Untitled StuDocu is not sponsored or endorsed by any college or university Case Study (Assignment 1) e business Principles of E Business (George Brown College) StuDocu is not sponsored or endorsed by. Case Study (Assignment 1) e business Principles of EBusiness (George Brown College) Downloaded by Hoang Khi Quyen (chiasepremiumoutlook.com) lOMoARcPSD|5520801 1 COMP1113 Principles of EBusiness – Case Study Name: Divyanshu Dalal Student ID: 101206772 Downloaded by Hoang Khi Quyen (chiasepremiumoutlook.com) lOMoARcPSD|5520801 2 Table of Contents 1. Introduction ............................................................................................................................. 3 2. EBusiness (web 2.0) Principles Concepts .......................................................................... 3 3. EBusiness Models .................................................................................................................. 5 4. Search Engine Optimization .................................................................................................... 5 Downloaded by Hoang Khi Quyen (chiasepremiumoutlook.com) lOMoARcPSD|5520801 3 1. Introduction https:www.ewanika.ca The above link provides access to the Torontobased online store, Ewanika, which specializes in offering modern and elegant womens fashion wear. Founded by Trish Ewanika, a designer by profession, the store provides ladies modern and stylish fashion collection wear and accessories that reflect a contemporary personality. Ewanika sells a wide range of accessories and fashion wear like jewelry, bags, belts, shoes, knitwear, dresses, and beauty accessories. The online store prides itself on offering highquality womens wear sourced from the nest designers globally. This report will discuss Ewanikas business model as an ecommerce store. By carefully analyzing the Ewanika website, the study will determine the ebusiness model and concept applicable to Ewanika. The study will analyze Ewanikas use of technology to optimize its ebusiness operations and strategy. Operating as an online store, assessing Ewanikas ebusiness model and concepts and its search optimization tools will help assess Ewanikas strategic position and advantage in attracting online clients. 2. EBusiness (web 2.0) Principles Concepts
lOMoARcPSD|5520801 Case Study (Assignment 1) e business Principles of E-Business (George Brown College) StuDocu is not sponsored or endorsed by any college or university Downloaded by Hoang Khi Quyen (chiasepremium@outlook.com) lOMoARcPSD|5520801 COMP1113 Principles of E-Business – Case Study Name: Divyanshu Dalal Student ID: 101206772 Downloaded by Hoang Khi Quyen (chiasepremium@outlook.com) lOMoARcPSD|5520801 Table of Contents Introduction E-Business (web 2.0) Principles & Concepts 3 E-Business Models Search Engine Optimization Downloaded by Hoang Khi Quyen (chiasepremium@outlook.com) lOMoARcPSD|5520801 Introduction https://www.ewanika.ca The above link provides access to the Toronto-based online store, Ewanika, which specializes in offering modern and elegant women's fashion wear Founded by Trish Ewanika, a designer by profession, the store provides ladies modern and stylish fashion collection wear and accessories that reflect a contemporary personality Ewanika sells a wide range of accessories and fashion wear like jewelry, bags, belts, shoes, knitwear, dresses, and beauty accessories The online store prides itself on offering high-quality women's wear sourced from the nest designers globally This report will discuss Ewanika's business model as an e-commerce store By carefully analyzing the Ewanika website, the study will determine the e-business model and concept applicable to Ewanika The study will analyze Ewanika's use of technology to optimize its ebusiness operations and strategy Operating as an online store, assessing Ewanika's e-business model and concepts and its search optimization tools will help assess Ewanika's strategic position and advantage in attracting online clients E-Business (web 2.0) Principles & Concepts E-business principles and concepts help improve customer experience in online shopping Ewanika has a customer-friendly website, and it operates as a Business to Consumer e-business The business leverages on electronic data interchange to execute transactions with its customers making shopping faster and easier Customers can shop online and automatically click on items to add them to the cart; after that, the client can confirm the purchase is redirected to the payment portal This helps customers to place orders and request shipment to their destinations conveniently After placing an order, the customer can pay for delivery or schedule an in-store pickup before checking out The online store offers a variety of items to consumers and improves Downloaded by Hoang Khi Quyen (chiasepremium@outlook.com) lOMoARcPSD|5520801 the overall shopping experience The link, https://www.ewanika.ca/ready-to-wear, redirects the customer to Ewanika's website, where a customer can view and shop a variety of women's wear that she can wear on the go Ewanika's target customers are at the heart of its daily operations Ewanika has a strategic position in offering feminine fashion and accessories items in Toronto Specializing in women's wear gives Ewanika an advantage over competitors who stock mixed items On its website, https://www.ewanika.ca/about, the store prides itself as an only woman online store This helps Ewanika focus on offering unmatched women products with a strong fashion sense to meet unique needs Customers can schedule deliveries and pickups using the store's customer relationship portal Therefore, the stores operate as bricks and clicks, giving customers the flexibility to make an online purchase or an in-store purchase Ewanika products and services descriptions against each item on display provide customers with adequate information to inform an online purchase This builds trust with the customer and enlightens them on the product quality, origin, and specifications before purchase For example, the link, https://www.ewanika.ca/knitwear, offers an excellent description of all the knit wear items on sale Customers can compare items in a particular class before deciding on the final purchase Also, Ewanika online shop stocks designer brands like Barena, Aesa, Antonello, Crescioni, Laps, Lauren Manoogian and Corey Moranis, which complement the Ewanika designs The link, https://www.ewanika.ca/designers, provides a list of all designer items in Ewanika's catalogue This website is a form of merchant model that offers the customer a web storefront where they can search various items and shop on the web By clicking on an item, the buyer can see the product's features and price to add to the cart if the product meets the customer's needs By checking out, the buyer is prompted to pay to confirm the purchase of the product Downloaded by Hoang Khi Quyen (chiasepremium@outlook.com) lOMoARcPSD|5520801 E-Business Models Based on the review of Ewanika's website, https://www.ewanika.ca, its primary e-business model is a merchant model The e-business store boasts of a variety of stock items ranging from women's wear, jewelry to beauty products for its retail trading Also, the store stocks a variety of designer wear from other top brands to complement its Ewanika brands All the items on sale have prices and product descriptions captured on the website Therefore, the website allows for optimal interaction with the buyers who place their orders on the website A lady can purchase all their modern clothing, jewelry, and beauty products from their homes' comfort by simply logging into the website and shopping The secondary e-business model applicable to Ewanika is the manufacturer service model and auction broker The manufacturer service model allows Ewanika to directly sell its brands to customers and offer its customers after-sale support services like shipment at a fee and a sevenday return policy Also, the store website gives customers information on the use of its products As an auction broker, Ewanika charges its designer brands hosted on its website a listing fee based on the brand value The Ewanika journal and designer listings, https://www.ewanika.ca/designers, allows the business to charge a listing fee for its advertising platform for the designer wears Search Engine Optimization a) Original title and description from the Ewanika home page site • DESIGNERS • READY TO WEAR • KNITWEAR Downloaded by Hoang Khi Quyen (chiasepremium@outlook.com) lOMoARcPSD|5520801 • BAGS BELTS SHOES • HATS HOSIERY SCARVES • JEWELRY • BEAUTY | HOME • GIFT GUIDE • ABOUT • CONTACT • POLICIES • SEARCH b) List of keywords phrases Online beauty stores Online shoe stores Dinner dresses Dresses for work Latest fashion trends Designer clothes Prices of designer clothes Best beauty products Online jewelry stores 2021 women fashion The below google trend list and chart shows the popularity of the selected key words for the search optimization Online shoe stores and designer clothes have the highest popularity as indicated in the below graphs Downloaded by Hoang Khi Quyen (chiasepremium@outlook.com) lOMoARcPSD|5520801 The choice of the above keywords was based on the common description for women's clothing based on tastes and preferences Also, the key phrases selected are often used by businesses in describing their products and services The selection optimizes the search for the item of interest, making it easier to get the desired search output Our bespoke beauty and jewelry products offer our customers a unique and exemplary experience c) New title and description for the Ewanika homepage The number Women’s online shop Downloaded by Hoang Khi Quyen (chiasepremium@outlook.com) lOMoARcPSD|5520801 Ewanika strives to offer contemporary women the latest fashion wear for all their occasions We have a wide selection ranging from office wear, outdoor wear to dinner wear Let every occasion count by shopping in our online store for designer wear from your favourite designers Our products are carefully selected to meet our customers' unique needs who have a keen detail for fashion We continue to innovate and design new products that reflect emerging and latest fashion trends Downloaded by Hoang Khi Quyen (chiasepremium@outlook.com) lOMoARcPSD|5520801 References Ewanika (2021) EWANIKA https://www.ewanika.ca/ Downloaded by Hoang Khi Quyen (chiasepremium@outlook.com) ... help improve customer experience in online shopping Ewanika has a customer-friendly website, and it operates as a Business to Consumer e- business The business leverages on electronic data interchange... the search for the item of interest, making it easier to get the desired search output Our bespoke beauty and jewelry products offer our customers a unique and exemplary experience c) New title... common description for women''s clothing based on tastes and preferences Also, the key phrases selected are often used by businesses in describing their products and services The selection optimizes