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THELIGHTSINTHETUNNEL / 126 CopyrightedMaterial–Paperback/Kindle available @ Amazon workforce,lostnearlytwomilliontextilejobstoimprov- ingautomationtechnologybetween1995and2002. 42 It is easy to imagine factories of the future that are almostentirelyautomatedandrunbyafewskilledtechni- cians.Aslaborcostsfall,wecanexpectthatenergycosts willberising.Nearlyallanalystsagreethatworldoilpro- ductionwillpeakatsome pointinthecomingyearsand decades.Beyondthispoint,intheabsenceofreplacement energytechnologies,thecostoffossilfuelsislikelytorise inexorably.Giventhis,wecanreasonablyexpectthatthe primaryincentivesforlocatingthefactoriesofthefuture will shift away from seeking lowlabor costs and toward minimizingenergycosts. Oneofthemostsignificantdriversofenergyexpend- itureis,ofcourse,transportation.EconomistsJeffRubin andBenjaminTalhavesuggestedthatsoaringtransporta- tioncostsresultingfromhighenergypricesalonemaybe sufficient to reverse globalization. They point out that once oil reaches a price of $150/barrel, the additional transportationcostsareessentiallyequivalenttothetariffs thatexistedinthe1970s. 43 Inaworldwithautomatedfactoriesandhighenergy costs, there will be clear incentives toward distributed manufacturing. It will make sense to locate factories as close as possibleto consumers and/or to the natural re- sourcesusedasinputsintheproductionprocess.Aprima- rymotivationinlocatingfactorieswillbetominimizethe transportation costs associated with moving both inputs andfinalproducts.Itisalsopossiblethatadvancingauto- mationtechnologymayultimatelytransformthetradition- Danger / 127 CopyrightedMaterial–Paperback/Kindle available @ Amazon aleconomyofscalemodelsothatmuchsmallerandmore flexible factories located in direct proximity to markets makesense. Asidefrom energycosts, asecondcrucialconsidera- tionwillbepoliticalstability.Theforcesunleashedbyac- celeratingtechnologyarelikelytohaveahighlydisruptive impactongovernmentsthroughouttheworld.Businesses willplaceincreasingimportanceonminimizinginvestment risk: they will seek to build factories and hold capital in countriestheyperceiveasstable.Inthefuture,thosena- tionswhichcanadapttochangesoastocontinuetosup- portsustainedconsumption,maintainstabilityandruleof law,andprovidereliableaccesstoenergy,aswellaseffi- cient,energy-minimizingtransportationsystems,arelikely to have a significant competitive advantage in terms of attractingandretaininginvestment. India and Offshoring We’venotedthat Chinadoesnot yet haveanintegrated, self-sustaining modern economy. This is equally true of India.Indiaisessentiallyanimpoverished,developingna- tionwithagovernmentthatisdemocratic,butalsooften mired in bureaucracy. In the midst of this, India has an isolated island of enormous growth and prosperity: its softwareandoffshoringindustries. Indiawillface exactlythe sametwo retardingforces that are going to hold back China: First, automation is goingtoinvadeitsoffshoringbusinesses(aswellasitstra- ditionalindustries)andtakebackmanyofthosejobs.We are likely to see “jobless repatriation” as technology ad- THELIGHTSINTHETUNNEL / 128 CopyrightedMaterial–Paperback/Kindle available @ Amazon vances to the point where many lower-skill jobs can be performedbycomputertechnology. Indiancompanieswillprobablyrespondbytryingto outrunautomation.Theywillseektoincreasinglycapture highervaluejobsperformedbyhighlyeducatedandpaid workersinWesterncountries.Aswehaveseen,however, evenmanyhighskilljobswillultimatelybesubjecttoau- tomation.Andanysuccessincapturinghighervaluejobs willonlyexacerbatethesecondproblem,whichwillbethe collapseindemandthatresultsfromfearofjoblossinthe West. Economic and National Security Implications for the United States WhatwouldallthismeanfortheUnitedStates?Thean- swer to that depends entirely on how well the U.S. can adapttothenewreality.Theconventionalviewsallpoint toadeclineinglobalinfluenceandpowerfortheUnited States.Thecatchphrasesforthecomingdecadeswillbe “thepost-Americanera”and“theendofAmericanexcep- tionalism.” Onceagain,though,thoseconventionalviewsareall basedlargelyondemographics—oncountingworkers.Amer- icaisexpectedtodeclinebecausecountrieslikeChinaand Indiahavedramaticallymoreworkers—andtheyarewill- ingtoworkforless.Whatif,inthefuture,workersarenot goingtobeasimportantasweimagine?Whatifmachines advancetothepoint whereworkersbecomeincreasingly superfluoustotheproductionprocess?Inthatscenario,it Danger / 129 CopyrightedMaterial–Paperback/Kindle available @ Amazon isallabout whocontrolstechnology. Andasofthemo- ment,thatcontinuestolargelybetheUnitedStates. Inthatsense,thefuturefortheU.S.couldpotentially bemuchbrighterthantheconventionalwisdomsuggests. Butthatisonlyifwecanadapt,andthatwillbeaveryse- riouschallenge.TheUnitedStatesisfundamentallyacon- servativecountry. Theriskisveryhighthatwewill con- tinuetoclingtoourexistingsystemsimplybecauseithas alwaysworkedinthepast.Ifthathappens,agreatoppor- tunitywillbelost,andothercountriesmaywellseizethe initiative. Ifthatopportunityisindeed lost,itwillclearlyhave dire national security and military implications for the United States.The obviousreality is thatAmerica’smili- tarypowerisentirelydependentonitseconomicvitality.If the trends projected here areallowed toimpact theU.S. economyin anuncontrolledfashion,thelikelyresult will begreatlydiminishedeconomicgrowth(orevensustained decline) and widespread unemployment and social prob- lems. This will clearly detract from the resourcesand at- tentionthatcanbeallocatedtonationalsecurity. Inthepreviouschapter,Isuggestedthattheremayal- so be a trend away from college education and toward tradejobsthatareperceivedasbeingsaferfromautoma- tionandoffshoring.Thisimpactmayfallespeciallyheavily on technical fields such as information technology and computerengineeringbecausejobsintheseareasareper- ceivedasbeingespeciallysusceptibletooffshoring.Clear- ly, this will threaten the United States’ future leadership THELIGHTSINTHETUNNEL / 130 CopyrightedMaterial–Paperback/Kindle available @ Amazon position in technology—and therefore its long-term na- tionalsecurity. Aswesawpreviously,thePentagonenvisionsafuture inwhichtechnologiessuchasroboticsandartificialintelli- gencearedeployedincreasinglyonthebattlefield.There- alityisthatitisimpossibletosayexactlywhichtechnolo- gieswillhaveimportantmilitaryandnationalsecurityap- plicationsinthefuture.Thegeneralaccelerationofcom- puterinformationtechnology iscertain to haveadisrup- tiveimpactwithhighlyunpredictableresults.Wecanex- pect that future technologies that emerge in commercial settingswillrapidlyberedirectedintothemilitaryarena.It iscrucial, therefore,thattheU.S.remains competitivein virtuallyallareasoftechnologydevelopment. Whileadvancingtechnologyseemslikelytoultimately eliminatejobopportunitiesforalargenumberofaverage people,maintainingcontrolofthattechnologywillrequire thattheminorityofindividualswiththecapabilitytomake significantcontributionstotechnicalfieldscontinuetobe educatedandtrained.Thesepeoplecomefromavarietyof backgroundsthroughoutsociety,andtherefore,thedisin- tegration of broad-based incentives to pursue a college education—especiallyinscientificandtechnicalfields—is likely to be disastrous for the United States in the long run. Danger / 131 CopyrightedMaterial–Paperback/Kindle available @ Amazon Solutions Nowthatwe’veidentified the dangerwe mightfaceand someofthepossibleimplicationsforthefuture,let’sstart thinkingaboutsomepossiblesolutions.Whatcouldwedo toavoidthescaryeconomicscenariowediscussedatthe beginning of this chapter? In order to answer that, let’s startbylookingatthe ideaoflaborandcapitalintensive industries. Labor and Capital Intensive Industries: The Tipping Point We can place any industry somewhere on the spectrum that runs from being extremely labor intensive to being highlycapitalintensive.Inourcurrenteconomy,someof themostlaborintensiveindustriesareintheretail,hospi- talityandsmallbusinesssectors.Supermarkets,retailchain stores,restaurantsandhotelsallhavetohirelotsofwork- ers. Capital intensive industries, on the other hand, hire relatively few workers and instead require investment in technology:inadvancedmachineryandequipmentandin computerizedsystems.Hightechindustriessuchassemi- conductor manufacturing, biotechnology and Internet- basedcompaniesareallcapitalintensive. Over time, as technology advances, most industries become more capital intensive and less labor intensive. Technologyalsocreatesentirelynewindustries,andthese THELIGHTSINTHETUNNEL / 132 CopyrightedMaterial–Paperback/Kindle available @ Amazon arenearlyalwayscapitalintensive. * Thishasbeengoingon forcenturies,andhistorically,ithasbeenagoodthing.If youcomparetheindustriesinadevelopednationlikethe United States withtheindustries in a third-world nation, youwillinvariablyfindthattheU.S.economyisfarmore capitalintensive.Ithasbeentheintroductionofadvanced technology that has increased productivity and made the advancednationsoftheworldrich. Thereasonforthisgoesbacktotheeconomists’ex- planationforthe“Ludditefallacy”whichwediscussedin the previous chapter. As new technology is adopted by industries,productionbecomesmoreefficient.Thisresults insomelossofjobs,butitalsoresultsinlowerpricesfor goodsandservices.Inotherwords,itputsmoremoneyin consumers’ pockets. These consumers then go out and buyallkindsof things, andsotheresultisincreasedde- mandfortheproductsproducedbyalltypesofindustries. Some of these industries are very labor intensive, so as theystrivetomeetthisincreaseddemand,theyareforced to hire more workers. And so, overall employment re- mainsstableorevenincreases.Sometimes,ofcourse,this resultsinanunpleasanttransitionforsomeworkers:they mayloseahighpayingmanufacturingjobandendupwith alowerpayingretailjob. * Considerthecase ofYouTube,whichwasacquiredbyGooglefor about$1.65billionin2006.Atthetimeitwasacquired,YouTubehad onlyabout60employees.That’savaluationofover$27millionper employee.Comparethatwithabout$100,000peremployeeforWal- Mart. Danger / 133 CopyrightedMaterial–Paperback/Kindle available @ Amazon Laborv.CapitalIntensiveIndustries 44 Company Employees Revenue per Employee McDonalds 400,000 $59,000 Wal-Mart 2,100,000 $180,000 Intel 83,000 $456,000 Microsoft 91,000 $664,000 Google 20,000 $1,081,000 Canthisprocesscontinueforever?Aswesawinthe previous chapter, automation technology is likely to in- creasinglyinvadetheremaininglaborintensivesectorsof theeconomy.Whenthishappens,whatindustrieswillbe lefttoabsorballthedislocatedworkers?Lookatthetable above. What happens when McDonalds begins to look morelikeGoogle? Asimpleapplicationofcommonsenseshouldshow usthatthereissomethresholdbeyondwhichtheoverall economy will become too capital intensive. Once this hap- pens,lowerpricesresultingfromimprovedtechnologywill no longer result in increased employment. Beyond this thresholdortippingpoint,theindustriesthatmakeupour economy will no longer be forced to hire enough new workerstomakeupforthejoblossesresultingfromau- tomation;theywillinsteadbeabletomeetanyincreasein demandprimarilybyinvestinginmoretechnology.Aswe sawinChapter2,thispointmarksthedownfallofecon- omists’ faithin the Ludditefallacy,andit alsomarks the beginning of adownwardeconomicspiralforthesimple reasonthatworkersarealsotheconsumersofeverything producedinoureconomy. THELIGHTSINTHETUNNEL / 134 CopyrightedMaterial–Paperback/Kindle available @ Amazon Whatmightweexpecttohappeniftheoverallecon- omy were approaching this tipping point, beyond which industries would no longer be labor intensive enough to absorb workers who lost their jobs to automation? We would probablyexpect to see graduallyrising unemploy- ment, stagnating wages and significant increases inprod- uctivity(outputperhouroflabor)asindustrieswereable toproducemoregoodsandserviceswithfewerworkers. Thatsoundsuncomfortablyclosetowhatactuallyoc- curredintheyearsleadinguptothecurrentrecession. * In August,2003,TheEconomistwrotethat“theBureauofLa- bour Statistics offered the latest evidence of America’s productivityrevival:outputperworkersoaredby5.7%in the second quarter, at an annualised rate. But in today’s less exuberant times, the figure has raised the unhappy prospect of growth without job creation.” 45 Three years later,inanarticleentitled“TheCaseoftheMissingJobs,” BusinessWeeksaid:“Since2001,withtheaidofcomputers, telecommunications advances, and ever more efficient plant operations,U.S. manufacturing productivity, or the amount of goods or services a worker produces in an hour,hassoaredadizzying24%….Inshort:We’remaking morestuffwithfewerpeople.” 46 Thereisnowaytoknow for sure how close the economy might be to the point whereoveralljobcreationwillpermanentlystall.However, thesestatisticsarecertainlycauseforconcern. * AsInotedearlier,wedidnotseeanincreasingunemploymentratein theyearsleadinguptothecurrentcrisis. Wedid,however,seestag- natingwages,increasingproductivityandsomeevidenceofunderem- ployment. Danger / 135 CopyrightedMaterial–Paperback/Kindle available @ Amazon The Average Worker andthe Average Machine Anotherwaytoexpressthis ideaofa tipping pointisto think of an average worker using an average machine somewhereintheeconomy.Obviously,in therealworld there are millions of workers using millions of different machines.Overtime,ofcourse,thosemachineshavegot- tenfarmoresophisticated.Imagineatypicalmachinethat isgenerallyrepresentativeofallmachinesintheeconomy. Atonetime,thatmachinemighthavebeenawaterwheel driving a mill. Then it became something driven by a steam engine. Later, an industrial machine powered by electricity.Today,themachineisprobablycontrolledbya computerorbyembeddedmicroprocessors. As the average machine has gotten more sophisti- cated, the wages of the worker operating that machine haveincreased. * AsIpointedoutintheprevioussection, moresophisticated machines also makeproductionmore efficient and that results in lower prices and, therefore, moremoneyleftinconsumers’pockets.Consumersthen gooutandspendthatextramoney,andthatcreatesjobs for more workers who are likewise operating machines thatkeepgettingbetter. Again, the question we have to ask is: Can this processcontinueforever?Ithinktheanswerisno,andthe veryunpleasantgraphonthenextpageillustratesthis. * The ideathatlong-term economicgrowthis,to alargeextent,the resultof advancing technology was formalized by economist Robert Solowin1956.Economistshavelotsofdifferenttheoriesabouthow long-term growthand prosperitycomeabout,butnearlyall ofthem agreethattechnologicalprogressplaysasignificantrole. [...]... at the point where the dotted line (conventional wisdom) andthe solid line diverge As more machines begin to run themselves, the value that the average worker adds begins to decline Remember that we are talking here about average workers To get the graph above, you might take the distribution of incomes inthe United States and then eliminate both the richest andthe poorest people Then graph the. .. however, at some point, the industries on the banks of our river will become too capital intensive (the machines they employ will begin to run themselves) Once this happens, they will collectively begin to pump more purchasing power from the river than they return to it The river will begin to run dry Inthe case of a real-world river, we would never advocate allowing a business or industry to pump unlimited... businesses would pay two types of taxes just as they do currently: (1) They would pay a gross margin tax instead of the current payroll tax, and (2) they would continue to pay the normal business income tax Consider some of the advantages of this system: Since payroll taxes would be eliminated, the incentive to automate jobs or move them overseas would immediately be reduced Likewise, the prospect of. .. future and see if they are really reasonable: The primary force that will shape the coming decades will be globalization Offshoring of jobs andthe continuing migration of manufacturing to low wage countries will be the major threats to the job market in Western countries Technology will continue to enable globalization, and jobs will move across borders with increasing ease, but automation technology. .. would be beyond the ability ofthe vast majority of average people? And wouldn’t that lead right back to making the machine autonomous? Capital Intensive Industries are “Free Riders” In Chapter 1, we used lightsin a tunnel to simulate the mass market Let’s try a slightly different analogy now Imagine that the mass market consists of a “river” of consumer purchasing power Along the banks of this river... makes the point that the ever increasing power that lobbyists and special interests wield is at least in part due to laws which force every aspect ofthe legislative process into the open While, on the surface, it may appear that openness in government is always desirable and more democratic, the reality is that very few of us have the time, energy or attention span to take an active interest in the intricate... have the authority to specify the details ofthe tax code Congress would maintain its overall constitutional authority over taxation, but the details would be removed from the political process and instead handled by a board of highly skilled professionals Copyrighted Material – Paperback/Kindle available @ Amazon THE LIGHTSINTHE TUNNEL / 148 The current financial situation has clearly demonstrated the. .. that the historical distinction between machines and intellectual capital is blurring It is now very difficult to separate innovative processes from the advancing information technology that nearly always enables and underlies them Improved inventory management systems and database marketing are examples of innovative techniques, but they rely heavily on computers In fact, we can conceivably think of. .. Paperback/Kindle available @ Amazon Danger / 141 The payroll tax-based system will come under tremendous strain inthe coming years as a demographic shift results in a large number of retirees supported by relatively fewer workers Inthe United States, nearly everyone is aware that Social Security, and especially Medicare, are at high risk of becoming insolvent inthe coming decades In Europe andin Japan, the. .. river are located industries of all types When an industry sells a product or service to consumers inthe market, it pumps purchasing power from the river An industry also pumps purchasing power back into the river in two primary ways: first it pays salaries and wages to workers, and second as technology advances, the prices that the industry charges fall and this results in more money in consumers’ pockets . to decline.Rememberthatwearetalkinghereaboutaverage workers.Toget the graphabove,youmighttake the dis- tribution of incomes in the UnitedStates and thenelimi- nateboth the richest and the poorestpeople.Thengraph the averageincome of the remaining“typical”people (the bulk of . competitive advantage in terms of attracting and retaininginvestment. India and Offshoring We’venotedthat Chinadoesnot yet haveanintegrated, self-sustaining modern economy. This. being highlycapitalintensive. In ourcurrent economy, some of the mostlaborintensiveindustriesare in the retail,hospi- tality and smallbusinesssectors.Supermarkets,retailchain stores,restaurants and hotelsallhavetohirelots of work- ers. Capital intensive industries, on the other hand, hire relatively few workers and instead require investment in technology: in advancedmachinery and equipment and in computerizedsystems.Hightechindustriessuchassemi- conductor