Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_13 ppt

Esslinger, Hartmut Fadell, Tony Feature creep FireWire Focus Jobs, strengths of lessons from Steve organizational simplicity product-related and reorganization of Apple saying “no,” Foden, Athol Frankson, Bob Friends Of Steve (F.O.S.) Frog Design, Inc. Gadgets Garageband Gassée, Jean Louis Gates, Bill See also Microsoft Gateway, retail operation Genius Bar Godin, Seth Gore, Al Graphics design department Heinen, Nancy Hero/asshole rollercoaster Hertzfeld, Andy Hoddie, Peter - Horn, Bruce Human Interface Guidelines iBook iLife apps iMacs capabilities of design of packaging of presentation of “I’m a Mac” campaign iMovie Innovation Airport Apple innovative products business innovation and creativity digital hub and existing technologies - and flexible thinking - graphical user interface - Jobs on lessons from Steve magnetic latches mistakes mouse and product-orientation - R&D spending sources of USB, Apple use of Internet bubble iPhone as closed platform Macworld Expo launch pricing of security weakness as transformative device Windows compatibility iPhoto iPod advertising as closed platform design of and digital hub concept engineering of evolution of as innovation and iTunes lessons from Steve models of naming of nano packaging profitability of scroll wheel secrecy simplicity upgrades Windows compatibility iTunes as closed platform customer experience evolution of as innovation and iPod profitability of Ive, Jonathan on aluminum computer case background information - design awards design process iWeb Jobs, Steve Apple as reflection of biographical information business-related weaknesses cancer charisma/reality distortion field as control freak detail orientation of focus at Apple getting “steved” heroes of as leader. See Leadership and Jobs and Macworld Expo mission, sense of negative descriptions of - Jobs, Steve (cont.) NeXT packaging, attention to perfectionism of as permanent CEO Pixar as product picker quality, approach to quits Apple ( ) reorganization of Apple ( ) returns to Apple ( ) secrecy whole systems approach See also Apple Inc.; individual topics Johnson, Ron, Apple Stores Joswiak, Greg Kawasaki, Guy Kay, Alan Killer app Kotte, Daniel Land, Edwin Laser etching Lasseter, John Leadership and Jobs Apple as meritocracy carrot and stick approach - decision-making process and delegation firing staff hero/asshole rollercoaster intellectual combat and Jobs intimidation by Jobs Jobs sense of mission management/performance of Apple praise/rewards pricing of products product picking sociopath, Jobs described as staff avoidance/fear of Jobs Lisa Lucas, George Luxo-lamp iMac Mac design of expansion slots, lack of incompatibility with Apple II as innovation Mac chimney packaging of pricing of team, operation of MacBook Pro Macintosh SE McKenna, Regis Mac mini Mac OS Mac OS X Jobs design input presentation of Mac Pro Macromedia, OS X, support of MacWeek Macworld Macworld Expo ads previewed at digital hub speech iPhone launch as marketing vehicle secrecy Maffei, Gregory Mandich, Mitch Manock, Jerry Manovich, David Manufacturing overseas and product design Marketing Macworld Expo product reviewers and secrecy as theater Mercer, Paul Microsoft Apple innovations, use of investment in Apple OS X, support of patent lawsuit PlaysForSure problems R&D spending vertical integration Windows-compatible products Morita, Akio Mossberg, Walt Mouse Music digital See also iPod; iTunes Napster Nelson, Randy S. Newton handheld NeXT Apple purchase of NeXT Cube NeXTstep Norman, Don Oliver, Jim Olivio, Allen Oppenheimer, Peter Osborne effect OS X [...]... of work and Jobs as leader See Leadership and Jobs Jobs elitism lessons from Steve See also Teams Stanton, Andrew Stock options Jobs sells Apple shares purchase plan SEC investigation Super Bowl ad ( ) Switchers campaign TBWA/Chiat/Day See also Advertising Teams design teams graphics design department iPod Jobs as director lessons from Steve Mac, original team at Pixar small, benefits of Tech support,... expels Jobs Secrecy bloggers, sued by Jobs extreme measures iPod leaks from Apple Macworld Expo and marketing and staff Securities and Exchange Commission (SEC), investigation of Apple Serlet, Bertrand Simplicity organizational product design product line-up Smith, Burrell Snow White design language Sobotta, David SoundJam Spindler, Michael Staff Apple Stores Friends of Steve (F.O.S.) hiring, requirements... orientation A team of Pogue, David PortalPlayer PowerBook Power Mac G Power Mac G Cube Power Mac G Product design Apple II customer experience, focus of design studio/design team detail orientation of iPod and Ive Jobs design process lessons from Steve Mac MacOS X and manufacturing process materials used motherboard attempt packaging process of QuickTime interface redesign and secrecy simplicity Snow White design... Bus), Apple use of User-centric innovation Vertical integration See also Whole systems approach Warnock, John Wasko, Tim Whole systems approach benefits of closed platforms emulation of iLife apps Jobs as control freak Mac, lack of expansion slots operating system, control of and product integration vertical integration Widgets Windows See Microsoft Woolard, Edgar, Jr Wozniak, Steve, Apple II builds Apple . creep FireWire Focus Jobs, strengths of lessons from Steve organizational simplicity product-related and reorganization of Apple saying “no,” Foden, Athol Frankson, Bob Friends Of Steve (F.O.S.) Frog. picker quality, approach to quits Apple ( ) reorganization of Apple ( ) returns to Apple ( ) secrecy whole systems approach See also Apple Inc.; individual topics Johnson, Ron, Apple Stores Joswiak, Greg Kawasaki,. Gregory Mandich, Mitch Manock, Jerry Manovich, David Manufacturing overseas and product design Marketing Macworld Expo product reviewers and secrecy as theater Mercer, Paul Microsoft Apple innovations,