Introduction According to Valley (2017), “Nothing stay constant forever” This statement states about the modern internet enterprises is the long term plan in the future Web 2 0 are website and applica. Introduction According to Valley (2017), “Nothing stay constant forever”. This statement states about the modern internet enterprises is the long term plan in the future. Web 2.0 are website and applications that provide content for end users (Rouse 2019). It has become a platform for business revolution in the Computer industry. There are few benefits of using Web 2.0 technologies such as help companies reach their common business goal, increase productivity , knowing company’ s competitors. By gather all of these information and distribute information much more quickly, which allow people using knowledge and collect knowledge to make innovation go well in the competition. Global Marketplace define as the Ecommerce based on the interaction between buyers and sellers in a virtual environment without face to face to make any cash payment. There are many platform for global marketspace such as Amazon, Lazada and Taobao. This platform selling products more cheaper compare to the real market. Besides, market space are able to expand wider to Overseas, which increase the rate of employment at the same time. This assessment would cover the background and information of 5 global firms. Also, 10 theories of global marketspace would apply to 5 global web 2.0 based businesses such as Uber, Amazon, Netflix, Airbnb, and Tesla. To achieve successful in global marketspace, usable strategies are needed as the assessment would cover the strategies that could apply in Web 2.0 based business. Key Aspect of each business 1) Uber’s Business Model According to Laidre (2015), Uber is a phone applications which provide online transport services to users. Uber has expand its business become a convenience service which available in 200 cities across 55 countries. Uber has generated its revenue to 37 billion in the year of 2017. According to Charness Boot (2016), the business model of Uber using TAM (Technology Acceptance Model). TAM is one of the most influential business model which would persuading people to try the new technology. The factor of influence by this model is because of feel the ease of use and usefulness. For instance, some older people may not want to try out new technology because they do not like to innovative where TAM offers needed mental stimulation and easy to learn will be more likely to influence older adult to try out Uber new technologies. There are four business model of how Uber works with, For Passenger, download Uber applications in their smartphone. When their wishing to order a vehicle, they can use the downloaded Uber apps to track for the nearest car to fetch the passenger. Passengers can choose different types of charge fare about what type of car they want to ride in such as Economy, Premium, and Extra Seat. Economy class provide carpool with your friends in a sedan or medium size car. Premium class provide a luxury car ride for passenger where Extra seats normally provide 67 seater rides with a SUV or MPV car. Additionally, Uber using a concept “Sharing Economy”, which means use the transport in an efficient way. For Taxi Driver, People who have a driving license and a vehicle are qualified to become a driver of Uber. Uber Company will select the driver and register them as a member of Uber. This has given a stable income for their members who do not have a steady income. This shows the concept about the assets are take advantage of public, productivity and feasibility (Rinne 2017). For Fare and payment, Uber will set a ride fare for the passengers. The fare will be charge for different kind of condition due to peak hours and off peak hours. It also measure by car type and distance. The payment could be cash and online payment via credit card by using Uber app. For divide the profits, the business model of Uber is different compare to taxi service as their company do not hire any drivers or own any vehicle. They are basically connect to the passengers and any driver from each fare. Uber divide the fare fee which 80 % for driver, 20% for Uber, which allow driver to earn more money compare to traditional taxi services. For conclude, Uber gain their revenues every month as it has also become the best opportunities of work than other companies. 2) Amazon’s Business Model Amazon is the largest internet based retailer in the United States, it started as an online book store which diversifying to sell DVD, CD, video music, electronic, apparel, furniture, food and toys. Also, the company produces consumer electronics notable, Amazon Kindle, eBook reader and also sells certain lowend products under its inhouse brand Amazon basics. According to Data, Amazon generated about 177.8 Billion of revenue in the year of 2017.The vision of Amazon is to be the Earth’s most customer centered company, to be a place where people can come to find and discover anything they might want to buy online. The concept of Amazon business model can be classified as “longtail businesses” which means the business focus on a large number of products where each products selling in a low volume. Moreover, it focus on a big amount of small niches and no storage costs. Amazon has no storage costs as it connects to the provider and the buyer directly. Besides, it has many kind of products for many different niches. Furthermore, Amazon has using a theory like “crowdsourcing”. According to Hargrave (2019), the definition of Crowdsourcing is develop and collect work, information, or opinion from a big organization of people who submit their data through online such as social media, internet, and smartphone applications. Amazon Studio using the theory Crowdsourcing to across multiple production funnel. According to HBSer (2018), there are few example how Amazon Studio using crowdsourcing to penetrate the production funnel. The first example is open a submission policy for scripts and video to let everyone to share any their own concept to the platform. This is successfully increase the structure of their production funnel and gain profit in the streaming video. The second example is Amazon Studio implement an Amazon Preview which only allow VIP customers to provide feedback to their concepts, storyboards, and test footage. Amazon would collect all the information to make improve of their service. The third example is Amazon has implemented another new program “Pilot Season” in the year of 2012. It encourage customers to watch pilot and give recommend on which pilot should have full season commission. The mission of develop this program is to shows they are paying concern for all of the Amazon customer opinion.
Introduction According to Valley (2017), “Nothing stay constant forever” This statement states about the modern internet enterprises is the long term plan in the future Web 2.0 are website and applications that provide content for end users (Rouse 2019) It has become a platform for business revolution in the Computer industry There are few benefits of using Web 2.0 technologies such as help companies reach their common business goal, increase productivity , knowing company’ s competitors By gather all of these information and distribute information much more quickly, which allow people using knowledge and collect knowledge to make innovation go well in the competition Global Marketplace define as the E-commerce based on the interaction between buyers and sellers in a virtual environment without face to face to make any cash payment There are many platform for global marketspace such as Amazon, Lazada and Taobao This platform selling products more cheaper compare to the real market Besides, market space are able to expand wider to Overseas, which increase the rate of employment at the same time This assessment would cover the background and information of global firms Also, 10 theories of global marketspace would apply to global web 2.0 based businesses such as Uber, Amazon, Netflix, Airbnb, and Tesla To achieve successful in global marketspace, usable strategies are needed as the assessment would cover the strategies that could apply in Web 2.0 based business Key Aspect of each business 1) Uber’s Business Model According to Laidre (2015), Uber is a phone applications which provide online transport services to users Uber has expand its business become a convenience service which available in 200 cities across 55 countries Uber has generated its revenue to $ 37 billion in the year of 2017 According to Charness & Boot (2016), the business model of Uber using TAM (Technology Acceptance Model) TAM is one of the most influential business model which would persuading people to try the new technology The factor of influence by this model is because of feel the ease of use and usefulness For instance, some older people may not want to try out new technology because they not like to innovative where TAM offers needed mental stimulation and easy to learn will be more likely to influence older adult to try out Uber new technologies There are four business model of how Uber works with, For Passenger, download Uber applications in their smartphone When their wishing to order a vehicle, they can use the downloaded Uber apps to track for the nearest car to fetch the passenger Passengers can choose different types of charge fare about what type of car they want to ride in such as Economy, Premium, and Extra Seat Economy class provide carpool with your friends in a sedan or medium size car Premium class provide a luxury car ride for passenger where Extra seats normally provide 6-7 seater rides with a SUV or MPV car Additionally, Uber using a concept “Sharing Economy”, which means use the transport in an efficient way For Taxi Driver, People who have a driving license and a vehicle are qualified to become a driver of Uber Uber Company will select the driver and register them as a member of Uber This has given a stable income for their members who not have a steady income This shows the concept about the assets are take advantage of public, productivity and feasibility (Rinne 2017) For Fare and payment, Uber will set a ride fare for the passengers The fare will be charge for different kind of condition due to peak hours and off peak hours It also measure by car type and distance The payment could be cash and online payment via credit card by using Uber app For divide the profits, the business model of Uber is different compare to taxi service as their company not hire any drivers or own any vehicle They are basically connect to the passengers and any driver from each fare Uber divide the fare fee which 80 % for driver, 20% for Uber, which allow driver to earn more money compare to traditional taxi services For conclude, Uber gain their revenues every month as it has also become the best opportunities of work than other companies 2) Amazon’s Business Model Amazon is the largest internet based retailer in the United States, it started as an online book store which diversifying to sell DVD, CD, video music, electronic, apparel, furniture, food and toys Also, the company produces consumer electronics notable, Amazon Kindle, eBook reader and also sells certain low-end products under its in-house brand Amazon basics According to Data, Amazon generated about $177.8 Billion of revenue in the year of 2017.The vision of Amazon is to be the Earth’s most customer centered company, to be a place where people can come to find and discover anything they might want to buy online The concept of Amazon business model can be classified as “longtail businesses” which means the business focus on a large number of products where each products selling in a low volume Moreover, it focus on a big amount of small niches and no storage costs Amazon has no storage costs as it connects to the provider and the buyer directly Besides, it has many kind of products for many different niches Furthermore, Amazon has using a theory like “crowdsourcing” According to Hargrave (2019), the definition of Crowdsourcing is develop and collect work, information, or opinion from a big organization of people who submit their data through online such as social media, internet, and smartphone applications Amazon Studio using the theory Crowdsourcing to across multiple production funnel According to HBSer (2018), there are few example how Amazon Studio using crowdsourcing to penetrate the production funnel The first example is open a submission policy for scripts and video to let everyone to share any their own concept to the platform This is successfully increase the structure of their production funnel and gain profit in the streaming video The second example is Amazon Studio implement an Amazon Preview which only allow VIP customers to provide feedback to their concepts, storyboards, and test footage Amazon would collect all the information to make improve of their service The third example is Amazon has implemented another new program “Pilot Season” in the year of 2012 It encourage customers to watch pilot and give recommend on which pilot should have full season commission The mission of develop this program is to shows they are paying concern for all of the Amazon customer opinion 3) Netflix Business Model According to The Daily Dot (n.d.), Netflix is the best streaming option for people to watch movie at home though the connection of internet Netflix has generated $11.6 Billion of revenue in the year of 2017 As Netflix using the theory UGT (Uses and Gratification) theory, this theory define that people satisfy by searching some movie online for entertainment though any social media platform The customer of Netflix has the pay fee as they become the subscriber for Netflix as they have to pay a constant fee every month so they could watch any series of movie at the Netflix library (Cuofano n.d.) Nowadays, Netflix is changing the way we consume traditional media There are three subscription plans such as basic, standard and premium The cost will be charge at $8-$14 Due to the charging method, Netflix has become a multi-billion dollar unicorn company Netflix using another theory which is “Social Network Analysis” This theory is using the network to link with customer, where individual are being inside the system This theory apply by Netflix means no matter what kind of subscription plan subscribe by customers, all the subscriber could watch the same thing 4) Airbnb’s Business Model Airbnb is an online marketplace which provide accommodations for travelers This platform allow people to earn income by renting the place On the other side, Airbnb also allow traveler to book luxury home stays from the local hosts as they can save more money if they renting a Hotel Airbnb has use the theory of Expectation Disconfirmation This theory is the outcome of the customer and the expectancy of the consumer will be match at the end The business model of Airbnb is such that the booking and monetary transactions are done on Airbnb’s platform This is from where the company earns its share of revenue from different sources One is from the commission from the property Owners The Airbnb charges exactly 10% commission from the local hosts due to every booking done through the platform The second form is transaction fee from travelers The Airbnb charges 3% of the booking amount as transaction charges from travelers upon every confirmed booking Lastly, Airbnb has become a social media influencer and also celebrities to promote their services 5) Tesla’s business model Tesla is an electric automotive company It is different compare to other brand of car as they come out the new innovation They innovate luxury sport car which run with electrically This company has a special business model as they only provide their service and their free supercharger network to superior customer Tesla using the theory “Risk perception” This theory means people make the right subjective and judgement due to the risk or threat they face (Renner & Schupp 2015) Eventhrough Tesla has support by government about cutting the tax of alternative technology potential, Tesla still remain with high expensive price tag which Tesla model S series start with $ 75,000 For their most standard lowest price of the option car also remain the price with $35,000 for Tesla model because making a Tesla is very costly (Ross 2019) The major business model of Tesla is based on three types of model such as selling, service, and charging network For direct sales, Tesla is using direct sales which unlike the other brand of car only sell through franchised dealerships Tesla believe through the special sales channel compare to other brand of Car Company, they has gain competitive advantage in the rapid of the product development For their services, Tesla connect with many sales service centers They try to make convenient for their customers so they open a service center in many new area For charging network, Tesla create their network of supercharger stations, so customer can charger their own Tesla car for free 30 minutes 5 Key strategies that could apply on Web 2.0 based business According to Fichter (2007), there are key strategies to market on Web 2.0 based business The first strategy is learn about social media It is the important strategy that people participate in and understand social media by learning about it firsthand For example, YouTube, Myspace, and Technorati are the social media channel people have to understand so they can use it in an effective way to penetrate marker The second strategy is learn to create a web 2.0 marketing plan It is useful to plan the strategy about how you gonna your marketing resources online It also can check your marketing customer service and website for natural opportunities for social media marketing The third strategy is be remarkable Come out with some innovative and interesting thing for customers to let them use and share Since social media is the best platform to advertise so interesting idea and good content would share in a rapid way for sure The fourth strategy is be part of the multimedia wave As you can see, YouTube is the best market opportunity platform as you can make a short video to share in the Youtube The last strategy is know your customer need It is the most crucial strategy which based on the customer preference, you can know what is the global market needed Conclusion In conclusion, this assessment has go through five different company that are being studied is Web 2.0 based business All of these successful company apply different kind of principles of global marketspace to develop winning strategies and using web platform to promote and manage their own business Word Count: 2015 words List of References: Charness, N, R.Boot, W 2016, Handbook of the Psychology of Aging (Eighth Edition), Chapter 20 – “Technology, Gaming, and Social Networking”, Eighth Edition, Pages 389-407 Rouse, M (2019), “Web 2.0 “, Whatls, viewed 15 October 2019, < https://whatis.techtarget.com/definition/Web-20-or-Web-2> Globalization (2017), “Web 2.0 “Globalization101, viewed 15 October 2019, < http://www.globalization101.org/web-20-2/> Laidre, A ( 2015), “ The Business Model of Uber”, IPlanner.NET, viewed 16 October 2019, < https://www.iplanner.net/business-financial/online/how-to-articles.aspx?article_id=businessmodel-uber> Rinne, A (2019) What exactly is the sharing economy? World Economic Forum, viewed 16 October 2019, Fichter, D 2007, “Seven Strategies for Marketing in a Web 2.0 World”, infotoday, viewed 17 Octover 2019, http://www.infotoday.com/mls/mar07/Fichter.shtml Hargrave, M (2019), “What is Crowdsourcing”, Investopedia, viewed 17 October 2019, HBSer, A (2018), “Crowdsourcing at Amazon: Democratization of TV/ Film Content”, Digital Intiative, viewed 17 October 2019, https://digital.hbs.edu/platformrctom/submission/crowdsourcing-at-amazon-democratization-of-tv-film-content/ The Daily Dot , n.d., “What is Netflix”, the Daily Dot, viewed 17 October 2019, < https://www.dailydot.com/upstream/what-is-netflix/> Cuofano, G , n.d, “ How Does Netflix Make money? Netflix Business Model Explained”, FourWeekMBA, viewed 17 October 2019, < https://fourweekmba.com/how-does-netflix-makemoney/> Schupp, HT & Renner, B, 2015, “Health Risk Perception”, ScienceDirect, viewed 17 October 2019, Ross, S 2019, “6 Big Risks of Investing in Tesla Stock”, Investopedia, viewed 17 October 2019, https://www.investopedia.com/articles/markets/102815/biggest-risks-investing-tesla-stock.asp ... 15 October 2 019 , < https://whatis.techtarget.com/definition/Web-20-or-Web-2> Globalization (2 017 ), “Web 2.0 “Globalization1 01, viewed 15 October 2 019 , < http://www.globalization1 01. org/web-20-2/>... apply different kind of principles of global marketspace to develop winning strategies and using web platform to promote and manage their own business Word Count: 2 015 words List of References: Charness,... 2 016 , Handbook of the Psychology of Aging (Eighth Edition), Chapter 20 – “Technology, Gaming, and Social Networking”, Eighth Edition, Pages 389-407 Rouse, M (2 019 ), “Web 2.0 “, Whatls, viewed 15