to foster a positive consumer perception of the brand through effective advertising strategies.
Create 4 short TVCs on important occasions of the year (14/02, 08/03, 02/09 and 20/10) to hit consumers' emotions:
Message: “Awaken the positive energy of youth, renew yourself to enjoy an exciting holiday.”
Create a music TVC short with interesting and unique ways to enjoy the holidays with their other half
This holiday, let's honor the special women in our lives—mothers, wives, and girlfriends—who have supported us through challenges Treat them to complete regenerative care treatments that heal both their inner spirit and delicate skin, rejuvenating their youth and vitality.
Build a short TVC honoring the sacrifice of women.
Appreciating the pure beauty of Vietnamese people, Unicare always distilled the best beauty methods from around the world to provide international quality services to Vietnamese people.
UniCare is dedicated to enhancing Vietnamese beauty through a short TV commercial that emphasizes the concept of true and sustainable beauty The ad focuses on treatments that promote wellness from the inside out, reinforcing UniCare's mission to boost consumer confidence in their beauty choices.
- Discount promotion (10%, 25%, and 30%) on service packages on weekends and important occasions of the month.
- Accumulate experience points through membership cards, customers can exchange points for discounts or free experience with some other services.
- For customers who come to the brand for the first time and agree to open a loyalty card, they will receive 3 free steaming sessions at the salon, exfoliate skin, etc
- For loyal customers, in addition to sending greeting cards, they also receive a promotion for a beauty service at UniCare on their birthday. ê PR - Public Relations:
Promote PR communication through KOLs and influencers: on social networking platforms
We are excited to collaborate with popular KOLs and influencers, including Co em Trendy, Thao Nhi Le, Chloe Nguyen from Let's Play Makeup, Khanh Vy, Nguyen Lam Thao Tam from Mia Soya, Helly Tong, Giang Oi, and Quynh Anh Shyn They will visit our branches in Ho Chi Minh City and Hanoi to experience our services firsthand.
- The influencers’ invitation program will be implemented in two weeks immediately after the opening event, promoting PR communications for the event and brand with invited influencers.
- In addition, we also hire some micro KOLs to review Unicare's services to attract attention and curiosity.
- Hire online newspaper sites to write PR articles for the brand and brand value.
Some employees will create personal TikTok channels specializing in reviewing working at UniCare, brand training courses, etc to create a connection between the brand and its users. ê Direct Marketing:
- Use SMS marketing to celebrate birthdays or announce brand events with customers who have registered for a membership card.
- Create catalogs about the brand's services, mission, vision, etc in the waiting rooms. ê Event:
Organize events that attract the attention of consumers.
On the opening day, host a special event alongside a robust advertising campaign and influencer partnerships To attract customers, offer service trial packages during the first week Enhance visibility by promoting the event through social media and local newspapers.
Host special events during major holidays to showcase services like exfoliating, hair repair, and massages Utilize social media platforms, particularly TikTok and Facebook, to effectively promote these events and engage with your audience.
0 0 ê Social Media, landing page, website:
To enhance your online presence, prioritize the quality of content across social media, landing pages, and brand websites Stay attuned to emerging trends, share your processes, and strategically adjust your posting frequency to align with varying timelines for maximum engagement.
- In addition, we also built SEO Google Map to help customers easily find Unicare facilities.
PEOPLE
UniCare will engage top Salon & Spa industry experts as professional advisors to identify and train potential employees, thereby creating job opportunities and facilitating the recruitment of skilled and qualified personnel This approach is part of UniCare's comprehensive employee training policy.
Establishing a comprehensive system of facilities is essential for fostering employee skill development and cultivating a professional workforce Implementing regular monthly or quarterly training programs will enhance employees' skills and expertise within the industry.
UniCare ensures a consistent service experience across all platforms, allowing customers to enjoy a distinctive brand style regardless of their location Our management team prioritizes comprehensive training in strategic management, risk control, and quality assurance to enhance service delivery and operational excellence.
UniCare prioritizes exceptional service attitude in its training programs, focusing particularly on customer service staff and receptionists They receive comprehensive guidance on effective communication and behavior, ensuring they can care for customers and foster long-term loyalty.
Trained technicians not only provide beauty services but also prioritize understanding the customer's mood to deliver the most appropriate treatments.
At UniCare, we value and take responsibility for our employees, recognizing their vital role in our success We are committed to fostering an environment that promotes personal development and stability for all team members This dedication helps our employees appreciate the significance of customer satisfaction, encouraging them to invest their passion into their work and deliver exceptional service.
UniCare emphasizes the importance of fostering a strong company culture through departmental cohesion, healthy competition, and mutual support, all aimed at creating a united and resilient team Additionally, the organization has implemented an Employee Recognition and Reward Policy to further motivate and appreciate its workforce.
The employee reward system is established in accordance with company regulations and legal requirements, ensuring fair compensation Additionally, employees participate in team-building activities and annual trips organized by the company to foster camaraderie and enhance workplace relationships.
UniCare aims to build trust among customers by establishing itself as a prestigious and reliable Salon & Spa It strives to be the top choice for Salon & Spa services, ensuring clients feel confident in their decision To achieve this, UniCare emphasizes a unique Salon & Spa experience while prioritizing technician expertise, state-of-the-art equipment, inviting ambiance, and exceptional customer service.
The customer service team is especially focused on the staff who specialize in receiving complaints and negative feedback from customers Prioritize the selection
Individuals with a pleasant and soothing voice possess strong problem-solving abilities and efficiently manage challenging customer situations, as they are typically the first point of contact for customers experiencing issues.
PHYSICAL EVIDENCE
The modern design of the space features simple yet elegant details that exude luxury within a light and airy atmosphere Utilizing a bright color palette of white, beige, and milk, the interior creates an expansive and clean feeling This aesthetic is enhanced by the use of high-quality materials such as leather, chrome, glass, and wood, contributing to a sophisticated ambiance.
Image 4.4 - Illustration of Space – Source: Shereen ashraf
Light element: Harmonious use of natural light and artificial light.
Natural light floods through the windows and main door, with each floor designed to maximize natural light exposure to nature and green spaces This design not only creates a refreshing and relaxing atmosphere but also contributes to energy savings.
Artificial lighting can enhance the perception of space by complementing wall colors, creating an airy atmosphere Additionally, adjusting light intensity can significantly improve treatment effectiveness.
A pleasant and relaxing scent significantly enhances customer experience, making it a vital element in creating a positive atmosphere UniCare prioritizes the use of natural essences like agarwood, lemongrass, lemon, and lavender to evoke tranquility Additionally, scented candles contribute to a warm and inviting environment, further elevating service quality.
Numerous studies indicate that music significantly contributes to healing and therapeutic practices In tranquil environments like UniCare, instrumental music—featuring soothing melodies reminiscent of a flowing stream, piano, and bamboo flute—effectively alleviates stress, promoting a sense of peace and serenity for customers.
UniCare offers an additional childcare space, allowing busy parents to utilize its services while ensuring their young children are cared for This feature enhances the convenience of UniCare for families, making it easier for parents to focus on their needs without childcare concerns.
UniCare is partnering with reputable companies like IDM VIETNAM TRADING SERVICE ONE MEMBER COMPANY LIMITED and ERADA VIETNAM JSC to distribute high-quality salon and spa equipment These collaborations will offer the latest innovations, including the I'Proskin comprehensive skincare machine, A-ONE skin analyzer, Creative Wave Master hair curler, and Facial Ozone steamer, ensuring top-notch services for clients.
Image 4.5 - Facial treatment – Source: Shutter Stock
All items used in UniCare branches are embroidered or printed with the UniCare logo such as towels, gowns, slippers, etc to create uniformity and professionalism. u Staff Uniform:
UniCare staff uniforms prominently feature the company's signature blue and white colors, adorned with the logo on the left chest These colors align with the branding of the parent company, Unilever Notably, there are distinct variations in the uniforms worn by Salon staff compared to those of Spa staff.
Salon Uniform: Use a white shirt with the blue UniCare logo on the left chest and black trousers.
The spa uniform features a stylish white shirt accented with a blue border, short sleeves, and a cross neck adorned with a bow tie at the right waist, complemented by blue pants This modern yet simple design, enhanced by light colors, evokes a pleasant and inviting atmosphere for clients.
PROCESS
u uu u u Service Assurance Procedure (For UniCare’s employees):
At UniCare Salon & Spa, the branch management assigns specific roles to employees based on the size and structure of each facility Reception staff are responsible for handling service requests from guests, ensuring adherence to departmental and overall service standards This commitment guarantees that customers receive exceptional service quality, leading to the highest levels of satisfaction.
Step 1: Change uniform and neatly bun.
Step 2: Check and arrange the service room, towels, and equipment in order and clean.
Step 3: Check towels, sheets, pillows, and beds for guests before using
Step 4: Check the steam room, the bathroom is full of necessary cosmetics and equipment.
Step 5: Staff must trim nails and clean hands before taking care of customers.
Step 6: Remind employees to follow the rules During working time, employees self-check their professional skills when they have time u u u u u Service Delivery Procedure:
Customers seeking advice before visiting Unilever Salon & Spa can receive enthusiastic support from staff through various channels, including hotline, email, or the chatbox on the website and social media fanpage.
Upon arrival at UniCare, customers will be welcomed by our friendly staff in the lobby, who will assist them in obtaining their order number Afterward, customers can relax in the waiting room until they meet with a specialist doctor, who will conduct an examination and help select the most suitable treatment package.
Step 3: Consultation on skin and hair examination & Selection of appropriate treatment
UniCare offers complimentary skin and hair consultations, where experienced doctors and consultants assess your skin condition Following the examination, they recommend appropriate services and suggest topical treatment products and oral medications tailored to your specific skin or hair needs for at-home use.
Step 4: Carry out the treatment
After assessing the skin and selecting the right service package, the skilled doctors and staff at the Salon & Spa will perform treatments using high-quality Unilever products and advanced equipment tailored to the chosen treatment plan.
Step 5: Customer care after the treatment
Following the procedure, clients will receive personalized consultations that include topical cosmetic treatments and oral medications tailored to their skin and hair conditions UniCare professionals will also provide guidance on diet and home rest to maximize treatment effectiveness.
Step 6: Care consultation and periodic re-examination
UniCare staff will regularly consult with customers about their skin and hair care status, emphasizing the importance of routine check-ups for effective treatment Additionally, they will provide reminders for upcoming appointments to ensure optimal results The treatment procedure includes specialized facial treatments tailored to individual needs.
Step 1: Cleansing and facial washing.
Step 2: Facial steam Absorb oil and clog pore Exfoliate lips.
Step 3: Exfoliate your face with an exfoliating machine
Step 4: Electrophoresis delivers the essence to penetrate deeply to help rejuvenate the skin.
Step 5: Relaxing massage of the head, shoulders, arms, and wrists.
F2 Package: Intensive acne treatment: Remove acne and soothe facial skin
Step 1: Cleansing and facial washing.
Step 2: Exfoliate and deep clean face.
Step 3: Facial steam Absorb oil and clog pore.
Step 4: Disinfect the skin and proceed to take the comedo for the customer with a tool.
Step 5: Disinfect the skin with salt water and Povidine.
Step 6: Use purple electricity to kill bacteria all over the face.
Step 7: Apply a mask to reduce swelling, reduce post-acne scars, and help tighten pores.
Step 8: Using bioluminescent light technology to promote skin regeneration.
F3 Package: Brighten, tone up, and regulate the blood vessels of the face skin
Step 1: Cleansing and facial washing.
Step 2: Facial steam and absorb clog pore.
Step 3: Apply toner on the skin to help remove dead skin cells, balance pH and improve skin texture
Step 4: Conduct skin treatment with RevLite laser technology.
Step 5: Apply a serum containing nutrients with antioxidant effects.
Step 6: Apply a mask that soothes and restores the skin.
Step 7: Massage combined with acupressure to regulate blood circulation on the face skin.
F4 Package: Exfoliate and regenerate facial skin
Step 1: Cleansing and facial washing.
Step 2: Exfoliate facial skin and lips.
Step 3: Facial steam and absorb clog pore.
Step 4: Relaxing face and neck massage.
Step 6: Relaxing head and arm massage.
F5 Package: Minimize dark eye area
Step 1: Cleansing and facial washing.
Step 2: Deep relaxation with essential oils.
Step 3: Massage with a brightening mask to reduce eye bags
Step 1: Cleansing and facial washing.
Step 2: Facial steam and absorb clog pore.
Step 3: Massage the skin to circulate blood to help the skin easily absorb the essence in the next steps
Step 4: Electrophoresis brings the essence to penetrate deeply into the skin to help reduce darkening and smoothness.
Step 5: Use infrared light to stimulate skin regeneration to remove acne scars.
Step 6: Apply toner to tighten pores, moisturize, and brighten skin. êêêêê Body Treatment
B1 Package: Skin lightening & Body massage
Step 2: Body steam and exfoliate the body.
Step 3: Massage the body so that the nutrients are easily absorbed into the skin
Step 4: Apply a mask to the whole body.
Step 5: Wipe a warm towel and apply body lotion.
B2 Package: Treat back acne and acne bruise
Step 2: Exfoliate the back with the body scrub.
Step 3: Body steam and absorb clog pore of the back
Step 4: Disinfect the skin with Povidine and then proceed to remove the comedo.
Step 5: Disinfect the skin with salt water and Povidine.
Step 6: Electrophoresis runs nutrients, applies special essence to treat acne, and stimulates collagen production to treat acne bruises caused by back acne.
B3 Package: Exfoliating and moisturizing the body
Step 1: Steaming the whole body increases the ability to eliminate toxins and helps open pores.
Step 2: Apply a mixture of exfoliating ingredients combined with gently rubbing and relaxing the skin.
Step 3: Shower with clean water and apply lotion
B4 Package: Relaxing body and hot stone massage
Step 1: Relax your back with essential oils combined with acupressure and back walking message.
Step 2: Full body warm-up.
Step 3: Acupressure on both shoulders, nape, and neck relax
Step 4: Acupressure on the feet and both legs.
Step 5: Put hot stones on the back.
Step 6: Lie on back and relax legs.
Step 7: Relax hands and arms.
Step 8: Relax head and shoulders. êêêêê Hair Procedure
Step 1: Advice on suitable hairstyles for customers.
Step 2: Clean hair with shampoo for customers before cutting.
Step 3: Put on a hairdressing cape and start cutting hair.
Step 5: Take off the hairdressing cape and apply hair oil.
Step 1: Apply the tea bag to the customers’ eyes
Step 2: Clean the hair with a care shampoo suitable for the client's hair condition.
Step 4: Add essential oils to the roots of the hair.
Step 5: Relax, acupressure to open blood vessels.
Step 6: Wrap hair neatly and incubate hair with an intensive steamer.
Step 1: Based on the condition of the customer's hair suggest the appropriate product
Step 2: Wash hair for the 1st time with the selected shampoo.
Step 3: Rinse thoroughly with water.
Step 4: Wash hair the 2nd time and gently relax the scalp.
Step 5: Rinse again with water.
Step 6: Use the cream to spread evenly on each strand of hair and relax with a round brush.
Step 7: Wrap hair and steam.
Step 8: Relaxing massage for customers' neck, shoulders, nape, and hands.
Step 9: Turn on the steamer, wait for the hair to cool down, and relax the head.
Step 10: Rinse again with water.
Step 11: Blow-dry hair, apply conditioner and finish the process.
H4 Package: Curling/ Straighten/ Dyeing hair
Step 1: Consulting and recommending suitable curling/straighten/dyeing hairstyles for customers
Step 2: Clean hair with shampoo to cut and style hair.
Step 4: Carry out curling/straighten for customers according to the selected product.
Step 5: The curling/straightening process is over, continue to the dyeing stage if required by the customer.
Step 6: Dyeing hair for customers according to the requested product.
Step 7: Rinse hair, blow-dry, and style.
Step 8: Apply hair oil. êêêêê Makeup Procedure
Step 1: Cleansing and facial washing
Step 2: Apply a mask to make the skin glow before makeup.
*Depending on the makeup layout that the customer chooses according to the package, the staff will make up to suit the customer's needs
Step 6: Apply concealer when needed.
Step 8: Use eyeliner and eyebrow pencil.
Step 11: Apply blush and lipstick. u uu u uDealing with customer complaints:
The 1st channel: UniCare's Customer Service Department
The 2nd channel: Contact the branch directly to use the service or through the agent providing the service package.
Step 2: Receiving complaints from customers
UniCare/Agents actively contact customers to confirm and resolve complaints in order
Step 3: Handling and completing complaints
UniCare/Agents and the customer carries out the agreed work to resolve the complaint, then confirm the results and close the complaint form. u u u u uMaintenance Procedure:
Regular maintenance of machinery and equipment is essential to prevent damage, especially for the advanced technology used by UniCare Incorrect usage can lead to faster deterioration and decreased efficiency By ensuring consistent upkeep, UniCare can mitigate risks and extend the lifespan and functionality of its equipment, ultimately enhancing the customer experience.
CONCLUSION
The report provides a comprehensive overview of the UniCare brand, while also analyzing the current market landscape and competitor dynamics This analysis highlights the strengths and weaknesses of existing competitors, allowing us to strategically enhance our business by addressing these weaknesses and leveraging our advantages to surpass rival companies.
Define STP strategy After that, we systematized the essential bases that made up UniCare's marketing strategy by building the 7Ps model
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Báo cáo của Tổng cục Thống kê vào ngày 16 tháng 4 năm 2021 đã chỉ ra tác động nghiêm trọng của dịch COVID-19 đến tình hình lao động và việc làm trong quý I năm 2021 Dữ liệu cho thấy nhiều người lao động bị ảnh hưởng, với tỷ lệ thất nghiệp gia tăng và sự suy giảm trong các lĩnh vực kinh tế chủ chốt Thông tin này nhấn mạnh sự cần thiết phải có các biện pháp hỗ trợ và phục hồi để ổn định thị trường lao động trong bối cảnh dịch bệnh vẫn tiếp diễn.
Tình hình phát triển tầng lớp trung lưu tại Việt Nam trong giai đoạn 2011-2020 đã được nghiên cứu bởi Ban Các vấn đề Xã hội và Môi trường Nghiên cứu này chỉ ra rằng tầng lớp trung lưu ở Việt Nam đang gia tăng mạnh mẽ, đóng góp tích cực vào sự phát triển kinh tế và xã hội của đất nước Tuy nhiên, vẫn còn nhiều thách thức cần được giải quyết để đảm bảo sự phát triển bền vững cho tầng lớp này trong tương lai Thông tin chi tiết có thể được tìm thấy tại NCIF.
Khảo sát mới từ Báo Thanh Niên cho thấy người tiêu dùng Việt Nam ngày càng chú trọng đến sức khỏe Xu hướng này phản ánh sự thay đổi trong thói quen tiêu dùng, khi người dân ưu tiên lựa chọn sản phẩm tốt cho sức khỏe Việc nâng cao nhận thức về dinh dưỡng và lối sống lành mạnh đang trở thành một phần quan trọng trong đời sống hàng ngày của người Việt.
Thị trường làm đẹp Việt Nam đang trên đà phát triển mạnh mẽ, với nhiều cơ hội chưa được khai thác Nhiều ngành trong lĩnh vực làm đẹp vẫn còn tiềm năng lớn, chờ đợi các doanh nghiệp và nhà đầu tư khám phá Sự đa dạng trong nhu cầu của người tiêu dùng và xu hướng tiêu dùng mới tạo ra cơ hội cho các sản phẩm và dịch vụ làm đẹp sáng tạo Để thành công trong thị trường này, các thương hiệu cần nắm bắt xu hướng và đáp ứng nhu cầu của khách hàng một cách linh hoạt.
The global Beauty & Personal Care market is experiencing slow growth due to shifting consumer preferences, increased competition, and economic challenges Consumers are increasingly favoring clean, natural, and ethically sourced products, particularly among younger demographics who value transparency and sustainability Personalized beauty solutions are on the rise, driven by technological advancements, while social media continues to shape trends and promote diversity in beauty standards In South Korea, advanced technology and K-beauty trends drive innovation, contrasting with France's focus on luxury and artisanal craftsmanship Macroeconomic factors, including consumer spending and economic stability, significantly influence market dynamics, with e-commerce playing a vital role in shaping shopping experiences.
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Việt Nam Vietnam+ https://www.vietnamplus.vn/du-lich-cham-soc-suc-khoe- manh-dat-mau-mo-con-bo-ngo-o-viet-nam/745134.vnp
Nguyên Diệp (2017, March 1) Ra mắt condotel sở hữu Spa Center lớn nhất Việt Nam.
Công ty Cổ phần Quảng cáo Trực tuyến 24H https://www.24h.com.vn/tai-chinh- bat-dong-san/ra-mat-condotel-so-huu-spa-center-lon-nhat-viet-nam- c161a857269.html
Thị trường sản phẩm chăm sóc sức khỏe đang bùng nổ, tạo ra nhiều cơ hội cho các doanh nghiệp lớn Sự gia tăng nhu cầu về sức khỏe và chăm sóc bản thân đã thúc đẩy các công ty đầu tư mạnh mẽ vào lĩnh vực này Những thương hiệu lớn đang tìm cách chiếm lĩnh thị trường thông qua việc phát triển sản phẩm đa dạng và chất lượng cao Điều này không chỉ mang lại lợi ích cho người tiêu dùng mà còn tạo ra tiềm năng tăng trưởng lớn cho các nhà sản xuất.
UBM Malaysia (2018, May 21) Vietbeauty 2018 to Recognise Vietnam's Evolving
0 0 https://markets.businessinsider.com/news/stocks/vietbeauty-2018-to-recognise- vietnam-s-evolving-beauty-industry-1025062079
EASY SALON (n.d.) Bảng giá dịch vụ chăm sóc da Spa chi tiết nhất Retrieved May 1,
2022, from https://easysalon.vn/bang-gia-dich-vu-cham-soc-da-spa.html
EUPHOREA (n.d.) Bảng giá Euphorea Boutique Retrieved May 1, 2022, from https://euphorea.vn/bang-gia-euphorea-boutique.html
Viet, D (2021, October 11) Tổng hợp chi phí SEO website cho doanh nghiệp từ A đến Z.
Brands Vietnam https://www.brandsvietnam.com/congdong/topic/320707-Tong- hop-chi-phi-SEO-website-cho-doanh-nghiep-tu-A-den-Z
Setup fanpage, landing page, website.
Post content about brands and services via fanpage with a frequency of 2 posts/week
Organizing opening events at branches.
Promote media and press articles in the first 2 weeks of opening.
Invite KOLs and influencers to experience the service.
Sales promotion for the first 2 weeks of opening with 25% discount.
Build personal TikTok channels for employees.
Hire micro KOLs to review products.
Mid-Autumn Festival Promotion Event.
Post on fanpage with frequency 3 times/2 weeks, TikTok with frequency 2 times/week.
Change the interface of the website, fanpage according to the mid-autumn theme.
Giving moon cakes to customers having membership cards.
On National day, hold an event experience.
Change the interface of the fanpage and website.
Promote posting on fanpage 1 week before and after the National Day.
Video TikTok of the month towards ethnic content.
TVC “Enhancing Vietnamese beauty” on September 2nd.
Hire mico KOLs to create small discussions about attention- grabbing TVC.
Create an event experience and discount (25%) for women on October 20th
Giving commissions to female customers
Grateful for Vietnam Teachers' Day, 20% discount for customers who are teachers
Giving away fountain pens to customers on November 20th
Year-end gratitude to customers, free some accompanying services (for example, hair cut will be steamed for free)
Create a spring opening event "Thanh Lọc Tâm Hồn, Khai
Xuân Như Ý" with discounts for customers who already have a membership card.
New year's lucky event, giving lucky money and wishes to customers when they arrive on January 22-29 (lunar calendar)
Change the interface of the website and fanpage according to the Lunar New Year theme.
From February 1-10 in response to World Cancer Day, UniCare deducts 10% of profits to donate to the Bright Tomorrow fund.
On February 4th, in observance of World Cancer Day, a charity program was held to support cancer patients by collecting participants' hair to create wigs In appreciation of their contributions, participants received paper cranes and a token of gratitude.
On February 14th (Valentine’s Day) discounts for couples when coming to use the service.
In addition, we will also take souvenir photos of couples using the service (especially salon service) and post them on the fanpage.
TVC "Return of Youth" on March 8th, 15% discount for all female customers.
Giving tulips to female customers.
Hire micro KOLs to comment on Unicare's gifts on major holidays, increase the meaningful value of the brand and attract users' attention.
TVC "Changing to Wake Up" on April 2nd, discounting all salon service packages.
Promote fanpage and TịkTok posts focusing on the core value of TVC “Changing to Wake Up”.
In celebration of Mother's Day on May 8th, a special 7-day event has been launched with the theme "Not Just One Day - Yêu Mẹ Đâu Chỉ 1 Ngày," offering exclusive discounts on holistic therapy services tailored for Vietnamese mothers.
Promote social media posts with mother-oriented content, the meaning of Mother's day.
JUNE Create service quality reviews and votes for the most popular service or customer surveys.
Announces the positive reviews obtained since June on the fanpage with a commitment to always listen and develop service quality.
TVC's 1-year-old birthday "Awaken Sustainable Beauty", sends gratitude to customers and frees 1 massage service package for loyal customers.
Collaborate with KOLs, micro KOLs, influencers 600.000.000
Gifts for special occasions 7.000.000 Mini event on occasions 100.000.000
Create content on social media 384.000.000