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1 Principles of e Business Institutional affiliation Instructor name Course Date This study source was downloaded by 100000853575180 from CourseHero com on 10 19 2022 11 32 10 GMT 05 00 h. Principles of eBusiness Institutional affiliation Instructor name Student name Course DateBusiness InstitutionalToronto based This study source was downloaded by 100000853575180 from CourseHero.com on 10192022 11:32:10 GMT 05:00 https:www.coursehero.comfile128167353COMP1113PrinciplesofeBusinessCaseStudydocx 2 Introduction Ewanika is a Torontobased online clothing store specializing in contemporary and beautiful womens apparel. Trish Ewanika, a professional designer, founded the store to offer trendy and fashionable womens clothing and accessories that represent a contemporary character. Ewanika offers a diverse selection of products and trendy apparel, including jewelry, handbags, knitwear, dresses, belts, shoes, and cosmetic products. The online shop takes pleasure in providing highquality womens clothing gathered from the worlds best designers. This study will examine Ewanikas ecommerce business strategy. The research will identify the ebusiness model and idea relevant to Ewanika by conducting a thorough analysis of the Ewanika website. The research will examine how Ewanika use technology to improve its ecommerce operations and strategy. As an online retailer, evaluating Ewanikas ecommerce model and ideas, as well as its search engine optimization tools, can assist in determining Ewanikas strategic position and advantage in recruiting online customers. https:www.ewanika.ca EBusiness (web 2.0) Principles Concepts Ebusiness concepts and principles contribute to an enhanced consumer experience while buying online. Ewanikas website is userfriendly, and it works as a businesstoconsumer ecommerce platform. The company uses electronic data exchange to conduct transactions with its consumers, which speeds up and simplifies the purchasing experience. Customers may shop online and instantly add goods to their carts; once confirmed, the client is routed to the payment gateway. This enables consumers to easily make purchases and request shipping to their locations. Prior to checking out, the client may arrange an instore pickup or pay on delivery. The online store provides customers with a choice of products and enhances their entire This study source was downloaded by 100000853575180 from CourseHero.com on 10192022 11:32:10 GMT 05:00 https:www.coursehero.comfile128167353COMP1113PrinciplesofeBusinessCaseStudydocx 3 purchasing experience. The hyperlink, https:www.ewanika.caclothing, takes the client to Ewanikas website, where she may browse and buy for a selection of womens casual clothing. Ewanikas everyday activities are centered on its target consumers. Ewanika has a unique position in Toronto as a retailer of feminine clothes and accessories. Ewanikas focus on womens clothing distinguishes it from rivals that sell a variety of products. According to its website, https:www.ewanika.caabout, the shop takes pleasure in being an allfemale internet boutique. This enables Ewanika to concentrate on providing outstanding womens goods with a great fashion sense that address specific requirements. Customers may use the stores customer relationship site to arrange deliveries and pickups. As a result, the shops function as bricks and clicks, offering consumers the option of making an online or instore purchase. Ewanikas service and product descriptions accompany each shown item, providing consumers with sufficient information to make an informed online purchase. This fosters consumer confidence and educates them about the products quality, origin, and specs prior to purchase. For instance, the Hyperlink https:www.ewanika.cafootwear provides a great summary of all the footwear products now on sale. Shoppers may compare products within a specific category before making a final purchase. The website is a merchant model that provides customers with a web storefront through which they can look for and purchase goods online. By clicking on an item, the shopper may see the products characteristics and pricing and decide if the item fits his or her requirements. When a customer completes the checkout process, he or she is requested to pay to affirm the buying of the goods Toronto based
1 Principles of e-Business Institutional affiliation Instructor name Student name Course Date This study source was downloaded by 100000853575180 from CourseHero.com on 10-19-2022 11:32:10 GMT -05:00 https://www.coursehero.com/file/128167353/COMP1113-Principles-of-e-Business-Case-Studydocx/ Introduction Ewanika is a Toronto-based online clothing store specializing in contemporary and beautiful women's apparel Trish Ewanika, a professional designer, founded the store to offer trendy and fashionable women's clothing and accessories that represent a contemporary character Ewanika offers a diverse selection of products and trendy apparel, including jewelry, handbags, knitwear, dresses, belts, shoes, and cosmetic products The online shop takes pleasure in providing high-quality women's clothing gathered from the world's best designers This study will examine Ewanika's e-commerce business strategy The research will identify the e-business model and idea relevant to Ewanika by conducting a thorough analysis of the Ewanika website The research will examine how Ewanika use technology to improve its e-commerce operations and strategy As an online retailer, evaluating Ewanika's e-commerce model and ideas, as well as its search engine optimization tools, can assist in determining Ewanika's strategic position and advantage in recruiting online customers https://www.ewanika.ca/ E-Business (web 2.0) Principles & Concepts E-business concepts and principles contribute to an enhanced consumer experience while buying online Ewanika's website is user-friendly, and it works as a business-toconsumer e-commerce platform The company uses electronic data exchange to conduct transactions with its consumers, which speeds up and simplifies the purchasing experience Customers may shop online and instantly add goods to their carts; once confirmed, the client is routed to the payment gateway This enables consumers to easily make purchases and request shipping to their locations Prior to checking out, the client may arrange an in-store pickup or pay on delivery The online store provides customers with a choice of products and enhances their entire This study source was downloaded by 100000853575180 from CourseHero.com on 10-19-2022 11:32:10 GMT -05:00 https://www.coursehero.com/file/128167353/COMP1113-Principles-of-e-Business-Case-Studydocx/ purchasing experience The hyperlink, https://www.ewanika.ca/clothing, takes the client to Ewanika's website, where she may browse and buy for a selection of women's casual clothing Ewanika's everyday activities are centered on its target consumers Ewanika has a unique position in Toronto as a retailer of feminine clothes and accessories Ewanika's focus on women's clothing distinguishes it from rivals that sell a variety of products According to its website, https://www.ewanika.ca/about, the shop takes pleasure in being an all-female internet boutique This enables Ewanika to concentrate on providing outstanding women's goods with a great fashion sense that address specific requirements Customers may use the store's customer relationship site to arrange deliveries and pickups As a result, the shops function as bricks and clicks, offering consumers the option of making an online or in-store purchase Ewanika's service and product descriptions accompany each shown item, providing consumers with sufficient information to make an informed online purchase This fosters consumer confidence and educates them about the product's quality, origin, and specs prior to purchase For instance, the Hyperlink https://www.ewanika.ca/footwear provides a great summary of all the footwear products now on sale Shoppers may compare products within a specific category before making a final purchase The website is a merchant model that provides customers with a web storefront through which they can look for and purchase goods online By clicking on an item, the shopper may see the product's characteristics and pricing and decide if the item fits his or her requirements When a customer completes the checkout process, he or she is requested to pay to affirm the buying of the goods This study source was downloaded by 100000853575180 from CourseHero.com on 10-19-2022 11:32:10 GMT -05:00 https://www.coursehero.com/file/128167353/COMP1113-Principles-of-e-Business-Case-Studydocx/ E-Business Models The merchant model is Ewanika's main business model For retail trade, the ecommerce shop offers a diverse selection of stock goods ranging from women's clothing to jewelry and beauty products Additionally, the shop offers a selection of designer clothing from other renowned labels to complement its Ewanika products All products on sale are priced and described on the website As a result, the website enables optimum contact with customers who make purchases via the website By just login onto the internet and shopping, a woman may buy all of her contemporary clothes, jewelry, and beauty items from the comfort of her own home The Auction broker and manufacturer service model are the supplementary e-business models that apply to Ewanika The manufacturer service model enables Ewanika to sell its brands directly to consumers and to provide after-sales support services such as complimentary shipping and a seven-day return period Additionally, the store's website provides advice on how to properly utilize its goods As an auction broker, Ewanika charges a listing fee as per the brand value for designer brands featured on its website The Ewanika designer listings, accessible at https://www.ewanika.ca/by-designer, enable the company to charge a listing fee for its advertising platform for designer clothing Search Engine Optimization a) Original website NEW ARRIVALS BRANDS This study source was downloaded by 100000853575180 from CourseHero.com on 10-19-2022 11:32:10 GMT -05:00 https://www.coursehero.com/file/128167353/COMP1113-Principles-of-e-Business-Case-Studydocx/ SHOP o CLOTHING o FOOTWEAR o ACCESSORIES o SALE o BY DESIGNER ABOUT CONTACT GIFT CARD POLICIES SEARCH b) List of keywords Designer clothing Fashion trends Online clothing stores Online clothing shopping Clothing websites Online shoe store Online jewelry store Online women boot Dinner dress Work dress This study source was downloaded by 100000853575180 from CourseHero.com on 10-19-2022 11:32:10 GMT -05:00 https://www.coursehero.com/file/128167353/COMP1113-Principles-of-e-Business-Case-Studydocx/ The Google trend list and chart above illustrate the popularity of the key phrases chosen for search optimization Fashion trends and work dress are the most popular, as shown by the graphs above The keywords above were chosen based on the most frequent description of women's clothes in terms of preferences and tastes Additionally, the key words used This study source was downloaded by 100000853575180 from CourseHero.com on 10-19-2022 11:32:10 GMT -05:00 https://www.coursehero.com/file/128167353/COMP1113-Principles-of-e-Business-Case-Studydocx/ by enterprises are often utilized to describe their goods and services The selection simplifies the process of locating the required item by optimizing the search for it Our customized products and jewelry items provide a one-of-a-kind and exceptional experience for our clients c) New title: The Best Fashion Trend Women Online Store Description: Ewanika's mission is to provide modern ladies with the newest fashion attire for all situations We offer a diverse collection that includes dinner dresses and work dresses Make each event to be special by buying at our online store for designer clothing from your favorite designers Our goods are carefully chosen to suit the specific requirements of our clients who are fashion-conscious We are always innovating and developing new items to suit rising and current fashion trends This study source was downloaded by 100000853575180 from CourseHero.com on 10-19-2022 11:32:10 GMT -05:00 https://www.coursehero.com/file/128167353/COMP1113-Principles-of-e-Business-Case-Studydocx/ Reference EWANIKA (2021) Ewanika Retrieved October 17, 2021, from https://www.ewanika.ca/ This study source was downloaded by 100000853575180 from CourseHero.com on 10-19-2022 11:32:10 GMT -05:00 https://www.coursehero.com/file/128167353/COMP1113-Principles-of-e-Business-Case-Studydocx/ Powered by TCPDF (www.tcpdf.org) ... https://www.coursehero.com/file/128167353 /COMP1113- Principles- of- e- Business- Case- Studydocx/ E- Business Models The merchant model is Ewanika''s main business model For retail trade, the ecommerce shop offers... https://www.coursehero.com/file/128167353 /COMP1113- Principles- of- e- Business- Case- Studydocx/ purchasing experience The hyperlink, https://www.ewanika.ca/clothing, takes the client to Ewanika''s website, where... e- commerce business strategy The research will identify the e- business model and idea relevant to Ewanika by conducting a thorough analysis of the Ewanika website The research will examine how Ewanika