visceral pain lessons from functional brain imaging

... other aspect of the customer experience from the TV ads that stimulate desire for Apple’s products, to the museum-like retail stores where customers buy them; from the easy-touse software that runs ... transformed Apple And just as Apple has been transformed from a struggling also-ran into a global powerhouse, so has the iPod been transformed from an expensive geek luxury into a diverse and important ... works a lot, taking the occasional vacation in Hawaii He draws $1 in salary from Apple but is getting rich (and ever richer) from share options—the same options that almost got him into trouble with...

Ngày tải lên: 21/06/2014, 08:20

... and that he expected major concessions from the one he chose He didn’t drop either supplier, but because Apple was the only major customer of PowerPC chips from both companies, he got the concessions ... of engineers and even more managers “Apple, pre Jobs, was brilliant, energetic, chaotic, and nonfunctional,” recalled Don Norman, who was in charge of Apple’s Advanced Technology Group when Jobs ... and we can’t afford to anything extra.’ He was fairly gentle about it, but firm.” Jobs didn’t cut from the top He called on each product group to nominate what should be cut and what should be kept...

Ngày tải lên: 21/06/2014, 08:20

... outcry from Apple’s outside software developers, who would have to rewrite all their software to run on the new system Even with OS X’s great programming tools, there would be pushback from developers ... Apple’s design process is simplification The simplicity of Apple’s products stems from choices being taken away from the customer For Jobs, less is always more “As technology becomes more complex, ... said “Market research for Steve Jobs is the right hemisphere talks to the left hemisphere.”11 Lessons from Steve • Be a despot Someone’s got to make the call Jobs is Apple’s one-man focus group...

Ngày tải lên: 21/06/2014, 08:20

... downtrodden computer users from the hegemony of IBM Apple’s board of directors was shown the spot just a week before it was due to air and freaked out They ordered the ad pulled from the Super Bowl, ... involved from the beginning, submitting personal heroes like Buckminster Fuller and Ansel Adams He also used his extensive contacts and formidable persuasive powers to secure permissions from the ... Sony.”14 Pugilistic Partners During product development, Jobs is involved in many major decisions, from whether there should be fans for cooling machines to the font used on the box But although...

Ngày tải lên: 21/06/2014, 08:20

... makes a poster of Rosa Parks That’s our culture People are free to use anything from wherever they want.” Lessons from Steve: • Partner only with A players and fire bozos Talented staff are a competitive ... Making the world a better place has been Jobs’s mantra from the get-go In 1983, Apple was six years old and growing explosively It was transforming from a classic Silicon Valley startup run by young ... culture trickles down from Jobs Just as Jobs is exceedingly demanding of the people who report to him, Apple’s middle managers demand the same level of high performance from their staff The result...

Ngày tải lên: 21/06/2014, 08:20

... Apple is: Where does the innovation come from? Like any complex phenomenon, it comes from many places, but much of it is informed by Jobs’s careful attention From the scroll wheel on the iPod to ... calculation in everything he does.” Lessons from Steve • It’s OK to be an asshole, as long as you’re passionate about it Jobs screams and shouts, but it comes from his drive to change the world • Find ... him from his office across campus “Steve was charming to the end,” Hoddie said “He said good luck It wasn’t, ‘fuck you.’ Of course, there’s a degree of calculation in everything he does.” Lessons...

Ngày tải lên: 21/06/2014, 08:20

... thanks to magnets They are designed to easily detach from the power cord, stopping the computer from crashing to the floor It’s an idea Apple took from Japanese rice cookers, which have had magnetic ... reason—to prevent boiling water from being thrown across the kitchen if a child snags the power cord Jobs has said that everything he learned about products he learned from Heathkits as a kid Heathkits ... or camera, and help set up an Internet connection Switchers from Windows love this kind of hand-holding, and it’s vastly different from shopping at big box stores where the only contact is the...

Ngày tải lên: 21/06/2014, 08:20

... The philosophy, design, and layout came from the digital hub strategy, and the execution from Jobs’s uncompromising focus on the customer experience Lessons from Steve • Don’t lose sight of the ... as possible off-the-shelf: the drive from Toshiba, a battery from Sony, some control chips from Texas Instruments The basic hardware blueprint was bought from a Silicon Valley startup called ... player But a couple of the players were based on a new 2.5inch hard drive from Fujitsu The most popular was the Nomad Jukebox from Singapore-based Creative About the size of a portable CD player but...

Ngày tải lên: 21/06/2014, 08:20

... services they access From the get-go, Jobs has always closed down his machines From the first Mac to the latest iPhone, Jobs’s systems have always been sealed shut to prevent consumers from meddling ... meeting • Don’t worry where the tech comes from it’s the combination that matters The iPod is more than a sum of its parts • Leverage your expertise Never start from scratch —Apple’s power-supply team ... Apple’s future in the exploding digital entertainment era, as we’ll see in the next chapter Lessons from Steve • If you miss the boat, work hard to catch up Jobs initially failed to see the digital...

Ngày tải lên: 21/06/2014, 08:20

... digital hub and existing technologies and flexible thinking graphical user interface Jobs on lessons from Steve magnetic latches mistakes mouse and product-orientation R&D spending sources of USB, ... platform design of and digital hub concept engineering of evolution of as innovation and iTunes lessons from Steve models of naming of nano packaging profitability of scroll wheel secrecy simplicity ... experience, focus of design studio/design team detail orientation of iPod and Ive Jobs design process lessons from Steve Mac MacOS X and manufacturing process materials used motherboard attempt packaging...

Ngày tải lên: 21/06/2014, 08:20

... Sensitivity has varied from 54 to 95% and specificity from 83 to 100% in studies of pre-radiographic SpA, although only small numbers of patients with nonspecific back pain were included [21,27-31] ... for low back pain (n = 53) MRI had sensitivity of 83% and specificity of 93% for clinically defined inflammatory back pain [30] In another cohort of 68 patients with inflammatory back pain of whom ... Combining information obtained from magnetic resonance imaging and conventional radiographs to detect sacroiliitis in patients with recent onset inflammatory back pain Ann Rheum Dis 2006, 65:804-808...

Ngày tải lên: 09/08/2014, 14:20

... widened several times from percent in January 1994 up to percent in September 1996 22 requirements from percent of deposit liabilities to percent, which was made effective as from February 1996, ... example, in Indonesia investment/GDP rose from an average 25 percent during 1985-89 to 32 percent during 1990-96, while in Korea the investment rates rose from an average of 30 percent to 37 percent ... GDP growth averaging around percent, from percent in 1993 In Malaysia, the contribution of domestic demand to GDP growth had already accelerated in 1993 from 3.5 percent the previous year to...

Ngày tải lên: 29/10/2013, 16:15

... take anyone from Roosevelt to Churchill to Reagan—inspire people with clear versions of how things can be done better.” 38 Learn good ideas from inside the company Get good ideas from everywhere ... terrified by speed and hates simplicity.” This page intentionally left blank The Welch Way 24 Lessons from the World’s Greatest CEO J E F F R E Y A K R A M E S M C G RAW -H ILL New York Chicago ... trust them to their jobs Involve everyone and welcome great ideas from everywhere: Since business is all about getting the best ideas from everyone, be sure to leave no one out It just might be the...

Ngày tải lên: 08/11/2013, 01:15

... likely that Spain and Portugal benefited from the creation of additional FDI resulting from strong economic growth in the EU rather than from an investment diversion effect away from non-EU countries ... Box Figure FDI inflows to Spain and Portugal from EU sources and total FDI outflows from the EU (excluding Spain and Portugal) 14000 600000 Accession Agreement for Spain and Portugal Single Market ... both from within and outside the FTA, who export back from their host to the FTA, since now it will be cheaper to so from member countries than from nonmember countries While foreign investment into...

Ngày tải lên: 08/11/2013, 23:15

... people clicked on "Big Bird." Build and engage your communit y Find out what people expect and want from your brand As an example, Steele said the Romney campaign posts behind-the-scenes campaign...

Ngày tải lên: 07/01/2014, 15:28

Ngày tải lên: 07/01/2014, 16:34

... Lessons From the Public Speaking Gold Mine Lessons From the Public Speaking Gold Mine “A Revolutionary, Step-By-Step Roadmap ... to carry the talk from there but the point being, if you’re a non-fee paid speaker, you don’t necessarily get the co-operation and the interest from the organizer or possibly from your audience ... Course, go to www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html Lessons From the Public Speaking Gold Mine About the Author Kerry O’Hallaron Kerry O’Hallaron is quickly...

Ngày tải lên: 16/01/2014, 22:20

... perspectives on governance: lessons from east and west | In practice, many multinationals from the east and west have approached finding a balance by mixing employees from the home office with ... than those in the west The most significant impact they have felt came not from risky lending, but from declining demand from consumers in North America and Europe There was no Asian Lehman Brothers ... generally’ he says Global perspectives on governance: lessons from east and west | John Kay has observed competitive advantages derived from structures of implicit contracts with suppliers, employees...

Ngày tải lên: 19/01/2014, 21:30

... 408 BRAIN IMAGING APPLICATIONS Well-known functional brain mapping methods include positron emission tomography (PET) and functional MRI (fMRI), which are based ... the slowness of the metabolic response in the brain, which is in the range of a few seconds Here we concentrate on another type of functional brain imaging methods that are characterized by a high ... (Adapted from [449].) 416 BRAIN IMAGING APPLICATIONS Second, ICA can be used to decompose evoked fields or potentials For example, ICA was able to differentiate between somatosensory and auditory brain...

Ngày tải lên: 20/01/2014, 11:20

Ngày tải lên: 27/01/2014, 11:07