Tiểu Luận Kinh Tế Vi Mô - Đề Tài - Bakery Shop - Mô Hình Kinh Doanh Cửa Hàng Bánh Mỳ.pptx

PowerPoint Presentation BUSSINESS PLAN BAKERY SHOP PART 1 INTRODUCTION • In the busy life today, after a working day, when you like to have some time to relax, to do what you like? You may want to lis[.]

BUSSINESS PLAN

BAKERY

SHOP

PART 1: INTRODUCTION

• In the busy life today, after a working day, when you like

to have some time to relax, to do what you like? You may want to listen to music, watch movies, go shopping, go to

a spa, chat with friends about the new fashion fad, huddled with his family and talk about future plans or sitting in a coffee shop and award-Maker knowledge of your favorite book

• I like to sip a cup of coffee and sit in silence, watch the flow of

people is in the street at evening through the glass door, its very quiet and very peaceful.

I/ Ideas of business

III/.Main Products

III/ Market Analysis:

IV/.Business plans and marketing price strategies

PART 2: CONTENT

I IDEAS OF BUSINESS

 Shop’s name: Wonder Bakery

 Slogan: Eat once time, Remember forever

 Place: 23 Hang Be, HK, HN (there aren’t any cake shop here)

 Area: Service, Entertainment, Relaxing,…

 Capital cost: 50millions VND

Main Products : pastries, cakes and breads Besides, it also has all kinds of beverages such as coffee, tea, and soft drinks …

 a/ Technology:

 Machinery and equipment:

 Dough mixers (Kneading machines)

 Horizontal Oven

 Machine whisk

 Display cabinets pastries

 b/ Tables

 Tables, chairs available to guests;

 Glasses, plates, bowls, spoons, straws, cups water invites, decorations,

 Tissues, paper towels tray

 Kitchenware,

II Main Products

III MARKET ANALYSIS:

• 1 General

• 2 Market demand

• 3 Target

• 4 Compete

1 GENERAL :

• Cakes and pastries with many different flavors are

indispensable needs of all the people in present During a birthday party is indispensable cakes, and pastries are use for

breakfast very much now, so we can say this is a potential product

1 GENERAL :

• The store will meet the needs of customers, especially young

people, in tune with life, but also contribute to the economic and social development In growing society, people taking a lot of activity and a lot of work to be able to meet the needs of themselves but have much less time to relax and rest, so Wonder Bakery will meet the daily needs of relaxing in the chaos of life

1 GENERAL :

So, the need of one store which has a reasonable space to relax, unique, appropriate pricing and beautiful decoration is very necessary The pastry shops now are so many , but only the few that meet the majority of the increasing needs of customers, on the other hand they are small shops with simple decoration All

of these suggests that the demand for relaxation will increase, and our future will grow strongly

• Employees and officials and the young are groups which have high demand of dining, entertainment, relaxing Do you like sweet bread, cake look very attractive by the color and smell of it but you do not dare to eat because of health problem? Don’t worry, come to Wonder Bakery where you can eat pastries, cakes comfortably without worrying about affecting the amount of sugar in the blood increases Because here we had

cakes for dieters.

2 Market demand

Hang Be is one of 36 streets of Hanoi near Hoan Kiem Lake-where there are many foreign tourists to visit Therefore, the shop is more likely developed by the majority of Westerners who like to eat cakes and sat sipping tea in the morning and afternoon.

CLASSIFY CUSTOMER INTO GROUPS:

• Young people who have a stable income

• The diet, obesity

• Foreigner

Product diversity, serving staff of young, professional, always smiling with diners, with professional service style will bring you a real sense of intimacy and warmth

The store will be a place to eat, relax of all customers, a meeting place to exchange interesting friends after periods of fatigue.

When to shop Wonder Bakery, customers will enjoy the comfort and relaxation, with

a 2-story space designed quite close, comfortable by the music and the dedicated service of employees 1st floor to the customer can come to eat cake, drink tea, coffee, 2nd floor for those who prefer making cake themself Clients come to us will enjoy the unique taste fresh bread, delicious taste.

Profit target,: Achieve profitable right from first year of operation

3 Targets:

3.CUSTOMER’S FEATURES:

• Customer’s Features:

Common requires:

- Are spaces comfortable ?

- Are cakes delicious and eye- catching ?

- Are prices suitable?

- Are they serve fastly ?

- Are services enthusiastic?

Customers have a lot of different needs, so if we meet all their needs will bring us a major competitive advantage in the relaxing business environment growth stronger today

4 COMPETE

• Now in Hanoi there a few Bakery can give customers chance

to make cake by themself When you are sad, you can come here and making cake will make you feel better

 So this is our advantage

• But in order to compete, we must be better, more strange,

more unique than the competitors

IV/.BUSINESS PLANS AND MARKETING PRICE STRATEGIES

1 GENERAL

- Associated with the major suppliers to make advantage of raw material;

- Launched several promotions to attract customers;

- Professional staff training;

- Always put on the new product with attractive flavor, many fun shapes to attract customers

2 PRICE STRATEGIES

• The store will offer a variety of product types and many

different prices for all types of customers from low-income to high-income people, from workers, students, students businessmen and employees suitable for all ages

+ Advertisements in the form of hanging banners in the first open day In day 1st , customers will able to taste cake In first week of launch, customers will receive a discount of 50% in the first day and 30% in the next days for all products.

4 DEVELOP THE BUSINESS PLAN

a) Sales plan:

Sell cake pastries, coffee, tea and other drinks

-Morning: serve for about 40 customers

-Noon: serve for about 20 customers

-Night: serve for about 50 customers

+Prices: Pastries (depend on type) :10.000- 40.000VND/one

Cake (depend on type) :100.000-250.000VND/one

• Coffee: 25.000VND/Cup

• Tea: 20.000VND /Cup

Average selling for 1 person / day is 60,000 About 110 people each day 60.000*110=6.600.000

• 1 day sales average about 10 cakes: :10*150.000=1.500.000

Total revenue per month :8.100.000*30=243.000.000 (VND)

B) PURCHASE PLANS(PER WEEK)

Material Price/unit (VND) Amount / Week

Canned cream 150000/can 2 cans

Food flavors 10000/jar 5 jars

Butter 150000/kg 2kgs

Soda 150000/box 2 boxes

Total 3.755.000 /week

C) LABOR PLAN

• Labor plans showing the number of workers required

to use each type of labor and matching business plan

We should split shift working hours in accordance with each person:7 hours/day Wonder Bakery opens from 7Am To 22Pm, Divide by 2 shifts: Shift 1st :

From 7Am To 2Pm14, Shift 2 : From 2 Pm 10Pm.

EXPECTED FINANCIAL OPERATIONS

• First Investment costs table

MONTHLY EMPLOYEE PAYROLL.

Position Numbers Salary

( millions dong/mont

h)

Sum  ( millions dong)

MONTHLY COST TABLE

• Total profit= Total revenue – Total

cost

= 243.000.000– 48.520.000

=194.480.000 (VND)

PART III ASSESSMENT AND

CONCLUSIONS.

• 1 Social economic efficiency

• 2 Risk

• 3 Conclusions

1 SOCIAL ECONOMIC EFFICIENCY

(LITTLE BUT PRESENT)

• Increase national incomes

• Contributing to the increase in budget

• A nice store will contribute to the general beauty of the street.

• Help people to have a relaxing place to rest, high mentally

value

2 RISK

These risks may occur in the process of developing and implementing projects

• Competition in this field is very high, ask the leader to be

dynamic, adapting quickly to the changing needs of our customers, offering the appropriate competitive strategies

• Because book stores in central locations so take the high cost

of doing business, must a looking for ways to save costs

• Market prices are always change, must have timely counter

measures

3 CONCLUSIONS

• Although now in market there are many well-known pastry

shop and have long life, such as pastries Thu Huong, Bach Mai 302 bakery goody Hanoi, Hoa Anh French pastries but Wonder Bakery are confident that in certain future will be more known and more developed than those cake shops

THANK YOU FOR LISTENING