Inside Steve''''''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney 13 ppt

... out: “It’s the products. The products SUCK! There’s no sex in them anymore.” 1 The Fall of Apple Apple’s fall was quick and dramatic. In 1994, Apple commanded nearly 10 percent of the worldwide ... controls every other aspect of the customer experience from the TV ads that stimulate desire for Apple s products, to the museum-like retail stores where customers buy them; fr...

Ngày tải lên: 21/06/2014, 08:20

... one,” former Apple chairman Edgar Woolard Jr. told Business clear chain of command all the way down the line: everyone in the company knew whom they reported to and what was expected of them. The organization ... Clones. Jobs killed the clone business. The move was highly controversial, even inside the company, but it instantly allowed Apple to capture the whole Mac ma...

Ngày tải lên: 21/06/2014, 08:20

... for Steve Jobs is the right hemisphere talks to the left hemisphere.” 11 Lessons from Steve • Be a despot. Someone’s got to make the call. Jobs is Apple s one -man focus group. It’s not how other companies ... had the working code running on another machine that was placed next to the Director demo. When they showed the working code to Jobs, he’d lean forward, his nose...

Ngày tải lên: 21/06/2014, 08:20

... years the iMac, the iPod, the Mac Book, the iPhone. Apple is a hit- driven company,” said Moore. “It’s had one hit after another.” For much of the last century, there were myriad companies run by ... ramp up sales in the crucial holiday period. For a lot of consumer electronics, including the iPod, there are as many sales during the holiday period as there are the rest of...

Ngày tải lên: 21/06/2014, 08:20

... the people who report to him, Apple s middle managers demand the same level of high performance from their staff. The result is a reign of terror. Everyone is in constant fear of losing their jobs. ... work there,” said Eigerman. “They are very excited to be there. There’s a lot of passion. People love the products. They really believe in the products. They are very excited abo...

Ngày tải lên: 21/06/2014, 08:20

... or "S.J.” Anyone else whose name is Steve is known by their first and last names. At Apple, there is only one Steve. There are also F.O.S.—Friends Of Steve persons of importance who are to be treated ... Apple s laptops to be among the first wireless notebooks, a trend that later went thoroughly mainstream, and the AppleTV, which links the TV in the living room with t...

Ngày tải lên: 21/06/2014, 08:20

... at Microsoft, the company’s chief salesman who took over from Bill Gates, the programmer. “Then one day, the monopoly expires for whatever reason,” Jobs continued. “But by then the best product ... interface monopoly. The product people aren’t the ones that drive the company forward anymore,” Jobs said of Apple during that period. “It’s the marketing guys or the ones...

Ngày tải lên: 21/06/2014, 08:20

... experience for the customer,” explained Johnson. The store should be about the lifetime of the product, not the moment of the transaction. At many stores, the purchase ends the relationship with the store. ... it could prepare the packaging. The other groups working on the iPod—including the hardware and the software teams —knew the device only by its code name...

Ngày tải lên: 21/06/2014, 08:20

... pile. But at the end of the meeting, Jobs asked the four people present for their opinions. Chieco reached across the table and pulled the "iPod” card from the reject pile. The way Steve had been ... believes that Apple needs to wrest control of the devices partly from the consumer. The iPod is a good example. The complexities of managing an MP3 player are hi...

Ngày tải lên: 21/06/2014, 08:20

... Gregory Mandich, Mitch Manock, Jerry Manovich, David Manufacturing overseas and product design Marketing Macworld Expo product reviewers and secrecy as theater Mercer, Paul Microsoft Apple innovations, ... of - Jobs, Steve (cont.) NeXT packaging, attention to perfectionism of as permanent CEO Pixar as product picker quality, approach to quits Apple ( ) reorganization of Apple ( ) re...

Ngày tải lên: 21/06/2014, 08:20