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Muc luc Mo dau Chuong 1 Dai cuong quan he cong chung 1 Ly luan chung ve quan he cong chung ( QHCC) 2 So sanh QHCC, quang cao, marketing, dan van va tuyen truyen 3 Lich su phat trien QHCC 4 Dao duc ngh[.]
Muc luc Mo dau Chuong 1: Dai cuong quan he cong chung 1.Ly luan chung ve quan he cong chung ( QHCC) 2.So sanh QHCC, quang cao, marketing, dan van va tuyen truyen 3.Lich su phat trien QHCC 4.Dao duc nghe nghiep QHCC Chuong 2: Quan ly quan he cong chung 1.Quan ly quan he cong chung chien luoc 2.Lap ke hoach chien luoc 3.Quan ly van de, quan ly rui ro 4.Quan ly khung hoang 5.Mot so nguyen tac truyen thong chien luoc Chuong 3: Quan he cong chung ung dung 1.Quan he cong chung voi bao chi 2.Quan he cong chung chinh phu 3.Quan he cong chung doanh nghiep 4.Quan he cong chung noi bo 5.Quan he cong chung cong dong 6.Quan he cong chung van dong hanh lang Chuong 4: Ky nang quan he cong chung 1.Ky nang viet cho PR 2.Ky nang thuyet trinh 3.Ky nang dam phan, thuong luong 4.Tra loi phpng van 5.Ky nang to chuc su kien Chuong 5: Thuc tien QHCC tai Viet Nam 1.Khai quat chung ve hoat dong QHCC tai Viet Nam 2.Thuc trang hoat dong QHCC tai Viet Nam 3.Nhung diem yeu kem hoat dong QHCC tai Viet Nam 4.Cac giai phap de xay dung nganh PR chuyen nghiep Ket luan