anh văn ngoại thương.

TRƯỜNG ĐẠI HỌC CẦN THƠ GIÁO TRÌNH TIẾNG ANH CHUYÊN NGÀNH ANH VĂN NGOẠI THƯƠNG 2 Biên soạn: LƯU NGUYỄN QUỐC HƯNG, Th.S. 2009 1 TRƯỜNG ĐẠI HỌC CẦN THƠ CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM TRUNG TÂM NGOẠI NGỮ Độc lập - Tự do - Hạnh phúc ABOUT THE AUTHOR I. THÔNG TIN VỀ TÁC GIẢ Họ và tên: Lưu Nguyễn Quốc Hưng Sinh năm: 26.01.1970 Cơ quan công tác: Trung tâm Ngoại ngữ, Trường Đại học Cần Thơ Địa chỉ email để liên hệ: lnqhung@ctu.edu.vn II. PHẠM VI VÀ ĐỐI TƯỢNG SỬ DỤNG • Giáo trình có thể dùng tham khảo cho những ngành nào: sinh viên ngành ngoại thương • Có thể dùng cho các trường nào: Khoa Kinh tế & Quản trị Kinh doanh, Trường Đại học Cần Thơ, chuyên ngành ngoại thương, các trường Kinh tế • Các từ khóa: (Đề nghị cung cấp 10 từ khóa để tra cứu): internatinal trade, import, export, world trade, WTO, compete, SWOT, business trend, globalization, e- commerce • Yêu cầu kiến thức trước khi học môn này: học viên cần có kiến thức anh văn tổng quát tương đương trình độ B (trung cấp) để bắt đầu chương trình 1 (international trade 1) và hoàn thành chương trình 1 để tiếp tục chương trình 2 (international trade 2). • Đã xuất bản in chưa, nếu có thì nhà xuất bản nào: chưa 2 CONTENT ABOUT THE AUTHOR 2 CONTENT 3 UNIT 1: INTRODUCTION 4 LESSON 1: GREETINGS AND INTRODUCTION 4 UNIT 2: YOU AND YOUR COMPANY 7 LESSON 2: PERSONAL AND ORGANIZATIONAL PROFILE 7 LESSON 3: COMPANY CULTURE 9 LESSON 4: COMPANY ORGANIZATION 13 UNIT 3: COMPANY ACTIVITIES 17 LESSON 5: SELLING AND BUYING 17 LESSON 6: SALES AND NEGOTIATION 23 LESSON 7: SALES DOCUMENTATIONS 28 UNIT 4: FOREIGN EXCHANGE 31 LESSON 8: CURRENCY EXCHANGE 31 LESSON 9: PAYMENT IN INTERNATIONAL TRADE 35 UNIT 5: TRANSPORTATION 38 LESSON 10: METHODS OF TRANSPORTATION 38 LESSON 11: DISTRIBUTION 41 UNIT 6: IMPORT & EXPORT 44 LESSON 12: IMPORT & EXPORT REGULATIONS 44 LESSON 13: INTERNATIONAL TRADE REGULATIONS 46 LESSON 14: QUOTATIONS 50 UNIT 7: CONSOLIDATION 53 LESSON 15: REVISION 53 REFERENCES 63 GLOSSARY 64 3 UNIT 1: INTRODUCTION LESSON 1: GREETINGS AND INTRODUCTION Starting a conversation. 1.1 Look at the following pictures. What do you think people say in each situation to start the conversation? 1.2 Match the conversation openings on the left with the places where they can be asked on the right. The first one is done as an example. a) Have you been waiting long? At a bus stop: a b) Excuse me, does your company have a stand here? On a factory visit c) Have you worked here long? On a train d) Do you fly a lot? At a trade fair e) Excuse me, is this seat free? On a plane 1.3 Think of more conversation openings 4 1.4 Complete the following conversations. a) I don’t think we’ve met. My name’s Tim Reed. - ………………………………… I’m Mike Lam. b) Are you going to Osaka on business? - ………………………………… . c) Nice party, isn’t it? - Really nice. I’m ………………………………… . d) May I sit here? - ………………………………… . Listen and check your answers. 1.5 Introduce yourself to another student. Hello, / Hi, nice to meet you. I’m … I come from / I’m from … . I work for … 1.6 Find out about some other students. Ask and answer these questions Where do you live? Who do you work for? What does your company do? How many employees does it have? Who are your main customers? What are you responsible for? What do you like doing in your free time? Ending a conversation 1.7 Here are some ways of ending a conversation. Listen and complete the blanks with missing words. Dialogue 1 A: Well, it was very nice ……………. to you. B: Yes, we must ……………. again sometime. A: That would be ……………. Here’s my card. Maybe we can get together … ……………. time you’re in town. B: I ……………. so. And here’s my card. Dialogue 2 A: Well, it was ……………. to see you ……………., Harry. B: Yes. And we should get together again soon. How about ……………. next week? A: That would be great. Give me a call at the office, and we’ll ……………. a time. B: Fine. ……………. you next week, Frank. 5 Dialogue 3 A: Your new ……………. sounds very interesting. Could you send me a price …………….? B: Yes, of course. I’m very sorry, but would you ……………. me? I have to make an ……………. phone call. A: ……………. Dialogue 4 A: Your new product sounds very …………… Could you … B: Sorry. I have to ……………. to that woman over there. She’s an important ……………. . A: Oh! … of course. In which dialogue(s): - Do A and B know each other well? - Does A decide to end the conversation? - Does B decide to end the conversation? - is B impolite? Why? 1.8 Can you think of any other ways of ending a conversation? 1.9 With a partner, practice meeting someone for the first time at a business reception. Use real or imaginary information about yourself. Try to continue the conversation for as long as possible, using the following table as a guide. Begin the conversation ⇓ Introduce yourself ⇓ Continue the conversation (talk about your company, job, family, hobbies, and interests, etc.) ⇓ End the conversation Review questions: • What are ‘ice-breakers’? What are some useful expressions to start and end a conversation formally? Reference: • Barnard, R. and Cady, J. (1994). Business Venture 1. Oxford: Oxford University Press. • Barnard, R. and Cady, J. (1994). Business Venture 2. Oxford: Oxford University Press. 6 UNIT 2: YOU AND YOUR COMPANY LESSON 2: PERSONAL AND ORGANIZATIONAL PROFILE 2.1 Two presenters introduce themselves at a conference. Which words do you hear? Dialogue 1 I work _______ Ricoh. (at, with, for) I’m a project _______ in the manufacturing division. (manager, supervisor, coordinator) Ricoh _______ office equipment. (produces, manufactures, makes) Dialogue 2 I’m a sales _______. (manager, administrator, executive) I work _______ Nokia _______ Helsinki. (in, on, for, with, to) My company _______ cell phones. (produces, makes, distributes) Company activities 2.2 Make sentences about the companies below. Use the words in the boxes. Philips Adidas McDonald’s Nikon Microsoft Hyundai È produce develop sell distribute È sporting goods cars fast food computer software stereo equipment camera and optical equipment For example: Philips produces stereo equipment. Talk about other companies in the same way. Company and Jobs 2.3 Use the words from the box to fill the gaps. deal with develops sells department orders administrator I’m a sales ________1 . I work in the sales ________2 of Philips. I check customer ________3, prepare sales report, and ________ ________4 complaints. Philips ________5 stereo equipment around the world, and ________6 many new products every year. 7 Listen and check your answers. 2.4 Read other descriptions of people in a company. Then talk about other people in your company / organization / class. − I’m a sales administrator. − I prepare / write sales reports. − I check customer orders. − I organize / supervise deliveries. − I deal with complaints. A World Without Borders 2.5 Read the following text. Some of the larger countries of the world are breaking up into smaller units. The former Soviet Union is now a collection of smaller states or countries less formally tied together. Dozens of new nations have been created since the end of the 1980s. Currently, over 180 countries are members of the United Nations. The U.N. began with only 50 countries when it was founded in 1945. This trend toward more and smaller nations does not tell the whole story, however. Although many nations now exist, in some ways our borders are disappearing. Independent countries are joining together so that they can improve trade, discuss regional and world issues, and share technology. Some of the important alliances today are NAFTA, E.U., and Mercosur. Was your native country once part of a larger country? Has your native country joined another? Has it made any economic or political agreements with other countries? 2.6 What do you know about these abbreviations? Give a presentation of each organization. AFTA APEC ASEAN GATT NAFTA WTO Review questions: • Prepare a brief introduction of your present / future company. Reference: • Barnard, R. and Cady, J. (1994). Business Venture 1. Oxford: Oxford University Press. 8 LESSON 3: COMPANY CULTURE 3.1 A director of Starbucks, an American coffee manufacturer, is giving a talk about his company. Listen and choose the correct answer, a or b. Activity: a) Sells coffee in the USA and Canada. b) Sells coffee all over the world. Location of stores: a) West Coast b) West and East Coasts Head Office: a) Seattle b) Washington DC Annual Sales: a) $225 million b) $285 million Annual growth: a) More than 5% b) More than 75% Name of President: a) Mr. Howard b) Mr. Schultz Employees: a) 3,500 b) 6,000 Company philosophy: a) Customer comes first. b) Customer and employee both come first. 3.2 Think about some companies you know well. Does the customer come first, or the employee? In your opinion, which is better? 3.3 Semco is a company which is run by Ricardo Semler and is famous for its unusual management structure. Semco gives its new employees a survival manual. Read the following extract from the manual and match the headings 1-6 to the gaps a-f. 1. Working environment 2. Authority 3. Hiring 4. Clothing and appearance 5. Working hours 6. Participation a) ____________ Our philosophy is built on participation and involvement. Don’t settle down. Give opinions, seek opportunities and advancement, always say what you think. Don’t be just one more person in the company. Your opinion is always interesting, even if no one asked you for it. Get in touch with your factory committees, and participate in elections. Make your voice count. b) ____________ Before people are hired or promoted, the others in that unit have the opportunity to interview and evaluate the candidates. c) ____________ Semco has flexible working hours, and d) ____________ We want all our people to feel free to 9 the responsibility for setting and keeping track of them rests with each employee. People work at different speeds and differ in their performance depending on the time of day. Semco does its best to adapt to each person’s desires and needs. change and adapt their working area as they please. Painting walls or machines, adding plants, or decorating the space around you is up to you. The company has no rules about this, and doesn’t want to have any. Change the area around you, according to your tastes and desires and those of the people who work with you. e) ____________ Neither has any importance at Semco. A person’s appearance is not a factor in hiring or promotion. Everyone knows what he or she likes or needs to wear. Feel at ease – wear just your common sense. f) ____________ Many positions at Semco carry with them hierarchical authority. But efforts to pressure subordinates or cause them to work out of fear or insecurity, or behavior that shows any sign of disrespect, are considered an unacceptable use of authority and will not be tolerated. 3.4 Complete the second column of the chart with information from the texts to summarize the ways in which Semco is different from more traditional types of companies. In more traditional companies: At Semco: 1. people are expected to just do their job and keep their opinions to themselves. 2. management decides who will be hired or promoted. 3. management decides workers’ hours. 4. management controls the working environment. 5. management often say what you can and can’t wear. 6. managers can sometimes make staff feel pressured. 3.5 Read this information. Empowerment In many companies and organizations, employees do only what they expect to do, and are expected to do, within their level of the hierarchy. However, there are now a number of organizations around the world that have adopted different management styles in order to ‘empower’ their employees. This means that they encourage individuals to use their own initiative and to play an active role in the success of the organization. 10