https //www hondacanada ca/home The upper hyperlink provides information about Honda, based in Markham, aspires to be an innovative electric vehicle brand that actively promotes the global electric ve[.]
https://www.hondacanada.ca/home The upper hyperlink provides information about Honda, based in Markham, aspires to be an innovative electric vehicle brand that actively promotes the global electric vehicle revolution Honda was founded in 1996, owning a complex of modern and leading automobile factories in the region, with up to 90% automation The Honda Canada roadshow began in Toronto in March and continued in two major cities, Montreal and Vancouver, until the end of July These are the major cities in Canada with a large population, with the venues being major commercial centres The event is intended to serve as the foundation for expanding a network of Honda sales and after-sales service centres across Canada This research uses several related theories to learn how Honda maintains customer relationships, creates websites and social networking sites and uses networks and media to increase brand awareness Honda has always had a positive relationship with its customers Honda has surprised customers not only with its vehicles' quality but also with a series of care policies and generous incentives since its inception Aiming to be the best customer service car company in Canada, Honda offers incentives to new buyers while rewarding existing customers, which has proven to be a helpful feature throughout the product's life cycle Honda announces a warranty period of up to 3-5 years for their vehicles and a free 24/7 rescue service during the warranty period These policies are a significant difference because Hoda strongly emphasises after-sales service to ensure that customers feel secure when purchasing and using cars Honda pioneered providing home car care services to Canadian customers during the Covid-19 epidemic Services included test driving, consulting, contract signing, and approval of online bank loan limits Customers who want to learn more about Honda vehicles could visit Honda's official website, local showroom or distributor The relevant departments will confirm the demand, and the sales consultant will transport the vehicle to the location where the customer wishes to experience and test the vehicle Honda builds professional websites and social networking sites Honda is always concerned with security in order to prevent competitor attacks The website https://www.honda.ca/en/ also has a captivating display that is highly aesthetic and user-friendly As Honda understands that building and designing professional websites is critical for increasing internet competitiveness, especially in highly competitive industries such as business Furthermore, Honda demonstrated exceptional knowledge of Canadian user preferences when launching large-scale marketing campaigns, particularly in the social network segment The majority of Canadian consumers receive information through social media As a result, Honda's brand promotion programs and events have been exceptionally well received Honda uses networks and transmission media effectively through social media and videos With the increase in the number of people using social networks such as Facebook, Instagram, and Twitter, Honda's image promotion has also made good use of this medium and frequently appears on this platform This brand has the advantage of creating a good signal for the brand, being easily accessible to everyone, and being free to post However, it takes a long time to maintain the account in order to build brand credibility Communication on video media channels is easier to provide better information than images and words Honda Canada has also conducted and posted on social networks such as Youtube and Tiktok For Youtube, videos with the keyword Honda have achieved high search volume, many videos, and an impressive view rate This way has the advantage of efficiently conveying content brand ideas without posting costs, but it needs to take good care of the channel and make it stand out from the competition According to research on the Honda company based in Markham, Canada, the company has excellent care and preferential policies Towards the goal of becoming Canada's best customer service car company Honda also makes good use of its website, which has an attractive display and cultivates a professional image on social media With the increase in the number of people using social networking accounts, Honda Canada uses articles and videos to increase the value of brand recognition in Canada and globally References Dixon, P (no date) Our Corporate Social Responsibility & Mission, Honda in Canada: Our Mission & Corporate Responsibility Available at: https://www.hondacanada.ca/home (Accessed: October 20, 2022)